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Oakland University
Launches Aspire to Rise
Campaign
GARY RUSSI
Oakland University Launches Aspire to
Rise Campaign
Educational leader Gary Russi retired in 2013 after serving as the president of Oakland
University (OU) for 18 years. During his tenure with OU, Gary Russi played an instrumental role
in communicating the institution’s vision and implementing critical strategic plans.
Oakland University Launches Aspire to
Rise Campaign
OU recently issued a press release announcing that the university’s founding philosophy has
inspired a brand identity campaign called Aspire to Rise . According to representatives from the
university, OU has always focused on presenting opportunities to everyone so that success is
shared and attainable.
Oakland University Launches Aspire to
Rise Campaign
The brand identity initiative began when the President’s Faculty Advisory Committee was
created in 2011. After evaluating a wide range of research, the committee concluded that a
campaign was necessary to solidify awareness of OU’s values and core attributes.
Oakland University Launches Aspire to
Rise Campaign
The university began efforts to develop a strong brand in 2013, and a variety of university
stakeholders helped determine brand attributes and a branding strategy. Based on the results of
this inclusive process and additional research, OU generated its Aspire to Rise campaign, which
embodies the university’s current objectives and historical values. The campaign will involve
marketing, communication, and advertising initiatives.

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Oakland University Launches Aspire to Rise Campaign

  • 1. Oakland University Launches Aspire to Rise Campaign GARY RUSSI
  • 2. Oakland University Launches Aspire to Rise Campaign Educational leader Gary Russi retired in 2013 after serving as the president of Oakland University (OU) for 18 years. During his tenure with OU, Gary Russi played an instrumental role in communicating the institution’s vision and implementing critical strategic plans.
  • 3. Oakland University Launches Aspire to Rise Campaign OU recently issued a press release announcing that the university’s founding philosophy has inspired a brand identity campaign called Aspire to Rise . According to representatives from the university, OU has always focused on presenting opportunities to everyone so that success is shared and attainable.
  • 4. Oakland University Launches Aspire to Rise Campaign The brand identity initiative began when the President’s Faculty Advisory Committee was created in 2011. After evaluating a wide range of research, the committee concluded that a campaign was necessary to solidify awareness of OU’s values and core attributes.
  • 5. Oakland University Launches Aspire to Rise Campaign The university began efforts to develop a strong brand in 2013, and a variety of university stakeholders helped determine brand attributes and a branding strategy. Based on the results of this inclusive process and additional research, OU generated its Aspire to Rise campaign, which embodies the university’s current objectives and historical values. The campaign will involve marketing, communication, and advertising initiatives.