Jillien is a 30-year-old UX research thought leader living in Santa Barbara, CA with her husband, daughter, and another child on the way. She has a master's degree and household income of $150,000 per year. Jillien enjoys running marathons, walks on the beach, and posting pictures of puppies online. Her boss has asked her to develop personas for her work, so she grabs a salad from the company cafeteria to learn about creating effective personas based on real user data and insights rather than assumptions.
Even in a world of fast-moving trends and real-time updates there's room for more timeless content in your overall content marketing mix. In this presentation, we offer an overview of evergreen content: what it is, how you make it, and how you share it.
Including Everyone: Web Accessibility 101Helena Zubkow
Shouldn’t the web be awesome for everyone? That's not always the case, but it could be.
Designed for developers, project managers, and directors alike, the goal of this session is to introduce everyone to the wonderful world of web accessibility. We'll cover the basic standards and regional expectations for accessibility, as well as the principles and concepts that make up the accessibility field. This session will touch on Section 508, WCAG 2.0 standards, and the financial viability of a web accessibility initiative in an industry where time is money.
This session is proposed as a conceptual prelude to our more developer-oriented accessibility session that is taking place at the Higher Ed Summit. Based on my experience as a web accessibility specialist from both the perspective of a project manager and a front-end developer, I'll share the knowledge I've gained with you to address the following important questions:
- What is web accessibility?
- Why does web accessibility matter to my users?
- Why does web accessibility matter for my company and clients?
- How will a web accessibility initiative affect my bottom line?
- How can I include web accessibility in my company's culture and work plans?
- What tools can I use to assess and improve accessibility in my projects?
- How can I help the web accessibility community?
relax) - презентація для рекламодавцівRelax.com.ua
relax.com.ua - інтернет-портал, присвячений відпочинку, подорожам та розвагам. Працює з 2005 року.
Платформа relax) включає тематичне медіа та сервіс з організації заходів, подорожей, відпочинку та розваг. Нашим рекламодавцям ми забезпечуємо: охоплення, посилання та аудиторію реальних споживачів
Нашим відвідувачам ми пропонуємо - цікаву інформацію про відпочинок, розваги та свята, а також сотні варіантів відпочинку та розваг: екскурсії, тури, концерти, спектаклі, майстер-класи та цікаві місця, де варто побувати.
Щороку нас відвідує понад 1000000 чоловік, середній вік яких 25-45. Понад 60% нашої аудиторії – жіноча. Понад 70% відвідувачів відкривають relax на своїх мобільних девайсах.
Ми стали надійним партнером для багатьох клієнтів: екскурсійних бюро, організаторів заходів, туристичних агенцій, розважальних комплексів, готелів, ресторанів.
Щодня до нас звертаються компанії, яким ми допомагаємо залучати клієнтів та створювати позитивний імідж на ринку.
Бажаєте розмістити статтю та розповісти про себе, збільшити кількість замовлень та відвідувачів? Звертайтесь! Ми допоможемо!
Напишіть нам на info@relax.com.ua
Where UX fails Accessibility : Alastair Campbell Nomensa
Video: https://youtu.be/NrD5MlYcAZ8
UX and accessibility go hand in hand, without a good UX process creating a usable product, no amount of work on accessibility will make it good for people with disabilities.
You can think of UX as optimising for the majority, and accessibility and scaling out an interface for minorities, but where do those aims conflict? There are interfaces being created for “great UX” that are fundamentally inaccessible. Do they need to be?
At each stage of design there are four questions I ask to ensure an interface is accessible. If you can build those into your process, you won’t get blindsided after launch.
Designing Websites With a Mobile First ApproachDan Moriarty
Learn about designing and building your website to be mobile first, meaning you begin at the smallest screen size available. Make your design, content, and planning decisions here, and then enhance and expand to the desktop
Even in a world of fast-moving trends and real-time updates there's room for more timeless content in your overall content marketing mix. In this presentation, we offer an overview of evergreen content: what it is, how you make it, and how you share it.
