Lazaro is a creative director, art director, and designer based in Seattle, WA with over 15 years of experience leading creative teams and projects. He has worked in agencies developing digital experiences and campaigns for clients across many industries including Microsoft, Amazon, T-Mobile, and History Channel. Lazaro's areas of expertise include creative strategy, user experience design, graphic design, and creative leadership.

1. LAZARO Creative Director | Art Director | Designer
CANGAS LAZ007@MAC.COM | 206.369.2652 | 1301 1st Ave. #1211 Seattle, WA 98101
SKILLS Management and leadership
Creative strategy
Conceptual designer
User experience
Adobe Suite
Microsoft Office Suite
Creative problem solving Graphic production PC/MAC
EXPERIENCE ART DIRECTOR | POP 03/10 - 01/11
Directed projects for Microsoft, Avanade, Electronic Arts, Amazon and Target. Part of agency leadership team for
Microsoft and Avanade accounts. Served on internal mobile leadership team tasked with analyzing current standards
and trends, developing internal processes and tools, and training staff.
Projects of note
• Directed and designed a major Windows Phone app. App name available upon request.
• SIMS Medeival official site.
• 92nd Street Y redesign.
ASSOCIATE CREATIVE DIRECTOR | PEEL INTERACTIVE 06/08 - 07/09
Led the creative team and managed contractors from concept to launch on all projects. Responsible for winning
multiple new business projects. Served as User Experience Architect. Prepared bids, time lines, and scopes of work.
Restructured file server to improve workflow.
Projects of note
PBS/WNED – Your Money, Your Life – Working closely with educators and financial consultants, my team developed
a site and online game that delivered relevant financial education to young adults from 17-28. I was responsible for
leading the pitch, creative, and production in order to develop an integrated strategy that would leverage the show’s
content and video footage.
History Channel’s Cities of the Underworld – Designed interactive map highlighting locations and video from the TV
show "Cities of the Underworld". Awarded by interactivemediaawards.com for Outstanding Achievement.
ASSOCIATE CREATIVE DIRECTOR | VML/WUNDERMAN NETWORK 02/06 - 05/08
Served as agency creative lead for Xbox 360, Zune, Windows Mobile, and Windows LIVE. Managed 2M+ annual
budget. Directed CRM efforts for the following game launches: Halo 2 & 3, Grand Theft Auto IV, Gears of War, Marvel
Ultimate Alliance, Bioshock, Mass Effect. Completed leadership training.
Achievements
• Received a Bronze award from the 2008 Kansas City ADDY Awards for the Window LIVE Search based trivia
game: Search Queries and the Missing Links.
• Created a new strategy for the Xbox newsletter and email communications to leverage all life cycle touch points
while reducing the total number of emails sent per year.
SENIOR ART DIRECTOR | PUBLICIS IN THE WEST 2002 – 2004
Concepted and executed first viral campaign for T-Mobile. The campaign led to a complete sell out of the Sidekick I
B&W and an online sell out of the color Sidekick at launch. Teamed with Production IG in Tokyo, the creators of Ghost
in the Shell, to deliver the first national campaign utilizing traditional Anime techniques. The campaign consisted of two
:30 spots, a site with mini games and downloadable content, and a series of 6 flash-animated webisodes, totaling over
30 minutes of animation, that completed the story from the TV spots.
Clients: T-Mobile, REAL Networks, Washington Apples, and Washington State Lottery.
INTERACTIVE ART DIRECTOR | MVBMS - FUEL NORTH AMERICA, NY 1999 – 2002
Developed file compression techniques, which led to the release of one of the first integrated campaigns to include
full-screen video. Clients: Volvo, Intel, Dr. Scholl's, and Panasonic
EDUCATION School of Visual Arts, NY | Fashion Institute of Technology, NY | Joe v School of Comic Book Art, NJ