This document outlines the DNA and brand values of O'Neill, a surfing brand. It describes O'Neill's mission to motivate and inspire the evolution of the surfing spirit. The core values that guide O'Neill include being maverick, youthful, innovative, in touch with customers, and providing solid, high-quality products.
Rip Curl started in 1969 when two friends began manufacturing surfboards and wetsuits in Australia. They went on to sponsor the first professional surfing competition in Australia. Rip Curl is now an internationally recognized brand that sponsors surfers and other athletes. Some key facts: Rip Curl created special wetsuits to support injured surfer Bethany Hamilton after she lost her arm to a shark attack. The company remains privately owned by its founders and others and had sales of $362 million in 2012. Rip Curl is focused on supporting people pursuing adventure sports through its equipment and events.
The document discusses the strategy, diagnostic, and actions for Quiksilver Europe. It provides an overview of Quiksilver's brands, markets, and current situation with declining sales. It then analyzes Quiksilver's strengths, weaknesses, opportunities, and threats. Specifically, it identifies opportunities in the growing streetwear market but also threats from larger competitors entering the action sports market.
Success from Home | ViSalus Magazine Insert - October 2012ViSalus Sciences
The document summarizes the story of Sarah and Barry Midthun, entrepreneurs who discovered success through the Body by Vi Challenge after years of seeking other business opportunities. They strategized different marketing opportunities and self-employment options before finding ViSalus, which has allowed Barry to retire early from his job as a police officer after less than a year of involvement. Both Sarah and Barry lost 15 pounds in their first 90-Day Challenge and were able to earn a BMW within 60 days of joining, matching Barry's annual police income. ViSalus has provided them with more monthly income than Barry's yearly salary after just one month.
This document discusses the importance of organizational culture and how leaders can directly impact and improve culture. It defines culture as a shared set of beliefs, values and practices. There is data showing strong culture leads to strong financial performance. The document outlines how leaders can identify goals that support values, model desired behaviors, incentivize cultural values, and recognize employees demonstrating those values. Improving culture through these actions can increase productivity, marketability and employee unity. The responsibility for culture ultimately lies with organizational leaders.
Why Brand Authenticity and Visual Content Wins HeartsSnapwire
Whether your marketing team is small, big, or somewhere in-between the need for brand authenticity and integrity is at the center of all activities. One of the best ways to convey this story is by creating an emotional connection with visual content. This bond is formed when someone connects with a brand’s emotions, which are found within the narrative—the story that communicates “who” it is, what it means to your audience, and why they should care. Join this webinar with Dane Storrusten, Sr. Creative Director at the NFL and Founder/Design Principal at Gridiron Labs, to learn tools for finding your truth as a brand no matter how big or small.
VonZipper sunglasses are designed for the strong individual who deviates from the norm. Eyewear made with excellent craftsmanship with the intention of uniting people and recognising their uniqueness. The best eyewear with personality, Von Zipper Sunglasses are masterfully made and favoured by celebrities! Heavyglare.com, an authorised VonZipper reseller, provides a range of goods at significant savings. We warmly invite you to join the multitudes of people who like donning stylish and unique eyewear. Shop now; we have packages at fantastic discounts only for you.
Zero Waste Antigua is an organization started by Martin Dudley to promote recycling in Antigua. He began coordinating collections between businesses and recycling facilities using a van. His goal is to make recycling the norm on the island. The document outlines Zero Waste Antigua's brand strategy, including their vision to create a zero waste movement in Antigua, their role in raising awareness of recycling issues, and their plans to engage communities through various awareness and action initiatives.
Brand Strategy for Start-ups: Lessons in innovation learned from great CEOsTracy Oliver
The document provides guidance on powerful marketing and branding. It emphasizes the importance of inspiring a vision for positive change through emotional storytelling. It encourages embracing differences, standing out boldly, and making meaningful relationships over single sales. It advises honoring recurring dreams, embracing diversity of ideas, praising efforts, and creating immersive brand stories to inspire others. The overarching message is that powerful marketing starts with an inspiring vision and story that motivates action and positive change in the world.
