SlideShare a Scribd company logo
AMERICANS SAY
THE BEST FOODS
TO EAT DURING
THE GAME ARE...
POLITICS AND THE SUPER BOWL SHOULDN’T MIX
WHAT AMERICANS
ARE LOOKING FOR
FROM BRANDS DURING
COMMERCIALS
ALMOST 2 IN 3 AMERICANS PREFER TO
WATCH THE SUPER BOWL AT HOME
The findings described here are based on a survey conducted by Burson-Marsteller Fan Experience in partnership with PSB from Jan 11th – 13th of 2018.
The survey measures the perceptions and behaviors of Super Bowl viewers, and was conducted online among a national sample of N=1000 people who
plan to watch the Super Bowl this year and who watched the Super Bowl last year. Additional information available upon request.
33%
PIZZA
17%
NACHOS
9%
CHIPS
AMERICANS
LIKE TO
WATCH THE
GAME WITH A
SMALL GROUP
OF PEOPLE WHO
CARE ABOUT
WHICH TEAM
WINS
5 T H
A N N U A L
S U R V E Y H I G H L I G H T S
30%WANT TO ATTEND
THE GAME IN PERSON
WATCH ON
MOBILE DEVICE
Facebook
Youtube
Twitter
Instagram
Snapchat
50%
72%
28%
24%
14%
FACEBOOK AND YOUTUBE ARE THE PREFERRED
CHANNELS FOR VIEWING ADS BEFORE THE GAME
7%WATCH AT A
PUBLIC LOCATION
2%
59% SAY
They prefer if brands do not react
to the game on social media
67% SAY
being funny should be the priority
for commercials during the game
AVID FANS
CASUAL FANS
PLATFORMS USED TO
SHARE SUPER BOWL ADS
87% 15%29% 27% 26%
44%
‘WINGS’
62%
AVID FOOTBALL FANS ARE
MOST LIKELY TO USE SOCIAL
MEDIA DURING THE GAME...
PARTICULARLY
FACEBOOK
59% Plan to use Facebook
during the game
63% 63% say it is not appropriate
to use the Super Bowl to
send a political message,
while 37% say it is
37%
WATCH AT HOME ON TV
WITH FAMILY AND FRIENDS
HOSTING VS. ATTENDING
A SUPER BOWL PARTY
Attending
a party41%Hosting
a party32%
HOSTING VS. ATTENDING
A SUPER BOWL PARTY
Not appropriate Appropriate
47%
27%
53%
73%
WATCH AT HOME ON TV
WITH FAMILY AND FRIENDS
Hosting
a party32% Attending
a party41%
62%

More Related Content

Similar to 5th Annual Super Bowl Survey

A Kingdom United
A Kingdom UnitedA Kingdom United
A Kingdom United
Carly Tubridy
 
Thinknow Hispanic Soccer Fan Study 2018
Thinknow Hispanic Soccer Fan Study 2018Thinknow Hispanic Soccer Fan Study 2018
Thinknow Hispanic Soccer Fan Study 2018
ThinkNow
 
Market Opportunities for New England Revolution Outreach
Market Opportunities for New England Revolution OutreachMarket Opportunities for New England Revolution Outreach
Market Opportunities for New England Revolution Outreach
Henry Booth
 
The Spectrum of a Sports Fan
The Spectrum of a Sports FanThe Spectrum of a Sports Fan
The Spectrum of a Sports Fan
Talia McGill
 
The TRUTH About POLITICS
The TRUTH About POLITICSThe TRUTH About POLITICS
The TRUTH About POLITICS
Raymundo Payán
 
Survey power point talia m
Survey power point talia mSurvey power point talia m
Survey power point talia m
Talia McGill
 
The Spectrum of a Sports Fan
The Spectrum of a Sports FanThe Spectrum of a Sports Fan
The Spectrum of a Sports Fan
Talia McGill
 
