This document provides a summary of a presentation template created by Chip Heath and Dan Heath, authors of the bestselling book Made To Stick. The template advises users on how to build and deliver a memorable presentation by starting with an unexpected, emotional, or simple introduction to grab the audience's attention. It then recommends focusing the presentation on a simple, unifying message and highlighting what is unexpected or surprising about the topic to make it stick in the audience's minds.
This document provides guidance on designing effective internal communications that employees will engage with. It discusses key topics like communicating ideas to employees, employee advocacy, and formats for internal communications. It then outlines a framework for internal presentations with sections on the introduction, examples, statistics, and closing. The goal is to grab attention, provide concrete examples and data, and build confidence in ideas being presented to employees. Sample employee stories and a video example are also provided. Measurement tips focus on engagement, effectiveness, traction, community involvement, and employee resource groups.
This document provides tips for maximizing your presence at a trade show through the effective use of social media before, during, and after the event. It recommends establishing social media accounts 2-3 months in advance to promote contests and your involvement. At the show, the goal is to drive qualified booth traffic through updates, contests, interviews and QR codes. Following up after the event includes thanking attendees, announcing winners, and continuing the conversation online through blogs, webinars and contacting leads. The document emphasizes creating an overall social media plan and calendar to strategically engage audiences at each stage.
Using Empathy Maps to unlock audience insights and improve CX | Charity digit...CharityComms
The document describes empathy mapping, which is a technique used to understand audiences better. It involves characterizing target audiences by mapping out their needs, influences, actions, feelings, and pain points. Empathy mapping is beneficial as it provides insights into customers and helps inform customer experience projects. The document outlines how to conduct an empathy mapping workshop, which involves collaboratively mapping key audiences using post-it notes to document different elements of the empathy map.
1. The document proposes creating an illustrated book called "An Injection of Creative Courage" to promote bravery in the creative industries.
2. The book would use visual metaphors to convey what it means to be brave, such as never giving up, taking risks, learning from failures, and pushing boundaries.
3. It is targeted towards students and graduates entering the creative industry to encourage them to be fearless and believe in themselves.
The document discusses various aspects of creative thinking and developing creative ideas for advertising campaigns. It describes how creative thinking involves combining pieces into something meaningful. The "big idea" or creative concept becomes the focus of the message strategy. Creative people tend to be assertive, self-sufficient, and risk-takers. Developing ideas involves techniques like brainstorming, using analogies and metaphors, and taking creative leaps. Effective ads are relevant, original, and have impact. The target audience and decision are key to developing the message strategy for an advertising campaign.
This document provides a summary of a presentation template created by Chip Heath and Dan Heath, authors of the bestselling book Made To Stick. The template advises users on how to build and deliver a memorable presentation by starting with an unexpected, emotional, or simple introduction to grab the audience's attention. It then recommends focusing the presentation on a simple, unifying message and highlighting what is unexpected or surprising about the topic to make it stick in the audience's minds.
This document provides guidance on designing effective internal communications that employees will engage with. It discusses key topics like communicating ideas to employees, employee advocacy, and formats for internal communications. It then outlines a framework for internal presentations with sections on the introduction, examples, statistics, and closing. The goal is to grab attention, provide concrete examples and data, and build confidence in ideas being presented to employees. Sample employee stories and a video example are also provided. Measurement tips focus on engagement, effectiveness, traction, community involvement, and employee resource groups.
This document provides tips for maximizing your presence at a trade show through the effective use of social media before, during, and after the event. It recommends establishing social media accounts 2-3 months in advance to promote contests and your involvement. At the show, the goal is to drive qualified booth traffic through updates, contests, interviews and QR codes. Following up after the event includes thanking attendees, announcing winners, and continuing the conversation online through blogs, webinars and contacting leads. The document emphasizes creating an overall social media plan and calendar to strategically engage audiences at each stage.
Using Empathy Maps to unlock audience insights and improve CX | Charity digit...CharityComms
The document describes empathy mapping, which is a technique used to understand audiences better. It involves characterizing target audiences by mapping out their needs, influences, actions, feelings, and pain points. Empathy mapping is beneficial as it provides insights into customers and helps inform customer experience projects. The document outlines how to conduct an empathy mapping workshop, which involves collaboratively mapping key audiences using post-it notes to document different elements of the empathy map.