Including Everyone: Web Accessibility 101Helena Zubkow
Shouldn’t the web be awesome for everyone? That's not always the case, but it could be.
Designed for developers, project managers, and directors alike, the goal of this session is to introduce everyone to the wonderful world of web accessibility. We'll cover the basic standards and regional expectations for accessibility, as well as the principles and concepts that make up the accessibility field. This session will touch on Section 508, WCAG 2.0 standards, and the financial viability of a web accessibility initiative in an industry where time is money.
This session is proposed as a conceptual prelude to our more developer-oriented accessibility session that is taking place at the Higher Ed Summit. Based on my experience as a web accessibility specialist from both the perspective of a project manager and a front-end developer, I'll share the knowledge I've gained with you to address the following important questions:
- What is web accessibility?
- Why does web accessibility matter to my users?
- Why does web accessibility matter for my company and clients?
- How will a web accessibility initiative affect my bottom line?
- How can I include web accessibility in my company's culture and work plans?
- What tools can I use to assess and improve accessibility in my projects?
- How can I help the web accessibility community?
relax) - презентація для рекламодавцівRelax.com.ua
relax.com.ua - інтернет-портал, присвячений відпочинку, подорожам та розвагам. Працює з 2005 року.
Платформа relax) включає тематичне медіа та сервіс з організації заходів, подорожей, відпочинку та розваг. Нашим рекламодавцям ми забезпечуємо: охоплення, посилання та аудиторію реальних споживачів
Нашим відвідувачам ми пропонуємо - цікаву інформацію про відпочинок, розваги та свята, а також сотні варіантів відпочинку та розваг: екскурсії, тури, концерти, спектаклі, майстер-класи та цікаві місця, де варто побувати.
Щороку нас відвідує понад 1000000 чоловік, середній вік яких 25-45. Понад 60% нашої аудиторії – жіноча. Понад 70% відвідувачів відкривають relax на своїх мобільних девайсах.
Ми стали надійним партнером для багатьох клієнтів: екскурсійних бюро, організаторів заходів, туристичних агенцій, розважальних комплексів, готелів, ресторанів.
Щодня до нас звертаються компанії, яким ми допомагаємо залучати клієнтів та створювати позитивний імідж на ринку.
Бажаєте розмістити статтю та розповісти про себе, збільшити кількість замовлень та відвідувачів? Звертайтесь! Ми допоможемо!
Напишіть нам на info@relax.com.ua
Where UX fails Accessibility : Alastair Campbell Nomensa
Video: https://youtu.be/NrD5MlYcAZ8
UX and accessibility go hand in hand, without a good UX process creating a usable product, no amount of work on accessibility will make it good for people with disabilities.
You can think of UX as optimising for the majority, and accessibility and scaling out an interface for minorities, but where do those aims conflict? There are interfaces being created for “great UX” that are fundamentally inaccessible. Do they need to be?
At each stage of design there are four questions I ask to ensure an interface is accessible. If you can build those into your process, you won’t get blindsided after launch.
Designing Websites With a Mobile First ApproachDan Moriarty
Learn about designing and building your website to be mobile first, meaning you begin at the smallest screen size available. Make your design, content, and planning decisions here, and then enhance and expand to the desktop
An agenda PowerPoint is a slide consisting of a simple hyperlinked list, which topics used in the meeting.
https://www.slideegg.com/powerpoint/agenda-powerpoint-templates
Those who don't learn from history are doomed to NOT repeat it.
We know the old adage, but the other reality is that there's nothing new under the sun. The same goes for the practice of User Experience (UX) and it goes back further than you might think.
History can be fun – especially when we see how it relates to our ever-expanding and shifting industry of today. This presentation is geared to new practitioners who want to understand the foundations of our field and veterans who would like to see a different perspective on our profession. Let's look at the practice of UX through a historical lens at some of man's most creative pursuits and demonstrate the parallels between the past and today's design trends.
