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THURSDAY, AUG 14th 2014
KEY MESSAGING:
 “IT’S LIKE FEEDING YOUR MUSCLES
WITH A FIREHOSE”
 “SWELL THE CELL. GROW THE
MUSCLE!”
 “TRAIN FOR THE PUMP, REAP THE
REWARDS!”
THE PROMISE:
 GET A FULL, DRY AND VASCULAR
LOOK IN THE GYM
 INCREASED BLOOD CONCENTRATED
IN THE MUSCLE RESULTS IN
MECHANICAL FORCES THAT
STIMULATE GROWTH
POWER THE PUMP WITHOUT STIMS
MUSCLE GROWTH FOCUS
PROVEN TESTED UNIQUE INGREDIENTS
TWO GREAT SAMPLE PACK FLAVORS
• 1.2 g Citrulline Malate 2:1 – 835 mg Citrulline &
419 mg Malate
• Powers double the blood Arginine level
• Malate contributes to the Krebs Cycle
• Improves kidney bicarbonate reabsorption
• Powerful buffer against Ammonia
• Increases Oxidative ATP production (nutrient →
energy production)
• Increases rate of post-exercise Phosphocreatine
replenishment
• Improves blood Arginine levels
• Increases blood flow 4x over control
• Increases blood vessel relaxation 5x over
Arginine HCl
• Discovered in 1910 by the Nobel laureate Albrecht
Kossel
• 1994 discovered agmatine synthesis in mammals
• Improves nutrient partitioning → +glycogen
+intramuscular water via +insulin rec. sens.
• Competitive inhibitor of enzyme all isoforms i &
nNOS but stimulates eNOS → +NO → vasodilation
• Increases levels of Leuteinizing and Growth
Hormones
• Imidazoline and α-2 adrenoreceptor non-selective
agonist (“Magic Shotgun” therapeutic profile”
affecting multiple molecular targets at once)
“Perpetual Pump” through multiple pathways
1. Enhanced insulin production & insulin sensitivity
2. Improved muscle glycogen & intramuscular water
3. Increased vasodilation
4. Drier appearance via diuretic effect through
increased glomerular flow rate
Added benefits
1. Enhances mood; considered a novel
neurotransmitter (AD like effects)
THE ARM TEST
Produces the pump via:
• Increases in fluid conc. in the blood & tissues
• Increases in osmolarity (expan. of fluid vol.)
Positively affects endurance via:
• Decreases core temperature
• Decreases HR in exercising individuals
HydroMax
• Highest potency at 65%
• GMS is between 4 – 10% and is unstable
Derived from Cocoa (chocolate)
• True extract, not synthetic (30 mg Theobromine)
• Vasodilator (increased/improved blood flow)
• Diuretic (drier appearance)
• Commonly used for pectoralis angina,
hypertension and vascular diseases
98% Extract of Evodia Rutaecarpa (24.5 mg
Rutaecarpine)
• Increases relaxation of smooth muscle via eNO 
vasodilation
• Increases Ca+ ions  increases velocity and
strength of muscular contraction
• Researchers hypothesized that overall increases
in NO may result in muscle cell hypertrophy and
new muscle growth
H:VOL vs iFORCE HEMAVOL
▪ 2 FLAVORS
▪ 100% TRANSPARENT LABEL DETAIL
▪ B12 FREE
▪ 5-MTHF VITAMIN B9 - FOLATE (1mg)
▪ HYDROMAX MOST POTENT FORM
▪ 575 mg AGMAPURE® AGMATINE
▪ 1.25 g CITRULLINE MALATE 2:1
▪ 100 mg NOR + 380 mg VALINE
▪ INOSITOL STABILIZED ARGININE
▪ 2.5 g TAURINE
▪ RC-NOS (98% @ 25 mg)
▪ THEOBROMA CACAO (20% @ 150 mg)
▪ ORNITHINE HCl (60 mg)
▪ ONLY 1 SCOOP NEEDED
▪ 285 g TOTAL FILL (30 Servings)
▪ 6 FLAVORS
▪ PROPRIETARY BLEND
▪ OVER 20K RDI VITAMIN B12
▪ INSUFFICIENT GLYCEROL FORM
▪ 500 mg AGMATINE SULFATE
▪ 2.5 g CITRULLINE MALATE (NO SPEC)
▪ 125 mg NORVALINE
▪ ALPHA-GPC (Unknown incl.)