Venables Bell & Partners 5th Annual Super Bowl Study
Venables Bell & Partners 5th Annual Super Bowl StudyVenables Bell & Partners 5th Annual Super Bowl Study
Venables Bell & Partners 5th Annual Super Bowl Study
venablesbellpartners
 
Kobalt_FSLPlansbook_Spring15
Kobalt_FSLPlansbook_Spring15Kobalt_FSLPlansbook_Spring15
Kobalt_FSLPlansbook_Spring15
Lauren Cooper
 
Football a commercial perspective
Football a commercial perspectiveFootball a commercial perspective
Football a commercial perspective
Gheorghe Cristian Dragos
 
Ipsos Our Age of Uncertainty
Ipsos Our Age of UncertaintyIpsos Our Age of Uncertainty
Ipsos Our Age of Uncertainty
Ipsos Public Affairs
 
MinnesotaVikings
MinnesotaVikingsMinnesotaVikings
MinnesotaVikings
Cydnie Scott
 
ChiliadAgency_FINALBOOK_spreads
ChiliadAgency_FINALBOOK_spreadsChiliadAgency_FINALBOOK_spreads
ChiliadAgency_FINALBOOK_spreads
Meghan Dorn
 

Similar to 5th Annual Super Bowl Survey (13)

A Kingdom United
A Kingdom UnitedA Kingdom United
A Kingdom United
 
Thinknow Hispanic Soccer Fan Study 2018
Thinknow Hispanic Soccer Fan Study 2018Thinknow Hispanic Soccer Fan Study 2018
Thinknow Hispanic Soccer Fan Study 2018
 
Market Opportunities for New England Revolution Outreach
Market Opportunities for New England Revolution OutreachMarket Opportunities for New England Revolution Outreach
Market Opportunities for New England Revolution Outreach
 
The Spectrum of a Sports Fan
The Spectrum of a Sports FanThe Spectrum of a Sports Fan
The Spectrum of a Sports Fan
 
The TRUTH About POLITICS
The TRUTH About POLITICSThe TRUTH About POLITICS
The TRUTH About POLITICS
 
Survey power point talia m
Survey power point talia mSurvey power point talia m
Survey power point talia m
 
The Spectrum of a Sports Fan
The Spectrum of a Sports FanThe Spectrum of a Sports Fan
The Spectrum of a Sports Fan
 
Venables Bell & Partners 5th Annual Super Bowl Study
Venables Bell & Partners 5th Annual Super Bowl StudyVenables Bell & Partners 5th Annual Super Bowl Study
Venables Bell & Partners 5th Annual Super Bowl Study
 
Kobalt_FSLPlansbook_Spring15
Kobalt_FSLPlansbook_Spring15Kobalt_FSLPlansbook_Spring15
Kobalt_FSLPlansbook_Spring15
 
Football a commercial perspective
Football a commercial perspectiveFootball a commercial perspective
Football a commercial perspective
 
Ipsos Our Age of Uncertainty
Ipsos Our Age of UncertaintyIpsos Our Age of Uncertainty
Ipsos Our Age of Uncertainty
 
MinnesotaVikings
MinnesotaVikingsMinnesotaVikings
MinnesotaVikings
 
ChiliadAgency_FINALBOOK_spreads
ChiliadAgency_FINALBOOK_spreadsChiliadAgency_FINALBOOK_spreads
ChiliadAgency_FINALBOOK_spreads
 

More from Burson-Marsteller

NYC DOB Concept
NYC DOB ConceptNYC DOB Concept
NYC DOB Concept
Burson-Marsteller
 
Arab. Youth Survey
Arab. Youth SurveyArab. Youth Survey
Arab. Youth Survey
Burson-Marsteller
 
China Perspectives - President Xi's Keynote Speech at the Boao Forum 2018
China Perspectives - President Xi's Keynote Speech at the Boao Forum 2018China Perspectives - President Xi's Keynote Speech at the Boao Forum 2018
China Perspectives - President Xi's Keynote Speech at the Boao Forum 2018
Burson-Marsteller
 
