Nokia focuses on the marketing concept, using market research, segmentation, targeting, positioning and satisfying consumers. It develops new products and penetrates existing markets. Grameenphone focuses on societal marketing by providing various services like health advice lines, business solutions, and Hajj pilgrim offers that benefit society in addition to core telecom services. Aarong focuses on the product concept, emphasizing high quality crafts and fashion that showcase Bangladeshi culture and materials.

1. Enlightened Elucidation
Presents
Marketing Management
Orientation Concepts

2. Members
Awlad Hossain 10310725
Selina Sultana 10310001
Mohammad Johirul Islam 10310021
Mohammad Ahsanul Haque 10310055
Md. Imranuddin 10310056

3. Marketing Management Orientation Concepts
The Production Concept
The Product Concept
The Selling Concept
The Marketing Concept
The Societal Marketing Concept

4. Three Concepts with Organizations Name
Concept
Product Concept
Marketing Concept
Societal Marketing
Concept
Company
AARONG
NOKIA
GRAMEN PHONE

5. Product Concept-AARONG
We choose Aarong for
the product concept.
Because Aarong focus
mainly on the quality
performance highly
educated designer
100% cotton and
others local materials.

6. Product Concept-AARONG
Products
Product Market
Brand Value
Fashion House

7. Product Concept-AARONG
Product Market
Brand Value
Fashion House
A pioneer in the country's craft industry, Aarong's unique
product designs have brought consumer attention back to
crafts and materials indigenous to Bangladesh, as its
designers blend the traditional with the contemporary in a
way that continues to win consumer appeal. Its success
revolutionized trends and virtually created the market that
has now been taken up by countless other boutiques and
brands. Aarong caters to this growing urban consumer base
through outlets in every major city in the country.
Products

8. Product Concept-AARONG
Products
Product Market
Brand Value
Fashion House
In 2009, Aarong received the 'Best Brand Award' in the
boutique category and 'Most Effective Outdoor Communication
Award' from Brand Forum, one of the country's leading
authorities on branding and communication. A number of
Aarong products have also received the UNESCO Seal of
Excellence for Handicrafts.

9. Product Concept-AARONG
Products
Product Market
Brand Value
Fashion House
Aarong also plays the role of protector and promoter of
traditional Bangladeshi products and designs. It houses an
extensive design library where remnants of our rich craft
heritage, such as Nakshikantha art and Jamdani patterns, have
been widely researched and archived for present as well as
future use.

10. Marketing Concept-NOKIA
Nokia is a communications based company, which focuses on mobile telephone
technology. When mobile phones first became available on the market the models
were very basic with the best technology being SMS messaging (sending written
"text messages" from one phone to another). Then the next advance in technology
was being able to put different faces on your phone (different style covers for the
front and back of your mobile device) and after that the technological advances
have come thick and fast.

11. Marketing Concept-NOKIA
Focus
Market Penetration
Target Market
Consumer Satisfaction
Market Positioning
Product Development
Market Research
Market Segmentation
Nokia Focus Mainly on Marketing..............
The Stages of Marketing
Market Positioning
Product Development
Market Research
Consumer Preferences
Activities of Competitors in the Market
Market Segmentation
The Marketing Mix
Marketing Principles
Profit and Share
Market Penetration
Target Market
Consumer Satisfaction

12. Marketing Concept-NOKIA
Market Penetration
Target Market
Consumer Satisfaction
Market Positioning
Product Development
Market Research
Market Segmentation
Marketing Mix
The aim of market penetration is to sell existing products to an
existing market, to do this Nokia must do a few things:
Change the pricing scheme (for example, penetration or
competitor based)
Introduce discounting
Start up a different advertising campaign or consider changing an
existing one. Market development- To complete market
development successfully

13. Marketing Concept-NOKIA
Target Market
Consumer Satisfaction
Market Positioning
Product Development
Market Research
Market Segmentation
Marketing Mix
Marketing Stages
Target market is one of
their stronger tools of
marketing that they
follow company do best
when they choose their
target market care fully
and prepare tailored
marketing programs.
They have different
types of unique
configuration for their
classified consumer.
For example:“Xpress
Music”- mostly who
liked to enjoy music.

14. Marketing Concept-NOKIA
Target Market
Consumer Satisfaction
Market Positioning
Product Development
Market Research
Market Segmentation
Marketing Mix
Marketing Stages
Nokia define its
target market
and try to
understand their
customers. So
that, they can
produce
different kind of
models of
handset for
customer
satisfaction.

15. Marketing Concept-NOKIA
Target Market
Consumer Satisfaction
Market Positioning
Product Development
Market Research
Market Segmentation
Marketing Mix
Marketing Stages
Nokia use their best skill for positioning. They have a great
positive position in the perspective of Bangladesh than other
Companies.
58%23%
10%
9%
Sales
Nokia
Samsung
Sony Erricson
Others

16. Marketing Concept-NOKIA
Target Market
Consumer Satisfaction
Market Positioning
Product Development
Market Research
Market Segmentation
Marketing Mix
Marketing Stages
This area of the Ansoff's
matrix involves keeping up
to date with the latest
technologies available in
your chosen market and
using them to appeal to
different people (for
example, WAP phones are
aimed at more professional
people while Camera
phones are aimed at the
youth market).

