It is easy to think about the pursuit of justice as just another political agenda or position, but it is far more. Long before the Civil Rights Movement or women’s suffrage, God commanded His people to act justly, love mercy, and walk humbly with Him (Micah 6:8). In this message you will be inspired with practical ways you can pursue justice by upholding the dignity and well-being of all people, especially the poor and powerless. (Remember the Poor Sunday 2016)
We believes that good school facilities must be developed to provide a physical environment conducive for students’ learning. To ensure maximum comfort for all our students, the classrooms are fully air-conditioned and brightly lit.
This was presented at the American Academy of Ophthalmology, 2015 at the Tech Pav.
This presentation discusses and defines where your medical online reputation can be found, how to monitor and do so virtually automatically.
I also give suggestions as to how to respond to both negative and positive reviews.
Whether or not you even had a website, like social media, you have an online reputation to find and protect!
It is easy to think about the pursuit of justice as just another political agenda or position, but it is far more. Long before the Civil Rights Movement or women’s suffrage, God commanded His people to act justly, love mercy, and walk humbly with Him (Micah 6:8). In this message you will be inspired with practical ways you can pursue justice by upholding the dignity and well-being of all people, especially the poor and powerless. (Remember the Poor Sunday 2016)
We believes that good school facilities must be developed to provide a physical environment conducive for students’ learning. To ensure maximum comfort for all our students, the classrooms are fully air-conditioned and brightly lit.
This was presented at the American Academy of Ophthalmology, 2015 at the Tech Pav.
This presentation discusses and defines where your medical online reputation can be found, how to monitor and do so virtually automatically.
I also give suggestions as to how to respond to both negative and positive reviews.
Whether or not you even had a website, like social media, you have an online reputation to find and protect!
CityVerve Human Centred Design InductionDrew Hemment
CityVerve Human Centred Design, Induction Workshop, 27 July 2016
Selection of slides from the Human Centred Design induction workshop for project teams with whom FutureEverything will be working in CityVerve.
Authors: Drew Hemment, Simone Carrier, Matt Skinner
My keynote from the UX South Africa 2014 conference in Cape Town, South Africa
It's a look at the state of play including:
- It's still easy to find poor website UX in South Africa
- Informing digital strategy by making and launching things
- Problems that executives of traditionally non-digital companies face as software slowly eats the word - and some solutions: Proactive research, digital product management, agile...
- Some of the skills and talents that unicorn UX designers need to have
How do you know when it's time for a new website? CharityComms
Sepas Seraj, founder, Pixeled Eggs
Kris Samyui Adams, creative director, Pixeled Eggs
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
APEC presentation on best-practice website development; both the planning, and the build. Topics include: usability, traffic and metrics, content management, design and copyright.
How to build a framework for customer empathy: Learning from a company that d...Kissmetrics on SlideShare
Developing customer empathy is a critical part of any Growth team, while quantitative data allows us to understand the what, qualitative insights are key to reveal why people behave the way they do with your product.
In this webinar, Thibault Imbert, head of Growth for Adobe, Creative Cloud will show you how to develop such a framework to build an empathetic product organization.
You'll learn:
The differences between qualitative and quantitative and how they complement each other
Why building a community of active users and what you can learn from them
How to scale by automating feedback collection through various channels and campaigns
How to structure your team and put this data in the center of your product development
Product Leadership IRL: Things I wish I'd known a decade agoEsteban Contreras
Product leaders guide product strategy, empower teams, and ease go-to-market strategies. They have to be customer-obsessed. And data-informed. Definitely outcomes-oriented. Plus, they need to know who knows what. And be credible and sufficiently likeable. All while ensuring the product doesn’t go off a cliff and the team doesn’t quit for greener pastures. In this talk, Esteban will share candid insights and advice he would give his younger self - if only he could. Like being mission-driven, understanding ideas, and taking the time to lead well. His tips and stories may help you watch out for mistakes and identify areas to double down on.
This is Esteban Contreras' talk at INDUSTRY Virtual conference for software product managers on September 22, 2020. http://www.industryconference.com
Esteban is a Sr Director of Product at Hootsuite. http://www.hootsuite.com
Tips & tricks *for developers, by a developer* on how to work with end users and the business, making software development a bit easier.
This was delivered at Link State 2014 at Case Western Reserve University in Cleveland, OH on September 20, 2014.
This presentation is a preview of the Social Media Field Guide Masterclass.
