The document provides branding guidelines for a speleological organization. It specifies the minimum logo size of 25mm and clear space of 50mm around the logo. It presents the tagline and official brand colors in RGB and hex codes. It demonstrates acceptable color combinations and usage of the logo on different backgrounds like images, graphics, and in incorrect ways such as retyping, rescaling unproportionally, changing colors, or distorting the logo.

1. Brand Identity
Guidelines

2. the basic elements

3. clear space &
minimum size
X 4X X
X Minimum logo size
is 25 mm
3X
X X
Minimum clear space 50 mm

4. the tagline
Speleological Research,
Writing to Explore and
Discovering Adventure
Speleological Research,
Writing to Explore and
Discovering Adventure

5. brand colours
C 0% C 0%
M 100% M 0%
Y 100% Y 0%
K 0% K 100%
R 237% R 35%
G 28% G 31%
B 136% B 32%
#ED1C24 #231F20

6. colour combinations
2 colours version black and white version
1 colour version gold & silver version

7. logo on images & graphics
on bright images on dark images
on colour images on colourfull images on colourfull grahics

8. incorrect usage
do not retype the logo do not resclae the logo do not change the logo colour
unproportionally
do not distort the logo