SlideShare a Scribd company logo
Nutritional Guidelines in the United States Tre Rodriguez
Background:  Why talk about Nutritional Guidelines?   Universal need   New technology   New scientific research   Promote health   Reduce risk of chronic disease
Thesis: Guideline to the Guidelines   Who makes them?   Who influences them?   How do they change?   What are the incentives involved?
History of Dietary Guidelines 1st recorded dietary guidelines 6th Edition 1st edition 4th Edition 1977 1980 1990 1995 1985 2005 2000 5th Edition 3rd Edition 2nd edition
So, who makes them?  USDA and HHS   Committee of Nine   Diversity  Areas of Expertise  Full Disclosure  Agents of public interest  No term limits
And… who influences them?   Producers  Food companies  Production  Processing  Selling   United States Department of Agriculture   Lobbyists  Groups / Associations
	1980			1985				1990
	     1995			  		2000
2005
How do we match up?   Not well   USDA/HHS leading Americans astray?  Mediterranean Diet  Failure to address trans-fats  Emphasis on carbs
How effective are they?   Healthful options…available?  Less if you  Educated below HS level  Not a full time homemaker  Are male  Or young
Conclusion   Influenced agents  Decreasing science  Not suitable to wide audience  Not impactful on target
Sources   USDA and HHS   Harvard Heart Letter   American Dietetic Association   Journal of Agriculture and Applied Sciences   Food Politics by Marion Nestle   Scientific American

More Related Content

Viewers also liked

2017 State of Marketing Report
2017 State of Marketing Report2017 State of Marketing Report
2017 State of Marketing Report
Manny Rivera
 
Using Analytics To Solve The Right Problems
Using Analytics To Solve The Right ProblemsUsing Analytics To Solve The Right Problems
Using Analytics To Solve The Right Problems
Hiten Shah
 
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
Content Marketing Lessons From 10 Years and 41,525,103 Website VisitsContent Marketing Lessons From 10 Years and 41,525,103 Website Visits
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
Hiten Shah
 
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
Uberflip
 
Why Visual Content Works
Why Visual Content WorksWhy Visual Content Works
Why Visual Content Works
Matt Siltala
 
How to Conversion Rate Optimize Like There's No Tomorrow
How to Conversion Rate Optimize Like There's No TomorrowHow to Conversion Rate Optimize Like There's No Tomorrow
How to Conversion Rate Optimize Like There's No Tomorrow
Michael Stricker
 
Secrets to building an actionable audience
Secrets to building an actionable audienceSecrets to building an actionable audience
Secrets to building an actionable audience
Mark Schaefer
 
DO GOOD (Better)
DO GOOD (Better)DO GOOD (Better)
DO GOOD (Better)
Bruce Kasanoff
 
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaB2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
Content Marketing Institute
 
8 Free Types of Marketing Strategies
8 Free Types of Marketing Strategies8 Free Types of Marketing Strategies
8 Free Types of Marketing Strategies
Brian Downard
 
Choosing easier. How businesses can improve the experience of choosing.
Choosing easier. How businesses can improve the experience of choosing.Choosing easier. How businesses can improve the experience of choosing.
Choosing easier. How businesses can improve the experience of choosing.
TED Talks
 
How To Suck at Marketing
How To Suck at MarketingHow To Suck at Marketing
How To Suck at Marketing
HubSpot
 
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaB2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
Content Marketing Institute
 
The Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVERThe Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVER
HubSpot
 
Experiences: The Seventh Era Of Marketing
Experiences: The Seventh Era Of MarketingExperiences: The Seventh Era Of Marketing
Experiences: The Seventh Era Of Marketing
The Content Advisory
 
Growth Hacking
Growth HackingGrowth Hacking
Growth Hacking
Mattan Griffel
 
Why SEO That Used to Work, Fails
Why SEO That Used to Work, FailsWhy SEO That Used to Work, Fails
Why SEO That Used to Work, Fails
Rand Fishkin
 
3 Ingredients to Spice Up Your Content Marketing
3 Ingredients to Spice Up Your Content Marketing3 Ingredients to Spice Up Your Content Marketing
3 Ingredients to Spice Up Your Content Marketing
Semrush
 