Mobile apps have become an inseparable part of every smart phone. Mobile apps are designed and popularized by different business organizations as it is an ideal medium for business promotion and taking a product to the customers.The UX design principles have come up with revolutionary ideas for sustaining the usage of mobile apps. Learn more: http://suyati.com/the-ux-design-principles-for-an-engaging-mobile-application/
This talk outlines a number of the lessons and principals I have learned in my 5 years with Sauce Labs and experiencing its growth and success from a development and management perspective.
This presentation was featured at the Masters of Business Online conference in Indianapolis by Chad Pollitt. It examines some of the differences and similarities between traditional and digital persona development while exploring persona targeting from 1955 to the present day. In addition, the presentation looks at how technology and Big Data have impacted marketers as they decide who they will want to market to and how.
Takeaways include:
- Digital personas are not developed the same way as traditional offline personas.
- Digital personas must account for online channels, attributes, behaviors, buyer journeys and devices.
- Big Data + Personas = Context Marketing
- The goal of context marketing is to get as close to one-to-one marketing as possible.
An exploration into Dunkin' Darby, a Starbucks buyer persona. This presentation explores Dunkin' Darby's background and some messaging strategies to motivate her Starbucks purchases.
This presentation aims to teach others how to use the user centered design methodology known as personas.
Personas are archetypes (models) that represent groups of real users who have similar behaviors, attitudes, and goals. A persona describes an archetypical user of software as it relates to the area of focus or domain you are designing for as a lens to highlight the relevant attitudes and the specific context associated with the area of work you are doing.
The purpose of persona mapping is to enable you to communicate with different types of personas using language they understand from the way they see the world.
Architects see the world differently that engineers, you have to communicate to them in the world they understand to get your marketing messages across to them.
Give your audience something of value, build trust and credibility, and then introduce your products and services to help them solve their problems. But do this to your target personas communicating in the world they understand.
Get it right and your business will grow from more sales.
In this presentation we explore the link between business need and customer need and how to innovate (and remove business problems or discover business opportunities) through persona creation and Design Thinking
Personas - redesigning their content, rethinking their formBen Crothers
This is for UX designers, HCI and service designers, as well as anyone in product strategy, marketing and product management. At IxDA on Thursday 27 Nov 2014, I shared how we at Atlassian redesigned our personas. But what's more important is how you can re-think your personas and not only design their *content* the right way, but their *form* in a new way, to make them much more intuitive to use.
An agenda PowerPoint is a slide consisting of a simple hyperlinked list, which topics used in the meeting.
https://www.slideegg.com/powerpoint/agenda-powerpoint-templates
Those who don't learn from history are doomed to NOT repeat it.
We know the old adage, but the other reality is that there's nothing new under the sun. The same goes for the practice of User Experience (UX) and it goes back further than you might think.
History can be fun – especially when we see how it relates to our ever-expanding and shifting industry of today. This presentation is geared to new practitioners who want to understand the foundations of our field and veterans who would like to see a different perspective on our profession. Let's look at the practice of UX through a historical lens at some of man's most creative pursuits and demonstrate the parallels between the past and today's design trends.
Mobile apps have become an inseparable part of every smart phone. Mobile apps are designed and popularized by different business organizations as it is an ideal medium for business promotion and taking a product to the customers.The UX design principles have come up with revolutionary ideas for sustaining the usage of mobile apps. Learn more: http://suyati.com/the-ux-design-principles-for-an-engaging-mobile-application/
This talk outlines a number of the lessons and principals I have learned in my 5 years with Sauce Labs and experiencing its growth and success from a development and management perspective.
This presentation was featured at the Masters of Business Online conference in Indianapolis by Chad Pollitt. It examines some of the differences and similarities between traditional and digital persona development while exploring persona targeting from 1955 to the present day. In addition, the presentation looks at how technology and Big Data have impacted marketers as they decide who they will want to market to and how.
