Presentation in Stockholm, 16.3 2017 Presentation in Copenhagen, 29.3 2017 Presentation in Oslo, 4.4 2017

1. INTRODUCTION
TO THE MUTUAL
BRANDING OF
THE NORDICS.

2. EVERYTHING
NORDIC IS HOT.
(OR COOL)

4. THE TENDER
AND THE
WINNING
CONSORTIUM.

5. WE ARE
MOST NORDIC,
WHEN WE ARE
NOT AT HOME.

6. THE SAD
TRUTH ABOUT
HUMAN BEINGS
(AND BEING
NORDIC).

7. RELEVANCE –
IT IS ALL
IN THE EYE
OF THE
BEHOLDER.

8. TRACES
OF
NORTH

11. With the design of the Busan Opera, the opera becomes
an interactive public space. Norwegian architects Snøhetta
made this democratization of fine art describing their work
as examples of attitude rather than designs. Read more
A trace of
democratization
from Norway to
South Korea

12. IDENTITY
PROGRAMME

13. 8 LOCATIONS - 8 POPULATIONS
GL
FA
FI
DK
SE
NO
AX
IS
IDENTITY PROGRAMMEIDENTITY PROGRAMME
8 LOCATIONS - 8 POPULATIONS

14. TRACES OF NORTH
IDENTITY PROGRAMMEIDENTITY PROGRAMME
TRACES OF NORTH

16. LOGO/SIGNATURE
IDENTITY PROGRAMMEIDENTITY PROGRAMME
LOGO/SIGNATURE