China's Two Sessions 2018
China's Two Sessions 2018China's Two Sessions 2018
China's Two Sessions 2018
Burson-Marsteller
 
Making it in America
Making it in AmericaMaking it in America
Making it in America
Burson-Marsteller
 
The Burson-Marsteller Age of Trump Tech Policy Survey
The Burson-Marsteller Age of Trump Tech Policy SurveyThe Burson-Marsteller Age of Trump Tech Policy Survey
The Burson-Marsteller Age of Trump Tech Policy Survey
Burson-Marsteller
 
Workforce of the Future Presentation
Workforce of the Future PresentationWorkforce of the Future Presentation
Workforce of the Future Presentation
Burson-Marsteller
 
The On-Demand Economy Survey
The On-Demand Economy SurveyThe On-Demand Economy Survey
The On-Demand Economy Survey
Burson-Marsteller
 
Nuclear Decommissioning Citizens Advisory Panel
Nuclear Decommissioning Citizens Advisory PanelNuclear Decommissioning Citizens Advisory Panel
Nuclear Decommissioning Citizens Advisory Panel
Burson-Marsteller
 
The Burson-Marsteller/CNBC Corporate Perception Indicator
The Burson-Marsteller/CNBC Corporate Perception IndicatorThe Burson-Marsteller/CNBC Corporate Perception Indicator
The Burson-Marsteller/CNBC Corporate Perception Indicator
Burson-Marsteller
 
Burson marsteller-cnbc corporation perception indicator - topline findings - ...
Burson marsteller-cnbc corporation perception indicator - topline findings - ...Burson marsteller-cnbc corporation perception indicator - topline findings - ...
Burson marsteller-cnbc corporation perception indicator - topline findings - ...
Burson-Marsteller
 

More from Burson-Marsteller (11)

NYC DOB Concept
NYC DOB ConceptNYC DOB Concept
NYC DOB Concept
 
Arab. Youth Survey
Arab. Youth SurveyArab. Youth Survey
Arab. Youth Survey
 
China Perspectives - President Xi's Keynote Speech at the Boao Forum 2018
China Perspectives - President Xi's Keynote Speech at the Boao Forum 2018China Perspectives - President Xi's Keynote Speech at the Boao Forum 2018
China Perspectives - President Xi's Keynote Speech at the Boao Forum 2018
 
China's Two Sessions 2018
China's Two Sessions 2018China's Two Sessions 2018
China's Two Sessions 2018
 
Making it in America
Making it in AmericaMaking it in America
Making it in America
 
The Burson-Marsteller Age of Trump Tech Policy Survey
The Burson-Marsteller Age of Trump Tech Policy SurveyThe Burson-Marsteller Age of Trump Tech Policy Survey
The Burson-Marsteller Age of Trump Tech Policy Survey
 
Workforce of the Future Presentation
Workforce of the Future PresentationWorkforce of the Future Presentation
Workforce of the Future Presentation
 
The On-Demand Economy Survey
The On-Demand Economy SurveyThe On-Demand Economy Survey
The On-Demand Economy Survey
 
Nuclear Decommissioning Citizens Advisory Panel
Nuclear Decommissioning Citizens Advisory PanelNuclear Decommissioning Citizens Advisory Panel
Nuclear Decommissioning Citizens Advisory Panel
 
The Burson-Marsteller/CNBC Corporate Perception Indicator
The Burson-Marsteller/CNBC Corporate Perception IndicatorThe Burson-Marsteller/CNBC Corporate Perception Indicator
The Burson-Marsteller/CNBC Corporate Perception Indicator
 
Burson marsteller-cnbc corporation perception indicator - topline findings - ...
Burson marsteller-cnbc corporation perception indicator - topline findings - ...Burson marsteller-cnbc corporation perception indicator - topline findings - ...
Burson marsteller-cnbc corporation perception indicator - topline findings - ...
 

