The document outlines the process for developing a digital strategy. It involves problem formulation through research of the business, consumers, data and generating hypotheses. A plan is then created involving tactics to achieve the strategy's objectives which are measured for effectiveness. The deliverables are a summary, roadmap and brief. The brief focuses the strategy by detailing the brand, product, challenge, objectives, target, insight and role of digital.
The document defines a digital strategist and outlines their skills and challenges. A strategist must understand consumer behavior, bridge client challenges with effective plans, and measure results. They are curious generalists seeking connections across disciplines. Strategists must cope with ambiguity, think on their feet, and collaborate by leading from behind. Strong presentation skills include being credible, competent, compatible, caring, and dynamic when hosting an audience.
The document discusses insight creation for digital strategists. It defines an insight as an unexpected universal tension between a target and product that provides an "Aha!" moment. Insights are triggered, not created, through tools like gathering raw data, looking for relationships, outliers and incongruities. Specific triggering tools discussed are assuming a beginner's mindset, the what/how/why method, madlibs, the K-J technique, and constrained brainstorming. The document advises that if limited input is available, digital strategists should engage in mental simulation, metaphor, storytelling or improvisation to make a decision.
The document discusses tools and methods for digital strategists to think about the future, including scenario planning and tracking big trends. Scenario planning involves identifying key forces, ranking uncertainties, and fleshing out potential scenarios based on combinations of forces. Tracking big trends involves finding cross-pollinating ideas, exponential technologies, liberators of scarcity, areas of conscious inefficiency, and exploring new ideas outside one's comfort zone. Recommended further reading on related topics is also provided.
This document discusses research strategies and tools for digital strategists. It covers the value of targeted research and challenges in shifting client budgets and access. It provides tips for client, business, and trend research through both paid tools like Forrester and Euromonitor, and free sources like Google and whitepapers. Guerilla research techniques using surveys and blogs are also outlined. The document recommends tools for tracking research, including Evernote for saving and indexing content, and Instapaper and Flipboard for reading and aggregating articles.
"You Don't Need A Website" Ignite NTC 2010 Gregory HellerGregory Heller
"You Don't Need A Website, You Need A Web Strategy" this 5 minute Ignite talk was presented by Gregory Heller at #10NTC Ignite Session in Atlanta GA on April 8, 2010.
This document discusses part 7 of a house hacking journey. After looking at four properties, the author wrote an offer the next morning for one of the properties. A link is then provided to more details about the offer strategy and results. Contact information is also listed for following the author on various social media platforms.
Presentation with bonus Pinterest related slides as presented during the PeopleFund Innovation Week in Austin, TX
For more in depth reading on the topics highlighted during the session, please check out the following:
LinkedIn Innovations - http://authoritylabs.com/blog/linkedin-secrets-by-marty-weintraub/
Facebook Innovations - http://authoritylabs.com/blog/getting-ahead-facebook-marketing-curve-part-1/
Twitter Innovations - http://authoritylabs.com/blog/tips-optimizing-tweets-search/
Bonus Pinterest - http://authoritylabs.com/blog/winning-pinterest-9-ways-increase-traffic-using-pinterest/
The document defines a digital strategist and outlines their skills and challenges. A strategist must understand consumer behavior, bridge client challenges with effective plans, and measure results. They are curious generalists seeking connections across disciplines. Strategists must cope with ambiguity, think on their feet, and collaborate by leading from behind. Strong presentation skills include being credible, competent, compatible, caring, and dynamic when hosting an audience.
The document discusses insight creation for digital strategists. It defines an insight as an unexpected universal tension between a target and product that provides an "Aha!" moment. Insights are triggered, not created, through tools like gathering raw data, looking for relationships, outliers and incongruities. Specific triggering tools discussed are assuming a beginner's mindset, the what/how/why method, madlibs, the K-J technique, and constrained brainstorming. The document advises that if limited input is available, digital strategists should engage in mental simulation, metaphor, storytelling or improvisation to make a decision.