Takeaways include:
- Digital personas are not developed the same way as traditional offline personas.
- Digital personas must account for online channels, attributes, behaviors, buyer journeys and devices.
- Big Data + Personas = Context Marketing
- The goal of context marketing is to get as close to one-to-one marketing as possible.
An exploration into Dunkin' Darby, a Starbucks buyer persona. This presentation explores Dunkin' Darby's background and some messaging strategies to motivate her Starbucks purchases.
This presentation aims to teach others how to use the user centered design methodology known as personas.
Personas are archetypes (models) that represent groups of real users who have similar behaviors, attitudes, and goals. A persona describes an archetypical user of software as it relates to the area of focus or domain you are designing for as a lens to highlight the relevant attitudes and the specific context associated with the area of work you are doing.
The purpose of persona mapping is to enable you to communicate with different types of personas using language they understand from the way they see the world.
Architects see the world differently that engineers, you have to communicate to them in the world they understand to get your marketing messages across to them.
Give your audience something of value, build trust and credibility, and then introduce your products and services to help them solve their problems. But do this to your target personas communicating in the world they understand.
Get it right and your business will grow from more sales.
In this presentation we explore the link between business need and customer need and how to innovate (and remove business problems or discover business opportunities) through persona creation and Design Thinking
Personas - redesigning their content, rethinking their formBen Crothers
This is for UX designers, HCI and service designers, as well as anyone in product strategy, marketing and product management. At IxDA on Thursday 27 Nov 2014, I shared how we at Atlassian redesigned our personas. But what's more important is how you can re-think your personas and not only design their *content* the right way, but their *form* in a new way, to make them much more intuitive to use.
5 Steps to Creating Data-backed Personas for User Experience (UX) DesignAngela Obias
I've become a persona skeptic and it's because I've seen many an "imaginary" persona in my life.
I respect the integrity of personas, and I just really wanted to share, in my own little way, how anyone can apply personas to a web design project, using the actual data-based process.
As a UX designer, Joe Bond is interested in using peer-to-peer mentorship as a primer for creating inclusive, active local design communities. He talks about his own experiences in creating communities to meet and learn from people that are solving meaningful problems in a variety of design disciplines and methodologies.
UX Design Project for TheHunt.com (fashion startup). It contains:
- User Research
- Personas
- Competitive Landscape
- Mental Model
- Social Design
- Organizational Scheme
- Scenarios
- Task analysis of critical flows
- Use Cases
- Content Inventory
- Interface design for main screens
Created for a content strategy course in the UW Informatics program, this presentation is an introductory outline to user research and how it can power content strategy.
In this month's episode, Michael Sauers will talk with Jennifer Koerber, Web Services Librarian at Boston Public Library, about User Personas and Libraries.
Any marketer or web designer will tell you that creating user personas is a great way to target your services, but just how do you do that? What are the steps involved, and how can we narrow the wide variety of people we serve down to a few "types"? By brainstorming, collecting data and talking to your users, you can make tools to help you develop new programs, focus a marketing campaign, or redesign your website. In this brief overview, Koerber will introduce the basics of persona-making and give you resources to go through the process yourself.
NCompass Live - April 20, 2011.
Ringling College of Art & Design: Content and Social MediaAutumn Sullivan
Had a wonderful conversation with students from Ringling College of Art & Design. What is, and what isn't, content, tips on strategy and creation, and how social media marketing works (and how it doesn't).
Users are People Too Adobe Max PresentationMeagan Fisher
Too often we create brands, experiences, and content that sacrifice humanity on the altar of conversion optimization. Join this session as we explore how to make our web and mobile experiences feel less like a business transaction and more like a conversation through human-oriented brand, marketing, and experience design.
Creative director, user advocate, and designer Meagan Fisher will share techniques that will help you honor the humanity of users through empathy-driven design and content.