Recently uploaded

Olympic 2024 Key Players and Teams to Watch in Men's and Women's Football at ...
Olympic 2024 Key Players and Teams to Watch in Men's and Women's Football at ...Olympic 2024 Key Players and Teams to Watch in Men's and Women's Football at ...
Olympic 2024 Key Players and Teams to Watch in Men's and Women's Football at ...
Eticketing.co
 
一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理
一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理
一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理
asabad1
 
Turkey vs Georgia Tickets: Turkey's Provisional Squad for UEFA Euro 2024, Key...
Turkey vs Georgia Tickets: Turkey's Provisional Squad for UEFA Euro 2024, Key...Turkey vs Georgia Tickets: Turkey's Provisional Squad for UEFA Euro 2024, Key...
Turkey vs Georgia Tickets: Turkey's Provisional Squad for UEFA Euro 2024, Key...
Eticketing.co
 
Tennis rules and techniques with information
Tennis rules and techniques with informationTennis rules and techniques with information
Tennis rules and techniques with information
mohsintariq167876
 
Croatia vs Italy Modric's Last Dance Croatia's UEFA Euro 2024 Journey and Ita...
Croatia vs Italy Modric's Last Dance Croatia's UEFA Euro 2024 Journey and Ita...Croatia vs Italy Modric's Last Dance Croatia's UEFA Euro 2024 Journey and Ita...
Croatia vs Italy Modric's Last Dance Croatia's UEFA Euro 2024 Journey and Ita...
Eticketing.co
 
Poland vs Netherlands UEFA Euro 2024 Poland Battles Injuries Without Lewandow...
Poland vs Netherlands UEFA Euro 2024 Poland Battles Injuries Without Lewandow...Poland vs Netherlands UEFA Euro 2024 Poland Battles Injuries Without Lewandow...
Poland vs Netherlands UEFA Euro 2024 Poland Battles Injuries Without Lewandow...
Eticketing.co
 
Spain vs Italy Spain Route to The Euro Cup 2024 Final Who La Roja Will Face I...
Spain vs Italy Spain Route to The Euro Cup 2024 Final Who La Roja Will Face I...Spain vs Italy Spain Route to The Euro Cup 2024 Final Who La Roja Will Face I...
Spain vs Italy Spain Route to The Euro Cup 2024 Final Who La Roja Will Face I...
Eticketing.co
 
Euro 2024 Belgium's Rebirth the New Generation Match the Golden Era.docx
Euro 2024 Belgium's Rebirth the New Generation Match the Golden Era.docxEuro 2024 Belgium's Rebirth the New Generation Match the Golden Era.docx
Euro 2024 Belgium's Rebirth the New Generation Match the Golden Era.docx
Eticketing.co
 
Euro 2024 Predictions - Group Stage Outcomes
Euro 2024 Predictions - Group Stage OutcomesEuro 2024 Predictions - Group Stage Outcomes
Euro 2024 Predictions - Group Stage Outcomes
Select Distinct Limited
 
Belgium vs Slovakia Belgium Euro 2024 Golden Generation Faces Euro Cup Final ...
Belgium vs Slovakia Belgium Euro 2024 Golden Generation Faces Euro Cup Final ...Belgium vs Slovakia Belgium Euro 2024 Golden Generation Faces Euro Cup Final ...
Belgium vs Slovakia Belgium Euro 2024 Golden Generation Faces Euro Cup Final ...
Eticketing.co
 
JORNADA 11 LIGA MURO 2024BASQUETBOL1.pdf
JORNADA 11 LIGA MURO 2024BASQUETBOL1.pdfJORNADA 11 LIGA MURO 2024BASQUETBOL1.pdf
JORNADA 11 LIGA MURO 2024BASQUETBOL1.pdf
Arturo Pacheco Alvarez
 