▪ RUTAECARPINE (Unknown incl./%)
▪ EPIMEDIUM (Unknown incl.)
▪ RECOMMEND 1 – 2 SCOOPS
▪ 240 mg TOTAL FILL (32 Servings)
$31.99 at Bodybuilding.com
$29.99 at Bodybuilding.com
H:VOL vs CMD NOXIVOL
$33.15 at Bodybuilding.com$29.99 at Bodybuilding.com
The AMINOCORE Pitch
• Perfect for building muscle and reducing muscle loss
• Take during training to intensify training and improve
recovery and recuperation
• Backed by rock-solid, verifiable, independent research
• Soluble (particle-free), Clear and Foam-Free
Why AMINOCORE?
• Stimulates Muscle Growth with No Carbs or Calories
• Prevents Muscle Breakdown
• Over 8 g of BCAAs per Serving
• The Ideal Ratio Supported by Research
• Provides Direct Muscle Fuel
• Exceptional and Exclusive Form of BCAAs
• 100% Solubility – No Foam, No Film, No Particles
• Fortified with B Vitamins to Support Anabolism
• Fortified with α KIC to Further Support Anabolism
The AMINOCORE Research
Std. to 180 lb. (81.8 kg) person = 8,180 mg
10 Serving 90 g
Xtend
BSN AminoX
Bpi Best BCAA
EFFICACIOUS DOSAGE? YES, 8.2 G CONFIRMED BY RESEARCH
PROPER FORM? YES, 45:30:25 RATIO BCAAs
KEY POINTS:
ORAL SUPPLEMENTATION EFFECTIVE? YES, RESEARCH CONFIRMS
A. 8.2 g BCAAs – NOT GLUTAMINE (NOT A BCAA)
B. 7 PHARMA-GRADE B VITAMINS ESSENTIAL FOR PROTEIN SYNTHESIS
C. ALPHA KIC BUFFERS AMMONIA & CREATES LEUCINE
100% INSTANTIZED BCAAs – MIXES EASILY & CLEAR
NOW IN 3 SIZES + SAMPLE PACKS
NOW WITH 4 FLAVORS + UNFLAVORED
VITAMINS & KIC ARE KEY DIFFERENTIATORS
RAZOR8 KEY FEATURES:
• FULL 5 G CREATINE
• NITROSIGINE® 4x BLOOD FLOW
• AGMAPURE® FERMENTATION DERIVED
• HYDROMAX® (Glycerol 65%)
• 3 FLAVORS & 2 SIZES
• EXTREMELY UNIQUE LOOK
SAMPLE PACKS IN ALL 3
FLAVORS
C4 Extreme $29.99
Beta Alanine 1,500 mg vs 425 mg
Creatine Nitrate 1,000 mg vs
Creatine Mono 4g + HCl 1g
Arginine AKG (likely 1:1) 1,000 mg
vs Arginine HCl 515 mg +
Nitrosigine 445 mg + Arginine
Pyroglutamate & Ethyl Ester 125
mg
No Agmatine vs Agmapure 365 mg
Caffeine 135 mg vs 272 mg
Mucuna + Synephrine *PB vs
Higenamine 45 mg + Di-Caff.
