Nyenrode Voortgezette Compagnie van Verre: Online Zakelijke Netwerken

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Polle de Maagt

Presentatie voor de alumni vereniging van Nyenrode, de Voortgezette Compagnie van Verre.

Nyenrode Voortgezette Compagnie van Verre: Online Zakelijke Netwerken

Toen onze vakgroep verandermanagement werd gevraagd een serie blogs te schrijven over een succesvol verandertraject was de tendens dat daar inmiddels wel genoeg over geschreven en te vinden is. Niets is minder waar. Een google search geeft veel terug over opleidingen en het belang, maar niet over het hoe. Dat gat hebben we ingevuld. Zie hier 30+ richtlijnen om succesvol te #veranderen bij een verandertraject. Klik er eens rustig doorheen.

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Each technological age has been marked by a shift in how the industrial platform enables companies to rethink their business processes and create wealth. In the talk I argue that we are limiting our view of what this next industrial/digital age can offer because of how we read, measure and through that perceive the world (how we cherry pick data). Companies are locked in metrics and quantitative measures, data that can fit into a spreadsheet. And by that they see the digital transformation merely as an efficiency tool to the fossil fuel age. But we need to stretch further…

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Klantbeleving. User Experience. Customer journeys. Er wordt teveel over geluld en te weinig mee gedaan. Niet alleen hebben we met zijn allen een wereld gecreëerd die vooral *niet* om mensen lijkt te gaan en vooral om 'journeys', 'processen' en 'PAX'. Daarom dit pleidooi voor geklooi, een poging om minder te adverteren en meer problemen van mensen op te lossen. Dat is niet makkelijk, maar er zijn wel een aantal basisprincipes waarmee we kunnen beginnen. Openingskeynote voor #UXimpact conferentie van Concept7 op 22 september 2015 met o.a. Jos Burgers en Pieter Zwart.

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So, social media has been around since 2003, but not too much has changed in the last couple of years ... Why do organisations fail to implement social media and, most importantly: the speedboat approach to implement social media within your organisation. Speedboat approach: 1) Make a senior manager horny. 2) Small working groups without legacy. 3) Launch new concepts below the company radar. 4) Act small and learn from the results. 5) Act with scrum, agile, beta mentality. 6) More buy-in from your proof points. 7) Propel waves of success.

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Fouten maken. Falen. Het zijn dingen die bedrijven niet graag doen. En al helemaal niet toegeven. Het is allemaal maar eng. Het is ook een van de zaken die het integreren van social media voor veel bedrijven zo lastig maakt. Stel je voor; je als bedrijf kwetsbaar opstellen. Klagende mensen op een Facebook wall. Medewerkers die zonder controle van corporate communicatie hun mening geven. Maar fouten maken is enorm gezond. De beste vriendschappen zijn de vriendschappen waarbij je elkaars fouten accepteert en al een paar keer ﬂ ink ruzie hebt kunnen hebben. De beste relaties met merken heb je als ze iets volledig verknald hebben en dan meer dan fatsoenlijk oplossen. Recent onderzoek bewees maar eens dat consumenten reviews van producten op een review site niet vertrouwen als ze enkel positief zijn (...)

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Polle de Maagt

My talk at PromaxBDA's Connect3.0 events in Australia and New Zealand. From Social Gimmicks to Social Business Let’s face it: in almost 10 years of social media the industry hasn’t really changed much. Most broadcasters have a hard time really engaging audiences. Most companies rarely go beyond an occasional campaign or retweet-sweepstake. And it’s our own fault. We failed to show real business impact, convince management, make employees really understand the new transparency and lay the foundation for more social companies.

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