Nokia Case - Marketing
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Nokia started producing cell phones in 1992 when it released the first GSM phone. It remained the market leader until the mid-2000s when it was slow to embrace smartphones and lost share to competitors like Apple. While Nokia focused on its partnership with Microsoft, Android and iPhone grew rapidly. This caused Nokia's profits and market share to decline sharply. Today Nokia is still in the global market but focuses on feature phones with low margins, having lost its position as the leading smartphone maker. Its future success will depend on adapting quickly to changes and avoiding the mistakes of the past that led to its decline.
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Hello everybody!
I want you to analyze what i did in a business analysis which is inspired in the International Business Management certificate that i´m currently taking now.
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https://drive.google.com/file/d/0B5C8FaFw0-fzMHZ1ZG9vT29DNms/view?usp=sharing
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https://prezi.com/rdls-l0svu1c/nokia-s-case-final-project/
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Hello everybody!
I want you to analyze what i did in a business analysis which is inspired in the International Business Management certificate that i´m currently taking now.
Please, check the video, the presentation and the text that were created by myself.
https://drive.google.com/file/d/0B5C8FaFw0-fzMHZ1ZG9vT29DNms/view?usp=sharing
https://www.youtube.com/watch?v=Eza9JbUhlAs
https://prezi.com/rdls-l0svu1c/nokia-s-case-final-project/
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Nokia
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Nokia rose to become the dominant mobile phone company capturing a large share of the market in the late 20th century by producing affordable and easy to use phones. However, competitors like Apple and Samsung emerged in the early 21st century introducing smartphones running on new operating systems like iOS and Android. Nokia failed to keep up with this transition and technological changes, sticking to its existing platform. It lost significant market share and was eventually acquired by Microsoft in 2013, marking the demise of the once leading mobile company.
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Nokia was once the dominant mobile phone company, holding a 60% market share in India. However, Nokia was slow to respond to trends set by Apple's touchscreen phones and Blackberry's email capabilities. By 2012, Nokia's market share in India fell to 7-9% as local brands produced cheaper dual-SIM and long-battery phones. Nokia's inability to innovate and transition to new operating systems like Android ultimately led Microsoft to acquire Nokia's mobile business in 2013.
Nokia- Connecting People or Disconnecting Customers (2012), A case study on N...
Nokia was previously the undisputed leader in the mobile handset market but lost significant market share to competitors like Samsung that introduced smartphones running Google's Android OS while Nokia stuck to its Symbian OS. As a result, Nokia has seen declining profits, job cuts, and falling stock prices. It launched the Lumia series in an attempt to compete with Android and iOS devices but these efforts did not reverse its declining market share. Nokia is now focusing on new features, apps, and an improved user experience as it partners with Microsoft for the Windows mobile OS.
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Nokia was once the largest mobile phone manufacturer in the world but faced a decline due to a lack of innovation. The document outlines Nokia's history from 1865 to 2013, including its growth under different CEOs from focusing on hardware to attempting to transition to smartphones. However, Nokia struggled to keep up with Apple and Samsung's innovation in software and operating systems. While opportunities existed in new markets and smartphones, threats included competitors copying Nokia's designs and offering more advanced technology.
Presentation on nokia overall started
- Nokia was originally founded in 1865 as a paper mill and has since expanded into various industries including rubber, cables, and telecommunications.
- It became the world's largest mobile phone manufacturer during the late 1990s and 2000s but its market share declined in the smartphone era as it failed to keep up with Apple and Android.
- In 2013, Nokia acquired Siemens' stake in their joint venture Nokia Siemens Networks, betting on the network equipment business as its smartphone business struggled. The acquisition was aimed to help Nokia regain momentum and focus on connectivity infrastructure.
Nokia- Connecting People
Nokia was founded in 1865 and became a global leader in mobile phones. It established a reputation for reliable phones but has struggled recently. Nokia partnered with Microsoft to use the Windows Phone OS and launched Lumia phones like the 800. However, Samsung has overtaken Nokia as the top phone brand in India in recent years. Nokia is working to turn things around with new phones and strategies.
Nokia
Nokia was founded in 1898 and is headquartered in Espoo, Finland. It employs over 68,500 people globally and offers products in 150 countries. Nokia was a leader in mobile phones but lost market share due to its slow response to smartphones and reliance on the Symbian operating system. It now holds about 15% of the global market share. Strengths include its experience and brand reputation, but weaknesses include poor smartphone designs and low performance. Opportunities exist in growing markets, while threats include competition from other manufacturers and operators.
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Nokia was once the dominant player in the mobile phone market but lost its position due to strategic missteps. It failed to transition to smartphones quickly as iOS and Android emerged. While Nokia's Symbian OS was popular, it did not make the platform open source soon enough. When Nokia partnered with Microsoft in 2011 to use the Windows platform, it was too late as iOS and Android had already gained widespread adoption. This document examines reasons for Nokia's decline, including its strategy of relying on the aging Symbian OS for too long and not developing new technology to stay competitive.
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This document provides an introduction and history of Nokia's presence in the global mobile phone market. It discusses Nokia's origins in Finland in the 1860s and its entrance into the mobile phone industry in the 1990s with the adoption of GSM technology. It describes how Nokia became the dominant player in the mobile phone market in the late 1990s and early 2000s, gaining over 60% market share. However, it notes that after the launch of the iPhone in 2007, Nokia began to struggle and its market share declined as smartphones rose in popularity.
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This document provides a history of mobile phone development from 1973 to 2011. It describes several key events and devices:
- Martin Cooper invented the first mobile phone in 1973 while working at Motorola. The first mobile phones weighed 1 kg and provided 20 minutes of talk time.