We face problems in our day-to-day work that we don't have all the necessary information to solve. In addressing those problems, we can guess, estimate, experiment, or even try to "fail fast" our way to success (good luck to you brave souls who choose this). But, especially where users are concerned, we can also choose understand what we're trying to accomplish, identify where the risks & gaps are, and develop our high priority questions for the work at hand. This is what we need to shape effective research. In this talk, we'll cover:
the idea of research as it applies to user experience / interaction work,
the unusual nature of the User / UX Researcher specialist role,
the type of questions we ask & evidence we gather in user research,
how to use that to make the work work.
It's a mostly-practical and slightly theoretical look at research and the mindset that can turn interesting human data into successful products and services.
I explore 4 moments in the last decade of my career in Design and Strategy. This is an exploration of IMPACT not INTENT. And these thoughts are my own, not those of my employer, past employers or others.
Making Education Leadership Matter in a Kim Kardashian WorldBrianWoodland
A provocative session that inspires leaders to be the "anti-kim" by learning the 7 deadly leadership sins of the Kardashians, and understanding the lessons for education leaders
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
LA HUG - Video Testimonials with Chynna Morgan - June 2024
No-Bullsh*t Personas
1. Jillien
The Santa Barbara UX Meetup Presenter
Age: 30
Location: Santa Barbara, CA
Education: Master’s Degree
Household Income: $150,000/year
Occupation: UX Research Thought Leader
Jillien lives with her loving husband, dog, and two year
old daughter. She’s expecting her second child in a few
weeks. Jillien loves running marathons, walks on the
beach, and taking pictures of puppies to put on the
internet.
Jillien doesn’t have a lot of time or resources at her
disposal, but her boss has told her that it’s very
important to start developing personas, so she grabs a
delicious salad from her company cafeteria and gets to
work learning about personas.
2. Jillien
The Santa Barbara UX Meetup Attendee
Age: 30
Location: Santa Barbara, CA
No-Bullsh*t Personas
Education: Master’s Degree
Household Income: $150,000/year
Occupation: UX Research Thought Leader
Santa Barbara UX Meetup – February 16, 2012
Jill Christ + Kristen Johansen
Jillien lives with her loving husband, dog, and two year
old daughter. She’s expecting her second child in a few
weeks. Jillien loves running marathons, walks on the
beach, and taking pictures of puppies to put on the
internet.
Jillien doesn’t have a lot of time or resources at her
disposal, but her boss has told her that it’s very
important to start developing personas, so she grabs a
delicious salad from her company cafeteria and gets to
work learning about personas.
7. “the user” = a bunch of different people
(with stuff in common)
8. Personas are not real people, but they
represent them throughout the design
process. They are hypothetical archetypes
of actual users. Although they are
imaginary, they are defined with significant
rigor and precision.
- Alan Cooper, The Inmates Are Running the Asylum,
2004
14. Personas are not real people, but they
represent them throughout the design
process. They are hypothetical
archetypes of actual users. Although they
are imaginary, they are defined with
significant rigor and precision.
- Alan Cooper, The Inmates Are Running the Asylum,
2004
60. “I think our users would
“it would be cool
want...”
if...”
“I think our users would
want...”
“it would be cool
if...”
“I think our users would
want...”
“it would be cool
if...” inform product decisions
“I think our users would
want...”
“it would be cool
if...”
“I think our users would
want...”
“it would be cool
“I think our users would
if...”
want...”
“it would be cool
if...”
61. “I think a culture of asking instead of making up
establish our users would
want...”
67. “Hey, that’s just “I’d just use ‘my course
what I was asking history’... I just want to log
for...” “Is the queue
in and finish what I’ve been new?”
working on..
68. YAY
“Hey, that’s just what I “I’d just use ‘my course history’... I just want to
was asking for...”
! NAY!
log in and finish what I’ve been working on..
Get in and get out.” HUH?
“Is the queue new?”
69.
70.
71.
72.