Rip Curl started in 1969 when two friends began manufacturing surfboards and wetsuits in Australia. They went on to sponsor the first professional surfing competition in Australia. Rip Curl is now an internationally recognized brand that sponsors surfers and other athletes. Some key facts: Rip Curl created special wetsuits to support injured surfer Bethany Hamilton after she lost her arm to a shark attack. The company remains privately owned by its founders and others and had sales of $362 million in 2012. Rip Curl is focused on supporting people pursuing adventure sports through its equipment and events.
The document discusses the strategy, diagnostic, and actions for Quiksilver Europe. It provides an overview of Quiksilver's brands, markets, and current situation with declining sales. It then analyzes Quiksilver's strengths, weaknesses, opportunities, and threats. Specifically, it identifies opportunities in the growing streetwear market but also threats from larger competitors entering the action sports market.
Success from Home | ViSalus Magazine Insert - October 2012ViSalus Sciences
The document summarizes the story of Sarah and Barry Midthun, entrepreneurs who discovered success through the Body by Vi Challenge after years of seeking other business opportunities. They strategized different marketing opportunities and self-employment options before finding ViSalus, which has allowed Barry to retire early from his job as a police officer after less than a year of involvement. Both Sarah and Barry lost 15 pounds in their first 90-Day Challenge and were able to earn a BMW within 60 days of joining, matching Barry's annual police income. ViSalus has provided them with more monthly income than Barry's yearly salary after just one month.
This document discusses the importance of organizational culture and how leaders can directly impact and improve culture. It defines culture as a shared set of beliefs, values and practices. There is data showing strong culture leads to strong financial performance. The document outlines how leaders can identify goals that support values, model desired behaviors, incentivize cultural values, and recognize employees demonstrating those values. Improving culture through these actions can increase productivity, marketability and employee unity. The responsibility for culture ultimately lies with organizational leaders.
Why Brand Authenticity and Visual Content Wins HeartsSnapwire
Whether your marketing team is small, big, or somewhere in-between the need for brand authenticity and integrity is at the center of all activities. One of the best ways to convey this story is by creating an emotional connection with visual content. This bond is formed when someone connects with a brand’s emotions, which are found within the narrative—the story that communicates “who” it is, what it means to your audience, and why they should care. Join this webinar with Dane Storrusten, Sr. Creative Director at the NFL and Founder/Design Principal at Gridiron Labs, to learn tools for finding your truth as a brand no matter how big or small.
VonZipper sunglasses are designed for the strong individual who deviates from the norm. Eyewear made with excellent craftsmanship with the intention of uniting people and recognising their uniqueness. The best eyewear with personality, Von Zipper Sunglasses are masterfully made and favoured by celebrities! Heavyglare.com, an authorised VonZipper reseller, provides a range of goods at significant savings. We warmly invite you to join the multitudes of people who like donning stylish and unique eyewear. Shop now; we have packages at fantastic discounts only for you.
Zero Waste Antigua is an organization started by Martin Dudley to promote recycling in Antigua. He began coordinating collections between businesses and recycling facilities using a van. His goal is to make recycling the norm on the island. The document outlines Zero Waste Antigua's brand strategy, including their vision to create a zero waste movement in Antigua, their role in raising awareness of recycling issues, and their plans to engage communities through various awareness and action initiatives.
Brand Strategy for Start-ups: Lessons in innovation learned from great CEOsTracy Oliver
The document provides guidance on powerful marketing and branding. It emphasizes the importance of inspiring a vision for positive change through emotional storytelling. It encourages embracing differences, standing out boldly, and making meaningful relationships over single sales. It advises honoring recurring dreams, embracing diversity of ideas, praising efforts, and creating immersive brand stories to inspire others. The overarching message is that powerful marketing starts with an inspiring vision and story that motivates action and positive change in the world.
Odin New York is a men's fashion retailer known for curating emerging and established designer labels. It has received awards and recognition for being influential. The document discusses a joint venture with Odin to develop fragrances under the Odin New York brand name. The goals are to expand Odin's reach globally through fine and home fragrance lines for both men and women. Responsibilities include creative marketing, copywriting, design, product development, production, strategy, and operations functions to establish the fragrance brand.
- Enagic celebrated its 43rd anniversary with over 200 distributors from around the world attending an event at their headquarters in Okinawa, Japan.
- Mr. Ohshiro, the founder of Enagic, spoke about the company's growth from 43 years ago to now selling 20,000 water ionizers per month and reaching 1 million customers.