Euro Cup Group E Preview, Team Strategies, Key Players, and Tactical Insights...
Euro Cup Group E Preview, Team Strategies, Key Players, and Tactical Insights...Euro Cup Group E Preview, Team Strategies, Key Players, and Tactical Insights...
Euro Cup Group E Preview, Team Strategies, Key Players, and Tactical Insights...
Eticketing.co
 
Georgia vs Portugal Euro Cup 2024 Clash Unites a Nation Amid Turmoil.pdf
Georgia vs Portugal Euro Cup 2024 Clash Unites a Nation Amid Turmoil.pdfGeorgia vs Portugal Euro Cup 2024 Clash Unites a Nation Amid Turmoil.pdf
Georgia vs Portugal Euro Cup 2024 Clash Unites a Nation Amid Turmoil.pdf
Eticketing.co
 
Sportr pitch deck for our saas based platform
Sportr pitch deck for our saas based platformSportr pitch deck for our saas based platform
Sportr pitch deck for our saas based platform
NathanielMDuncan
 
Spain vs Croatia Euro 2024 Spain's Chance to Shine on the International Stage...
Spain vs Croatia Euro 2024 Spain's Chance to Shine on the International Stage...Spain vs Croatia Euro 2024 Spain's Chance to Shine on the International Stage...
Spain vs Croatia Euro 2024 Spain's Chance to Shine on the International Stage...
Eticketing.co
 
Turkey UEFA Euro 2024 Journey A Quest for Redemption and Success.docx
Turkey UEFA Euro 2024 Journey A Quest for Redemption and Success.docxTurkey UEFA Euro 2024 Journey A Quest for Redemption and Success.docx
Turkey UEFA Euro 2024 Journey A Quest for Redemption and Success.docx
Eticketing.co
 
The most promising young Players to watch during Euro 2024.docx
The most promising young Players to watch during Euro 2024.docxThe most promising young Players to watch during Euro 2024.docx
The most promising young Players to watch during Euro 2024.docx
Euro Cup 2024 Tickets
 
Hesan Soufi's Legacy: Inspiring the Next Generation
Hesan Soufi's Legacy: Inspiring the Next GenerationHesan Soufi's Legacy: Inspiring the Next Generation
Hesan Soufi's Legacy: Inspiring the Next Generation
Hesan Soufi 
 
一比一原版(Curtin毕业证)科廷大学毕业证如何办理
一比一原版(Curtin毕业证)科廷大学毕业证如何办理一比一原版(Curtin毕业证)科廷大学毕业证如何办理
一比一原版(Curtin毕业证)科廷大学毕业证如何办理
apobqx
 
Luciano Spalletti Leads Italy's Transition at UEFA Euro 2024.docx
Luciano Spalletti Leads Italy's Transition at UEFA Euro 2024.docxLuciano Spalletti Leads Italy's Transition at UEFA Euro 2024.docx
Luciano Spalletti Leads Italy's Transition at UEFA Euro 2024.docx
Euro Cup 2024 Tickets
 

Recently uploaded (20)

Olympic 2024 Key Players and Teams to Watch in Men's and Women's Football at ...
Olympic 2024 Key Players and Teams to Watch in Men's and Women's Football at ...Olympic 2024 Key Players and Teams to Watch in Men's and Women's Football at ...
Olympic 2024 Key Players and Teams to Watch in Men's and Women's Football at ...
 
一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理
一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理
一比一原版(Columbia毕业证)哥伦比亚大学毕业证如何办理
 
Turkey vs Georgia Tickets: Turkey's Provisional Squad for UEFA Euro 2024, Key...
Turkey vs Georgia Tickets: Turkey's Provisional Squad for UEFA Euro 2024, Key...Turkey vs Georgia Tickets: Turkey's Provisional Squad for UEFA Euro 2024, Key...
Turkey vs Georgia Tickets: Turkey's Provisional Squad for UEFA Euro 2024, Key...
 