The document discusses tools and methods for digital strategists to think about the future, including scenario planning and tracking big trends. Scenario planning involves identifying key forces, ranking uncertainties, and fleshing out potential scenarios based on combinations of forces. Tracking big trends involves finding cross-pollinating ideas, exponential technologies, liberators of scarcity, areas of conscious inefficiency, and exploring new ideas outside one's comfort zone. Recommended further reading on related topics is also provided.
This document discusses research strategies and tools for digital strategists. It covers the value of targeted research and challenges in shifting client budgets and access. It provides tips for client, business, and trend research through both paid tools like Forrester and Euromonitor, and free sources like Google and whitepapers. Guerilla research techniques using surveys and blogs are also outlined. The document recommends tools for tracking research, including Evernote for saving and indexing content, and Instapaper and Flipboard for reading and aggregating articles.
"You Don't Need A Website" Ignite NTC 2010 Gregory HellerGregory Heller
"You Don't Need A Website, You Need A Web Strategy" this 5 minute Ignite talk was presented by Gregory Heller at #10NTC Ignite Session in Atlanta GA on April 8, 2010.
This document discusses part 7 of a house hacking journey. After looking at four properties, the author wrote an offer the next morning for one of the properties. A link is then provided to more details about the offer strategy and results. Contact information is also listed for following the author on various social media platforms.
Presentation with bonus Pinterest related slides as presented during the PeopleFund Innovation Week in Austin, TX
For more in depth reading on the topics highlighted during the session, please check out the following:
LinkedIn Innovations - http://authoritylabs.com/blog/linkedin-secrets-by-marty-weintraub/
Facebook Innovations - http://authoritylabs.com/blog/getting-ahead-facebook-marketing-curve-part-1/
Twitter Innovations - http://authoritylabs.com/blog/tips-optimizing-tweets-search/
Bonus Pinterest - http://authoritylabs.com/blog/winning-pinterest-9-ways-increase-traffic-using-pinterest/
The document outlines the Canadian method for developing a business case. It discusses that a business case assesses the costs and benefits of a proposed initiative to justify the value added compared to costs. The Canadian method involves a 3 phase process: 1) defining needs and outcomes, 2) analyzing viable options and recommending the best, 3) demonstrating effective management. It provides guidance on gathering inputs, analyzing scenarios, and clearly communicating the case to decision makers.
Web development is hard, very hard – and it’s getting harder. But there is hope, a radically different approach called agile.
If you build websites for a living, you know the pressure. Drupal sites can be complex beasts with thousands of moving parts. Clients have high demands – changing demands. Budgets have never been tighter. If you are going to keep the sites you manage ahead of the competition, you have to innovate – continually. And everything has to be done at the breakneck speed of web time.
The results: the average software project is 45% over budget, delayed by 63% and missing 1/3 of the promised functionality. Failure has become the norm – but there is a better way.
Agile is a radically different processes for improving development efficiency, minimizing risk and enhancing innovation. In the ten short years since the Agile Manifesto was penned it has taken over traditional software and game development. The world’s web leaders such as Google, Amazon, Microsoft, Yahoo!, Twitter and Saleforce.com have embraced agile methodologies. Many top Drupal shops have also made the leap.
Come learn what all the buzz is about.
A More Effective Social Media Presence: Strategic Planning and Project Manage...ALATechSource
This document provides guidance on developing an effective social media presence for libraries. It discusses the importance of strategic planning, including assessing user needs, setting goals and directions, and creating a formal strategic plan. It also covers project management aspects like communication, requirements documentation, scheduling, and maintaining an ongoing assessment process. The overall message is that libraries should take a thoughtful, evidence-based approach to social media through strategic planning and project management.
Slides from the workshop @danny_bluestone and @duckymatt from Cyber-Duck Ltd gave at UX London 2013. The workshop focused on how by putting the user at the centre of design decisions you can deliver a better experience. With a mixture of theory and hands-on activities the workshop covered user research, activity mapping, card sorting and participative sketching techniques.