- The first mobile phone sold commercially in 1983 for $3,995. Screens and antennas gradually shrank in size over the following years.
- Nokia released the 1011 in 1992, which was smaller and lighter than Motorola's models at the time. IBM introduced the Simon smartphone in 1992.
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Muammer can torçun
The document provides a history of mobile phones from 1973 to 2011. It discusses several key events and devices:
- Martin Cooper invented the first mobile phone in 1973 while working at Motorola. It weighed 1 kg and had 20 minutes of talk time.
- The Motorola DynaTAC 8000x was the first commercially available mobile phone in 1983, costing $3,995.
- Nokia released the 1011 in 1992, which was smaller and lighter than prior Motorola phones.
- The iPhone, released by Apple in 2007, had a touchscreen and popularized apps. It significantly impacted the industry.
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Martin Cooper made the first mobile phone call in 1973 using a Motorola device (paragraph 1). Mobile phones have since evolved to include numerous additional features like cameras, internet access, and GPS (paragraph 2). The earliest mobile phones could only make calls, but modern smartphones are full-featured computers (paragraph 3).
Marketing managment assinment
Originally founded in 1865 as a pulp and paper manufacturer in Finland, Nokia diversified in the 1960s and became a electronics and telecommunications company. It made many acquisitions in consumer electronics, networking, and mobile phone businesses throughout the 1980s and 1990s. Nokia came to dominate the mobile phone market in the late 1990s with the success of its 6100 series phones and grew to become the largest mobile phone manufacturer. However, its market share declined in the 2010s as smartphones rose to prominence.
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Nokia has long been the dominant player in the mobile phone market. However, in recent years its market share has declined as competitors like Apple and Samsung have grown. Nokia has undertaken several strategic moves to try and reposition itself, including partnering with Microsoft to replace its Symbian operating system with Windows Mobile, spending $80 million on a rebranding campaign, and segmenting its customers into four groups to better target different needs. However, it faces strong competition from other top brands and will need to continue innovating to regain market leadership.
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In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
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Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
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Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
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Nokia Case - Marketing
- 1. NOKIAC H A P T E R 1 9 : T H E G L O B A L M A R K E T P L A C E Group: XX
- 2. The first telephone call on the GSM G2 network was made by Harri Holkeri, the Prime Minister of Finland 1 JULY 1991 WHEN DID NOKIA START PRODUCING CELL PHONES? Nokianvirtar 1865 Fredrik Idestam 1902 Nokia commenced electricity generation. 1992 the first GSM phone, the Nokia 1011, was made commercially available.
- 3. the first telephone call on the GSM G2 network was made by Harri Holkeri, the Prime Minister of Finland WHEN DID NOKIA START PRODUCING CELL PHONES? 1 JULY 1991 Nokianvirtar 1865 Fredrik Idestam 1902 Nokia commenced electricity generation. 1992 the first GSM phone, the Nokia 1011, was made commercially available.
- 5. 0 175 350 525 700 1997 -2000 2001-2004 2005-2008 2009-2011 2012-2014 2015-2017 HOW LONG DID NOKIA STAY AS A MARKET LEADER? WHEN DID IT START TO LOOSE MARKET SHARE TO STRONG COMPETITORS? 2001 -first crumbled after becoming the top phone maker in the world. This was primarily due to a slowdown in mobile phone market. 2007, when the company had to recall a whopping 46 million faulty cell-phone batteries. What’s even worse was that the batteries. In 2008 - the same year when the Android version 1.0 was launched - Nokia’s Q3 profits nosedived 30%, while sales decreased 3.1%. and iPhone increases 330% 2009 Nokia laying off 1,700 employees worldwide. Later in the year, the struggling Finnish company finally acknowledged that it was slow to react to the change in the market
- 6. WHY DID NOKIA LOSE ITS MARKET LEADERSHIP? The Finnish company’s unwillingness to embrace drastic change when it was required the most was probably the biggest reason that brought the mobile giant down. The company took way too long to embrace the smartphone revolution and when it finally did it made way too many errors in its strategy. Nokia with Microsoft’s Windows Phone platform, which never caught on with consumers, app makers, or other handset companies. But you can’t really blame Nokia—it was likely doomed when he arrived.
- 7. WHERE IS NOKIA RIGHT NOW IN TERMS OF COMPETITIVE POSITION IN THE GLOBAL MARKETS? Nokia is still selling tons of feature phones (i.e. not smartphones) but the margins are slim. A decade of refinement means that Nokia can sell a phone for $20, but its profits are razor thin. ''...but Nokia is determined to stay in the battle.'' Nokia is 10 years later and is considered ''boring'' by its friends. A king without a crown, Nokia still remains strong with its history but pretty weak with its todays reality.
- 8. WHAT IS THE FUTURE FOR NOKIA? As they say, nothing is permanent and whatever goes up must come down. However, that doesn’t take away the fact that Nokia remains a huge part of mobile phone history that will never be forgotten. Technology is full of surprises and we can not determine the fate of Nokia. But Nokia can. Nokia has one of the best mobile platforms and it needs to work more on the marketing communication of the product and also have more coherent designs. Nokia must turn the competitor's weakness in its own strength. Ex; while Apple's consumers are suffering from security problems, Nokia could be the hero of the day! Nostalgia works in the favor of Nokia, if Nokia does not repeat the mistakes of the past and adapt to change, the customers will be more than happy to have a Nokia once again back in their lives.
- 9. MAY 2018 THANK YOU!H A V E A G R E A T D A Y !
- 10. MAY 2018 THANK YOU!H A V E A G R E A T D A Y !