This document summarizes the ingredients, composition, claims, and intended consumption situations of the NRG energy drink. It contains caffeine (32mg), taurine (40mg), glucuronolactone (10mg), various B vitamins, glucose, and sucrose. These ingredients are claimed to increase energy, concentration, metabolism, and mental/physical performance when consumed during activities like work, sports, driving, or partying. The document provides details on the natural presence and functions of the key ingredients and how they work together to provide lasting energy through their combination in the drink.

1. Product
Product

2. Composition & Ingredients
NRG(content 100 ml) contains:
• Key Ingredients
– Taurine 40 mg
– Glucuronolactone 10 mg
– Caffeine 32 mg
• Ingredients
– Charbohydrate 11 g
– Glucose 11 g
– Inositol 10 mg
• Vitamins
– Niacinamide 1.6 mg
– Vitamin B6 0.14mg
– Pantothenic Acid 1.2 mg
– Vitamin B12 0.25 ug
• Additives
– Citric Acid
– Natural & artificial flavours
– Colour (caramel, riboflavin)
Product
All the ingredients in NRG Energy Drink, other than
caffeniene, are naturally present in the human
body

3. • TAURINE
(40 mg per 100 ml serving unit)
– Amino Acid (non protein building)
• Natural constituent of the human body.
• Present in human nutrition e.g. scallops, fish, poultry.
• Added to most baby-food. (Nestle Nan)
– Function
• Stress-regulation
• Detoxifying function
• Increases performance of the heart
– Side Effect of Excess Content above permissible quantity
• Blood thinning,
• Changes to heart rate or rhythm
• Extremely low blood sugar.
• Digestive problems and dehydration also might be a result of
excess, and it can interact with drugs, particularly lithium.
• Doctors usually recommend that pregnant or breastfeeding
women not take this substance as a supplement, just to be
safe.
Composition & Ingredients

4. • GLUCURONOLACTONE
(10 mg per serving unit)
– Carbohydrate
• Natural constituent of the human body.
• Present in human nutrition e.g. red wine,
grain.
– Function
• Detoxifying function
Product
Composition & Ingredients

5. • CAFFEINE
(32 mg per serving unit)
– A substance that naturally occurs in plants
– Function
• Stimulating effect on the cardiovascular system
• Stimulating effect on the brain
• Stimulates fat burning
– helps to preserve the bodies glycogen stores
Product
Composition & Ingredients

6. • VITAMINS
– Niacin: 1.6mg per serving unit
– Vitamin B6. 0.14mg per serving unit
– Vitamin B12-: 0.25 mg per serving unit
– Pantothenic acid: 1.2 mg per serving unit
– Vitamin B12: 0.25 mg per serving unit
• Essential molecules for the body (Kellogs & Nestle Nan)
– Function
• Maintaining normal physical functions and metabolic reactions (build-up
and break-down of carbohydrates, fats and proteins)
– Side Effect of extra doses of Inositol
Inositol is safe for consumption. Large doses of over 10 g/day has been
reported to cause mild gastrointestinal side effects such as nausea,
diarrhoea, and flatulence.
Product
Composition & Ingredients

7. • SUGARS
– Glucose:
• Fast-burning sugar
• Function: protecting the muscle´s own
immediate reserves of glycogen
– Sucrose:
• Slow-burning sugar
• Function: providing energy if the body´s
reserves of glycogen are already exhausted.
Product
Composition & Ingredients

8. How the key Ingredients work together?
Q-NRG is a combination of ingredients:
1. Taurine+Glucuronolactone – detoxify the body
2. Caffeine - gives the initial stimulating effect
3. Combination of glucose and sucrose give the lasting
effect(usually burnt off over a two hour period)

9. Claims and positioning
• POSITIONING
NRG vitalizes body and mind
Product

10. • NRG energy drink is all about
– efficiency i.e. getting more out of what you do (driving/ studying/
working/ clubbing etc.)
• not thirst quenching
• not taste
• NRG is all about FUNCTIONALITY
Claims and positioning

11. Claims and positioning
• NRG-
– Increases physical endurance
– Increases concentration and reaction speed
– Improves mental alertness
– Stimulates metabolism and helps to eliminate waste substances
from the body
– Improves overall feeling of well-being / Improves the emotional
status.
Product

12. Studies
• Every claim is based on sound scientific
evidence
• The claims are always made for the product,
not for single ingredients

13. NRG-Energy Drink Consumption
• KEY CONSUMPTION SITUATIONS
– at work
– while driving
– during sports
– while partying
– as a coffee substitute
• Whenever you need additional energy!
• Red Bull’s effects have been recognized by world class athletes, busy professionals,
active students and long-distance drivers around the world.
Consumer/Shopper

14. NRG-Energy Dink Consumption
• CONSUMPTION VARIETY
Competition/Sport
Leisure time activities
Coffee substitute
Hangover cure
Keeps me awake
Office / meetings
Hard physical work
After-work revitaliser
Driving
Studying / exams
Welcome cocktail
Dancing / partying

15. NRG- Consumption
• NRG CONSUMPTION OCCASIONS
NRG fulfills a consumer need by delivering functional benefits across a wide spectrum
of usage occasions.
Other
12% At Party/Bar
17%
Driving
8%
School/Studying
15%
Work
24%
Sports
11%
Working out
13%
Consumer/Shopper