The document provides an overview of usability and how to achieve great usability in projects. It discusses what usability is, including definitions. It outlines a recipe for great usability including knowing your user, keeping things simple, guiding the user and providing feedback. When unsure what to do, it recommends usability testing with users. It discusses incorporating usability into agile projects, with usability work done in parallel sprints. Key takeaways are that usability requires planning and testing with users, and small, frequent tests are effective.
This document discusses how libraries and librarians can use Web 2.0 technologies to connect, create, and collaborate. It argues that libraries should find "pivot points" or small changes that allow them to evolve, such as using social media, cloud computing, and new literacies, rather than trying to change everything at once. The document provides examples of pivot points, such as participating in conferences virtually, expanding definitions of literacy, and integrating social media into research guides. It encourages libraries to keep traditional services but innovate in other areas through these pivot points.
Connecting, Creating, and Collaborating: Pivot Points for Change for Librari...Buffy Hamilton
This document discusses how libraries and librarians can use Web 2.0 technologies to connect, create, and collaborate. It argues that libraries should find "pivot points" or small changes that allow them to evolve, such as using social media, cloud computing, and new formats to share information while keeping traditional services. The document provides examples of pivot points, such as expanding definitions of literacy, integrating social media into research guides, and cultivating personal learning networks in addition to face-to-face connections.
Fresh Thinking on Communicating with DataAndy Kirk
This document summarizes a webinar presentation by Andy Kirk on fresh thinking for communicating with data visualization. The webinar covered six types of thinking that can help data visualizers approach their work in a fresh way: contextual thinking, imaginative thinking, journalistic thinking, critical thinking, organized thinking, and thinking based on personal convictions. Kirk provided examples to illustrate each type of thinking and emphasized embracing fresh perspectives to create effective visualizations.
Responsive Design for Complex Websites (IXDA Munich)Sabine Berghaus
This document discusses responsive design for complex websites. It outlines some common rules and challenges when taking a responsive approach. These include using tools like InDesign instead of Photoshop, keeping content structured with basic responsive patterns, and getting technical and creative teams connected early through concepts and testing. The presentation aims to help others learn from their experience designing a large responsive redesign project.
The document provides information about daily standup meetings in an Agile environment. It discusses the purpose of daily standups according to the Scrum guide, including providing updates on work completed the previous day, work planned for the current day, and impediments. It explains how daily standups support the Agile values of people and interactions and responding to change. It also discusses how daily standups address the five dysfunctions of a team by promoting collaboration, impediment identification and removal, commitment, transparency, accountability, and focus. Finally, it covers some potential "smells and anti-patterns" that can occur with daily standups, such as late arrivals, and provides suggestions for preventing and addressing issues.
The document provides guidance for students on developing a factual production project. It outlines learning outcomes that involve analyzing characteristics and context of a chosen media activity, planning creative solutions based on research, and critically evaluating the final production. Students must select a subject they are interested in, with a clear focus or point. The production can take the form of a video, print publication, or audio podcast. An induction task requires students to mind map potential project ideas considering the format, topic, and stylistic influences. Students will complete tasks involving research, development, production, and a critical self-evaluation.
The document discusses content curation and provides statistics on the amount of content shared daily on social media platforms. It then lists steps for effective content curation including gathering a variety of content, filtering it, adding value through organization and context, and sharing it. Finally, it suggests tools that can help with curation and provides examples of how curation could work in classroom settings including archiving a website, researching a biome, and analyzing journalism.
The story of what it's like being a UXer part of a large organisational transformation journey from Waterfall to Agile practices, and the "in-progress" view of the process looks like.
Daily Stand up patterns & heuristics - Fadi StephanSUGSA
The document discusses daily standup meetings, including their purpose of status updates, commitment to tasks, and identification of impediments according to the Scrum guide. It also examines how standups address the five dysfunctions of teams by promoting collaboration, commitment, transparency, accountability, and focus on results. The document provides tips to prevent "daily standup withdrawal" where meetings become boring and unproductive.
