Carlos Nascimbene Sr. Solutions Consultant South SLAM de Adobe. Desayuno de Trabajo realizado en AMBA el 22 de mayo de 2012.

1. Driving Success with Financial Services Companies
Carlos Nascimbene | Sr. Solutions Consultant South Slam – Adobe Systems
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2. Changing the
world
through digital
experiences
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3. Adobe Strategy
DIGITAL MARKETING
Rock solid WCM +
Digital Business Analytics
and Optimization +
Dynamic Assets Platform
OMNITURE CQ S7
DIGITAL MEDIA
Best Creative Tools on the Cloud
and the Desktop
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4. Agenda: Adobe Value Proposition
§ Digital Trends Shaping the
Financial Services Industry
§ Adobe’s Impact on Digital
Marketing in Financial Services
§ Illustration
§ Industry Leadership
§ Client Successes
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5. Trends that are shaping the financial
services industry
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6. Trend #1: Personalized Engagement
MICHAEL JONES
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7. Trend #2: Multichannel Execution
Research Call Customer Service
Join Facebook
savings products online community for
bank
Search online
for interest rates
Receive promo
for credit card
Deposit a check using
mobile
See TV ad
for product
View video for
Bank product
Withdraw cash at
the ATM
Open an account at
the branch
Open an account online,
pay bills
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8. Trend #3: Mobile Servicing
• Mobile Banking users will increase to 87M In North
America and 115M users in Europe in 2015
• Mobile Banking Growth is highest in Asia-Pacific (700 M)
Asia-
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9. Trend #4: Social Media as an Amplifier
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10. Trend #4: Social Media as an Amplifier
Social Media
Monitoring Is what’s being said
favorable or
unfavorable?
Track conversations
taking place
Track effectiveness of business
efforts on social networks like
Facebook Pages and YouTube
Channels
Social Media
Measurement
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11. These trends are making it complex for business
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12. Revolutionizing Creative & Marketing
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13. ADOBE DIGITAL
MARKETING
SUITE
OPTIMIZATION
PERSONALIZED MEDIA
ENGAGEMENT MULTI-CHANNEL MONETIZATION
CAMPAIGN
EXECUTION
ANALYTICS & REPORTING
PLATFORM
CONTENT
DATA
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14. Analytics & Reporting – ‘Learn About Your Banking Customers’
“How do I understand the performance of my business across digital channels?”
Digital Channels
mysite.com
What were the results?
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15. Personalized Engagement -‘Deliver the Bank of Me’
“How do I deliver dynamic, personal experiences across digital channels?”
Dynamic
Delivery
.com
Did it work?
$$$
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16. Multi-Channel Campaign Execution - ‘Optimize Banking Experience’
“How do I spend and optimize experience and campaigns across channels?”
Where/How do I spend lots of $?
Dynamic
Delivery
What is my return
on ad spend?
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17. An Illustration of Adobe’s Digital Marketing Suite in Financial Services
Illustration
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18. Adobe Is The Industry Leader In Digital Marketing Technology
Forrester Wave TM Reports
Strong
3 Wave Reports
Adobe
ü Online Testing
Only Leader across
ü Web Content
Management
all digital marketing
components
ü Web Analytics
Weak
Weak Strong
Source: Forrester Wave Web Analytics Q411; Web Content Management For Online Customer Experience, Q311; Online Testing, Q310.
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19. Our Differentiators
§ The most complete integrated digital marketing suite
§ Personalized measurable experiences on every device and every channel
§ Dynamic delivery resulting in faster time to market and reduced campaign cycle
time
§ You own your data
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20. Que es Adobe Digital Marketing Suite?
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21. Adobe Digital Marketing Suite
OMNITURE CQ SCENE 7
+ +
Digital Business Optimization Web Content Dynamic Marketing
Management Assets Management
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22. Adobe Digital Marketing Suite: CQ 5
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23. POWER TO BUSSINES
USERS!
Managing multiple websites and content globally
Supporting and managing social networks and community interaction
Managing multiple digital channels
Creating, testing and optimizing and measuring
the success of personalized campaigns and offers
Current process to create and edit websites
is too rigid and time consuming !
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24. EASY AUTHORING: JUST SURF AND
EDIT !
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25. GO MOBILE !
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26. OMNITURE
INTEGRATION
+ CLIENT
CONTEXT
AT YOUR FINGERTIPS
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27. Enhancing the Client Context
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28. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

29. Supporting Global Brand Leaders
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30. Adobe Digital Marketing Suite: OMNITURE
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31. Digital Marketing Optimization
DIGITAL
MARKETING
OPTIMIZATION Setting the standard for
how digital advertising
and marketing is
measured, executed and
optimized
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32. Adobe Digital Marketing Suite
SOLUTIONS Media & Financial Travel &
Retail Entertainment B2B High
Services Hospitality
Tech
Audience Optimization Conversion
Advertising Content
Optimization Optimization Optimization Optimization
Demdex
SearchCenter + Test&Target Scene Recommendations Search & Promote Publis
7 h
Analytics
Online Multichannel
SiteCatalyst Discover SocialAnalytics Survey Insight
Platform
Online Data Content Services Enterprise
Genesis DigitalPuls Insight DataWarehouse
e
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33. SiteCatalyst
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34. SOCIAL COMMUNITIES
Events, Forums, Blogs, Comments, Ratings, Wikis, Twitter, Facebook, etc..
According to “The Social Media Benchmarking Composite Report,” a study conducted by the Center for
Client Retention/ENTREVISTA (2010), 60% of consumers engage in social media sites. In addition,
55% of consumers felt positively when companies responded to a social media posting, with only 5%
reacting negatively and 40% remaining neutral.
CQ 5 SOCO it leverages
the user profile model from
the OpenSocial standard
adopted by Google and
• Tweet directly to Twitter from other industry partners.
CQ5
• Manage a Facebook page
directly
in CQ5 with real-time updating
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35. Adobe Social Analytics
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36. Adobe Social Analytics
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37. Adobe Enterprise Solutions by Industry
CPG & MEDIA & FINANCIAL B2B HIGH PUBLIC
RETAIL ENTERTAINMENT SERVICES TECH SECTOR
User Experience Return Visitor New Account Lead Gen Agency Revenue
Optimization Optimization Openings Optimization Optimization
Digital Anti-Waste,
Content Retention & Internal Search
Commerce Fraud,
Effectiveness Share of Wallet Optimization
Optimization and Abuse
Geo-Based Video Internal Search Multi-Channel Threat Analysis
Targeting Measurement Optimization Campaign Mgmt & Identification
Mobile Analytics and Optimization
Social Media Measurement and Campaign Optimization
Web Experience Management, Customer Communications ..
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38. World’s Leading Companies Choose Adobe Enterprise Solutions
CPG & MEDIA & FINANCIAL B2B HIGH PUBLIC
RETAIL ENTERTAINMENT SERVICES TECH SECTOR
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39. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

40. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.