1. The document proposes creating an illustrated book called "An Injection of Creative Courage" to promote bravery in the creative industries.
2. The book would use visual metaphors to convey what it means to be brave, such as never giving up, taking risks, learning from failures, and pushing boundaries.
3. It is targeted towards students and graduates entering the creative industry to encourage them to be fearless and believe in themselves.
The document discusses various aspects of creative thinking and developing creative ideas for advertising campaigns. It describes how creative thinking involves combining pieces into something meaningful. The "big idea" or creative concept becomes the focus of the message strategy. Creative people tend to be assertive, self-sufficient, and risk-takers. Developing ideas involves techniques like brainstorming, using analogies and metaphors, and taking creative leaps. Effective ads are relevant, original, and have impact. The target audience and decision are key to developing the message strategy for an advertising campaign.
This presentation takes us through some of the most creative and effective Direct Marketing and Direct Response campaigns, and reveals some rules which help us to break the existing rules and direct our mind to highly creative areas and new ideas. Some of the themes of this presentation:
* Don’t think DM, and create amazing Direct results
* Going out of digital to create surprising ideas for direct digital response
* Including PR as a key factor for successful direct concepts and ideas
* Destroying for creating, the” Shiva” principle in creativity
* Can we really draw the line between DM and the Non DM? does it make sense anymore?
Keynote Speaker: Yonathan Dominitz Founder of Mindscapes
This document provides 16 practical tips for creating compelling presentations. The tips cover preparing by knowing the destination and solving problems, structuring the presentation like a story with a beginning, middle and end, using design elements consistently, interpreting data for the audience, and having a clear call to action. The tips encourage presenters to focus on the audience by adding value and addressing their concerns, and to connect emotionally by presenting with passion and letting their personality shine through.
The document discusses various advertising techniques, both overt and covert. It defines advertising and explains how it works to promote products and services. Overt techniques discussed include repetition, shock tactics, using sex, stereotypes, and appealing to needs, fears and aspirations. Covert techniques include product placement in films and TV, sponsorship, plugging products in stores, and promotional plugging on talk shows. The document asks the reader to devise an advertising campaign using overt and covert techniques for a selected product, considering the target audience.
This document outlines strategies for successful crowdfunding campaigns. It discusses choosing a cause to fundraise for, setting realistic fundraising goals, identifying target communities, and crafting compelling stories and rewards to motivate donations. Specifically, it recommends focusing campaigns on people and communities, telling stories of the issue, team, and approach to create a sense of urgency, and designing rewards that strengthen donor connections to the cause and campaign. The overall message is that crowdfunding requires identifying supporters who care about the issue, engaging them through personal stories and rewards, and working hard through launch to maintain fundraising momentum.
This document discusses creating excellent customer experiences. It defines experience as engaging customers' emotions, senses, and values in a way that surprises and delights them. It introduces tools like the Value Proposition Canvas and Eight Facet Experience Model to help design customer-centric offerings. The document provides examples of companies that excel at experience like Build-A-Bear Workshop and Disney, and guides developing a "Wow!" experience through understanding customer needs and designing touchpoints across the customer journey.
This document provides guidance on building an audience for crowdfunding. It discusses 5 key parts:
1) Identifying the target audience through questions like who they are, what problems they face, where they get information, and what benefits you offer.
2) Creating high-quality, relevant content about the business and its mission/solutions.
3) Promoting the content on social media, relevant websites, and paid advertising.
4) Engaging with the audience by responding to comments, asking for feedback, and participating in discussions.
5) Being consistent in these efforts over time to build a loyal tribe of 50-100 initial supporters.
The document provides guidance on creating an effective elevator pitch. An elevator pitch is a short sales speech no longer than 2 minutes to pitch an idea when bumping into a CEO. The structure suggested includes: 1) Introduction using TEASE to gain attention, 2) Description of the current situation, 3) Description of the desired situation, 4) The solution/offer, 5) Why the presenter is qualified, and 6) A call to action. TEASE stands for using a testimonial, evidence, anecdote, statement, or example. Pitches should help the audience accept change and identify a unique selling point. The AIDAS model of gaining attention, interest, desire, action, and satisfaction is also recommended
The document provides guidance on launching a product on a crowdfunding platform. It discusses developing a marketing strategy and plan in advance, including researching competitors and audiences. Key recommendations include building social media presence before launching, creating visual content like videos to promote the product, and offering perks to motivate backers. Successful campaigns require effective marketing execution to drive awareness, validation, and pre-sales through the crowdfunding period.
