Banks need to realize the importance of their young customers. This deck highlights several key points, according to the insights at Trendstracker Asia.
1) A survey of 250 Malaysian youths aged 18-24 found that 90% knew little about finance and savings. When asked about their banking choices, none mentioned long-term goals like mortgages, business startups, or car/education savings.
2) The youths primarily chose banks because their families used them or for convenience reasons like ATM locations. Most knew little beyond deposits, withdrawals, and that money is safe in banks.
3) Banks are failing to engage Malaysian youth, who make up 75% of the population. Banks do not communicate in a way youth understand and do not focus on or create awareness of products and services for this demographic. This represents millions in lost potential customers.
This document describes the International Level 6th YoungBull$ Money Challenge, a competition to teach high school students money management skills. It provides details about registration, the workbook and lessons provided, exam format and dates, and prizes. The competition is open to students in classes 7 through 12 and aims to educate students on concepts like saving, investing, online banking safety, and the importance of financial planning through an interactive workbook. Schools register students by paying a Rs. 180 fee per student and conducting an exam provided by the organizers. Top scoring students and schools receive prizes to encourage learning about personal finance.
The document discusses admiration for "golden boys" who are skilled at managing finances and economics. These individuals are useful to society by helping others with economic problems, and they make a lot of money while being difficult to become due to requiring university and postgraduate study to develop high intelligence and cleverness. The author expresses a desire to become an economist and work abroad.
A student discusses the issue of underage drinking in their country, noting that many teenagers drink alcohol before the legal age of 18. They believe teenagers are too young to drink and that it could lead to problems later. The main problem is sellers providing alcohol without checking identification. The student proposes a solution that sellers should verify age by checking identity cards and that parents should monitor their children to prevent underage drinking.
Tetyna Kretova, an International Development Director for Eastern Europe and Central Asia at IE Business School, Madrid, shared the knowledge on the world's latest recruitment trends and skills needed to succeed in the future.
Cashing in on a customer first approach to drive growth-the ZestMoney storySwati Singh
With over 15 years of experience spread across several roles in the banking and finance sector across the globe, Lizzie Chapman has seen it all. The fintech sector has evolved rapidly over the last decade, and being at the center of these developments, Lizzie brings in a unique set of perspectives and learnings to the table today. With this session, you can expect to gain a well-informed overview of the nature of customer engagement in fintech startups and the distinctive advantage offered by Indian consumer behaviour.
How to attract young consumers to the banking sector ?Nicolas Bertapelle
This document discusses how to attract young consumers to the banking sector. It notes that those under 30 make up 35% of the population in Europe. The needs of young targets vary based on their life stage from kids to teenagers to students to young professionals. Banks are trying different approaches like partnering with popular brands, offering prepaid payment options, peer-to-peer lending for students, and interactive digital services. The conclusion recommends developing dedicated products using an engaging tone, innovative product packages, partnerships with favorite brands, and maintaining connections across channels to attract young consumers.
Speech Writing Introduction And Conclusion Self Introduction Speech ...Marcy Gilman
This document provides instructions for requesting and completing an assignment writing request through the HelpWriting.net website. It outlines a 5-step process: 1) Create an account, 2) Complete an order form providing instructions, sources, and deadline, 3) Review bids from writers and select one, 4) Review the completed paper and authorize payment, 5) Request revisions to ensure satisfaction. It emphasizes that original, high-quality content is guaranteed, with refunds offered for plagiarized work.
1) A survey of 250 Malaysian youths aged 18-24 found that 90% knew little about finance and savings. When asked about their banking choices, none mentioned long-term goals like mortgages, business startups, or car/education savings.
2) The youths primarily chose banks because their families used them or for convenience reasons like ATM locations. Most knew little beyond deposits, withdrawals, and that money is safe in banks.
3) Banks are failing to engage Malaysian youth, who make up 75% of the population. Banks do not communicate in a way youth understand and do not focus on or create awareness of products and services for this demographic. This represents millions in lost potential customers.