73.
74. ... all the NAYs are
“I can do if you want me to...”
[A “persona” of the two presenters]\n
\n
Who has used personas before?\nThey were introduced as a concept by Alan Cooper - 2004 - in his book The Inmates Are Running The Asylum.\n
In the olden days, developers developed tools for themselves. Even now some people (ahem) are famous for basing product decisions on how THEY would want it to work.\nBut that doesn’t work for every product. And you’re not Steve Jobs.\n
So enter the dawn of “Usability”\nPeople started using “my mom could use it!” as shorthand.\n
Then we realized “my mom” is not a very good proxy for “my actual users”\nWe realized we had to get everyone thinking about *the actual people*\nEasy if you have 5 actual users, but what if you have hundreds? thousands? millions?\n
Enter the persona.\n
The persona is meant to take research about all your actual users\nboil it down into an easy to remember format \nhelps people keep those needs in mind\n- but how do you communicate ALL that research?\n
Cooper’s solution - represent all the different types of people as personas\nMay have seen these before, standard format\n
Sometimes you get a placemat with each persona\n
Sometimes you get one placemat with all the personas. Seems like a perfectly reasonable tool! \nAnyone use these?\n
\nThe problem is, they’re mostly bullshit.\n
\nLet’s revisit the Alan Cooper quote.\n\n
\nTake an incredible amount of user research, boil it down, get a fake person.\nThe value is in all that research and you lose it by making a fake person. Then you take that fake person and make up what they would really want or do. That’s bullshit.\n\nIdentifying a bullshit persona - they’re easy to spot in the wild\nattached to walls in development spaces, they gather dust and become part of the decor\n\n
\nTake an incredible amount of user research, boil it down, get a fake person.\nThe value is in all that research and you lose it by making a fake person. Then you take that fake person and make up what they would really want or do. That’s bullshit.\n\nIdentifying a bullshit persona - they’re easy to spot in the wild\nattached to walls in development spaces, they gather dust and become part of the decor\n\n
\nTake an incredible amount of user research, boil it down, get a fake person.\nThe value is in all that research and you lose it by making a fake person. Then you take that fake person and make up what they would really want or do. That’s bullshit.\n\nIdentifying a bullshit persona - they’re easy to spot in the wild\nattached to walls in development spaces, they gather dust and become part of the decor\n\n
\n\nYour users are charming stock photography models.\n
\n\nYour users have cool first names and mysterious aliases like “The Hacker”\n
\nThey have clichéd catchphrases.\n
\nEntire segments of your user base have the exact same demographic details.\n
\nAnd charming little detailed stories about their personal lives.\n
\nThe problem is not with trying to simplify your research so it’s usable. It’s this.\n
Problem is, unless they were part of the research, everything anybody sees is fake. Developers are the best at smelling this. A lot of people feel stupid playing pretend.\nThe goal of the personas is to represent alllll your users as ONE PERSON. Jillien is missing a whole lot about us. She’s also - I think - a lot less interesting than Jill or Kristen. It’s hard to feel like you can relate to her.\nMaking stuff up - the fake persona - makes it easier for people to add in other “little” details, usually ones that support the feature THEY want.\n
Problem is, unless they were part of the research, everything anybody sees is fake. Developers are the best at smelling this. A lot of people feel stupid playing pretend.\nThe goal of the personas is to represent alllll your users as ONE PERSON. Jillien is missing a whole lot about us. She’s also - I think - a lot less interesting than Jill or Kristen. It’s hard to feel like you can relate to her.\nMaking stuff up - the fake persona - makes it easier for people to add in other “little” details, usually ones that support the feature THEY want.\n
Problem is, unless they were part of the research, everything anybody sees is fake. Developers are the best at smelling this. A lot of people feel stupid playing pretend.\nThe goal of the personas is to represent alllll your users as ONE PERSON. Jillien is missing a whole lot about us. She’s also - I think - a lot less interesting than Jill or Kristen. It’s hard to feel like you can relate to her.\nMaking stuff up - the fake persona - makes it easier for people to add in other “little” details, usually ones that support the feature THEY want.\n
