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NME Case study
By Wael Ali 12B
History
 Originally known as New Musical Express.

Known today as NME.
 Created by Theodore Smythson.
 Been published since 1952.
 Started as a music newspaper and gradually
moved towards magazine format during the
‘80s and 90s.
History
 First British paper to include a singles chart.
 In the ‘70s it became the best selling British

music magazine.
 NME.com was launched in ’96 and is now the
world’s biggest music site with over 7 million
users per month.
 As of August 2012 the magazines circulation
was 23,924 and is declining.
How brand identity is
maintained
 The masthead is in uppercase and in

bold, solid, display font. This shows the TA of
the magazine is male.
 The masthead is found in the same place
each and every week, looking the same and
maintaining brand identity.
How brand identity is
maintained
 The colours (red, white and black) help to

create a more masculine cover and adds a
more serious tone. The colours, indicate to
the TA that the magazine promotes indierock music.

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Nme case study

  • 1. NME Case study By Wael Ali 12B
  • 2. History  Originally known as New Musical Express. Known today as NME.  Created by Theodore Smythson.  Been published since 1952.  Started as a music newspaper and gradually moved towards magazine format during the ‘80s and 90s.
  • 3. History  First British paper to include a singles chart.  In the ‘70s it became the best selling British music magazine.  NME.com was launched in ’96 and is now the world’s biggest music site with over 7 million users per month.  As of August 2012 the magazines circulation was 23,924 and is declining.
  • 4. How brand identity is maintained  The masthead is in uppercase and in bold, solid, display font. This shows the TA of the magazine is male.  The masthead is found in the same place each and every week, looking the same and maintaining brand identity.
  • 5. How brand identity is maintained  The colours (red, white and black) help to create a more masculine cover and adds a more serious tone. The colours, indicate to the TA that the magazine promotes indierock music.