UX Everywhere: how to think like a user experience plannerDeanna Lambert
I ran a full-day workshop for the Account Planning Group of Canada, teaching traditional/mass planners about some of the differences between traditional and UX planning, and workshopping four different ux-centric discovery processes that I've adapted for the needs of the traditional planner who is engaged in multi-channel planning.
Tapping into your community for #GivingTuesdayTereza Litsa
Beth Kanter (nonprofit expert and master trainer), Lorraine Lewis (co-founder and CEO of The Lewis Foundation), Kathleen Murphy Toms (digital strategy director for GivingTuesday) and Tereza Litsa (social media manager at Lightful) are sharing their tips on how to make the most of outreach and your network, how to build an online community, and how to approach influencers for your #GivingTuesday campaign.
This document discusses the importance of having a strong core story for businesses. It defines a core story as a central brand message that serves as the basis for all communication and helps close any gap between a brand's external image and internal identity. An effective core story should be authentic, relevant to stakeholders, and provide a platform to base storytelling and maintain consistency in communicating brand values. The document provides tips for finding a core story, such as drawing from the founder's personal story or solving an authentic problem. It also outlines the benefits of an established core story and stresses that the story should educate audiences rather than directly pitch products or services.
Masters of Marketing: Social Media & Gaining FollowersDarmini Kara
This document provides tips for gaining followers on social media through consistency, engagement, and creating awareness. The key platforms are Facebook, Twitter, and LinkedIn. Consistently post engaging content that provides value to followers and highlights your brand. Use your website, word-of-mouth, and customer support to promote your social media presence and build loyalty among followers. The overall message is to consistently and engagingly promote your brand across various social media platforms and other marketing channels.
Barnaby Station - A Global Briefing on the Culture, People and Ideas Driving ...Bond & Play
The document provides an overview of the first issue of the Barnaby Station briefing on innovation. It discusses the culture of innovation and highlights key people and brands innovating, as well as ideas and technologies fueling innovation. Specifically, it summarizes Beyoncé's surprise album release and its wide-ranging impact, Amazon's culture of continuous innovation, and how data analytics is transforming businesses like it did for Billy Beane and baseball team management in the film Moneyball.
The document summarizes a workshop on cause marketing and selling. It provides definitions of cause marketing, framing it as a mutually beneficial partnership between non-profits and companies. It emphasizes having "Causersations" rather than sales pitches, focusing on listening to understand a company's goals and finding synergies. The workshop covered developing a proactive outreach plan, knowing why companies partner with causes, and pitching frameworks. It ended with mock pitches and analysis.
The document outlines the design thinking process which includes empathizing with users to understand their needs, generating ideas through divergent and convergent thinking, iteratively prototyping and testing solutions with users, and delivering an innovative product or service. It provides examples of how companies like IDEO, Stanford d.school, Nordstrom, Intuit, and PayPal apply design thinking. The goal of design thinking is to create solutions that solve real user problems and transform their experiences for the better.
The keynote discusses how companies can use collaboration and crowdsourcing to better connect with consumers and tell their brand story. Some of the benefits highlighted include tapping into more ideas, hearing from customers, and gaining insights. Best practices from companies like WD-40, Starbucks, Toyota, and Virgin America are provided that show how crowdsourcing can play an important role in innovation, democratize the brand, give customers more ways to engage, and help find influencers. The speaker urges companies not to be afraid but to use digital tools to collaborate with customers and tell the right brand story in new ways.
Issue 10 of the NGH Convention newsletter provides a wide variety of marketing ideas to help you strengthen your client relationships and provide service people will talk about.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
This presentation takes us through some of the most creative and effective Direct Marketing and Direct Response campaigns, and reveals some rules which help us to break the existing rules and direct our mind to highly creative areas and new ideas. Some of the themes of this presentation:
* Don’t think DM, and create amazing Direct results
* Going out of digital to create surprising ideas for direct digital response
* Including PR as a key factor for successful direct concepts and ideas
* Destroying for creating, the” Shiva” principle in creativity
* Can we really draw the line between DM and the Non DM? does it make sense anymore?