- Three distributors from Hong Kong were recognized for achieving high ranks in the company.
- Attendees enjoyed traditional Okinawan entertainment and food at the celebration.
This document provides information about L'Oreal, including:
- L'Oreal has a culture of excellence and is a global success with sustained growth and healthy profits.
- It has an exciting business model that is universal, nimble, innovative, and entrepreneurial.
- Research and science are at the heart of L'Oreal's growth, with significant investments in research and development.
- L'Oreal's mission is to offer beauty to all through its commitment to responsible and sustainable growth.
This brand guidelines document provides an overview of the key elements that define Dr. Katie Henry's transformational coaching brand. It outlines her brand foundation, including her commitment to helping people motivated for change transform their lives through coaching and workshops. It also describes her target audience and vision. The document then covers her brand's tone of voice, visual identity elements like colors, fonts and logo, recommended imagery style, and sample designs. It concludes with guidance on living the brand through avoiding "brand enemies" and taking action.
Avon is a global direct selling company that empowers women through entrepreneurship. Representatives can start their own Avon business for free and earn income by selling beauty products directly to customers. The document outlines how representatives can build their business in three steps - selling Avon products, sharing the business opportunity with others, and showing others how to do the same. Representatives are supported through training, resources, and rewards as they grow their personal sales and recruit a sales team.
This document discusses how to build a sacred brand through nine building blocks: 1) having a clear vision and purpose, 2) defining what makes the brand superior, 3) fostering a sense of community among followers, 4) spreading the brand's message through evangelists, 5) using rituals to intensify the brand experience, 6) telling captivating stories, 7) creating moments that make the brand exceptional, 8) developing symbols to represent sustainability efforts, and 9) selecting touchpoints to engage with followers. The goal is to build brands that are as powerful, long-lasting and able to influence behavior as major world religions.
The Ultimate Corporate Laboratory - Inspiration & BeyondLivemad Foundation
The document summarizes the Power Personality program presented by Swapnil Tewari. The program consists of 3 modules - spiritual, personal, and professional - designed to help participants gain self-knowledge, understand relationships, and become successful professionals. The modules use experiential learning techniques like activities, discussions, and hypnosis sessions. The program has been well-received and delivered to professionals at organizations like IIM-A, XLRI, Microsoft and IISc Bangalore.
This document discusses the importance of personal branding, especially in today's economy. It outlines a three stage process for developing a strong personal brand: 1) Believe in your brand by discovering your authentic self, 2) Become your brand by creating goals and defining your brand attributes, and 3) Be your brand by living your brand values. The document provides tips for taking action to start branding yourself, such as getting a professional headshot, assessing your online identity, buying your name as a domain, and engaging on social media. It emphasizes that your personal brand is how others see you based on your online presence and story.
L'Oreal Employer Branding and Employee Value Proposition (EVP)Link Humans
L'Oreal's new EVP launched in 2012 after a big listening exercise internally - based on 3 pillars: A thrilling experience, an environment that will inspire you & a school of excellence. Note: This is not Link Humans work, all L'Oréal - thanks to Dennis de Munck for this information.
Applying consumer psychology to branding.
This is a slightly modified version of a presentation given at Kantar's "The WHY code" seminar on neuroscience, neuromarketing, branding and archetypes.
Profit from Purpose: How Great Organizations Inspire ActionKirk Esmond
Brand strategy is the process of identifying your most compelling attributes and combining them into a unique promise. Conveying who you are, what you do, and why it matters is easy to do. Or is it? In this workshop, participants will learn practical methods to evaluate, understand and refine a competitive advantage – bringing brand in focus to impact reputation and revenue.
RYAN MCDAID :: BRAND PLANNING PORTFOLIORyan McDaid
This document provides details about Ryan McDaid's past experience working on brand strategy projects. It describes challenges and approaches for two projects - expanding Trojan Condoms into sexual wellness products like vibrators, and making the Seventh Generation brand of eco-friendly household products more appealing to mainstream consumers. Through consumer research, both projects identified insights that helped shape new marketing strategies and product lines to broaden the brands' audiences.
Our mission is to help humanity thrive by empowering individuals and teams to achieve their most ambitious goals. We do this through our commitment to the transformative power of education and technology. We offer premium courses and personal coaching in organisational leadership, fundraising, public speaking and digital marketing.