This document discusses agile estimating and planning. It explains that estimating is difficult but necessary to satisfy managers, customers, and other stakeholders. However, estimates are often too optimistic. The document recommends counting or measuring work instead of guessing whenever possible. It also advocates for ongoing planning and re-planning in agile instead of one-time upfront planning. Techniques like story points, user story splitting, planning poker, and historical velocity data can help create estimates and plans with good accuracy using minimal effort and information.
This document provides information about the Metronet Information Literacy Initiative (MILI). MILI aims to improve information literacy skills among teachers and students. It does this through professional development for teachers and library media specialists on integrating information literacy standards into classroom teaching. MILI's goals are to influence the teaching of research, increase awareness and use of Web 2.0 tools, and encourage more collaboration between teachers and library media specialists on teaching the research process. The document discusses key aspects of information literacy and 21st century skills, as well as trends in technology, business, and education that demonstrate the need for these skills. It provides an overview of MILI's focus on research, reliable resources, and responsible use of
This document outlines steps to embed usability into an organization from scratch, including:
1. Create awareness of usability benefits through data, examples, and user profiling.
2. Develop in-house skills through training, guides, and consultancy to turn theory into practice.
3. Change processes and governance to integrate usability into projects through measures, business cases, and highlighting failures without UX.
4. Establish a toolkit including a mobile usability lab, note-taking tools, and web analytics tools.
This document provides guidance on defining next steps for a community by evaluating existing participation levels and needs, determining business and customer needs, brainstorming projects that balance short and long-term goals, and continuing to measure success. Key aspects include analyzing current participation depth and loyalty, identifying top customer needs and opportunities, finding projects that address business objectives, clearly communicating plans, and proving value through metrics. The overall message is to thoughtfully plan new initiatives by understanding both the community and business.
Week4: Alternative Media Workers & Production ManifestoJennifer Jones
This document outlines the assignments and timeline for a course on alternative media work. Over the next few weeks, students will research needs and problems in their community, draft a manifesto for their media project, and be ready to begin production. They will learn about different types of alternative media workers and locate their own work within the field. The goal is to understand approaches to alternative media, identify one's role, and propose a manifesto with the challenge, mode, texts, and intended results of their intervention.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
The document outlines the Canadian method for developing a business case. It discusses that a business case assesses the costs and benefits of a proposed initiative to justify the value added compared to costs. The Canadian method involves a 3 phase process: 1) defining needs and outcomes, 2) analyzing viable options and recommending the best, 3) demonstrating effective management. It provides guidance on gathering inputs, analyzing scenarios, and clearly communicating the case to decision makers.
Web development is hard, very hard – and it’s getting harder. But there is hope, a radically different approach called agile.
If you build websites for a living, you know the pressure. Drupal sites can be complex beasts with thousands of moving parts. Clients have high demands – changing demands. Budgets have never been tighter. If you are going to keep the sites you manage ahead of the competition, you have to innovate – continually. And everything has to be done at the breakneck speed of web time.
The results: the average software project is 45% over budget, delayed by 63% and missing 1/3 of the promised functionality. Failure has become the norm – but there is a better way.
Agile is a radically different processes for improving development efficiency, minimizing risk and enhancing innovation. In the ten short years since the Agile Manifesto was penned it has taken over traditional software and game development. The world’s web leaders such as Google, Amazon, Microsoft, Yahoo!, Twitter and Saleforce.com have embraced agile methodologies. Many top Drupal shops have also made the leap.
Come learn what all the buzz is about.
A More Effective Social Media Presence: Strategic Planning and Project Manage...ALATechSource
This document provides guidance on developing an effective social media presence for libraries. It discusses the importance of strategic planning, including assessing user needs, setting goals and directions, and creating a formal strategic plan. It also covers project management aspects like communication, requirements documentation, scheduling, and maintaining an ongoing assessment process. The overall message is that libraries should take a thoughtful, evidence-based approach to social media through strategic planning and project management.
