NYC DOB Concept

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The Department of Buildings is creating friendly safety reminders for construction workers to promote good housekeeping and safety practices at work sites. Two proposed concepts emphasize safety coming first or working safely to live safely. A third concept approaches safety instructionally by telling workers that safety starts with their individual actions.

Business

Copyright © 2018 Burson-Marsteller LLC. All rights are reserved.
NYC DOB
Creative Concepts
1

A messy construction zone is a recipe for disaster. That’s why we’re
taking good housekeeping very seriously. Whether you’re a thirty year
veteran, or it’s your first day on the job, the Department of Buildings is
creating friendly safety reminders for all to see.
2

Copyright © 2018 Burson-Marsteller LLC. All rights are reserved.
3
Safety Comes First
Concept 1
A colorful and eye catching approach
that uses engaging visuals to deliver a
simply, yet clear message.

Copyright © 2018 Burson-Marsteller LLC. All rights are reserved.
4
Concept 1
Safety Comes First

Copyright © 2018 Burson-Marsteller LLC. All rights are reserved.
5
Concept 1
Safety Comes First

Copyright © 2018 Burson-Marsteller LLC. All rights are reserved.
6
Concept 2
Work Safe, Live Safe
A human, emotional approach that
provides workers a friendly reminder
that while there’s a job to do, we all
want to return home safely to our
families at the end of the day.

Copyright © 2018 Burson-Marsteller LLC. All rights are reserved.
7
Concept 2
Work Safe, Live Safe

Copyright © 2018 Burson-Marsteller LLC. All rights are reserved.
8
Concept 2
Work Safe, Live Safe

Copyright © 2018 Burson-Marsteller LLC. All rights are reserved.
9
Concept 3
Safety Starts With You
An instructional approach that provides
workers a clear and visually engaging
guide for best safety practices.

Copyright © 2018 Burson-Marsteller LLC. All rights are reserved.
10
Safety Starts with You
Concept 3

Copyright © 2018 Burson-Marsteller LLC. All rights are reserved.
11
Safety Starts with You
Concept 3

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NYC DOB Concept

2. A messy construction zone is a recipe for disaster. That’s why we’re taking good housekeeping very seriously. Whether you’re a thirty year veteran, or it’s your first day on the job, the Department of Buildings is creating friendly safety reminders for all to see. 2

3. Copyright © 2018 Burson-Marsteller LLC. All rights are reserved. 3 Safety Comes First Concept 1 A colorful and eye catching approach that uses engaging visuals to deliver a simply, yet clear message.

6. Copyright © 2018 Burson-Marsteller LLC. All rights are reserved. 6 Concept 2 Work Safe, Live Safe A human, emotional approach that provides workers a friendly reminder that while there’s a job to do, we all want to return home safely to our families at the end of the day.

9. Copyright © 2018 Burson-Marsteller LLC. All rights are reserved. 9 Concept 3 Safety Starts With You An instructional approach that provides workers a clear and visually engaging guide for best safety practices.

NYC DOB Concept

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