Malate 24 mg + Hordenine 22 mg
+ Yohimbine 4.5 mg
Vitamins C, B3, B9 and B12 vs
Yerba Mate GT 10 mg + Naringin
4.5 mg
• C4 has only 5.9g Serving
• Large proprietary blend
• Heavy dose of Beta-Alanine
• Creatine Nitrate very
underdosed for Creatine
• 177 g (over 100 g less
material than R8)
NO Xplode $29.99
Proprietary Blends
18.5 g Serving
Effervescent
7g Carbs (Sugars not reported)
140 mg Sodium
DMAE, Betaine
JYM Pre $34.97
20 Servings
Proprietary Blends
26.5 g Serving
4g Carbs (2 g Sugars)
220 mg Sodium
Creatine HCl 2 g
Beta Alanine 2 g
Taurine 1 g
6 g BCAAs
Caffeine 300 mg
Citrulline Malate 6 g
Betaine 1,500 mg
RAZOR8 US WHIZ BANG:
KEY FEATURES:
• 4 G 45:30:25 BCAAs + 600 MG BETA-ALANINE
• FAT BURNING CAPACITY + FOCUS
• 7 FOLD INCREASE IN GH RELEASE
• 1 G CITRULLINE MALATE
• LOADED WITH ELECTROLYTES
• POTENT ANTI-OXIDANTS
• CREATINE-FREE
• 30 SERVINGS
5-Source Sugar-Free Carbohydrate Fuel
✓Quality Carbs
✓Clustered Cyclic Dextrin
✓5DE-Malto
✓Fibersol® Resistant Maltodextrin
✓Rice & Potato Starch
✓Loaded with Electrolytes-
Replenish/Hydrate
✓Matrix of Insulin Mimickers to further
enhance uptake
✓Exceptional Taste and Mixability
KEY FEATURES:
• Ideal During Training Drink
• Absolutely amazing taste & Great Mixability
• 6 High-Quality Balanced Carbs
• Sugar-Free & Zero Artificial Colors
• Electrolytes to Sustain Hydration
• Insulin Sensitizers to Enhance Absorption
Who is TESTOFX LOADED for?
Anyone looking to increase T-Levels and
limit/decrease Estrogen and DHT.
Increases in Muscle Mass, Feeling of well-
being, Vigor and Sexual Health.
5-STAGE TEST OPTIMIZER
• 284% MORE BIOAVAILABLE TEST
• 376% MORE TOTAL TEST
• 3 CAPS PER DAY
• POTENT ANTI-AROMATASE
• PATENTED, RESEARCH-VALIDATED
DRIVER TESTOSURGE
• Now with NOVALDIM
5-STAGE TEST OPTIMIZER
• 32% Reduction in Cortisol levels
• Decreased Cortisol paves way for increase
Testosterone
• We are the only player with this feature
• Backed by human clinical studies
• 32% Increase in serum DHEA
CORTISOL
TESTOSTERONE
DECREASE CORTISOL
1
• 376% Increase in overall Testosterone
• 284% Increase in Bioavailable Testosterone
• Increases by way of Aromatase inhibition and
decreases in SHBG/Albumin Proteins
• Tribulus increases LH and helps prevent
downregulation
• Eurycoma also decreases SHGB and
increases DHEA through alternate pathways
INCREASE TEST
2
SHBG/ALBUMIN
TESTOSTERONE
• ALA is the Universal Anti-Oxidant
• Inclusion supports the health of hormone
receptors sensitive to Free-Radical Damage
• Testosterone Receptor health increases the
ability of BioAvailable Testosterone to activate
ENHANCE RECEPTORS
3 FREE RADICAL
DAMAGE
TESTOSTERONE
RECEPTOR HEALTH
• ACTIVELY METABOLIZES ESTROGEN TO
INACTIVE FORM
• PREVENTS ESTROGEN BUILD UP
• LITERALLY DECREASES THE SYNTHESIS
OF ESTRIOL & ESTRADIOL
• RESVERATROL INCREASES TEST VIA
ANTI-AROMATASE AND S.E.R.M.