Viewers also liked (18)

2017 State of Marketing Report
2017 State of Marketing Report2017 State of Marketing Report
2017 State of Marketing Report
 
Using Analytics To Solve The Right Problems
Using Analytics To Solve The Right ProblemsUsing Analytics To Solve The Right Problems
Using Analytics To Solve The Right Problems
 
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
Content Marketing Lessons From 10 Years and 41,525,103 Website VisitsContent Marketing Lessons From 10 Years and 41,525,103 Website Visits
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
 
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
 
Why Visual Content Works
Why Visual Content WorksWhy Visual Content Works
Why Visual Content Works
 
How to Conversion Rate Optimize Like There's No Tomorrow
How to Conversion Rate Optimize Like There's No TomorrowHow to Conversion Rate Optimize Like There's No Tomorrow
How to Conversion Rate Optimize Like There's No Tomorrow
 
Secrets to building an actionable audience
Secrets to building an actionable audienceSecrets to building an actionable audience
Secrets to building an actionable audience
 
DO GOOD (Better)
DO GOOD (Better)DO GOOD (Better)
DO GOOD (Better)
 
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaB2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
 
8 Free Types of Marketing Strategies
8 Free Types of Marketing Strategies8 Free Types of Marketing Strategies
8 Free Types of Marketing Strategies
 
Choosing easier. How businesses can improve the experience of choosing.
Choosing easier. How businesses can improve the experience of choosing.Choosing easier. How businesses can improve the experience of choosing.
Choosing easier. How businesses can improve the experience of choosing.
 
How To Suck at Marketing
How To Suck at MarketingHow To Suck at Marketing
How To Suck at Marketing
 
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaB2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
 
The Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVERThe Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVER
 
Experiences: The Seventh Era Of Marketing
Experiences: The Seventh Era Of MarketingExperiences: The Seventh Era Of Marketing
Experiences: The Seventh Era Of Marketing
 
Growth Hacking
Growth HackingGrowth Hacking
Growth Hacking
 
Why SEO That Used to Work, Fails
Why SEO That Used to Work, FailsWhy SEO That Used to Work, Fails
Why SEO That Used to Work, Fails
 
3 Ingredients to Spice Up Your Content Marketing
3 Ingredients to Spice Up Your Content Marketing3 Ingredients to Spice Up Your Content Marketing
3 Ingredients to Spice Up Your Content Marketing
 

Similar to Nutritional Guidelines - What drives the billion dollar food industry?

Dietary Issues in Primary Care
Dietary Issues in Primary CareDietary Issues in Primary Care
Dietary Issues in Primary Care
Diane Williams
 
Weight watchers test
Weight watchers testWeight watchers test
Weight watchers test
tuaacxs
 
Solving the Toxic Food System in America through Systemic Thinking
Solving the Toxic Food System in America through Systemic Thinking Solving the Toxic Food System in America through Systemic Thinking
Solving the Toxic Food System in America through Systemic Thinking
Bianca Esposito
 
Lifestyle-healthy life.pptx
Lifestyle-healthy life.pptxLifestyle-healthy life.pptx
Lifestyle-healthy life.pptx
gambhirkhaddar1
 
Social and cultural health factorsUsing Data in Public and Com.docx
Social and cultural health factorsUsing Data in Public and Com.docxSocial and cultural health factorsUsing Data in Public and Com.docx
Social and cultural health factorsUsing Data in Public and Com.docx
whitneyleman54422
 
Australia's Health Pt 1
Australia's Health Pt 1Australia's Health Pt 1
Australia's Health Pt 1
mseij1
 
How Americans Can Lose Weight and Get the Bodies of Our Dreams
How Americans Can Lose Weight and Get the Bodies of Our DreamsHow Americans Can Lose Weight and Get the Bodies of Our Dreams
How Americans Can Lose Weight and Get the Bodies of Our Dreams
Burst Your Cocoon
 
Dietary Guidelines 2010 Slideshow
Dietary Guidelines 2010 SlideshowDietary Guidelines 2010 Slideshow
Dietary Guidelines 2010 Slideshow
Corrie T
 