4castmedia is a full-service agency providing creative PR, marketing, events, and graphic design solutions across traditional and digital platforms. They have a team passionate about boardsports who are safe hands for clients' brands. They own the Benelux extreme sports market online and through magazines, and organize major lifestyle and sports events.
Unilever Pakistan is a multinational consumer goods company founded in 1890 as Lever Brothers. It operates in Pakistan through various popular brands such as Lux, Sunsilk, Knorr, Brooke Bond Supreme, Dove, Surf Excel. The document outlines the history and vision of Unilever Pakistan and provides details about its top performing brands, highlighting their popular products and marketing campaigns. It concludes by restating Unilever's mission to improve quality of life and communities through provision of hygiene, sanitation, nutrition and enhancing self-esteem.
Navicor is an advertising agency that exclusively focuses on oncology and immunology. It was founded in 2005 by a group of skilled advertisers passionate about making an impact in these areas. Navicor transforms patients into survivors by applying marketing expertise to specialty products and distilling scientific information into effective communications. The agency believes in partnership, intellectual rigor, and that their experienced team can drive positive change for patients.
This document provides a guide to personal branding in 3 sections - What, Why, and How. It defines a personal brand as a promise that communicates your identity, values, personality and expertise. Developing a strong personal brand is important in today's changing career landscape as it allows you to stand out from competitors and control how others perceive you. To brand yourself, you must figure out your core identity, what your goals and dreams are, then develop a story and strategies to authentically and compellingly communicate your brand to others.
This brand guidelines document provides guidance on building Dr. Katie Henry's brand identity. It outlines her brand's core message of helping people find joy through transformation. Key elements include focusing on childlike curiosity, embracing one's inner child, and living a joyful life. The document covers brand foundations like vision, values, and credibility. It also provides direction on visuals, tone of voice, content themes and other branding elements. The overall goal is to create a movement encouraging people to fuel their joy.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Odin New York is a men's fashion retailer known for curating emerging and established designer labels. It has received awards and recognition for being influential. The document discusses a joint venture with Odin to develop fragrances under the Odin New York brand name. The goals are to expand Odin's reach globally through fine and home fragrance lines for both men and women. Responsibilities include creative marketing, copywriting, design, product development, production, strategy, and operations functions to establish the fragrance brand.
- Enagic celebrated its 43rd anniversary with over 200 distributors from around the world attending an event at their headquarters in Okinawa, Japan.
- Mr. Ohshiro, the founder of Enagic, spoke about the company's growth from 43 years ago to now selling 20,000 water ionizers per month and reaching 1 million customers.
- Three distributors from Hong Kong were recognized for achieving high ranks in the company.
- Attendees enjoyed traditional Okinawan entertainment and food at the celebration.
This document provides information about L'Oreal, including:
- L'Oreal has a culture of excellence and is a global success with sustained growth and healthy profits.
- It has an exciting business model that is universal, nimble, innovative, and entrepreneurial.
- Research and science are at the heart of L'Oreal's growth, with significant investments in research and development.
- L'Oreal's mission is to offer beauty to all through its commitment to responsible and sustainable growth.
This brand guidelines document provides an overview of the key elements that define Dr. Katie Henry's transformational coaching brand. It outlines her brand foundation, including her commitment to helping people motivated for change transform their lives through coaching and workshops. It also describes her target audience and vision. The document then covers her brand's tone of voice, visual identity elements like colors, fonts and logo, recommended imagery style, and sample designs. It concludes with guidance on living the brand through avoiding "brand enemies" and taking action.
Avon is a global direct selling company that empowers women through entrepreneurship. Representatives can start their own Avon business for free and earn income by selling beauty products directly to customers. The document outlines how representatives can build their business in three steps - selling Avon products, sharing the business opportunity with others, and showing others how to do the same. Representatives are supported through training, resources, and rewards as they grow their personal sales and recruit a sales team.
This document discusses how to build a sacred brand through nine building blocks: 1) having a clear vision and purpose, 2) defining what makes the brand superior, 3) fostering a sense of community among followers, 4) spreading the brand's message through evangelists, 5) using rituals to intensify the brand experience, 6) telling captivating stories, 7) creating moments that make the brand exceptional, 8) developing symbols to represent sustainability efforts, and 9) selecting touchpoints to engage with followers. The goal is to build brands that are as powerful, long-lasting and able to influence behavior as major world religions.