This session was conducted in Qld in July 2011 to an AHRI group as well as the QKM forum.
Due to the response we will be returning to Qld later in the year to conduct the full master class.
Strategy development, Governance, barriers and Tools, community development first 30 - 60 - 90 days all developed around a robust process with your peers.
Contact us http://stateofchange.com.au/social-media-field-guide/
Ticketing Professionals webinar: What to do now, what to do next Ash Mann
Ash Mann, Substrakt's Managing Director spoke as part of the Ticketing Professionals Conference's webinar series which replaced the cancelled 2020 conference.
The cultural sector has been through an enforced, rushed programme of digital transformation. We need to review our thinking around all of our digital activity to set ourselves up for success as we come out of the current Covid-19 crisis.
From strategy, mission, values and brand through to systems and tooling, focusing on user experience, and how we gather and use data, what got us to where we are today is unlikely to be what will serve us best in the long run.
Building a Personal Brand for Professional Social Media NetworkingSarah M Worthy
presented to the membership at the March Breakfast for the British American Business Council, (BABCHouston.org). Workbook style introduction to creating your personal brand to advance you professionally.
Open Source=Unemployment and this Rocks! from SXSW Interactive 2014 Sarah M Worthy
It's no secret the economy sucks, caused in large part by a rapidly shrinking middle class combined with job cuts across industries.
Join Technology Veteran, Ed Schipul, and Technology Strategist, Sarah M. Worthy, as they show you how to turn that unemployed frown upside down. Learn about our predictions around the explosion of open source software and hardware driving a new job economy that will absolutely Rock!
You'll hear how open source solutions are already dominating the playing field, and driving the strategic pivots that big technology companies, like Microsoft, Intel, and HP have been forced to make recently in order to remain relevant.
We'll talk about the methodology for identifying these in your own industry and career so that you can empower yourself with open source tools that keep you viable and relevant in the marketplace.
Discover how to create the jobs of the future workforce that are truly sustainable and have great benefits!
More Related Content
Similar to Plan to Get Raving Fans for Tendenci - 2013
CityVerve Human Centred Design InductionDrew Hemment
CityVerve Human Centred Design, Induction Workshop, 27 July 2016
Selection of slides from the Human Centred Design induction workshop for project teams with whom FutureEverything will be working in CityVerve.
Authors: Drew Hemment, Simone Carrier, Matt Skinner
My keynote from the UX South Africa 2014 conference in Cape Town, South Africa
It's a look at the state of play including:
- It's still easy to find poor website UX in South Africa
- Informing digital strategy by making and launching things
- Problems that executives of traditionally non-digital companies face as software slowly eats the word - and some solutions: Proactive research, digital product management, agile...
- Some of the skills and talents that unicorn UX designers need to have
How do you know when it's time for a new website? CharityComms
Sepas Seraj, founder, Pixeled Eggs
Kris Samyui Adams, creative director, Pixeled Eggs
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
APEC presentation on best-practice website development; both the planning, and the build. Topics include: usability, traffic and metrics, content management, design and copyright.
How to build a framework for customer empathy: Learning from a company that d...Kissmetrics on SlideShare
Developing customer empathy is a critical part of any Growth team, while quantitative data allows us to understand the what, qualitative insights are key to reveal why people behave the way they do with your product.
In this webinar, Thibault Imbert, head of Growth for Adobe, Creative Cloud will show you how to develop such a framework to build an empathetic product organization.
You'll learn:
The differences between qualitative and quantitative and how they complement each other
Why building a community of active users and what you can learn from them
How to scale by automating feedback collection through various channels and campaigns
How to structure your team and put this data in the center of your product development
Product Leadership IRL: Things I wish I'd known a decade agoEsteban Contreras
Product leaders guide product strategy, empower teams, and ease go-to-market strategies. They have to be customer-obsessed. And data-informed. Definitely outcomes-oriented. Plus, they need to know who knows what. And be credible and sufficiently likeable. All while ensuring the product doesn’t go off a cliff and the team doesn’t quit for greener pastures. In this talk, Esteban will share candid insights and advice he would give his younger self - if only he could. Like being mission-driven, understanding ideas, and taking the time to lead well. His tips and stories may help you watch out for mistakes and identify areas to double down on.