This document describes the International Level 6th YoungBull$ Money Challenge, a competition to teach high school students money management skills. It provides details about registration, the workbook and lessons provided, exam format and dates, and prizes. The competition is open to students in classes 7 through 12 and aims to educate students on concepts like saving, investing, online banking safety, and the importance of financial planning through an interactive workbook. Schools register students by paying a Rs. 180 fee per student and conducting an exam provided by the organizers. Top scoring students and schools receive prizes to encourage learning about personal finance.
The document discusses admiration for "golden boys" who are skilled at managing finances and economics. These individuals are useful to society by helping others with economic problems, and they make a lot of money while being difficult to become due to requiring university and postgraduate study to develop high intelligence and cleverness. The author expresses a desire to become an economist and work abroad.
A student discusses the issue of underage drinking in their country, noting that many teenagers drink alcohol before the legal age of 18. They believe teenagers are too young to drink and that it could lead to problems later. The main problem is sellers providing alcohol without checking identification. The student proposes a solution that sellers should verify age by checking identity cards and that parents should monitor their children to prevent underage drinking.
Tetyna Kretova, an International Development Director for Eastern Europe and Central Asia at IE Business School, Madrid, shared the knowledge on the world's latest recruitment trends and skills needed to succeed in the future.
Cashing in on a customer first approach to drive growth-the ZestMoney storySwati Singh
With over 15 years of experience spread across several roles in the banking and finance sector across the globe, Lizzie Chapman has seen it all. The fintech sector has evolved rapidly over the last decade, and being at the center of these developments, Lizzie brings in a unique set of perspectives and learnings to the table today. With this session, you can expect to gain a well-informed overview of the nature of customer engagement in fintech startups and the distinctive advantage offered by Indian consumer behaviour.
How to attract young consumers to the banking sector ?Nicolas Bertapelle
This document discusses how to attract young consumers to the banking sector. It notes that those under 30 make up 35% of the population in Europe. The needs of young targets vary based on their life stage from kids to teenagers to students to young professionals. Banks are trying different approaches like partnering with popular brands, offering prepaid payment options, peer-to-peer lending for students, and interactive digital services. The conclusion recommends developing dedicated products using an engaging tone, innovative product packages, partnerships with favorite brands, and maintaining connections across channels to attract young consumers.
Speech Writing Introduction And Conclusion Self Introduction Speech ...Marcy Gilman
This document provides instructions for requesting and completing an assignment writing request through the HelpWriting.net website. It outlines a 5-step process: 1) Create an account, 2) Complete an order form providing instructions, sources, and deadline, 3) Review bids from writers and select one, 4) Review the completed paper and authorize payment, 5) Request revisions to ensure satisfaction. It emphasizes that original, high-quality content is guaranteed, with refunds offered for plagiarized work.
The document discusses achieving financial freedom at a young age rather than waiting until retirement. It argues that students should be smart about managing their time and money to pay off debts quickly. Working jobs related to your field during the summer can help you earn more and gain experience, while jobs like waiting tables can offer flexible hours for studying but may not help pay down loans. The document advocates making time and money work for you through passive income sources, rather than exchanging all your time for money. This allows enjoying financial luxury earlier in life, like at age 30 instead of waiting until 80.
Learn how to think like an entrepreneur and learn their whole mindset on life with these 10 elements! Check out our website for more finance articles www.rightthen.net - share with your friends on all kinds of social media!
Before You Start Your Startup in Kenya - Moses KemibaroMoses Kemibaro
This is a presentation I made to budding entrepreneurs at the Growth Hub In Nairobi, Kenya, on the evening of the 26th September 2013. Its basically a startup primer with pointers on what to expect and other ideas from my own experiences.
Mad About Money is financial management with a difference. It aims to make financial freedom a reality through interactive media and personal and group connect. It is about developing a mindset apart from the general mindset – A mindset which has made the rich rich and left the poor to remain poor.
Mad About Money is financial management with a difference. It aims to make financial freedom a reality through interactive media and personal and group connect. It is about developing a mindset apart from the general mindset – A mindset which has made the rich rich and left the poor to remain poor.
Rich Dad Poor Dad teaches that the rich teach their kids different financial lessons than the poor and middle class. The rich focus on having money work for them through assets that generate income, while the poor focus on jobs for income. The book advocates developing financial intelligence through understanding accounting, investing, markets, and law to manage cash flow and assets for financial independence. It teaches overcoming obstacles like fear, cynicism, and arrogance to succeed financially.