The Ultimate Corporate Laboratory - Inspiration & BeyondLivemad Foundation
The document summarizes the Power Personality program presented by Swapnil Tewari. The program consists of 3 modules - spiritual, personal, and professional - designed to help participants gain self-knowledge, understand relationships, and become successful professionals. The modules use experiential learning techniques like activities, discussions, and hypnosis sessions. The program has been well-received and delivered to professionals at organizations like IIM-A, XLRI, Microsoft and IISc Bangalore.
This document discusses the importance of personal branding, especially in today's economy. It outlines a three stage process for developing a strong personal brand: 1) Believe in your brand by discovering your authentic self, 2) Become your brand by creating goals and defining your brand attributes, and 3) Be your brand by living your brand values. The document provides tips for taking action to start branding yourself, such as getting a professional headshot, assessing your online identity, buying your name as a domain, and engaging on social media. It emphasizes that your personal brand is how others see you based on your online presence and story.
L'Oreal Employer Branding and Employee Value Proposition (EVP)Link Humans
L'Oreal's new EVP launched in 2012 after a big listening exercise internally - based on 3 pillars: A thrilling experience, an environment that will inspire you & a school of excellence. Note: This is not Link Humans work, all L'Oréal - thanks to Dennis de Munck for this information.
Applying consumer psychology to branding.
This is a slightly modified version of a presentation given at Kantar's "The WHY code" seminar on neuroscience, neuromarketing, branding and archetypes.
Profit from Purpose: How Great Organizations Inspire ActionKirk Esmond
Brand strategy is the process of identifying your most compelling attributes and combining them into a unique promise. Conveying who you are, what you do, and why it matters is easy to do. Or is it? In this workshop, participants will learn practical methods to evaluate, understand and refine a competitive advantage – bringing brand in focus to impact reputation and revenue.
RYAN MCDAID :: BRAND PLANNING PORTFOLIORyan McDaid
This document provides details about Ryan McDaid's past experience working on brand strategy projects. It describes challenges and approaches for two projects - expanding Trojan Condoms into sexual wellness products like vibrators, and making the Seventh Generation brand of eco-friendly household products more appealing to mainstream consumers. Through consumer research, both projects identified insights that helped shape new marketing strategies and product lines to broaden the brands' audiences.
Our mission is to help humanity thrive by empowering individuals and teams to achieve their most ambitious goals. We do this through our commitment to the transformative power of education and technology. We offer premium courses and personal coaching in organisational leadership, fundraising, public speaking and digital marketing.
4castmedia is a full-service agency providing creative PR, marketing, events, and graphic design solutions across traditional and digital platforms. They have a team passionate about boardsports who are safe hands for clients' brands. They own the Benelux extreme sports market online and through magazines, and organize major lifestyle and sports events.
Unilever Pakistan is a multinational consumer goods company founded in 1890 as Lever Brothers. It operates in Pakistan through various popular brands such as Lux, Sunsilk, Knorr, Brooke Bond Supreme, Dove, Surf Excel. The document outlines the history and vision of Unilever Pakistan and provides details about its top performing brands, highlighting their popular products and marketing campaigns. It concludes by restating Unilever's mission to improve quality of life and communities through provision of hygiene, sanitation, nutrition and enhancing self-esteem.
Navicor is an advertising agency that exclusively focuses on oncology and immunology. It was founded in 2005 by a group of skilled advertisers passionate about making an impact in these areas. Navicor transforms patients into survivors by applying marketing expertise to specialty products and distilling scientific information into effective communications. The agency believes in partnership, intellectual rigor, and that their experienced team can drive positive change for patients.
This document provides a guide to personal branding in 3 sections - What, Why, and How. It defines a personal brand as a promise that communicates your identity, values, personality and expertise. Developing a strong personal brand is important in today's changing career landscape as it allows you to stand out from competitors and control how others perceive you. To brand yourself, you must figure out your core identity, what your goals and dreams are, then develop a story and strategies to authentically and compellingly communicate your brand to others.