This is Esteban Contreras' talk at INDUSTRY Virtual conference for software product managers on September 22, 2020. http://www.industryconference.com
Esteban is a Sr Director of Product at Hootsuite. http://www.hootsuite.com
Tips & tricks *for developers, by a developer* on how to work with end users and the business, making software development a bit easier.
This was delivered at Link State 2014 at Case Western Reserve University in Cleveland, OH on September 20, 2014.
This presentation is a preview of the Social Media Field Guide Masterclass.
This session was conducted in Qld in July 2011 to an AHRI group as well as the QKM forum.
Due to the response we will be returning to Qld later in the year to conduct the full master class.
Strategy development, Governance, barriers and Tools, community development first 30 - 60 - 90 days all developed around a robust process with your peers.
Contact us http://stateofchange.com.au/social-media-field-guide/
Ticketing Professionals webinar: What to do now, what to do next Ash Mann
Ash Mann, Substrakt's Managing Director spoke as part of the Ticketing Professionals Conference's webinar series which replaced the cancelled 2020 conference.
The cultural sector has been through an enforced, rushed programme of digital transformation. We need to review our thinking around all of our digital activity to set ourselves up for success as we come out of the current Covid-19 crisis.
From strategy, mission, values and brand through to systems and tooling, focusing on user experience, and how we gather and use data, what got us to where we are today is unlikely to be what will serve us best in the long run.
Building a Personal Brand for Professional Social Media NetworkingSarah M Worthy
presented to the membership at the March Breakfast for the British American Business Council, (BABCHouston.org). Workbook style introduction to creating your personal brand to advance you professionally.
Open Source=Unemployment and this Rocks! from SXSW Interactive 2014 Sarah M Worthy
It's no secret the economy sucks, caused in large part by a rapidly shrinking middle class combined with job cuts across industries.
Join Technology Veteran, Ed Schipul, and Technology Strategist, Sarah M. Worthy, as they show you how to turn that unemployed frown upside down. Learn about our predictions around the explosion of open source software and hardware driving a new job economy that will absolutely Rock!
You'll hear how open source solutions are already dominating the playing field, and driving the strategic pivots that big technology companies, like Microsoft, Intel, and HP have been forced to make recently in order to remain relevant.
We'll talk about the methodology for identifying these in your own industry and career so that you can empower yourself with open source tools that keep you viable and relevant in the marketplace.
Discover how to create the jobs of the future workforce that are truly sustainable and have great benefits!
Practical advice for measuring, analyzing, and reporting on your nonprofit's ...Sarah M Worthy
Presented as part of ESCHouston.org's 2014 seminars and workshops programming. Get started with the first steps towards becoming a nonprofit data scientist! This guide introduces you to KPIs, ROI, and Data Analysis with Google Analytics for nonprofits. You'll find links to in-depth resources from Google Analytics experts, case studies, and the wonderful Beth Kanter!
Level Up Your Fundraising - NTC2013 Presentation DeckSarah M Worthy
This was originally presented at NTEN.org's 2013 NonProfit Technology Conference in Minneapolis by Sarah Worthy, Caitlin Kaluza, and Aaron Long. Learn the psychological motivators behind online giving.
Your 2014 NonProfit Trends and a Strategic Planning Template - Workshop for E...Sarah M Worthy
This presentation deck is created for the 2014 ESCHouston seminars and workshop series. Learn 5 important trends in digital marketing and fundraising for 2014 (hint - content marketing isn't on this list) and get a template plus resources to create your strategic plan and set-up your Google analytics to measure your success this year.
Presented by Sarah M Worthy, Technology Market Analyst, and Web Experience Designer.
Notes Version - NonProfit Website Fundraising Foundations - ESCHouston 2013 A...Sarah M Worthy
Download this version as a PDF with my notes from the August 2013 ESCHouston Seminar where I talked about how to get started with the technology foundations for a successful nonprofit fundraising website.
Version with Notes: Grow Your Member Base with a Compelling Content Marketing...Sarah M Worthy
This presentation is intended to provide a high level overview of content marketing for new comers or those trying to translate their content marketing over to the web.
As Presented at the Assistance League Texas Networking Conference 2013, hosted by the Montgomery County Chapter.
Every attempt was made to credit my sources, however if you believe I missed one - please let me know.
Overview of NonProfit Web Content Marketing Strategy Presentation for ESCHous...Sarah M Worthy
"Like" ESCHouston on Facebook: https://www.facebook.com/ESCHouston and request a full version of this presentation. (Or just come to the next workshop and participate if you can make it to Houston!)