Tennis rules and techniques with information
Tennis rules and techniques with informationTennis rules and techniques with information
Tennis rules and techniques with information
 
Croatia vs Italy Modric's Last Dance Croatia's UEFA Euro 2024 Journey and Ita...
Croatia vs Italy Modric's Last Dance Croatia's UEFA Euro 2024 Journey and Ita...Croatia vs Italy Modric's Last Dance Croatia's UEFA Euro 2024 Journey and Ita...
Croatia vs Italy Modric's Last Dance Croatia's UEFA Euro 2024 Journey and Ita...
 
Poland vs Netherlands UEFA Euro 2024 Poland Battles Injuries Without Lewandow...
Poland vs Netherlands UEFA Euro 2024 Poland Battles Injuries Without Lewandow...Poland vs Netherlands UEFA Euro 2024 Poland Battles Injuries Without Lewandow...
Poland vs Netherlands UEFA Euro 2024 Poland Battles Injuries Without Lewandow...
 
Spain vs Italy Spain Route to The Euro Cup 2024 Final Who La Roja Will Face I...
Spain vs Italy Spain Route to The Euro Cup 2024 Final Who La Roja Will Face I...Spain vs Italy Spain Route to The Euro Cup 2024 Final Who La Roja Will Face I...
Spain vs Italy Spain Route to The Euro Cup 2024 Final Who La Roja Will Face I...
 
Euro 2024 Belgium's Rebirth the New Generation Match the Golden Era.docx
Euro 2024 Belgium's Rebirth the New Generation Match the Golden Era.docxEuro 2024 Belgium's Rebirth the New Generation Match the Golden Era.docx
Euro 2024 Belgium's Rebirth the New Generation Match the Golden Era.docx
 
Euro 2024 Predictions - Group Stage Outcomes
Euro 2024 Predictions - Group Stage OutcomesEuro 2024 Predictions - Group Stage Outcomes
Euro 2024 Predictions - Group Stage Outcomes
 
Belgium vs Slovakia Belgium Euro 2024 Golden Generation Faces Euro Cup Final ...
Belgium vs Slovakia Belgium Euro 2024 Golden Generation Faces Euro Cup Final ...Belgium vs Slovakia Belgium Euro 2024 Golden Generation Faces Euro Cup Final ...
Belgium vs Slovakia Belgium Euro 2024 Golden Generation Faces Euro Cup Final ...
 
JORNADA 11 LIGA MURO 2024BASQUETBOL1.pdf
JORNADA 11 LIGA MURO 2024BASQUETBOL1.pdfJORNADA 11 LIGA MURO 2024BASQUETBOL1.pdf
JORNADA 11 LIGA MURO 2024BASQUETBOL1.pdf
 
Euro Cup Group E Preview, Team Strategies, Key Players, and Tactical Insights...
Euro Cup Group E Preview, Team Strategies, Key Players, and Tactical Insights...Euro Cup Group E Preview, Team Strategies, Key Players, and Tactical Insights...
Euro Cup Group E Preview, Team Strategies, Key Players, and Tactical Insights...
 
Georgia vs Portugal Euro Cup 2024 Clash Unites a Nation Amid Turmoil.pdf
Georgia vs Portugal Euro Cup 2024 Clash Unites a Nation Amid Turmoil.pdfGeorgia vs Portugal Euro Cup 2024 Clash Unites a Nation Amid Turmoil.pdf
Georgia vs Portugal Euro Cup 2024 Clash Unites a Nation Amid Turmoil.pdf
 
Sportr pitch deck for our saas based platform
Sportr pitch deck for our saas based platformSportr pitch deck for our saas based platform
Sportr pitch deck for our saas based platform
 
Spain vs Croatia Euro 2024 Spain's Chance to Shine on the International Stage...
Spain vs Croatia Euro 2024 Spain's Chance to Shine on the International Stage...Spain vs Croatia Euro 2024 Spain's Chance to Shine on the International Stage...
Spain vs Croatia Euro 2024 Spain's Chance to Shine on the International Stage...
 
