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Opportunity Analysis Project – Final Report
Klepon Team for Venture-Lab.org
May 19th 2012
Overview

•   Testing Value Proposition


•   To validate hypothesis


•   Interviews, Surveys
Off The Frame

•   Off The Frame is a web service that enables user to order printed
    products from the list of their photo showcase. User will
    authenticate using their existing photo sharing app (Instagram,
    Path, etc).
•   To test our value proposition, we setup a set of questions on surveys.
    Targeted mainly to Indonesian.
Off The Frame

•   Hypothesis 1
•   Do you have account in photo sharing services e.g: Instagram, Path?
•   Do you want to make money from your photo showcase?
•   How likely are you to recommend Off The Frame to your friends?
•   How likely are you to you sign up with Off The Frame to make
    money from your photo show case?
•   Survey at:
    https://docs.google.com/spreadsheet/viewform?formkey=dFcteWN
    nMktvRUJEZnpGTHNjMkR5SFE6MA
Off The Frame

•   Hypothesis 2
•   Lots of people in Indonesia have photo sharing account
•   People love to share landscape/object photos
•   People will buy a photo if that's good enough
•   People want to make money from their photos
•   People think "Off The Frame" project is great
•   Survey at:
    https://docs.google.com/spreadsheet/viewform?formkey=dFhEMW
    l6TjhaNDE1ZThXV2dtTXl3VFE6MQ
Survey Results

•   Results from surveys of current hypothesis:


    o   Respondent loves to share photos. It makes a good potential to make
        printed product of photos they love.
    o   Respondent also say the printed product of photo has a reasonable
        (cheap) price, they will buy it.
    o   Survey results show that respondent rarely buy printed photos, but they
        think Off The Frame is a good project worth trying.
New Hypothesis

•   Most Indonesian don't have photo
    sharing account
•   People love to share landscape photos
•   People rarely buy any printed photos
•   People want to make money from their
    photos
•   People think "Off The Frame" project is
    good
Key Resources

                             Suppliers/
                              Partners




          Web/Mobile                             Developers/
             App                                  Designers

                            Off The
                            Frame



                  Funding                 Community

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Oap final

  • 1. Opportunity Analysis Project – Final Report Klepon Team for Venture-Lab.org May 19th 2012
  • 2. Overview • Testing Value Proposition • To validate hypothesis • Interviews, Surveys
  • 3. Off The Frame • Off The Frame is a web service that enables user to order printed products from the list of their photo showcase. User will authenticate using their existing photo sharing app (Instagram, Path, etc). • To test our value proposition, we setup a set of questions on surveys. Targeted mainly to Indonesian.
  • 4. Off The Frame • Hypothesis 1 • Do you have account in photo sharing services e.g: Instagram, Path? • Do you want to make money from your photo showcase? • How likely are you to recommend Off The Frame to your friends? • How likely are you to you sign up with Off The Frame to make money from your photo show case? • Survey at: https://docs.google.com/spreadsheet/viewform?formkey=dFcteWN nMktvRUJEZnpGTHNjMkR5SFE6MA
  • 5. Off The Frame • Hypothesis 2 • Lots of people in Indonesia have photo sharing account • People love to share landscape/object photos • People will buy a photo if that's good enough • People want to make money from their photos • People think "Off The Frame" project is great • Survey at: https://docs.google.com/spreadsheet/viewform?formkey=dFhEMW l6TjhaNDE1ZThXV2dtTXl3VFE6MQ
  • 6. Survey Results • Results from surveys of current hypothesis: o Respondent loves to share photos. It makes a good potential to make printed product of photos they love. o Respondent also say the printed product of photo has a reasonable (cheap) price, they will buy it. o Survey results show that respondent rarely buy printed photos, but they think Off The Frame is a good project worth trying.
  • 7. New Hypothesis • Most Indonesian don't have photo sharing account • People love to share landscape photos • People rarely buy any printed photos • People want to make money from their photos • People think "Off The Frame" project is good
  • 8. Key Resources Suppliers/ Partners Web/Mobile Developers/ App Designers Off The Frame Funding Community

Editor's Notes

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