17. Marketing Concept-NOKIA
Target Market
Consumer Satisfaction
Market Positioning
Product Development
Market Research
Market Segmentation
Marketing Mix
Marketing Stages
A businesses success is based on whether they can give the
customer what they want and when they want it. Market
research involves the collection, collation and analysis of data
relating to the consumption and marketing of relevant goods and
services.
The purpose of market research is really to find out whether
there is a gap in the market for your product or service or
whether you can make customers want your product through
persuasive adverting. We already know that there is a market for
mobile phones but the current market gap has become saturated
(or if not saturated, almost saturated) so Nokia need to find a new
market segment to aim their products at. In order to classify the
wants and needs of the consuming population, companies need
to gather information.

18. Marketing Concept-NOKIA
Target Market
Consumer Satisfaction
Market Positioning
Product Development
Market Research
Market Segmentation
Marketing Mix
Marketing Stages
3%
19%
28%
22%
18%
11%
Sales
Upper Class
Middle Class
Lower Middle
Class
Skilled Working
Class
Working Class
Low Earners

19. Marketing Concept-NOKIA
Target Market
Consumer Satisfaction
Market Positioning
Product Development
Market Research
Market Segmentation
Marketing Mix
Marketing Stages
The marketing mix refers to the combination of elements within a
companies marketing strategy, these are designed to give the
customer what they want and in the long term are designed to
maximize profits.
The marketing mix is based around the idea of the 4 P's:-
* • Product
* • Price
* • Place
* • Promotion

20. Marketing Concept-NOKIA
Target Market
Consumer Satisfaction
Market Positioning
Product Development
Market Research
Market Segmentation
Marketing Mix
Marketing Stages
The Stages of Marketing
Monitoring and
analysing the sales
Product launch
Product promotion
Sales and distribution
Market and product
research

21. Societal Marketing Concept-Grameen Phone
Grameenphone in Bangladesh started
providing mobile telephony services in
1997 and is partly-owned by Telenor. In
addition to core voice services,
Grameenphone offers a number of
value-added services on both a
contract and prepaid basis.
Grameenphone is the largest of in total
six mobile operators in Bangladesh.

22. Societal Marketing Concept-Grameen Phone
We choose Grameenphone for the Societal Marketing Concept. Because,
Grameenphone has recently focused mainly on the social leading provider of mobile
telecommunication services in our society.

23. Societal Marketing of Grameen Phone
Mobitaka Ticketing
Health Line
Business Solution
Corporate Responsibility
Billpay Service
Grameen Phone IPO
Hajj Pilgirms Offer
Internet Service

24. Societal Marketing of Grameen Phone
Mobitaka Ticketing
Health Line
Business Solution
Corporate Responsibility
Billpay Service
Grameen Phone IPO
Hajj Pilgirms Offer
Internet Service
Electric Bill Paying Way

25. Societal Marketing of Grameen Phone
Mobitaka Ticketing
Health Line
Business Solution
Corporate Responsibility
Billpay Service
Grameen Phone IPO
Hajj Pilgirms Offer
Internet Service
Voice Solutions GP Connect
Mobile Reporting Vehicle Tracking Service
Team Tracker BlackBerry
Business SMS Business Tune

26. Societal Marketing of Grameen Phone
Mobitaka Ticketing
Health Line
Business Solution
Corporate
Responsibility
Billpay Service
Grameen Phone IPO
Hajj Pilgirms Offer
Internet Service
CR Vision
CR Goals

27. Societal Marketing of Grameen Phone
Mobitaka Ticketing
Health Line
Business Solution
Corporate Responsibility
Billpay Service
Grameen Phone IPO
Hajj Pilgirms Offer
Internet Service
Sr. No Category Products & Services* Service charge to
Customer**
1 Core service Core service Medical
advice/consultation
from registered
physicians
Call fee: BDT 15 for
the first 3 minutes
Call fee after first 3
minutes: Tk.5/minute
2 Supplementary
service
Doctor and Medical
facility information
Call fee: BDT 15 for
the first 3 minutes
Call fee after first 3
minutes: Tk.5/minute
Supplementary
service
Pharmacies Help e.g.
Drug Information
Supplementary
service
Laboratory test
interpretation
Supplementary
service
Medical Emergency
numbers

28. Societal Marketing of Grameen Phone
Mobitaka Ticketing
Health Line
Business Solution
Corporate Responsibility
Billpay Service
Grameen Phone IPO
Hajj Pilgirms Offer
Internet Service
Internet Security WebSMS
Internet SIM Modem
Opera Mini

29. Societal Marketing of Grameen Phone
Mobitaka Ticketing
Health Line
Business Solution
Corporate Responsibility
Billpay Service
Grameen Phone IPO
Hajj Pilgrims Offer
Internet Service

30. Societal Marketing of Grameen Phone
Mobitaka Ticketing
Health Line
Business Solution
Corporate Responsibility
Billpay Service
Hajj Pilgrims Offer
Internet Service
In addition, GP has redesigned our Islamic port 2200 with
specially designed content for Hajj. Subscribers will be able listen
to Hajj related information every day for 60 minutes (max) at
only BDT 2+ 15%VAT. The content will be covering the following
areas:
Importance of Hajj in reference to Quran and Hadith
Classifications of Hajj and definition
Day-wise activities of hajj
Dua and amal related to hajj
Important masala related to hajj
Things to take for hajj travel
Important telephone numbers
Hajj Venue and its history

31. tHaNk yOu