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- 1. APLUS Style GUIDELINES February 2014 Crafty Kids Making. Learning. Fun. A+ Crafty Kids www.craftykids.com Are you crafty.. Join the crafty kids club! Collect all 6 crafty kids symbols to get your medal and membership certificate
- 2. Crafty Kids February 2014 Style Guide Contents A+ Crafty Kids 1 1. Style Guide Contents 2. A+ Logo 6. What does the Play, create and colour product range entail? 7. Brand Name 8. Range Development 9. Reward Scheme 10. Crafty Kids Website 11. Color Palette 13. Typography 16. Imagery 19. 3D Mock Ups 23. Parents Guide
- 3. 2 A+ Logo Purple, combines the stability of blue and the energy of red, it is often symbolic of high quality and presteige. In addition this use of bright purple within our child orientated packaging signifies an activity that is fun, creative and simple to do. Yellow, traditionally the colour of youth, fun, positive creative energy and playful feelings. Blue, a calming tone conveying creativity, wisdom and intelligence. Black, symbolic of sophistication in product, quality and established company status. February 2014Crafty Kids A+ A+ A+A+ Crafty Kids Crafty Kids Crafty Kids Crafty Kids
- 4. 3 A+ Logo February 2014 Primary Colours A+ Play, Create and Colour is a product range which promotes children’s sense of creative expression and therefore can be said to educationally stimulating. These non gender specific primary colours are synonymous with those traditionally used in education and therefore are relatable to both parents and children alike. Crafty Kids A+ A+ A+ Crafty Kids Crafty Kids A+ Crafty Kids Crafty Kids
- 5. 4 A+ Logo February 2014 Pastel Colours Selected to convey the fresh, contemporary and established nature of the A+ product range. Packaging using these pastel shades and based around a white background is instantly appealing to the eye, has a clean and ‘together’ look and feel and will stand out from other products in the retail setting. Crafty Kids A+ A+ A+A+ Crafty Kids Crafty Kids Crafty Kids Crafty Kids
- 6. 5 Categories of product within the crafty kids range Colour Categories Each colour of the A+ Logo will relate to a different category for example: Blue = Woodcraft Pink = Bead craft Orange = Pencil craft Green = Pom Pom Purple = Button craft Yellow = Cuddly craft A+ Crafty Kids A+ Crafty Kids A+ Crafty Kids A+ Crafty Kids A+ Crafty Kids A+ Crafty Kids A+ Crafty Kids
- 7. 6 February 2014Crafty Kids What does the Crafty Kids product range entail? Glue CraftBeads Pens Scissors Paper Buttons Pom Poms Stickers
- 8. 7 Brand Name February 2014 This name has been chosen to be easily relatable for children. It conveys fun and although only a new range, is felt to sound like a well known and established brand. Crafty Kids also says exactly what the product range involves but in a more subtle and engaging way than our alternative ‘’Kids Craft’’, which is a very simple and perhaps safer option for naming the range. We feel ‘Crafty Kids’ to be the stronger and more versatile of the two range names presented. Crafty Kids Kids Craft ✔ ✖ Crafty Kids
- 9. Crafty Kids - Range Development 8 February 2014 There is scope to expand on the Crafty Kids product range through developing a ‘Crafty Kids’ club; whereby kids can share their creativity and enjoyment of the A+ products and their love for all things crafty! The next step in progressing the Crafty Kids club concept would be to develop an interactive, e-commerce website, comprising of a product store, Crafty Kids blog, Crafty tips, Competitions, such as ‘’craftiest creation of the month’’ and links to Crafty Kids social media pages. Crafty Kids Are you crafty.. Join the crafty kids club!