Dietary guidelines 2010
Dietary guidelines 2010Dietary guidelines 2010
Dietary guidelines 2010
Alberto Fatticcioni
 
COPING STRATEGIES FOR PHYSICAL HEALTH PROBLEMS
COPING STRATEGIES FOR PHYSICAL HEALTH PROBLEMSCOPING STRATEGIES FOR PHYSICAL HEALTH PROBLEMS
COPING STRATEGIES FOR PHYSICAL HEALTH PROBLEMS
Harsha Aswani
 
1Obesity Florida National UniversityAlina Rivero
1Obesity Florida National UniversityAlina Rivero1Obesity Florida National UniversityAlina Rivero
1Obesity Florida National UniversityAlina Rivero
TatianaMajor22
 
AADMD Conference Presentation final
AADMD Conference Presentation finalAADMD Conference Presentation final
AADMD Conference Presentation final
Special Olympics FL Healthy Community
 
AADMD Conference Presentation final
AADMD Conference Presentation finalAADMD Conference Presentation final
AADMD Conference Presentation final
Karlyn Emile, MPH,CHES, D.H.Sc. Candidate
 
Evidence based Practice
Evidence based PracticeEvidence based Practice
Evidence based Practice
Suyash Sharma
 
Aetna Presentation Life Cycle
Aetna Presentation Life CycleAetna Presentation Life Cycle
Aetna Presentation Life Cycle
Danny Santibanez
 
Obesity Meeting Consumer Demand in the Weight Loss Industry 2013
Obesity Meeting Consumer Demand in the Weight Loss Industry 2013Obesity Meeting Consumer Demand in the Weight Loss Industry 2013
Obesity Meeting Consumer Demand in the Weight Loss Industry 2013
Asian Food Regulation Information Service
 
Running head NUTRITION & PERFORMANCE IN TEENAGERS1EFFECTI.docx
Running head NUTRITION & PERFORMANCE IN TEENAGERS1EFFECTI.docxRunning head NUTRITION & PERFORMANCE IN TEENAGERS1EFFECTI.docx
Running head NUTRITION & PERFORMANCE IN TEENAGERS1EFFECTI.docx
charisellington63520
 
Food Choices and Human Health
Food Choices and Human HealthFood Choices and Human Health
Food Choices and Human Health
Vikki Stomboly
 
Obesity in AmericaIntroductionDefini.docx
Obesity in AmericaIntroductionDefini.docxObesity in AmericaIntroductionDefini.docx
Obesity in AmericaIntroductionDefini.docx
cherishwinsland
 
200 words for each respond1)Obesity has become a com.docx
200 words for each respond1)Obesity has become a com.docx200 words for each respond1)Obesity has become a com.docx
200 words for each respond1)Obesity has become a com.docx
domenicacullison
 

Similar to Nutritional Guidelines - What drives the billion dollar food industry? (20)

Dietary Issues in Primary Care
Dietary Issues in Primary CareDietary Issues in Primary Care
Dietary Issues in Primary Care
 
Weight watchers test
Weight watchers testWeight watchers test
Weight watchers test
 
Solving the Toxic Food System in America through Systemic Thinking
Solving the Toxic Food System in America through Systemic Thinking Solving the Toxic Food System in America through Systemic Thinking
Solving the Toxic Food System in America through Systemic Thinking
 
Lifestyle-healthy life.pptx
Lifestyle-healthy life.pptxLifestyle-healthy life.pptx
Lifestyle-healthy life.pptx
 
Social and cultural health factorsUsing Data in Public and Com.docx
Social and cultural health factorsUsing Data in Public and Com.docxSocial and cultural health factorsUsing Data in Public and Com.docx
Social and cultural health factorsUsing Data in Public and Com.docx
 
Australia's Health Pt 1
Australia's Health Pt 1Australia's Health Pt 1
Australia's Health Pt 1
 
How Americans Can Lose Weight and Get the Bodies of Our Dreams
How Americans Can Lose Weight and Get the Bodies of Our DreamsHow Americans Can Lose Weight and Get the Bodies of Our Dreams
How Americans Can Lose Weight and Get the Bodies of Our Dreams
 
