SlideShare a Scribd company logo
#AllAboutVoice
A New Era with
New Business Opportunities
Newark, July 26th
@169labs
@169labs
– www.nytimes.com
„Alexa is here to stay.“
@169labs
in 60 seconds.
@169labs
Natural Language
Speed Accuracy
Accessibility
@169labs
Source: Alpine.ai
1.000.000.000
voice-enabled devices2018
Souree: Comscore
50%
searches via voice2020
Source: Hannah Ritchie and Max Roser (2017) – “Technology Diffusion & AdopEon”, published online at OurWorldInData.org and Voicebot.ai, Voicebot Smart Speaker Consumer AdopEon Report 2018
😲
Say yes to voice, if…
• You’re focussing on the right context
• Your use case can clearly be defined
• the result is „voice compatible“
• Speech can be used to perform the intended action
@169labs
Context „25% of US moms
own a smart speaker.“
The future is already here
Voice assistants are conquering new everyday situations
Alexa earbuds Alexa in-car Alexa for business
@169labs
Revenue Streams Voice Apps (2025)
3 %
10 %
15 %
28 %
44 %
Customer Service / Marketing
E-Commerce
Health Care
Business Apps
Other
Source: Voicebot.ai
@169labs
Biggest challenge:
Discoverability
@169labs
Slide: Was ist Voice Search?
Challenging “voice search“
@169labs Source: ROAST VOICE SEARCH
Vertical comparison overview
April 2018
Aufteilung nach Vertical
Quelle: ROAST VOICE SEARCH
Vertical comparison overview
April 2018
Aufzeigen verschiedner Google Content
Snippets
Let’s get serious:
Which industries should jump on?
@169labs
Voice Integration
Every dayOne time
Immersive
Shallow
Health Care
Sound Machine
Promotional
Radio & TV
News
Utilities
Sports
Games
(Personalized)
Hospitality
Kids
@169labs
1: Media / Entertainment
@169labs
Radio, Podcast, TV, Artists …
• Voice ❤ Audio
• Audio is expertise
• They know how to create voice-optimzed content
• Hosts and Personalities can give their brand a (voice) personality
• Content in abundance
@169labs
“Voice Sales“
@169labs
Leads / Sales via Voice
@169labs
Alexa, €!
€?
€? €?
#AllAboutVoice A New Era with New Business Opportunities
Demo
Let’s listen to Radio Vienna… 🌹
Why „Voice Sales“
• Easy to use
• Fast
• Hands-free
• No Laptop, smartphone
needed (=> higher conversion
rate)
• Source agnostic
Audience Radio station
• Go to website xyz.com to „Tell
Alexa, …“
• Audio commercials get
measurable wird messbar
(Listen > Lead > Sale)
• New revenue streams
(Revenue Share)
@169labs
Quelle: voicebot.ai
+242%
@169labs
2: Education
@169labs
Kids, parents, students, senior citizens, …
• Knowledge and trivia currently one of the top features
• “Kids“ is fastest growing category
• Kindergarden, school, university, life-long learning
• Kids unlimited
• Back to our roots: Passive listening (learning a language)
• Get away from your screen
@169labs
@169labs
UNIQUE CUSTOMERS (MONTHLY)
500K
Animal Sounds
Sounds
3: Gaming
@169labs
Casual gaming, board games, …
• Speech & communication is key in games (board, card, etc.)
• Bring games to Alexa
• Create new game concepts (“When in Rome“)
• Game Instructions 2.0
• Echo Buttons
• Destiny 2 extends game experience on Alexa
@169labs
@169labs
4: Automotive
@169labs
Connected voice-controlled cars
• Context is king
• BMW, Toyota, Seat will add Alexa to their entertainment systems
• Multi-modal seamless user experiences
@169labs
„Voice Technology“ must be part of your digital agenda
Website SEO Mobile
Virtual/
Augmented
Voice
(Technology)
eCommerce
Content
Marketing
Social Media
Digital
Marketing
E-Mail
Marketing
Influencer
Affiliate
vCommerce VEO
Where is your voice sweet spot?
Think in „categories“, not in „brand names“.
Be the authority for the questions and
intents of your users.
Tim Kahle
Founder / COO
@kahle
Dominik Meissner
Founder / CTO
@169labs
169labs.com
allaboutvoice.io
allaboutvoice.de
@169labs /169labs
169labs.com
allaboutvoice.io
allaboutvoice.de
@169labs /169labs
go.169labs.com/voicesummit
#AllAboutVoice A New Era with New Business Opportunities
Recommended by Amazon
http://alexa.design/agentur@169labs
O C T O B E R 1 2 t h 2 0 1 8 , M U N I C H
www.allaboutvoice.io

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#AllAboutVoice A New Era with New Business Opportunities