The Secret to Increasing Your NPO’s Online Donations using Social MediaSarah M Worthy
This presentation shares how nonprofit organizations can best use social media within your online marketing and fundraising efforts. The objective is to show you how making some small adjustments to your social media and web marketing can make big differences in your fundraising and awareness efforts.
Find additional online resources for getting the most out of your online social media marketing at http://tendenci.com/social-strategy.
Spacepoints: Space Outreach at Ludicrous Speed!Sarah M Worthy
Sarah M Worthy shares the status of development of Spacepoints at the 2012 SpaceUp Houston Unconference. Spacepoints is an online social sharing platform designed to grow a community and build awareness of space-related activities while providing a revenue stream to support space-related causes.
This is one part of a 4 part presentation sharing what NASA, the commercial aerospace industry, and the technology industry are partnering on to ensure we continue to pursue space exploration.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. How
Do
We
Get
Raving
Fans?
In
his
book,
Godin
explains
that
no
one
spreads
an
idea
unless:
1. They
understand
it
2. They
want
it
to
spread
3. They
believe
spreading
it
will
benefit
them
4. It
is
easy
to
spread
the
idea
“Unleasing
the
Ideavirus”
by
Seth
Godin
|
hVp://www.sethgodin.com/ideavirus/
3. Step
1)
Help
Them
Understand
Tendenci
“When
I
use
the
word
technology,
I
mean
any
way
of
doing
beVer
things…
Technology
is
only
relevant
to
the
extent
that
it
makes
people’s
lives
be=er!”
“Be
obsessed
with
your
customer
and
making
great
products
for
them
and
you
will
succeed
–
be
passionate
about
it.
It
is
about
making
it
good
for
the
user!”
-‐Gary
Hoover
4. Steve
Jobs
–
U/X
Extraordinaire
“Steve
jobs
wasn't
an
engineer
or
a
designer.
But
he
was
one
of
the
greatest
users
of
technology
of
all
9me,
and
that
made
all
the
difference.”
-‐ Cliff
Kuang,
Fast
Company
“What
Made
Steve
Jobs
so
Great?”
“You
can't
just
ask
customers
what
they
want
and
then
try
to
give
that
to
them.
By
the
9me
you
get
it
built,
they'll
want
something
new.”
-‐
Steve
jobs
Connect
with
Sarah
M
Worthy
on
LinkedIn
6. Designers
See
This
View
Screenshot
from
hVp://www.crazyleafdesign.com/blog/category/graphic-‐design/photoshop/
7. Site
Admins
See
This
View
Visit
www.worthytech.org
to
see
Sarah’s
Tendenci
Site!
8. Who
Are
Tendenci’s
Users?
Our
team
are
all
users
–
and
your
experience
maVers!
Clients
(Admins
of
Site)
are
users
and
their
experience
maVers!
The
Site
Visitors
are
users
and
their
experience
maVers!
Hire
Sarah
for
Product
Marke9ng
and
User/Customer
Acquisi9on
Strategies!
9. It’s
About
Asking
Ques9ons…
Who’s
using
the
site?
How
old
are
they,
what
level
of
technical
experience
do
they
have,
how
many
staff,
members,
volunteers,
Board
members,
Admins…
?
What
are
they
doing
on
the
site?
What
do
Admins
do,
what
do
site
visitors
do,
what
do
users
and
members
do?
When
are
they
using
the
site?
Time
of
day,
day
of
week,
specific
events
and
9mes
of
year,
etc?
Where
are
they
when
they
use
it,
what
devices
are
they
on
when
they
use
it?
Why
do
they
use
the
website
(and
why
did
they
pick
Tendenci,
why
didn’t
they
stay
with
their
old
CMS?)
10. “Implementa9on
is
Everything”
–
Brad
Cranford,
Director
of
Technology,
Usability
Sciences
Compromise
is
Necessary
Resources
vs.
Idealism
User’s
Needs
vs.
Business
Goals
11. Crea9ng
a
Great
User
Experience
Is
Also
Crea9ng
a
Great
Brand
Impression
–
It
MaVers!
12. What
You
Can
Do
• Create
a
Tendenci
Site
–
hVp://signup.tendenciapp.com
• Give
me
3
Things
that
you
think
would
make
the
experience
awesome
for
you
and
would
turn
you
into
a
raving
fan!