Number 5 Create a crisis situation related to your field, field .docx

Number 5
Create a crisis situation related to your field, field of interest,
or place of work, and simulate a press conference. Write a paper
no less than three pages including the following information:
stage of the crisis the press conference is taking place in.
including what types of media will attend, who will manage the
start and finish of the conference, and who will be the
designated spokesperson.
ask in this particular situation, and provide your answers to
those trick questions.
paper.
Stage 1 (pg 173) Chapter 23
When it comes time for the interview, every piece of the
spokesperson’s performance will be scrutinized, analyzed, and
dissected. That person needs to think about the way they look,
the way they speak, and the level of trust they convey. Not
always an easy task, especially if the media are attacking.
Practice and anticipation of difficult or trick questions is key to
a successful interview.
Why do journalists ask difficult questions, especially in a crisis
situation? (Jordan-Meier, 2011)
robe for facts as the crisis unfolds

and
what is being done to ensure it will not happen again
cheated)
What it boils down to is reporters can ask those questions that
many people are thinking, but are afraid to, or not in a position
to ask. Organizational leaders need to stop and think how they
might be framed, i.e., either as a good guy or bad guy, so they
can prepare for press conferences and interviews appropriately.
Remember the importance of choosing the right spokesperson
that we studied in Unit IV and apply as you prepare for a press
conference.
Interviewees need to know what to do when they cannot answer
a question and also how to interact in a “give and take” fashion
during the interview. Interviewers may ask hypothetical,
leading, or loaded questions; anticipate what these might be,
and determine how each might be handled as much as possible
prior to the interview. Most importantly, negative language
should be avoided.
References:
Jordan-Meier, J. (2011). The four stages of highly effective
crisis management: How to manage the media in the digital age.
Boca Raton, FL: CRC Press.
Walaski, P. (2011). Risk and crisis communications: Methods
and messages. Hoboken, NJ: John Wiley & Sons.
Copyright ©2001. All Rights Reserved.

Harvard Business Review Notice of Use Restrictions, May 2009
Harvard Business Review and Harvard Business Publishing
Newsletter content on
EBSCOhost is licensed for the private individual use of
authorized EBSCOhost users. It is not
intended for use as assigned course material in academic
institutions nor as corporate learning
or training materials in businesses. Academic licensees may not
use this content in electronic
reserves, electronic course packs, persistent linking from syllabi
or by any other means of
incorporating the content into course resources. Business
licensees may not host this content
on learning management systems or use persistent linking or
other means to incorporate the
content into learning management systems. Harvard Business
Publishing will be pleased to
grant permission to make this content available through such
means. For rates and permission,
contact [email protected]

Number 5 Create a crisis situation related to your field, field .docx

More Related Content

Similar to Number 5 Create a crisis situation related to your field, field .docx

More from cherishwinsland

Recently uploaded

Number 5 Create a crisis situation related to your field, field .docx