The document provides information about different types of questions that may be asked in interviews for banking positions. It notes that personality and behavioral questions will be asked to assess the candidate's personality. Banking industry questions will focus on testing the candidate's basic knowledge of the banking sector. Current affairs questions may cover recent headlines in finance. General questions will be more light-hearted filler questions to get to know the candidate better. Interviewers may also ask about initiatives and history specific to the bank where the candidate is interviewing. The document then lists 25 common interview questions that assess areas like work experience, strengths, goals, handling pressure, willingness to relocate, defining success, and salary expectations.
This document provides guidance on creating DIY testimonial videos for small businesses to build trust with potential customers. It recommends asking for client testimonials shortly after completing a job while the positive experience is still fresh. The guide outlines how to film the testimonials, including positioning the camera vertically, giving clients space if they gesture with their hands, and asking questions about how they feel and would recommend the business. It also advises keeping the videos under 90 seconds and editing them together to create a persuasive highlights reel to upload to YouTube and showcase on the business's website and social media channels.
THE SEVEN DEADLY PITFALLS IN AIM GLOBAL NETWORK MARKETING BUSINESSLongen Llido
This document outlines the seven deadly pitfalls in AIM Global network marketing businesses:
1. Not following the 80-20 rule of focusing 80% on sponsoring and 20% on retailing. Big money is found in sponsoring others.
2. Having a small-time attitude and quitting at the slightest inconvenience rather than treating the business like a large investment.
3. Procrastinating in joining the business or making decisions, which allows others to get ahead. Success requires a sense of urgency.
4. Taking rejections from potential recruits personally rather than seeing it as part of the business and moving on to the next prospect.
5. Neglecting retail sales, which are important for daily
A guide targeted towards a starting entrepreneur in Armenia, but suitable for anyone who want to start an IT business being far away from Silicon Valley
PROPOSAL FOR TANZANIAN UNIVERSITY GRADUATES( YOUTH ) TO ESTABLISH THEIR OWN BANKAdrianusMuganga
ASGROUP WE ARE LOOKING FORWARD TO GET FROM OTHER ORGANIZATIONS AND SPONSORS TO CORPORATE AND ABLE TO CREATE GLOBAL YOUTH ECONOMIC ZONE(GYEZ) A BANK THAT CAN BRING MAJORITY OF YOUTH COME AND WORK TOGETHER TO THE 21 MILLENNIUM AGAINST BOTH UNEMPLOYMENT & UNDEREMPLOYMENT CHALLENGES( GLOBAL CRISIS) .
Creative Wealth Intl., LLC has been offering unique financial education solutions since 2002. Beginning with The Money Camp and now Camp Millionaire and The Money Game, teaching kids and adults has never been so effective or so much fun!
The document discusses building a strong company culture at Appster. It emphasizes the importance of culture and outlines Appster's vision of becoming an unprecedented development hub for innovative ideas. It describes the company's core values of embracing change, relentless discipline, and high performance. It provides examples of what these values mean in practice and how culture will be developed through hiring top talent, transparent goals and feedback. The overall message is that culture will determine the company's destiny and success.
Young Entrepreneurship encourages teenagers to develop an entrepreneurial mindset to alleviate unemployment. The speaker outlines five ways for young people to become successful entrepreneurs: 1) Dream big and set goals, taking inspiration from visionaries like Bill Gates, 2) Be consistent and take action each day on your goals rather than waiting for the perfect moment, 3) Develop creativity to maximize limited resources, 4) Cultivate sociable and extroverted personality traits to build partnerships, and 5) Practice patience as new businesses often face obstacles and losses before becoming profitable.
Miss A
Place of Birth: San Francisco,
USA
Date of Birth: 24/3/1994
Horoscope: Aries
Blood Type: A
Height: 168cm
Weight: 48kg
Weight: 75kg
Family members: Parents, younger sister.
Hobbies: Playing basketball, listening to music.
Family members: Parents, older sister Jessica.
Hobbies: Shopping, reading, playing with her dogs.
So in summary, these are some popular Korean celebrities that you should get to know more about! Their profiles provide a glimpse into their personal backgrounds and interests. Let me know if you need any other information!