- 10. 9 Crafty kids collect and reward scheme: February 2014 What better way to incentivise children to buy and engage with our A+ crafty products than to offer a collect and reward concept for doing so. We will include one token style crafty kids symbol on each product box... which children cut out and collect. Once they collect all six symbols they win a Crafty Kids medal and membership certificate! Children collect all 6 crafty kids symbols to get access to a downloadable Crafty Kids club medal and reward certificate which they can print out at home. Our Crafty Kids reward information will be detailed on the reverse of each of our product packaging. Crafty Kids Collect 6 Crafty Kids Symbols Collect all 6 crafty kids symbols to get your medal and membership certificate
- 11. 10 Crafty Kids Website February 2014 Our Crafty Kids website will be a means of introducing and promoting the Crafty Kids concept and club. www.craftykids.com will be a fun, creative interactive site where kids can come to share their craftiness and creativity! Kids will be able to download crafty activities and upload pictures of their crafty creations to share with their friends! We will promote competitions such as craftiest creation of the week! Our Crafty Kids club and website will encourage consumer engagement in the brand and therefore directly increase product sales. Crafty Kids
- 12. 11 Colour Palette Pantone 2593C C:61 M:89 Y:0 K:0 Pantone Blue 0821C C:47 M:0 Y:6 K:0 Pantone 299C C:85 M:9 Y:0 K:0 Pantone 9084C C:31 M:27 Y:33 K:0 Pantone 1795C C:0 M:94 Y:100 K:0 Pantone 9363C C:18 M:20 Y:7 K:0 Black C:0 M:0 Y:0 K:100 Pantone 1775C C:0 M:47 Y:29 K:0 February 2014 Primary Colours Pastel Colours Crafty Kids
- 13. 12 Colour Palette PANTONE Yellow 012 C PANTONE 299 C Pantone 1585CPANTONE Blue 0821 C Pantone 1795C PANTONE 665 C PANTONE 7472 C Pantone GreenPANTONE Rhodamine Red C PANTONE 632 C February 2014 Secondary Colours Crafty Kids
- 14. 13 Typography HandVetica Selected to be appealing to both children and parents. Clear, easily readable, fun, incorporate soft curves as oppose to the hard lines, again more appealing to the eye and more relatable for child focused consumers. ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890 !@$%^&*()+ February 2014Crafty Kids ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890 !@£$%^&*()+ Desyrel
- 15. 14 Typography February 2014Crafty Kids Nathan’s Notations ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890 !@£$%^&*()+ ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890 !@£$%^&*()+ TimKId
- 16. 15 Typography February 2014Crafty Kids Splurge ABCDEFGHIJKLM NOPQRSTUVWXYZ 1234567890 !@£$%^&*()+
- 17. 16 Imagery February 2014 Images have been selected to illustrate the fun, engaging and creatively stimulating nature of the product range. Crafty Kids 166625171.jpg166625171.jpg 146262319.jpg 174382590.jpg 477563221.jpg 129366650.jpg 468452505.jpg 475509045.jpg 185659632.jpg 133893572.jpg Colour girl.jpg 453385771.jpg
- 18. 17 February 2014 Imagery Images have been selected to illustrate the fun, engaging and creatively stimulating nature of the product range. Crafty Kids 177029394.jpg 478457507.jpg 478162209.jpg 469108069.jpg 80406696.jpg 465248077.jpg 461875427.jpg 477878271.jpg 462754059.jpg 467515503.jpg 177029394.jpg 479518459.jpg
- 19. 18 Imagery / Icons February 2014 A selection of specific and non gender specific illustrations which convey the fun and playful nature of the products and are transferable throughout all of the A+ product ranges. Crafty Kids
- 20. 19 February 2014Crafty Kids 3D Packaging Mock Ups Small box: 18 x 16 x 3.5
- 21. 20 February 2014Crafty Kids 3D Packaging Mock Ups Mid box: 24 x 24 x 5cm
- 22. 21 February 2014Crafty Kids 3D Packaging Mock Ups Big box size: 30.5 x 26 x 6cm
- 23. 22 February 2014Crafty Kids Back of Box example 3D Packaging Mock Ups
- 24. 23 Parents Guide February 2014Crafty Kids When it comes to choosing fun, creative and educationally stimulating activities for your child, why settle for anything less then A+.A+ Our Parents Guide will be included on the reverse of each product packaging.