\n...and, this was our big question\n
...how do you get from data to personas...\n...without the bullsh*t?\n\n
\n...we’re going to tell you a story of how we developed personas\n...want to walk through 5 steps we used\n...avoided BS along the way\n\n
...the 1st important step is to get prepared.\n...how do you prepare for a personas project?\n\n
\nStart small.\n\nBig persona projects can be expensive. We were lucky, worked with Bolt Peters, but you might not always have those kind of resources.\n\nThe best prep for a personas project is to figure out: what you know and what you don’t know (what you still need to learn). This uncovered a bunch of other questions we didn’t even know we had...\n\nThis helps eliminate the BS by... allowing the project to even happen :)?\n\n
...and, after you've gotten to know your customers a little bit\n...time to start collecting the RIGHT data\n\n
\nWe ran Ethnio on our website to intercept people\ndid we talk to everybody? \nHelp identify primary/secondary personas, segments\n\nThis helps eliminate the BS by... confirming you’ve talked with everyone and represented your entire user base. \n\n
...and, ask the RIGHT questions. NOT opinions, or preferences\nNot “would you like this feature?” “Do you like the logo blue?”\nget DEEPER: motivations, “what do you want to accomplish?”\n\n
\n...ask them to tell a story or explain something\n...ask to define a word\n...keep asking why, like a 3 year old\n
\n...and, once you've finished several interviews\n...next step: start synthesizing what you are learning\nwhen do you know when you’re ready? when do you know you’re done?\nYou start seeing repeats\nCould be 5, could be 50 before you do - depends on your audience\n\n
\n...transcripts are helpful, (for analysis + sharing) - NOT JUST YOUR NOTES\n...what jumps out at you?\n\n\nThis helps eliminate the BS because... you are not leaving out the outliers, you use those stories to illustrate both the commonalities and what is different\n
\n\n...look for surprises\nthis story lives on where an “averaged persona” would not.\n
\n\n...don’t use INTERNAL language or PARAPHRASE\n...record their actual words + pull out those words\n...see relationships across users \n...based on the words they use\n\n\nThis helps eliminate the BS by keeping you from inserting your own internal language\n\n
\nThis eliminates BS by... taking your first stab at grouping people together. You are asking yourself, what is the first, most obvious ways people are similar to each other?\n\nSimilarities may be situational, or something else. You’ll know it when you see it.\n
JILL\n...and, don't just stop with SITUATION\n...try out other dimensions\n...group people by their DESIRE or APPROACH or OTHER attributes\n...keep interviewing until you see repeats\n\n\nMotivation > demographics, situation. Consider starting with situation (because it’s easy sometimes) but don’t end there, it might not matter\nTry on other aspects, do they apply consistently? Try grouping\nKeep interviewing until you see repeats, define groups\n\nThis helps eliminate the BS by... you are grouping people across multiple continuums. People are multidimensional, and cannot be only defined by their situation.\n\n
\n...apply your dimensions to EVERYONE\n...one by one...\n...tests your model...\nOf all combinations, only saw a few repeated\n\nThis helps eliminate the BS by... you are testing your model.\n\n
\n
\nNaked = share the model, don’t make stuff up\nNeed to refer to a persona, but not treat them like a single person.\nWhy? Because these personas are actually GROUPS of people.\nGroups of people are not homogenous.\n
\n...resist the urge to add stuff\n...focus on the answers to your WHY questions\n...strip to core - using their words\n\n\nHow do you describe the combination of dimensions/attributes in real language? USE THEIR OWN WORDS\n\nThis helps eliminate the BS by... using their own words, freeing you from having to make things up that they “might” say.\n\n
\n\nNO STOCK PHOTOS\nNO PERSONAL DETAILS\nAww, why not Harry the Hacker?\nneeds to be clear, and try it out\nNamed ours based on their motivation\n\nThis helps eliminate the BS because... you can easily reference back to their core motivation - since its in their name!\n\n