The document discusses the dangers of taking on more debt to pay off existing debt. It uses the example of a woman named Anita who maintains a facade of a stable life but is actually drowning in debt. Taking on additional loans to cover previous loans only makes the debt problem worse by snowballing out of control. This can lead to feelings of shame and pain as debt mounts. The solution is to only take loans when necessary and avoid using new loans to pay old ones, instead focusing on paying off one loan fully before taking another. Paying debts through additional debts often digs a deep financial hole that is difficult to escape.
20 Lessons from 20 Years in the Staffing IndustryHaley Marketing
20 years. How can it be?
Of course, when I reminisce about 1996 like it was yesterday, I just sound old!
The reality is that 20 years is a LONG time, and looking back, I am amazed by how much has changed. Back then, no staffing firm had a website. No one had even dreamed of social media. Even email was relatively new.
In the past two decades, the staffing industry has greatly matured. And marketing barely looks like it did back then.
As I reflect on 20 years, I realize how much I have personally changed (and not just my hairline!). I’ve been lucky enough to be surrounded by smart, hard-working people, great clients, and lots of friends and colleagues in the staffing industry.
The document discusses various myths around financial management and wealth creation. It argues that MBA students should not rely solely on parents for financial decisions and outlines steps to become a millionaire through disciplined monthly investments and compound interest even with small amounts like Rs. 500 per month over many years. Examples are given showing how investments of Rs. 500 monthly at different interest rates can grow into millions. The key is starting early, investing regularly, assessing returns, accounting for inflation, and not withdrawing prematurely from investment plans.
This document provides 10 low-cost business ideas that require little startup capital. It begins by stating that ambition and talent are not limited by finances. Then, it lists 10 business ideas: 1) turning a hobby into a business like music lessons, 2) content creation through blogging, 3) event planning, 4) home delivery services, 5) consultancy, 6) online courses, 7) being a nanny, 8) translation services, 9) training in software skills, 10) opening a tiffin (lunch) center. It encourages the reader to pursue their dreams and not let lack of wealth hold them back.
What to do next?
Very simple, Join our WhatsApp group and
Telegram groups.
https://Thi.Best/t
and https://Thi.Best/w
Subscribe our You Tube Channel:
https://Thi.Best/Y
Visit and Like our
facebook page: https://Thi.Best/p
Join
our facebook group: https://Thi.Best/g
Call: ivsprasad 7760636363 or
https://Thi.Best/call
Share this presentation :
https://Thi.Best/share
Generation Y, also known as Generation Einstein 3.0, has become too intelligent to be effectively marketed to through traditional advertising methods. They have been inundated with media messages and advertisements their whole lives, and have learned to tune them out. To successfully engage this demographic, brands need to move from marketing to youths to marketing with youths by having genuine conversations and understanding what they want rather than assuming they know. Attention has become the biggest cost in youth marketing.
The document summarizes MARA Got Ideas, a tour by a youth engagement organization that visited 10 MARA campuses over 3 months to empower Malaysian youth. The tour engaged over 1000 students through motivational workshops and challenges to help them realize their potential and make positive changes. Students found the program impactful and different from typical seminars, praising the trainers for their ability to connect and inspire. The tour aimed to build sustainable relationships with youth and encourage productive dialogue to ultimately share an empowering experience.
The document discusses achieving financial freedom at a young age rather than waiting until retirement. It argues that students should be smart about managing their time and money to pay off debts quickly. Working jobs related to your field during the summer can help you earn more and gain experience, while jobs like waiting tables can offer flexible hours for studying but may not help pay down loans. The document advocates making time and money work for you through passive income sources, rather than exchanging all your time for money. This allows enjoying financial luxury earlier in life, like at age 30 instead of waiting until 80.
Learn how to think like an entrepreneur and learn their whole mindset on life with these 10 elements! Check out our website for more finance articles www.rightthen.net - share with your friends on all kinds of social media!
Before You Start Your Startup in Kenya - Moses KemibaroMoses Kemibaro
This is a presentation I made to budding entrepreneurs at the Growth Hub In Nairobi, Kenya, on the evening of the 26th September 2013. Its basically a startup primer with pointers on what to expect and other ideas from my own experiences.