ESTROGEN DISPOSAL
4
ESTROGEN
SYNTHESIS
TESTOSTERONE
IMPACT
• DECREASES DHT
• PROTECTS AGAINST NEGATIVE
EFFECTS
DHT INHIBITION
5
DHT
• COMPLETE 5-STAGE SYSTEM
• FULL 1-MONTH SUPPLY
• SUPERIOR SHELF DISPLAY
• VASTLY SUPERIOR TO TESTOFEN
• PATENTED, RESEARCH-
VALIDATED DRIVER TESTOSURGE
HBS Sales Presentation Aug. 14 2014 v01

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HBS Sales Presentation Aug. 14 2014 v01

  • 2. KEY MESSAGING:  “IT’S LIKE FEEDING YOUR MUSCLES WITH A FIREHOSE”  “SWELL THE CELL. GROW THE MUSCLE!”  “TRAIN FOR THE PUMP, REAP THE REWARDS!” THE PROMISE:  GET A FULL, DRY AND VASCULAR LOOK IN THE GYM  INCREASED BLOOD CONCENTRATED IN THE MUSCLE RESULTS IN MECHANICAL FORCES THAT STIMULATE GROWTH
  • 3. POWER THE PUMP WITHOUT STIMS MUSCLE GROWTH FOCUS PROVEN TESTED UNIQUE INGREDIENTS
  • 4. TWO GREAT SAMPLE PACK FLAVORS
  • 5. • 1.2 g Citrulline Malate 2:1 – 835 mg Citrulline & 419 mg Malate • Powers double the blood Arginine level • Malate contributes to the Krebs Cycle • Improves kidney bicarbonate reabsorption • Powerful buffer against Ammonia • Increases Oxidative ATP production (nutrient → energy production) • Increases rate of post-exercise Phosphocreatine replenishment
  • 6. • Improves blood Arginine levels • Increases blood flow 4x over control • Increases blood vessel relaxation 5x over Arginine HCl
  • 7.
  • 8.
  • 9. • Discovered in 1910 by the Nobel laureate Albrecht Kossel • 1994 discovered agmatine synthesis in mammals • Improves nutrient partitioning → +glycogen +intramuscular water via +insulin rec. sens. • Competitive inhibitor of enzyme all isoforms i & nNOS but stimulates eNOS → +NO → vasodilation • Increases levels of Leuteinizing and Growth Hormones • Imidazoline and α-2 adrenoreceptor non-selective agonist (“Magic Shotgun” therapeutic profile” affecting multiple molecular targets at once)
  • 10. “Perpetual Pump” through multiple pathways 1. Enhanced insulin production & insulin sensitivity 2. Improved muscle glycogen & intramuscular water 3. Increased vasodilation 4. Drier appearance via diuretic effect through increased glomerular flow rate Added benefits 1. Enhances mood; considered a novel neurotransmitter (AD like effects)
  • 12.
  • 13. Produces the pump via: • Increases in fluid conc. in the blood & tissues • Increases in osmolarity (expan. of fluid vol.) Positively affects endurance via: • Decreases core temperature • Decreases HR in exercising individuals HydroMax • Highest potency at 65% • GMS is between 4 – 10% and is unstable
  • 14. Derived from Cocoa (chocolate) • True extract, not synthetic (30 mg Theobromine) • Vasodilator (increased/improved blood flow) • Diuretic (drier appearance) • Commonly used for pectoralis angina, hypertension and vascular diseases
  • 15. 98% Extract of Evodia Rutaecarpa (24.5 mg Rutaecarpine) • Increases relaxation of smooth muscle via eNO  vasodilation • Increases Ca+ ions  increases velocity and strength of muscular contraction • Researchers hypothesized that overall increases in NO may result in muscle cell hypertrophy and new muscle growth
  • 16.
  • 17. H:VOL vs iFORCE HEMAVOL ▪ 2 FLAVORS ▪ 100% TRANSPARENT LABEL DETAIL ▪ B12 FREE ▪ 5-MTHF VITAMIN B9 - FOLATE (1mg) ▪ HYDROMAX MOST POTENT FORM ▪ 575 mg AGMAPURE® AGMATINE ▪ 1.25 g CITRULLINE MALATE 2:1 ▪ 100 mg NOR + 380 mg VALINE ▪ INOSITOL STABILIZED ARGININE ▪ 2.5 g TAURINE ▪ RC-NOS (98% @ 25 mg) ▪ THEOBROMA CACAO (20% @ 150 mg) ▪ ORNITHINE HCl (60 mg) ▪ ONLY 1 SCOOP NEEDED ▪ 285 g TOTAL FILL (30 Servings) ▪ 6 FLAVORS ▪ PROPRIETARY BLEND ▪ OVER 20K RDI VITAMIN B12 ▪ INSUFFICIENT GLYCEROL FORM ▪ 500 mg AGMATINE SULFATE ▪ 2.5 g CITRULLINE MALATE (NO SPEC) ▪ 125 mg NORVALINE ▪ ALPHA-GPC (Unknown incl.) ▪ RUTAECARPINE (Unknown incl./%) ▪ EPIMEDIUM (Unknown incl.) ▪ RECOMMEND 1 – 2 SCOOPS ▪ 240 mg TOTAL FILL (32 Servings) $31.99 at Bodybuilding.com $29.99 at Bodybuilding.com
  • 18. H:VOL vs CMD NOXIVOL $33.15 at Bodybuilding.com$29.99 at Bodybuilding.com
  • 19.