Keynote Speaker: Yonathan Dominitz Founder of Mindscapes
This document provides 16 practical tips for creating compelling presentations. The tips cover preparing by knowing the destination and solving problems, structuring the presentation like a story with a beginning, middle and end, using design elements consistently, interpreting data for the audience, and having a clear call to action. The tips encourage presenters to focus on the audience by adding value and addressing their concerns, and to connect emotionally by presenting with passion and letting their personality shine through.
The document discusses various advertising techniques, both overt and covert. It defines advertising and explains how it works to promote products and services. Overt techniques discussed include repetition, shock tactics, using sex, stereotypes, and appealing to needs, fears and aspirations. Covert techniques include product placement in films and TV, sponsorship, plugging products in stores, and promotional plugging on talk shows. The document asks the reader to devise an advertising campaign using overt and covert techniques for a selected product, considering the target audience.
This document outlines strategies for successful crowdfunding campaigns. It discusses choosing a cause to fundraise for, setting realistic fundraising goals, identifying target communities, and crafting compelling stories and rewards to motivate donations. Specifically, it recommends focusing campaigns on people and communities, telling stories of the issue, team, and approach to create a sense of urgency, and designing rewards that strengthen donor connections to the cause and campaign. The overall message is that crowdfunding requires identifying supporters who care about the issue, engaging them through personal stories and rewards, and working hard through launch to maintain fundraising momentum.
This document discusses creating excellent customer experiences. It defines experience as engaging customers' emotions, senses, and values in a way that surprises and delights them. It introduces tools like the Value Proposition Canvas and Eight Facet Experience Model to help design customer-centric offerings. The document provides examples of companies that excel at experience like Build-A-Bear Workshop and Disney, and guides developing a "Wow!" experience through understanding customer needs and designing touchpoints across the customer journey.
This document provides guidance on building an audience for crowdfunding. It discusses 5 key parts:
1) Identifying the target audience through questions like who they are, what problems they face, where they get information, and what benefits you offer.
2) Creating high-quality, relevant content about the business and its mission/solutions.
3) Promoting the content on social media, relevant websites, and paid advertising.
4) Engaging with the audience by responding to comments, asking for feedback, and participating in discussions.
5) Being consistent in these efforts over time to build a loyal tribe of 50-100 initial supporters.
The document provides guidance on creating an effective elevator pitch. An elevator pitch is a short sales speech no longer than 2 minutes to pitch an idea when bumping into a CEO. The structure suggested includes: 1) Introduction using TEASE to gain attention, 2) Description of the current situation, 3) Description of the desired situation, 4) The solution/offer, 5) Why the presenter is qualified, and 6) A call to action. TEASE stands for using a testimonial, evidence, anecdote, statement, or example. Pitches should help the audience accept change and identify a unique selling point. The AIDAS model of gaining attention, interest, desire, action, and satisfaction is also recommended
The document provides guidance on launching a product on a crowdfunding platform. It discusses developing a marketing strategy and plan in advance, including researching competitors and audiences. Key recommendations include building social media presence before launching, creating visual content like videos to promote the product, and offering perks to motivate backers. Successful campaigns require effective marketing execution to drive awareness, validation, and pre-sales through the crowdfunding period.
UX Everywhere: how to think like a user experience plannerDeanna Lambert
I ran a full-day workshop for the Account Planning Group of Canada, teaching traditional/mass planners about some of the differences between traditional and UX planning, and workshopping four different ux-centric discovery processes that I've adapted for the needs of the traditional planner who is engaged in multi-channel planning.
Tapping into your community for #GivingTuesdayTereza Litsa
Beth Kanter (nonprofit expert and master trainer), Lorraine Lewis (co-founder and CEO of The Lewis Foundation), Kathleen Murphy Toms (digital strategy director for GivingTuesday) and Tereza Litsa (social media manager at Lightful) are sharing their tips on how to make the most of outreach and your network, how to build an online community, and how to approach influencers for your #GivingTuesday campaign.
