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Currie2011

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Currie2011

  1. 1. Tim Currie Assistant Professor School of Journalism University of King’s College Halifax, Nova Scotia, Canada Experiments in Location-Based Content: A Case Study of Postmedia’s Use of Foursquare
  2. 2. Foursquare  Social network  6.5 million users  Smartphone app tied to GPS  Users leave tips at a location  Users can indicate they have “done” tips  Game-like experience 2/7
  3. 3. The Study  Interviews with editors placing editorial content as tips  3 Postmedia newspapers: National Post, Edmonton Journal, Vancouver Sun  RQ1: What criteria have editors used to select content for Foursquare?  RQ2: How have the editors produced this content?  Theory: Gatekeeping 3/7
  4. 4. Uses Q: What content was successful? 1. Film festival guide 2. Restaurant review 3. Opinion piece 4/7
  5. 5. Findings  Q: How would you characterize the editorial content you place in Foursquare? “Not hard-core news” “Evergreen” “Feature-y” “Useful to people over a longer period of time” “Opinion” 5/7
  6. 6. Findings Newspaper content placed in Foursquare was:  An opinion, review, guide or first-person account  Described with the goal of inspiring action  Timeless — or about an event of 2+ days  About a specific location or an activity done at a specific type of location  Placed at a location where people gather socially 6/7
  7. 7. Implications  News on mobile devices is the future  Foursquare is just one of many distribution channels  Content tied to social nature of the tool 7/7

Editor's Notes

  • Study looked a very specific thing done by a small number of editors in North America:
    Tying editorial content to location using the social network Foursquare

    People at a location “check in” to a place & can read tips left by others. They indicate that they have “Done” a tip or add the tip to their “To-Do” list
    News organizations are using it to distribute their editorial content as tips on locations, which Foursquare calls venues.

    If you follow a user, they will also see their tips pop up when you are nearby the place where they left the tips
    News organizations using this to distribute restaurant reviews — and other types of content

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