\n...get to a place when you can visually compare differences\n...get it out of your head\n\n
\n- share direct research as much as possible\n- cut out the BS\n- make it engaging, make it applicable\n
This helps eliminate the BS by... giving your team direct exposure to the research that went into the personas, and an easy way to compare...\n\n
\nWhy? \nwith a “representative” persona, you lose all the richness of reality.\n\nAlso why we shared video interviews, desktop screencap, \nSo many details would have been lost from our original research, but it’s hard to document all that.\nYou’ll find you can answer questions you didn’t anticipate by going back to primary research.\n\n
\nWe actually created a series of videos containing edited clips and images from our original research.\n\nThis helps eliminate the BS because... \n\nNeed to communicate the core information clearly and easily.\nNobody has time to watch 50 hours of video.\npeople can hear and observe directly what happened in the interviews.\n\n
So the first thing you want to do is go out and introduce people to your real users. We rolled ours out at a company meeting. But then we were left with a lot of people saying “ok great, those sound right, but what do we do with them?” THat’s where Jill came in.\n
I became the lunch lady, meeting with groups in the cafeteria to evangelize.\nEveryone needs to speak the same language\nEverybody needs to buy in\nIt helped us learn how they can evolve - where they weren’t meeting needs\nIt also helped us communicate what they were for, ie for the sales guy - demographics are not personas.\n\n
...finally the last step is to APPLY them\n
\nWhen I started at lynda.com, I was handed a 184 item spreadsheet with projects that company stakeholders had proposed and wanted to complete that year. Almost all of them were marked “high priority”.\n\n\nThis helps eliminate the BS because... if you have a big list of really good feature ideas, how do you know which ones to work on first? How do you know who will use which feature? Should you work on everything? Use the personas to sift through the BS. De-prioritize features that are not clear which persona will use the product feature.\n
\n\n\n
\n\n“What did the persona research say?”\nSince we exposed the large amount if information behind it, people knew to ask because it might be there.\n
Point: Right after we finished the personas, our executives came to us and wanted us to create pretty critical new feature on the site: a queue. This would allow customers to add courses to a list, to watch later. They wanted to give them the ability to prioritize and organize things in their list.\n\n\n
\nPoint: The assumption was that EVERYBODY needed a queue, and that EVERYONE who uses our site was interested in saving things to watch later. \n\n
\nAt first..\nLet’s look at the Netflix Queue, I like Hulu, I would want to use it like this...\n
So we talked to users who’d requested the feature, made our best assumptions, built a prototype, and started watching customers use it. \n\n
We wanted to get people aware and engaged with the new feature as soon as it launched, since we felt it would be useful and help people engage with our content.\n
\nThen we started making it more obvious for people... We started to see that there were some people who found it useful, and some others who didn’t have time to watch things later... \n
\nNot everybody got it.\n
\nSo we tried to get people to see it.\n
Then we tried a video, but no-one wanted to watch it. Even lynda.com customers don’t like overview videos about your site features.\n\n
\n\n\n
...Our designers got desperate\n...thinking this was a design flaw. \n...But then we realized something.\n\n\n
...Our designers got desperate\n...thinking this was a design flaw. \n...But then we realized something.\n\n\n
...Our designers got desperate\n...thinking this was a design flaw. \n...But then we realized something.\n\n\n
...Our designers got desperate\n...thinking this was a design flaw. \n...But then we realized something.\n\n\n
We were just asking the wrong persona to test our prototype. It was never going to be useful to them - they just need to get an answer and get out, they’re not going to plan to watch things later.\n
\n
\n..if you want to make personas\n
...cut out the BS\n...prepare, collect the right data\n...synthesize, make your personas\n...communicate and use them appropriately\n