The document discusses adopting new technologies like Web 2.0 and learning from past examples like the Luddites. It outlines the typical adoption curve for new technologies, from innovators to early adopters to the late majority and laggards. The key is to create value, make the technology relevant, and give people a compelling reason to adopt by learning from both others' experiences and history so that past mistakes are not repeated.

1. Laying Track for Web 2.0 Learning from Luddites Linda Y. Cureton Chief Information Officer Goddard Space Flight Center Tuesday, April 14, 2009

2. Agenda Know where this train is going Make sure it’s a great ride Lay track for Technology Adoption

3. Technology Direction Critical point or point of inflection? Run, lead, or get out of the way? Is it time for heroics? Source: Gartner, Inc - Hype Cycle for Emerging Technologies, 2008 (Whit Andrews, et. al.)

4. Measuring Value Organization’s Competitive Advantage Future-State CIO Competencies Report, www.cio.com . IT Leadership Role and Competencies We want this direction Get it working well Make it valuable for the people Make it valuable for the mission

5. Technology Adaption – Learning from Luddites Any of a group of British workers who between 1811 and 1816 rioted and destroyed laborsaving textile machinery They believed that such machinery would diminish employment. Anyone who opposes technical or technological change.

6. Technology Adaption – Learning from Luddites Today’s Web 2.0 Luddites would say: This is garbage technology What a waste of taxpayers’ dollars This has no practical relevance I don’t care what you say, I won’t use it and you can’t make me!

7. Technology Adoption Reference: Crossing The Chasm, Geoffrey A. Moore

8. Technology Adoption Innovators – pursue new technology aggressively; technology is a major part of their lives; winning them over early is important Early Adopters – buy-in early, but are not technologists; find it easy to imagine benefits of technology; rely on their own intuition and vision to make decision Early Majority - more conservative and practical, but open to new ideas; want to hear how other people are making out before making a decision Late Majority - older, less educated, fairly conservative; not usually comfortable with their ability to handle technology; wait until something has become a standard before making decision Laggards - very conservative; don’t want anything to do with technology unless they can help it; small amount of the population

9. Technology Adoption High tolerance for risk Low tolerance for risk

10. Next Steps Create value Make it relevant Create a compelling reason to adopt Learn from others Learn from the past Those who fail to learn from history, are doomed to repeat it.