This brand guidelines document provides guidance on building Dr. Katie Henry's brand identity. It outlines her brand's core message of helping people find joy through transformation. Key elements include focusing on childlike curiosity, embracing one's inner child, and living a joyful life. The document covers brand foundations like vision, values, and credibility. It also provides direction on visuals, tone of voice, content themes and other branding elements. The overall goal is to create a movement encouraging people to fuel their joy.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
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Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
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Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
Easily Verify Compliance and Security with Binance KYC
O Neill Dna
1. O’ n e I L L B R a n D D n a
I n te rn a t i o n a l H ea d q u a r te rs :
O’Neil l, Inc.
1071 41s t Ave n u e
P.O. Box 6300
Santa Cruz, CA 95063-6300
p 1.831.475.7500
f 1.831.475.0386
www . o nei l l. co m
2. DNA IS THE BLUEPRINT FOR WHO WE ARE AND WHO WE
WILL BECOME. EVERY BRAND HAS A DNA, THE ESSENCE OF
THEIR IDENTITY. IN THE FOLLOWING PAGES WE DESCRIBE
THE O’NEILL DNA IN DETAIL, OUTLINING OUR CORE
VALUES AND FOUNDING PRINCIPLES. BY USING THIS
MANUAL TO GUIDE ALL DECISIONS AS A BRAND WE
COMMUNICATE WHO WE ARE AND WHAT WE STAND FOR IN
A CLEAR, FOCUSED MANNER. WE STAY TRUE TO OUR ROOTS.
JACK O’NEILL
CHAIRMAN OF THE BOARD
3. O’NEILL
OUR BRAND MISSION:
MOTIVATES INSPIRE
AND INSPIRES THE SURFER’S
EVOLUTION
THE SURFING Our company was founded in a moment of fate and destiny. An inspirational
moment when a young surfer named Jack O’Neill, a scrap of rubber and
SPIRIT IN necessity collided in a Northern California army surplus store. That first
wetsuit encouraged countless numbers to take to the waves and exported
surfing to the coldwater breaks the world over. Out of Jack’s personal
ALL OF US AND evolution as a surfer, a subculture was transformed.
We understand the drive to progress. The hunger to be better. The need to
erase that thin line between what can and can’t be done. The moment you
DARES US TO exceed yourself.
We take our founding principle as our mantra. We are a source of
DREAM.
inspiration for the enthusiast; our products are the tools of self-
empowerment. O’Neill’s priority is to motivate and celebrate the process of
personal evolution. It is our driving philosophy. It is the O’Neill DNA.
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o’neILL’S BRanD DNA
4. MOTIVATE THE ENTHUSIAST’S
EVOLUTION IN THEIR LIFESTYLE
AND SPORT.
We realize that to progress takes desire and commitment, but starts with
the spark of inspiration. This spark comes from imagination and
INSPIRE enthusiasm. By being a leader, we provide an example, an expectation of
excellence.
We are confident in the enthusiast’s desire to progress, and this confidence
in turn motivates us. Our energy and passion is reflected in our product and
outlook. This attitude is contagious. O’Neill as a brand is a beacon to be a
better surfer both in and out of the water.
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o’neILL’S BRanD DNA
5. ALL ENTHUSIASTS
ARE BOUND TOGETHER
BY THE SAME SPIRIT.
The surfer is driven by the love of the sport. In this, all surfers,
snowboarders, wakeboarders, waterskiers, windsurfers and divers share a
THE SURFER common bond. The pursuit of sport transcends age, sex and language.
For a surfer a perfect six-foot barrel elicits pure stoke that needs no
translation, invites no interpretation, and is universal.
We understand this spirit because we ourselves are surfers. Since we
understand the drive and the bond, our voice is authentic and
authoritative. All of our products are designed and tested by people who
love and know the sport. It’s the surfer’s spirit that makes the O’Neill brand
resonate. These are our roots.
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o’neILL’S BRanD DNA
6. CREATE PRODUCTS THAT ENABLE
THE SURFER TO GROW IN HIS OR
HER SPORT AND LIFESTYLE.
Evolution starts on the inside. Evolution is only aided by those things that
have true benefits. Evolution is a constant journey that in itself is the
EVOLUTION destination. O’Neill products are designed and made to enable the surfer to
pursue his or her personal evolution every step of the way.