Slides from the workshop @danny_bluestone and @duckymatt from Cyber-Duck Ltd gave at UX London 2013. The workshop focused on how by putting the user at the centre of design decisions you can deliver a better experience. With a mixture of theory and hands-on activities the workshop covered user research, activity mapping, card sorting and participative sketching techniques.
The document provides an overview of usability and how to achieve great usability in projects. It discusses what usability is, including definitions. It outlines a recipe for great usability including knowing your user, keeping things simple, guiding the user and providing feedback. When unsure what to do, it recommends usability testing with users. It discusses incorporating usability into agile projects, with usability work done in parallel sprints. Key takeaways are that usability requires planning and testing with users, and small, frequent tests are effective.
This document discusses how libraries and librarians can use Web 2.0 technologies to connect, create, and collaborate. It argues that libraries should find "pivot points" or small changes that allow them to evolve, such as using social media, cloud computing, and new literacies, rather than trying to change everything at once. The document provides examples of pivot points, such as participating in conferences virtually, expanding definitions of literacy, and integrating social media into research guides. It encourages libraries to keep traditional services but innovate in other areas through these pivot points.
Connecting, Creating, and Collaborating: Pivot Points for Change for Librari...Buffy Hamilton
This document discusses how libraries and librarians can use Web 2.0 technologies to connect, create, and collaborate. It argues that libraries should find "pivot points" or small changes that allow them to evolve, such as using social media, cloud computing, and new formats to share information while keeping traditional services. The document provides examples of pivot points, such as expanding definitions of literacy, integrating social media into research guides, and cultivating personal learning networks in addition to face-to-face connections.
Fresh Thinking on Communicating with DataAndy Kirk
This document summarizes a webinar presentation by Andy Kirk on fresh thinking for communicating with data visualization. The webinar covered six types of thinking that can help data visualizers approach their work in a fresh way: contextual thinking, imaginative thinking, journalistic thinking, critical thinking, organized thinking, and thinking based on personal convictions. Kirk provided examples to illustrate each type of thinking and emphasized embracing fresh perspectives to create effective visualizations.
Responsive Design for Complex Websites (IXDA Munich)Sabine Berghaus
This document discusses responsive design for complex websites. It outlines some common rules and challenges when taking a responsive approach. These include using tools like InDesign instead of Photoshop, keeping content structured with basic responsive patterns, and getting technical and creative teams connected early through concepts and testing. The presentation aims to help others learn from their experience designing a large responsive redesign project.
The document provides information about daily standup meetings in an Agile environment. It discusses the purpose of daily standups according to the Scrum guide, including providing updates on work completed the previous day, work planned for the current day, and impediments. It explains how daily standups support the Agile values of people and interactions and responding to change. It also discusses how daily standups address the five dysfunctions of a team by promoting collaboration, impediment identification and removal, commitment, transparency, accountability, and focus. Finally, it covers some potential "smells and anti-patterns" that can occur with daily standups, such as late arrivals, and provides suggestions for preventing and addressing issues.
The document provides guidance for students on developing a factual production project. It outlines learning outcomes that involve analyzing characteristics and context of a chosen media activity, planning creative solutions based on research, and critically evaluating the final production. Students must select a subject they are interested in, with a clear focus or point. The production can take the form of a video, print publication, or audio podcast. An induction task requires students to mind map potential project ideas considering the format, topic, and stylistic influences. Students will complete tasks involving research, development, production, and a critical self-evaluation.
The document discusses content curation and provides statistics on the amount of content shared daily on social media platforms. It then lists steps for effective content curation including gathering a variety of content, filtering it, adding value through organization and context, and sharing it. Finally, it suggests tools that can help with curation and provides examples of how curation could work in classroom settings including archiving a website, researching a biome, and analyzing journalism.
The story of what it's like being a UXer part of a large organisational transformation journey from Waterfall to Agile practices, and the "in-progress" view of the process looks like.
