Tova Elise Cubert is the Director of Future Memory, a studio that creates innovative marketing and experiential projects. Some of Cubert's notable projects include: - Creative director for projects promoting brands like Apple, Microsoft, Sony, and Samsung through experiential marketing activations. - Lead creative for the Song Airlines launch environment, a temporary space conceived and built in under 6 months and under budget that exceeded visitor expectations. - Proposed and oversaw the design and execution of exhibition spaces and promotional events, including working with over 30 hardware partners for a Microsoft Windows server launch.

1. Projects of Note
Future Memory
Tova Elise Cubert, Director
206 778 8682
tova@futurememorystudio.com

2. Digitalife
Creative/Strategy Director and Project Manager for Ziff Davis
Media Partnership Proposals for Digitalife, New York. Lead
for a series of innovative partner proposals for Ziff sales to pitch
partners for the premier of this consumer show in New York.
Proposals involved marketing and PR ideas as well as design
thoughts for exhibits and partner sponsored experiences and
events. Partners included, Apple, Microsoft, Samsung, Intel and
Sony.

4. Windows AWE Lounges

5. Windows Celebrates Innovators

6. Windows Future Forums + Labs

7. Windows Wi-Fi

8. Windows Pop-Ups

9. Sony Playstation Takes the Streets

10. Sony Gaming Environments

11. Apple I-Life Music Festival

12. Apple Subway Domination

13. Apple Graphic Domination

14. Apple Transportation Domination

15. Samsung People on the Streets

16. Samsung Shuttles on the Streets

17. Samsung in the Schools

18. Song Launch Environment
Creative lead for Neverstop on this unique
temporary space to launch Song airlines.
Directed design while managing relationships
with promotions firm: LIME, client: Song,
PR firm: Dan Klores Communications and
corporate partners: Coca-Cola, Disney,
Microsoft, American Express. Responsible for
all creative budgets and timelines, was
conceived/executed in less than 6 months and
under budget. This project was incredibly
successful with visitors exceeding 2500 per day
and was cited by Ad-Age as a top ten best
nontraditional campaign in 2003

20. Dasani Lounge
partner sponsored area with custom
furnishings, including bubbling water
tables and time lapsed flight movie
viewed through ‘windows’

21. Travel map shows time + temps
of all Song destination cities
Monitor wall features in-flight
entertainment options
X-Box wall showcases in-flight
gaming and Song Icon bench

23. ESPN Adriaen’s Landing
Creative director for an invited pitch to ESPN executive group for design of a
complete sports-media environment. Directed architect, graphic and web
designers and consultants to address all aspects for a unique, free-standing
project. Oversaw all research for proposed technologies. Partnered with
agency, Neverstop and development groups to provide preliminary budgets
and timelines. Worked closely with architecture group on brand integration,
materials and implementation of technologies.

24. ESPN Initiative

33. Microsoft Windows x64 Server Launch
Proposed, designed and managed execution of exhibition space and
promotional events for server launch at Win-Hec. Worked with over 30
hardware partners, Microsoft in-house exhibit management groups and
event marketing firms.

35. Partner Exhibit Front View

36. Partner Exhibit Plan

37. Speed Themed Guerilla Marketing

38. Speed Theme on the Street

39. The Speed Goes On

40. Speedy Uniforms

41. Speedy Pitstops

42. Speedy Stuff

43. Motorola Q Launch Space
Creative/project lead worked closely with Motorola brand services and
marketing to develop concept and direct build out of a storefront location on
Michigan Avenue, Chicago as a component of the national launch of a new
smartphone, Q. Liased with multiple Motorola agencies, internal teams and
corporate partners. Space served as both a retail and launch event space.
Sales of Q at this location exceeded all expectations.