  • 20.
  • 21.
  • 22. The AMINOCORE Pitch • Perfect for building muscle and reducing muscle loss • Take during training to intensify training and improve recovery and recuperation • Backed by rock-solid, verifiable, independent research • Soluble (particle-free), Clear and Foam-Free
  • 23. Why AMINOCORE? • Stimulates Muscle Growth with No Carbs or Calories • Prevents Muscle Breakdown • Over 8 g of BCAAs per Serving • The Ideal Ratio Supported by Research • Provides Direct Muscle Fuel • Exceptional and Exclusive Form of BCAAs • 100% Solubility – No Foam, No Film, No Particles • Fortified with B Vitamins to Support Anabolism • Fortified with α KIC to Further Support Anabolism
  • 24. The AMINOCORE Research Std. to 180 lb. (81.8 kg) person = 8,180 mg
  • 25.
  • 26.
  • 27.
  • 29. Xtend
  • 32. EFFICACIOUS DOSAGE? YES, 8.2 G CONFIRMED BY RESEARCH PROPER FORM? YES, 45:30:25 RATIO BCAAs KEY POINTS: ORAL SUPPLEMENTATION EFFECTIVE? YES, RESEARCH CONFIRMS A. 8.2 g BCAAs – NOT GLUTAMINE (NOT A BCAA) B. 7 PHARMA-GRADE B VITAMINS ESSENTIAL FOR PROTEIN SYNTHESIS C. ALPHA KIC BUFFERS AMMONIA & CREATES LEUCINE
  • 33. 100% INSTANTIZED BCAAs – MIXES EASILY & CLEAR NOW IN 3 SIZES + SAMPLE PACKS NOW WITH 4 FLAVORS + UNFLAVORED VITAMINS & KIC ARE KEY DIFFERENTIATORS
  • 34.
  • 35. RAZOR8 KEY FEATURES: • FULL 5 G CREATINE • NITROSIGINE® 4x BLOOD FLOW • AGMAPURE® FERMENTATION DERIVED • HYDROMAX® (Glycerol 65%) • 3 FLAVORS & 2 SIZES • EXTREMELY UNIQUE LOOK
  • 36.
  • 37. SAMPLE PACKS IN ALL 3 FLAVORS
  • 38. C4 Extreme $29.99 Beta Alanine 1,500 mg vs 425 mg Creatine Nitrate 1,000 mg vs Creatine Mono 4g + HCl 1g Arginine AKG (likely 1:1) 1,000 mg vs Arginine HCl 515 mg + Nitrosigine 445 mg + Arginine Pyroglutamate & Ethyl Ester 125 mg No Agmatine vs Agmapure 365 mg Caffeine 135 mg vs 272 mg Mucuna + Synephrine *PB vs Higenamine 45 mg + Di-Caff. Malate 24 mg + Hordenine 22 mg + Yohimbine 4.5 mg Vitamins C, B3, B9 and B12 vs Yerba Mate GT 10 mg + Naringin 4.5 mg • C4 has only 5.9g Serving • Large proprietary blend • Heavy dose of Beta-Alanine • Creatine Nitrate very underdosed for Creatine • 177 g (over 100 g less material than R8)
  • 39. NO Xplode $29.99 Proprietary Blends 18.5 g Serving Effervescent 7g Carbs (Sugars not reported) 140 mg Sodium DMAE, Betaine
  • 40. JYM Pre $34.97 20 Servings Proprietary Blends 26.5 g Serving 4g Carbs (2 g Sugars) 220 mg Sodium Creatine HCl 2 g Beta Alanine 2 g Taurine 1 g 6 g BCAAs Caffeine 300 mg Citrulline Malate 6 g Betaine 1,500 mg
  • 41. RAZOR8 US WHIZ BANG:
  • 42.