We do this by searching relentlessly for new technologies, new materials
and new ideas. By being participants ourselves and keeping in touch with
the sport’s progression and trends. By being attentive to the surfer’s needs
and desires. By joining the enthusiast on the path itself.
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o’neILL’S BRanD DNA
7. BRAND TOUCHSTONES
BE DIFFERENT MAVERICK
IN TOUCH
STAY FRESH YOUTHFUL
INNOVATIVE
THINK YOUNG SOLID
KEEP IT REAL When we execute against these touchstones through product, promotion,
distribution and corporate development decisions, we position ourselves in
the mind of the customer as the most respected and desired surf brand in
the world. And it will be true.
BE A LEADER
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o’neILL’S BRanD DNA
8. INSPIRE AND SHARE OUR
INDEPENDENT SPIRIT AND
UNIQUE PERSONALITY.
LEAD BY EXAMPLE AND ENCOURAGE
THE PURSUIT OF PERSONAL GROWTH.
MAVERICK HOW WE DO IT:
Cut our own path without being influenced by trend or fad. Have a vision,
commit to it and pursue it single-mindedly. Be active in our destiny.
Be vocal and visible. Be independent in thought and action.
THE PLACE WE OWN IN THE CUSTOMERS MIND:
O’Neill knows who they are and where they want to go. O’Neill understands
my desire to be different. O’Neill is confident, and inspires my confidence.
O’Neill products are for the individual who thinks for him or herself.
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o’neILL’S BRanD DNA
9. BE THE BRAND OF CHOICE FOR
INDIVIDUALS COMMITTED TO THE
SURFING SPIRIT.
WE HAVE A DEEP UNDERSTANDING
OF OUR CUSTOMERS WANTS AND NEEDS.
IN TOUCH HOW WE DO IT:
Stay connected with our customers and dealers through partnerships and
immersion. Participate in the environment. Speak the language. Live the
life. Be our customer.
THE PLACE WE OWN IN THE CUSTOMERS MIND:
O’Neill is responsive to my needs. O’Neill is informed. O’Neill is in touch.
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o’neILL’S BRanD DNA
10. BE ENERGETIC, IDEALISTIC
AND ENTHUSIASTIC.
CONNECT WITH THE YOUNG AND YOUNG AT HEART.
HOW WE DO IT:
YOUTHFUL Be young in spirit. Be optimistic and flexible. Look to the future. Welcome
change. Think young.
THE PLACE WE OWN IN THE CUSTOMERS MIND:
O’Neill understands me. O’Neill respects the new. O’Neill is open-minded.
O’Neill is growing, and I can grow with them. O’Neill combines the wisdom
of fifty years with the energy of a kid. O’Neill is a youthful brand.
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o’neILL’S BRanD DNA
11. DELIVER TRULY FUNCTIONAL
PRODUCTS THAT EXCEED
CUSTOMER EXPECTATIONS.
WE CREATE REAL IMPROVEMENTS THAT BUILD
LOYALTY AND A LASTING REPUTATION.
INNOVATIVE HOW WE DO IT:
Deliver real improvements before the customer even knows they need
them. Explore new technologies and materials. Be creative in how we make
and present our products. Keep durability, performance and style as the
guiding principles behind all innovations. Our products must outperform
the competition and be cutting edge.
THE PLACE WE OWN IN THE CUSTOMERS MIND:
O’Neill respects and understands my needs. O’Neill understands my desire
to progress. O’Neill is innovative. O’Neill is cutting edge.
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o’neILL’S BRanD DNA
12. PROVIDE REAL VALUE BASED
ON EXPERIENCE AND WISDOM
WE LET OUR HERITAGE AND SUCCESS
REFLECT IN OUR PRODUCT AND PERSONALITY.
HOW WE DO IT:
SOLID Be authentic through true wisdom and true messages. Think in terms of
benefits to the customer. Use all of our resources. Adopt change that only
enhances. Be honest. Be consistent in word and action. Stick to the
founding pioneer spirit. Be real. Stay committed.
THE PLACE WE OWN IN THE CUSTOMERS MIND:
O’Neill makes great products because they have experience. O’Neill is
authentic. O’Neill is respected in the industry. O’Neill is solid. O’Neill leads.
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o’neILL’S BRanD DNA