Dietary Guidelines 2010 Slideshow
Dietary Guidelines 2010 SlideshowDietary Guidelines 2010 Slideshow
Dietary Guidelines 2010 Slideshow
 
Dietary guidelines 2010
Dietary guidelines 2010Dietary guidelines 2010
Dietary guidelines 2010
 
COPING STRATEGIES FOR PHYSICAL HEALTH PROBLEMS
COPING STRATEGIES FOR PHYSICAL HEALTH PROBLEMSCOPING STRATEGIES FOR PHYSICAL HEALTH PROBLEMS
COPING STRATEGIES FOR PHYSICAL HEALTH PROBLEMS
 
1Obesity Florida National UniversityAlina Rivero
1Obesity Florida National UniversityAlina Rivero1Obesity Florida National UniversityAlina Rivero
1Obesity Florida National UniversityAlina Rivero
 
AADMD Conference Presentation final
AADMD Conference Presentation finalAADMD Conference Presentation final
AADMD Conference Presentation final
 
AADMD Conference Presentation final
AADMD Conference Presentation finalAADMD Conference Presentation final
AADMD Conference Presentation final
 
Evidence based Practice
Evidence based PracticeEvidence based Practice
Evidence based Practice
 
Aetna Presentation Life Cycle
Aetna Presentation Life CycleAetna Presentation Life Cycle
Aetna Presentation Life Cycle
 
Obesity Meeting Consumer Demand in the Weight Loss Industry 2013
Obesity Meeting Consumer Demand in the Weight Loss Industry 2013Obesity Meeting Consumer Demand in the Weight Loss Industry 2013
Obesity Meeting Consumer Demand in the Weight Loss Industry 2013
 
Running head NUTRITION & PERFORMANCE IN TEENAGERS1EFFECTI.docx
Running head NUTRITION & PERFORMANCE IN TEENAGERS1EFFECTI.docxRunning head NUTRITION & PERFORMANCE IN TEENAGERS1EFFECTI.docx
Running head NUTRITION & PERFORMANCE IN TEENAGERS1EFFECTI.docx
 
Food Choices and Human Health
Food Choices and Human HealthFood Choices and Human Health
Food Choices and Human Health
 
Obesity in AmericaIntroductionDefini.docx
Obesity in AmericaIntroductionDefini.docxObesity in AmericaIntroductionDefini.docx
Obesity in AmericaIntroductionDefini.docx
 
200 words for each respond1)Obesity has become a com.docx
200 words for each respond1)Obesity has become a com.docx200 words for each respond1)Obesity has become a com.docx
200 words for each respond1)Obesity has become a com.docx
 

Nutritional Guidelines - What drives the billion dollar food industry?

  • 1. Nutritional Guidelines in the United States Tre Rodriguez
  • 2. Background: Why talk about Nutritional Guidelines? Universal need New technology New scientific research Promote health Reduce risk of chronic disease
  • 3. Thesis: Guideline to the Guidelines Who makes them? Who influences them? How do they change? What are the incentives involved?
  • 4. History of Dietary Guidelines 1st recorded dietary guidelines 6th Edition 1st edition 4th Edition 1977 1980 1990 1995 1985 2005 2000 5th Edition 3rd Edition 2nd edition
  • 5. So, who makes them? USDA and HHS Committee of Nine Diversity Areas of Expertise Full Disclosure Agents of public interest No term limits
  • 6. And… who influences them? Producers Food companies Production Processing Selling United States Department of Agriculture Lobbyists Groups / Associations
  • 8. 1995 2000
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. How do we match up? Not well USDA/HHS leading Americans astray? Mediterranean Diet Failure to address trans-fats Emphasis on carbs
  • 19. How effective are they? Healthful options…available? Less if you Educated below HS level Not a full time homemaker Are male Or young
  • 20. Conclusion Influenced agents Decreasing science Not suitable to wide audience Not impactful on target
  • 21. Sources USDA and HHS Harvard Heart Letter American Dietetic Association Journal of Agriculture and Applied Sciences Food Politics by Marion Nestle Scientific American

Editor's Notes

  1. Nutritional Science Epidemiology General Medicine Public Health Overweight & Obesity