Mad About Money is financial management with a difference. It aims to make financial freedom a reality through interactive media and personal and group connect. It is about developing a mindset apart from the general mindset – A mindset which has made the rich rich and left the poor to remain poor.
Mad About Money is financial management with a difference. It aims to make financial freedom a reality through interactive media and personal and group connect. It is about developing a mindset apart from the general mindset – A mindset which has made the rich rich and left the poor to remain poor.
Rich Dad Poor Dad teaches that the rich teach their kids different financial lessons than the poor and middle class. The rich focus on having money work for them through assets that generate income, while the poor focus on jobs for income. The book advocates developing financial intelligence through understanding accounting, investing, markets, and law to manage cash flow and assets for financial independence. It teaches overcoming obstacles like fear, cynicism, and arrogance to succeed financially.
The document provides information about different types of questions that may be asked in interviews for banking positions. It notes that personality and behavioral questions will be asked to assess the candidate's personality. Banking industry questions will focus on testing the candidate's basic knowledge of the banking sector. Current affairs questions may cover recent headlines in finance. General questions will be more light-hearted filler questions to get to know the candidate better. Interviewers may also ask about initiatives and history specific to the bank where the candidate is interviewing. The document then lists 25 common interview questions that assess areas like work experience, strengths, goals, handling pressure, willingness to relocate, defining success, and salary expectations.
This document provides guidance on creating DIY testimonial videos for small businesses to build trust with potential customers. It recommends asking for client testimonials shortly after completing a job while the positive experience is still fresh. The guide outlines how to film the testimonials, including positioning the camera vertically, giving clients space if they gesture with their hands, and asking questions about how they feel and would recommend the business. It also advises keeping the videos under 90 seconds and editing them together to create a persuasive highlights reel to upload to YouTube and showcase on the business's website and social media channels.
THE SEVEN DEADLY PITFALLS IN AIM GLOBAL NETWORK MARKETING BUSINESSLongen Llido
This document outlines the seven deadly pitfalls in AIM Global network marketing businesses:
1. Not following the 80-20 rule of focusing 80% on sponsoring and 20% on retailing. Big money is found in sponsoring others.
2. Having a small-time attitude and quitting at the slightest inconvenience rather than treating the business like a large investment.
3. Procrastinating in joining the business or making decisions, which allows others to get ahead. Success requires a sense of urgency.
4. Taking rejections from potential recruits personally rather than seeing it as part of the business and moving on to the next prospect.
5. Neglecting retail sales, which are important for daily
A guide targeted towards a starting entrepreneur in Armenia, but suitable for anyone who want to start an IT business being far away from Silicon Valley
PROPOSAL FOR TANZANIAN UNIVERSITY GRADUATES( YOUTH ) TO ESTABLISH THEIR OWN BANKAdrianusMuganga
ASGROUP WE ARE LOOKING FORWARD TO GET FROM OTHER ORGANIZATIONS AND SPONSORS TO CORPORATE AND ABLE TO CREATE GLOBAL YOUTH ECONOMIC ZONE(GYEZ) A BANK THAT CAN BRING MAJORITY OF YOUTH COME AND WORK TOGETHER TO THE 21 MILLENNIUM AGAINST BOTH UNEMPLOYMENT & UNDEREMPLOYMENT CHALLENGES( GLOBAL CRISIS) .
Creative Wealth Intl., LLC has been offering unique financial education solutions since 2002. Beginning with The Money Camp and now Camp Millionaire and The Money Game, teaching kids and adults has never been so effective or so much fun!
The document discusses building a strong company culture at Appster. It emphasizes the importance of culture and outlines Appster's vision of becoming an unprecedented development hub for innovative ideas. It describes the company's core values of embracing change, relentless discipline, and high performance. It provides examples of what these values mean in practice and how culture will be developed through hiring top talent, transparent goals and feedback. The overall message is that culture will determine the company's destiny and success.
Young Entrepreneurship encourages teenagers to develop an entrepreneurial mindset to alleviate unemployment. The speaker outlines five ways for young people to become successful entrepreneurs: 1) Dream big and set goals, taking inspiration from visionaries like Bill Gates, 2) Be consistent and take action each day on your goals rather than waiting for the perfect moment, 3) Develop creativity to maximize limited resources, 4) Cultivate sociable and extroverted personality traits to build partnerships, and 5) Practice patience as new businesses often face obstacles and losses before becoming profitable.