Daily Stand up patterns & heuristics - Fadi StephanSUGSA
The document discusses daily standup meetings, including their purpose of status updates, commitment to tasks, and identification of impediments according to the Scrum guide. It also examines how standups address the five dysfunctions of teams by promoting collaboration, commitment, transparency, accountability, and focus on results. The document provides tips to prevent "daily standup withdrawal" where meetings become boring and unproductive.
This document discusses agile estimating and planning. It explains that estimating is difficult but necessary to satisfy managers, customers, and other stakeholders. However, estimates are often too optimistic. The document recommends counting or measuring work instead of guessing whenever possible. It also advocates for ongoing planning and re-planning in agile instead of one-time upfront planning. Techniques like story points, user story splitting, planning poker, and historical velocity data can help create estimates and plans with good accuracy using minimal effort and information.
This document provides information about the Metronet Information Literacy Initiative (MILI). MILI aims to improve information literacy skills among teachers and students. It does this through professional development for teachers and library media specialists on integrating information literacy standards into classroom teaching. MILI's goals are to influence the teaching of research, increase awareness and use of Web 2.0 tools, and encourage more collaboration between teachers and library media specialists on teaching the research process. The document discusses key aspects of information literacy and 21st century skills, as well as trends in technology, business, and education that demonstrate the need for these skills. It provides an overview of MILI's focus on research, reliable resources, and responsible use of
This document outlines steps to embed usability into an organization from scratch, including:
1. Create awareness of usability benefits through data, examples, and user profiling.
2. Develop in-house skills through training, guides, and consultancy to turn theory into practice.
3. Change processes and governance to integrate usability into projects through measures, business cases, and highlighting failures without UX.
4. Establish a toolkit including a mobile usability lab, note-taking tools, and web analytics tools.
This document provides guidance on defining next steps for a community by evaluating existing participation levels and needs, determining business and customer needs, brainstorming projects that balance short and long-term goals, and continuing to measure success. Key aspects include analyzing current participation depth and loyalty, identifying top customer needs and opportunities, finding projects that address business objectives, clearly communicating plans, and proving value through metrics. The overall message is to thoughtfully plan new initiatives by understanding both the community and business.
Week4: Alternative Media Workers & Production ManifestoJennifer Jones
This document outlines the assignments and timeline for a course on alternative media work. Over the next few weeks, students will research needs and problems in their community, draft a manifesto for their media project, and be ready to begin production. They will learn about different types of alternative media workers and locate their own work within the field. The goal is to understand approaches to alternative media, identify one's role, and propose a manifesto with the challenge, mode, texts, and intended results of their intervention.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
2. Digital Strategist’s Mental Toolkit:
What is digital strategy?_
Photo: http://www.flickr.com/photos/neilt/2517652
3. Key points_
What this section will cover:
• Definition
• Process
• The brief
Photo: http://www.flickr.com/photos/neilt/2517652
4. Definition: Digital strategy_
A plan that:
a) outlines the unique role that digital takes in a client
solution and that guides the subsequent allocation of
digital channels to take full advantage of their strengths
and,
b) establishes proactive situation awareness to evolve and
develop strategic actions one step ahead of the client.
Photo: http://www.flickr.com/photos/neilt/2517652
5. Situation awareness_
Situation awareness is the perception of environmental
elements with respect to time and/or space, the
comprehension of their meaning, and the projection of their
status after some variable has changed, such as time
Source: Wikipedia
Photo: http://www.flickr.com/photos/neilt/2517652
6. Digital strategy process_
Business Consumer Data Knowledge Hypothesis
Problem Formulation Planning Measurement
Discovery Discovery Discovery Network Generation
Photo: http://www.flickr.com/photos/neilt/2517652
7. 1. Problem formulation_
1. Determine objectives/requirements
• Brief from client – written and verbal. Discussion to
clarify if required.