Turkey UEFA Euro 2024 Journey A Quest for Redemption and Success.docx
Turkey UEFA Euro 2024 Journey A Quest for Redemption and Success.docxTurkey UEFA Euro 2024 Journey A Quest for Redemption and Success.docx
Turkey UEFA Euro 2024 Journey A Quest for Redemption and Success.docx
 
The most promising young Players to watch during Euro 2024.docx
The most promising young Players to watch during Euro 2024.docxThe most promising young Players to watch during Euro 2024.docx
The most promising young Players to watch during Euro 2024.docx
 
Hesan Soufi's Legacy: Inspiring the Next Generation
Hesan Soufi's Legacy: Inspiring the Next GenerationHesan Soufi's Legacy: Inspiring the Next Generation
Hesan Soufi's Legacy: Inspiring the Next Generation
 
一比一原版(Curtin毕业证)科廷大学毕业证如何办理
一比一原版(Curtin毕业证)科廷大学毕业证如何办理一比一原版(Curtin毕业证)科廷大学毕业证如何办理
一比一原版(Curtin毕业证)科廷大学毕业证如何办理
 
Luciano Spalletti Leads Italy's Transition at UEFA Euro 2024.docx
Luciano Spalletti Leads Italy's Transition at UEFA Euro 2024.docxLuciano Spalletti Leads Italy's Transition at UEFA Euro 2024.docx
Luciano Spalletti Leads Italy's Transition at UEFA Euro 2024.docx
 

5th Annual Super Bowl Survey

  • 1. AMERICANS SAY THE BEST FOODS TO EAT DURING THE GAME ARE... POLITICS AND THE SUPER BOWL SHOULDN’T MIX WHAT AMERICANS ARE LOOKING FOR FROM BRANDS DURING COMMERCIALS ALMOST 2 IN 3 AMERICANS PREFER TO WATCH THE SUPER BOWL AT HOME The findings described here are based on a survey conducted by Burson-Marsteller Fan Experience in partnership with PSB from Jan 11th – 13th of 2018. The survey measures the perceptions and behaviors of Super Bowl viewers, and was conducted online among a national sample of N=1000 people who plan to watch the Super Bowl this year and who watched the Super Bowl last year. Additional information available upon request. 33% PIZZA 17% NACHOS 9% CHIPS AMERICANS LIKE TO WATCH THE GAME WITH A SMALL GROUP OF PEOPLE WHO CARE ABOUT WHICH TEAM WINS 5 T H A N N U A L S U R V E Y H I G H L I G H T S 30%WANT TO ATTEND THE GAME IN PERSON WATCH ON MOBILE DEVICE Facebook Youtube Twitter Instagram Snapchat 50% 72% 28% 24% 14% FACEBOOK AND YOUTUBE ARE THE PREFERRED CHANNELS FOR VIEWING ADS BEFORE THE GAME 7%WATCH AT A PUBLIC LOCATION 2% 59% SAY They prefer if brands do not react to the game on social media 67% SAY being funny should be the priority for commercials during the game AVID FANS CASUAL FANS PLATFORMS USED TO SHARE SUPER BOWL ADS 87% 15%29% 27% 26% 44% ‘WINGS’ 62% AVID FOOTBALL FANS ARE MOST LIKELY TO USE SOCIAL MEDIA DURING THE GAME... PARTICULARLY FACEBOOK 59% Plan to use Facebook during the game 63% 63% say it is not appropriate to use the Super Bowl to send a political message, while 37% say it is 37% WATCH AT HOME ON TV WITH FAMILY AND FRIENDS HOSTING VS. ATTENDING A SUPER BOWL PARTY Attending a party41%Hosting a party32% HOSTING VS. ATTENDING A SUPER BOWL PARTY Not appropriate Appropriate 47% 27% 53% 73% WATCH AT HOME ON TV WITH FAMILY AND FRIENDS Hosting a party32% Attending a party41% 62%