Miss A
Place of Birth: San Francisco,
USA
Date of Birth: 24/3/1994
Horoscope: Aries
Blood Type: A
Height: 168cm
Weight: 48kg
Weight: 75kg
Family members: Parents, younger sister.
Hobbies: Playing basketball, listening to music.
Family members: Parents, older sister Jessica.
Hobbies: Shopping, reading, playing with her dogs.
So in summary, these are some popular Korean celebrities that you should get to know more about! Their profiles provide a glimpse into their personal backgrounds and interests. Let me know if you need any other information!
The document discusses the dangers of taking on more debt to pay off existing debt. It uses the example of a woman named Anita who maintains a facade of a stable life but is actually drowning in debt. Taking on additional loans to cover previous loans only makes the debt problem worse by snowballing out of control. This can lead to feelings of shame and pain as debt mounts. The solution is to only take loans when necessary and avoid using new loans to pay old ones, instead focusing on paying off one loan fully before taking another. Paying debts through additional debts often digs a deep financial hole that is difficult to escape.
20 Lessons from 20 Years in the Staffing IndustryHaley Marketing
20 years. How can it be?
Of course, when I reminisce about 1996 like it was yesterday, I just sound old!
The reality is that 20 years is a LONG time, and looking back, I am amazed by how much has changed. Back then, no staffing firm had a website. No one had even dreamed of social media. Even email was relatively new.
In the past two decades, the staffing industry has greatly matured. And marketing barely looks like it did back then.
As I reflect on 20 years, I realize how much I have personally changed (and not just my hairline!). I’ve been lucky enough to be surrounded by smart, hard-working people, great clients, and lots of friends and colleagues in the staffing industry.
The document discusses various myths around financial management and wealth creation. It argues that MBA students should not rely solely on parents for financial decisions and outlines steps to become a millionaire through disciplined monthly investments and compound interest even with small amounts like Rs. 500 per month over many years. Examples are given showing how investments of Rs. 500 monthly at different interest rates can grow into millions. The key is starting early, investing regularly, assessing returns, accounting for inflation, and not withdrawing prematurely from investment plans.
This document provides 10 low-cost business ideas that require little startup capital. It begins by stating that ambition and talent are not limited by finances. Then, it lists 10 business ideas: 1) turning a hobby into a business like music lessons, 2) content creation through blogging, 3) event planning, 4) home delivery services, 5) consultancy, 6) online courses, 7) being a nanny, 8) translation services, 9) training in software skills, 10) opening a tiffin (lunch) center. It encourages the reader to pursue their dreams and not let lack of wealth hold them back.
What to do next?
Very simple, Join our WhatsApp group and
Telegram groups.
https://Thi.Best/t
and https://Thi.Best/w
Subscribe our You Tube Channel:
https://Thi.Best/Y
Visit and Like our
facebook page: https://Thi.Best/p
Join
our facebook group: https://Thi.Best/g
Call: ivsprasad 7760636363 or
https://Thi.Best/call
Share this presentation :
https://Thi.Best/share
Generation Y, also known as Generation Einstein 3.0, has become too intelligent to be effectively marketed to through traditional advertising methods. They have been inundated with media messages and advertisements their whole lives, and have learned to tune them out. To successfully engage this demographic, brands need to move from marketing to youths to marketing with youths by having genuine conversations and understanding what they want rather than assuming they know. Attention has become the biggest cost in youth marketing.
The document summarizes MARA Got Ideas, a tour by a youth engagement organization that visited 10 MARA campuses over 3 months to empower Malaysian youth. The tour engaged over 1000 students through motivational workshops and challenges to help them realize their potential and make positive changes. Students found the program impactful and different from typical seminars, praising the trainers for their ability to connect and inspire. The tour aimed to build sustainable relationships with youth and encourage productive dialogue to ultimately share an empowering experience.
1) Maxis launched Hotlink as a youth brand to target young people, which was successful as it grew to become an established brand through appealing to peers.
