This document provides guidance on spreading a message or idea across online communities. It recommends starting and finishing conversations at a dedicated landing page, and using forums, mailing lists, online communities, and endorsements to share and spread information between groups.

1. Spreading The Moment

3. Start and Finish at a Landing Page

4. Share and Spread

5. We go to the crowds, and start conversationsInternet ForumsMailing ListOnline CommunitiesEndorser