  • 43.
  • 44.
  • 45.
  • 46. KEY FEATURES: • 4 G 45:30:25 BCAAs + 600 MG BETA-ALANINE • FAT BURNING CAPACITY + FOCUS • 7 FOLD INCREASE IN GH RELEASE • 1 G CITRULLINE MALATE • LOADED WITH ELECTROLYTES • POTENT ANTI-OXIDANTS • CREATINE-FREE • 30 SERVINGS
  • 47. 5-Source Sugar-Free Carbohydrate Fuel ✓Quality Carbs ✓Clustered Cyclic Dextrin ✓5DE-Malto ✓Fibersol® Resistant Maltodextrin ✓Rice & Potato Starch ✓Loaded with Electrolytes- Replenish/Hydrate ✓Matrix of Insulin Mimickers to further enhance uptake ✓Exceptional Taste and Mixability
  • 48.
  • 49.
  • 50. KEY FEATURES: • Ideal During Training Drink • Absolutely amazing taste & Great Mixability • 6 High-Quality Balanced Carbs • Sugar-Free & Zero Artificial Colors • Electrolytes to Sustain Hydration • Insulin Sensitizers to Enhance Absorption
  • 51.
  • 52.
  • 53. Who is TESTOFX LOADED for? Anyone looking to increase T-Levels and limit/decrease Estrogen and DHT. Increases in Muscle Mass, Feeling of well- being, Vigor and Sexual Health. 5-STAGE TEST OPTIMIZER
  • 54. • 284% MORE BIOAVAILABLE TEST • 376% MORE TOTAL TEST • 3 CAPS PER DAY • POTENT ANTI-AROMATASE • PATENTED, RESEARCH-VALIDATED DRIVER TESTOSURGE • Now with NOVALDIM 5-STAGE TEST OPTIMIZER
  • 55. • 32% Reduction in Cortisol levels • Decreased Cortisol paves way for increase Testosterone • We are the only player with this feature • Backed by human clinical studies • 32% Increase in serum DHEA CORTISOL TESTOSTERONE DECREASE CORTISOL 1
  • 56. • 376% Increase in overall Testosterone • 284% Increase in Bioavailable Testosterone • Increases by way of Aromatase inhibition and decreases in SHBG/Albumin Proteins • Tribulus increases LH and helps prevent downregulation • Eurycoma also decreases SHGB and increases DHEA through alternate pathways INCREASE TEST 2 SHBG/ALBUMIN TESTOSTERONE
  • 57. • ALA is the Universal Anti-Oxidant • Inclusion supports the health of hormone receptors sensitive to Free-Radical Damage • Testosterone Receptor health increases the ability of BioAvailable Testosterone to activate ENHANCE RECEPTORS 3 FREE RADICAL DAMAGE TESTOSTERONE RECEPTOR HEALTH
  • 58. • ACTIVELY METABOLIZES ESTROGEN TO INACTIVE FORM • PREVENTS ESTROGEN BUILD UP • LITERALLY DECREASES THE SYNTHESIS OF ESTRIOL & ESTRADIOL • RESVERATROL INCREASES TEST VIA ANTI-AROMATASE AND S.E.R.M. ESTROGEN DISPOSAL 4 ESTROGEN SYNTHESIS TESTOSTERONE IMPACT
  • 59. • DECREASES DHT • PROTECTS AGAINST NEGATIVE EFFECTS DHT INHIBITION 5 DHT
  • 60. • COMPLETE 5-STAGE SYSTEM • FULL 1-MONTH SUPPLY • SUPERIOR SHELF DISPLAY • VASTLY SUPERIOR TO TESTOFEN • PATENTED, RESEARCH- VALIDATED DRIVER TESTOSURGE