2) Other operators also launched youth brands like Celcom's U-PAX to target university students by offering cheaper call/SMS rates, gaining popularity on campuses.
3) Views on youth brands are divided - some see them as just cheap versions to attract short-term customers, while others feel they can genuinely appeal to and understand youth needs better than regular brands.
Nokia used to dominate the mobile phone market but has lost significant market share to newer competitors. Once the leading brand, everyone wanted a Nokia phone. However, Nokia failed to innovate and keep up with new features introduced by Apple and Blackberry that appealed greatly to youth. As a result, Nokia is no longer seen as a desirable brand for young people. However, there is still a loyal customer base of older Nokia phone users who hope Nokia can regain popularity by reconnecting with these grassroots supporters.
A look into Sarawakian Youth, from a youth's perspectiveTrendstracker Asia
This document provides background information on Sarawak and discusses observations of Sarawakian youth based on the author's personal experiences and discussions. It notes that Sarawakian youth come from diverse ethnic and linguistic backgrounds. They tend to be easy-going with friends across racial and religious lines due to growing up in a multicultural school environment. Sarawakian youth also have a laid-back lifestyle and are more budget-conscious compared to their counterparts in Peninsular Malaysia due to lower standards of living and wages in Sarawak. Brands are also less important to their self-image.
1) The author reflects on how Nokia used to dominate the mobile phone market but has lost ground to competitors like Apple and Blackberry in recent years.
2) The author argues that Nokia focused too much on attracting new customers and neglected its existing fan base.
3) Nokia's partnership with Microsoft is an attempt to compete with Google's Android platform, but it remains to be seen if this strategy will succeed in challenging other established smartphones. The author urges Nokia to listen to its existing fans for help.
The document discusses broadband usage among Malaysian youth and reviews findings from a survey of 250 Malaysian youth about their broadband providers. Key findings include:
- 40% of youth use DiGi for its fast speeds but find it expensive with limited coverage.
- 40% use Maxis for its wide coverage but disconnect at peak times.
- 10% use Celcom for its widest coverage but experience lagging speeds at times.
- 10% use P1 WiMAX for its stable, fast network and the ability to share connections.
The analysis indicates that WiMAX users are increasing among youth due to affordable, shareable access allowing them to connect more for less.
- 43% of Malaysians aged 15-40 are youths, with Bumiputeras making up 65% of those aged 15-24
- Youth travel is one of the fastest growing travel segments, increasing 3-5% annually with expenditures growing 8% per year
- 70% of young travelers are motivated by exploration, work, or study abroad
- 250 Malaysian youths were asked about their travel experiences and preferences - they visited domestic and international destinations for various reasons and said they would travel more if cheaper travel packages were available
2. 1. There are no plans that are relevant to today’s youth. The banks offers nothinginteresting or engaging.
3. 2. Myth: Youths are not interested in banking. Ask. Listen. Absorb. Understand us.
4. 3. Don’t give us technical terms.Speak our language.Because we DO NOTspeak your language.
5. 4. HELP US UNDERSTAND HOW WE CAN: i) Get our money to grow? ii) Purchase a house by the time we turn 27? iii) Purchase a car before leaving college? iv) Start up a business by the time we graduate?
6. 5. CUT OUT the FIGURES Show us how by banking with YOU, our money can work FOR US.
7. 6. When approached by people BELOW 25, this was what YOUR customer service had to say:
8. i) “To open a savings account, please deposit..” ii) “And your growth will be 1.25% per annum..” iii) “Sorry, we don’t have any plans for youths..” iv) “For a fixed deposit, you need to open an account with at least RM 1000..”
9. 7. STOP.. 1. Explaining things that we’re not interested in 2. Making us feel like we don’t matter 3. Acting like we don’t have money
10. 8. ENGAGE US, and we shall reward you with our millions in the future.
11. 9. We want to find out MORE than just opening bank accounts. Tell us how to make our money GROW and how to INVEST.
13. 11. Make us feel like we matter. Do not judge our youthfulness as incompetence.
14. 12. Trust us, if we are unhappy with you, our friends will hear about it too.
15. 13. It all comes down to your frontline Your CSOs are the ones that determine whether you get a place in our hearts. Bad customer service usually results in millions of potential customers lost.