• If no brief, problem statement session required
2. Isolate problem and challenge
• Analyse brief in context of understanding of clients
business
• Determine if they are asking the right questions
• Clearly define the problem to solve
Photo: http://www.flickr.com/photos/neilt/2517652
8. 1. Problem formulation (con’t)_
3. Determine approach
• Choose the best approach to develop an answer to
the problem
Photo: http://www.flickr.com/photos/neilt/2517652
9. 2. Business discovery_
1. Complete business immersion
• Deep dive into the resources and activities required
for the client to do business
2. Complete brand immersion
• Deep dive into the brand architecture
3. Conduct market analysis/intelligence
• Analysis of the market the client is active in
4. Conduct competitive scan
• Audit of client business and market activity
Photo: http://www.flickr.com/photos/neilt/2517652
10. 2. Business discovery (con’t)_
5. Create touchpoint map
• Mapping all active touchpoints from the clients
perspective
6. Consolidate primary and secondary research
• Gather any additional research
Photo: http://www.flickr.com/photos/neilt/2517652
11. 3. Consumer discovery_
1. Segmentation review
• Review all segmentation efforts and key targets
2. Primary research
• Review and analyze all consumer research done by
the client
3. Secondary research
• Pull together additional secondary research on the
target
Photo: http://www.flickr.com/photos/neilt/2517652
12. 3. Consumer discovery_
4. Social listening
• Establish a social listening tool to pull current
conversations and sentiment
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13. 4. Data discovery_
1. Internal and external analytics
• Review all internal and external KPIs, program post-
mortems, and business cases
• Understand success criteria
• Review reporting requirements and protocol
2. Data landscape
• Audit all consumer/customer databases for access
and fidelity
• Document all data collection sources
• Determine role and scope of partners if they exist
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14. 5. Knowledge network_
1. Gather salient trends and insights
• Work with partners to collect additional inputs
2. Collaboration
• Work with partners to ideate and generate
hypotheses
3. Co-creation
• Work with partners on prototypes and proof-of-
concept
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15. 6. Hypothesis generation_
1. Ideation
• Use Ideation Toolkit to develop possible solutions to
problem statement
2. Prototypes
• Model possible options through prototypes
• Prototype fidelity determined by experience
complexity
3. Triage
• Cut solutions to top few and work with client to distill
to the one solution to go forward with
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16. 7. Planning_
1. Ideation
• Generate a list of possible tactics to bring the
hypothesis to life
• Define the Role of Digital – a central idea that
summarizes the hypothesis
2. Develop plan
• Define full touchpoint ecosystem with roles and
lifecycles
3. Craft brief
• Develop brief for creative and dev team
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17. 8. Measurement_
1. Measurement plan
• Outline the full list of metrics to be tracked
• Create a baseline for comparison
• Develop a scorecard and dashboard as required
2. Tagging and tracking
• Work with dev team and partners to ensure accurate
and comprehensive tagging
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18. 8. Measurement_
3. Reporting
• Report as frequently as required – surface and deep
dives as necessary
• Create post-mortems with insights for future
programs
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19. Deliverables_
• Digital strategy
– Summary of research
– Role
– Touchpoint map
– Roadmap
• The brief
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20. The brief_
A simpler brief is better to get the ball rolling. Influence the
direction once things are in motion – no drive-by brief.
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21. The brief_
Key sections of a brief:
• The brand
• The product
• The challenge to solve
• The objectives
• The target
• The insight
• The role
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22. The brief_
1. The brand:
A clear statement of the brand positioning and tone
– Include attributes
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23. The brief_
2. The product:
A list of product claims that differentiate it in the market
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24. The brief_
3. The challenge to solve:
A clear problem statement that outlines the issue and the
assignment
– Includes the desired response/change in consumer behaviour
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25. The brief_
4. The objectives:
A list of goals that will allows us to know we have solved the
challenge
– Be as specific as possible
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26. The brief_
5. The target:
A simple description of who we are trying to influence or
connect with
– Use personas and segmentation with discretion
– Include relevant digital behaviours
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27. The brief_
6. The insight:
The unique or meaningful tension between the target and the
product that informs the role
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28. The brief_
7. The role:
A short phrase that describes how the solution will generate the
required change in state for the target
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