Presentation of marine innovation prosjects on the Nordic Marine Innovation Conference 25th of January 2012, by the project leaders.

1. The Nordic Marine Innovation Programme
- Overview and experience
Sigridur Thormodsdottir
Senior Innovation adviser
Nordic Innovation www.nordicinnovation.org
www.nordicinnovation.org

2. Funding consortium
Norway: Innovation Norway
Iceland: AVS and Ministry of Fisheries and Agriculture
Denmark: FødevareErhverf, Ministry of Agriculture
Faro Islands: Ministry of Fisheries, marine research fund
Sweden: Fiskeriverket (silent partner)
Finland: Ministry of Agriculture and Forestry (silent partner)
Nordic: AG-Fisk, NORA, Nordic Innovation
www.nordicinnovation.org

3. The Nordic Innovation Programme
Enhance the innovation capability in the Nordic marine sector and
thereby its profitability and competitiveness in a global market
o Visualise the sector as an interesting sector with huge potential
o Strengthen and establish B2B og B2R cooperation and support Nordic ”value
chains” – horizontal and vertical
o Create platform for multi-disciplinary/sectoral cooperation
o Cooperation with Canada
Create Nordic value through more cooperation between Nordic and national
innovation agencies
Emphasis on:
Industry needs and active participation
Concrete results and activities close to market
Sustainability
“Learn” about innovation www.nordicinnovation.org

4. 3 Modules
Module 1. Network and dialog – learning phase
Learning about the marine sector through studies and dialog with the industry,
industry organisations and other stakeholders. Define the topics in Module 2
and 3
Module 2. Pre-competitive projects
Create forum for the industry and relevant stakeholders to cooperate with
problems defined important by the industry sector related to innovation
capability and competitiveness
Module 3. Long term user driven innovation projects and business network
Support strategic B2B and B2R cooperation where the industry defines the
agenda
4 03.02.2012 www.nordicinnovation.org

5. Module 1 – some results
Studies:
Mapping of studies and reports: marketing analysis and user
driven innovation
Gemba Seafood Consulting
Value proposition in the Nordic marine sector
 Markeds- og verdikjedeanalyse - part 1
 Innovative forretningsmodeller i nordisk marin sektor – part 2
ECON Pöyry and NOFIMA
Sustainable innovation in the Nordic marine sector
Sigla
5 03.02.2012 www.nordicinnovation.org

6. Response to the 2 calls in Module 2 og 3
Nordic Innovation
Stensberggata 25
NO-0170 Oslo
www.nordicinnovation.org
 33 applications – good geographical distribution of participants
 Total budget around NOK 230 mill, applied for approx NOK 112 mill
 225 applicants – 131 companies and 94 institution/organizations
 Project owner/leader is a company representative in 19 projects of 33
www.nordicinnovation.org

7. Modul 2. Meeting future challenges
Themes
New and innovative ways of recruitment
New and innovative solutions for safer and better working conditions
Harmonisation and increased transparency in the Nordic market for marine
products and related services
5 projects are funded
• Visualisation of the sector – High PR value
• Cooperation between the industry and academia
• Standard for a new niche-product to export
• Framework to strengthen the Nordic home market for fish
www.nordicinnovation.org

8. Module 3. Reputation enhanced by innovation
Themes
More sustainable marine sector
Higher quality of marine raw material and products
Diversity of seafood or other marine based products
10 projects are funded
• Most of them contribute to more than one of the themes defined
• White fish: Profitability and competitiveness through product
diversity, efficiency and better use of the raw material
• Aquaculture: New species, more sustainable food and culture
methods, new products
• Pelagic sector: Better utilisation of the raw material
• Algae/seaweed: Utilisation of new arts, product diversity
www.nordicinnovation.org

9. The Nordic Innovation programme
Nordic Innovation
Stensberggata 25
NO-0170 Oslo
www.nordicinnovation.org
 Constitutes of 15 projects with high industry participation
 Participants approx 103
 Total budget of NOK 102 mill,
 Own contribution is NOK 56.5 mill, the funding is NOK 44.6 mill
www.nordicinnovation.org

10. Experience and achievements
Experience
”Bottom up” initiative is possible
Broad vs narrow focus of the programme
More knowledge is needed about the marine sector in a
Nordic/international perspective
Achievments
Nordic Marine Innovation Platform
High industry participation
Projects with concrete results
…..to be continued
www.nordicinnovation.org

11. Further information to be found
www.marineinnovation.net
www.nordicinnovation.org
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03.02.2012 www.nordicinnovation.org