This document discusses the importance of having a strong core story for businesses. It defines a core story as a central brand message that serves as the basis for all communication and helps close any gap between a brand's external image and internal identity. An effective core story should be authentic, relevant to stakeholders, and provide a platform to base storytelling and maintain consistency in communicating brand values. The document provides tips for finding a core story, such as drawing from the founder's personal story or solving an authentic problem. It also outlines the benefits of an established core story and stresses that the story should educate audiences rather than directly pitch products or services.
Masters of Marketing: Social Media & Gaining FollowersDarmini Kara
This document provides tips for gaining followers on social media through consistency, engagement, and creating awareness. The key platforms are Facebook, Twitter, and LinkedIn. Consistently post engaging content that provides value to followers and highlights your brand. Use your website, word-of-mouth, and customer support to promote your social media presence and build loyalty among followers. The overall message is to consistently and engagingly promote your brand across various social media platforms and other marketing channels.
Barnaby Station - A Global Briefing on the Culture, People and Ideas Driving ...Bond & Play
The document provides an overview of the first issue of the Barnaby Station briefing on innovation. It discusses the culture of innovation and highlights key people and brands innovating, as well as ideas and technologies fueling innovation. Specifically, it summarizes Beyoncé's surprise album release and its wide-ranging impact, Amazon's culture of continuous innovation, and how data analytics is transforming businesses like it did for Billy Beane and baseball team management in the film Moneyball.
The document summarizes a workshop on cause marketing and selling. It provides definitions of cause marketing, framing it as a mutually beneficial partnership between non-profits and companies. It emphasizes having "Causersations" rather than sales pitches, focusing on listening to understand a company's goals and finding synergies. The workshop covered developing a proactive outreach plan, knowing why companies partner with causes, and pitching frameworks. It ended with mock pitches and analysis.
The document outlines the design thinking process which includes empathizing with users to understand their needs, generating ideas through divergent and convergent thinking, iteratively prototyping and testing solutions with users, and delivering an innovative product or service. It provides examples of how companies like IDEO, Stanford d.school, Nordstrom, Intuit, and PayPal apply design thinking. The goal of design thinking is to create solutions that solve real user problems and transform their experiences for the better.
The keynote discusses how companies can use collaboration and crowdsourcing to better connect with consumers and tell their brand story. Some of the benefits highlighted include tapping into more ideas, hearing from customers, and gaining insights. Best practices from companies like WD-40, Starbucks, Toyota, and Virgin America are provided that show how crowdsourcing can play an important role in innovation, democratize the brand, give customers more ways to engage, and help find influencers. The speaker urges companies not to be afraid but to use digital tools to collaborate with customers and tell the right brand story in new ways.
Issue 10 of the NGH Convention newsletter provides a wide variety of marketing ideas to help you strengthen your client relationships and provide service people will talk about.
Similar to Nutrition and Vitamins, requirement and effects (20)
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
Assessment and Planning in Educational technology.pptxKavitha Krishnan
In an education system, it is understood that assessment is only for the students, but on the other hand, the Assessment of teachers is also an important aspect of the education system that ensures teachers are providing high-quality instruction to students. The assessment process can be used to provide feedback and support for professional development, to inform decisions about teacher retention or promotion, or to evaluate teacher effectiveness for accountability purposes.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
Physiology and chemistry of skin and pigmentation, hairs, scalp, lips and nail, Cleansing cream, Lotions, Face powders, Face packs, Lipsticks, Bath products, soaps and baby product,
Preparation and standardization of the following : Tonic, Bleaches, Dentifrices and Mouth washes & Tooth Pastes, Cosmetics for Nails.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
8. Selling your idea
Created in partnership with Chip and Dan Heath,
authors of the bestselling book Made To Stick, this
template advises users on how to build and deliver
a memorable presentation of a new product,
service, or idea.
9. 1. Intro
Choose one approach to grab the audience’s
attention right from the start: unexpected,
emotional, or simple.
➔ Unexpected
Highlight what’s new, unusual, or
surprising.
➔ Emotional
Give people a reason to care.
➔ Simple
Provide a simple unifying message for
what is to come
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88. 4. Closing
Build confidence around your product or idea
by including at least one of the these slides:
➔ Milestones
What has been accomplished and what
might be left to tackle?
➔ Testimonials
Who supports your idea (or doesn’t)?
➔ What’s next?
How can the audience get involved or
find out more?