NIKE Marketing.pptx
•Download as PPTX, PDF•
0 likes•40 views
An in-depth power point presentation on the global sports giant NIKE on how to segment their target population and market the products
Report
Share
Report
Share
Recommended
6 steps to effective segmentation guide - #LostCulture
For every pound you spend, you have to make more than one pound in return. To do this you have to target customers who are most likely to respond, with a product or service they are likely to buy, through a media they are likely to buy from. In our guide, 6 steps to effective segmentation you’ll learn how segmentation can be used as a key tool to help you achieve your business goals.
Presupuestos publicitariosune2
The document discusses the integrated marketing communications (IMC) planning process. It covers segmenting customers and markets, understanding competitors, setting communication objectives, determining budgets, and positioning products. The key steps in IMC planning include understanding the context, selecting target markets, defining objectives, and determining the appropriate mix of IMC components within budget constraints to meet strategic goals.
Market segmentation ppt file
Market segmentation involves dividing the overall market into subgroups based on characteristics like demographics, behaviors, or locations. There are four main types of market segmentation: demographic (using factors like age, income, gender), geographic (based on location), psychographic (based on lifestyle and attitudes), and behavioral (based on how customers interact with a product). Segmentation allows companies to better understand customer needs and target specific subgroups, which can increase marketing effectiveness and competitive advantage. However, targeting too many segments also increases costs.
Young marketers elite program 2 market segmentation [tú oanh_trung hiếu]
This document discusses market segmentation and brand equity. It begins by defining market segmentation as dividing the market into distinct groups according to needs, characteristics or behaviors. This allows companies to better satisfy customer needs by targeting specific segments. The document then discusses bases for segmentation including demographic, geographic, psychological and behavioral factors. It provides an example of how a paint company may segment its market. The document also discusses brand equity, defining it as the value added by brand knowledge. It notes brand equity benefits both customers through enhanced decision-making and firms through marketing program effects. Key elements that build brand equity are identified as brand loyalty, awareness, perceived quality, and brand associations. Methods for measuring customer-based brand equity are also outlined.
3 segmentation (s)
The document discusses market segmentation, which involves identifying groups of customers with similar needs and selecting attractive segments to target. It explains that market segmentation involves four steps: identifying product-related customer needs, grouping customers with similar needs, describing each customer group, and selecting segments to serve. The purpose of marketing is to help consumers experience desires that are already within them by bringing those desires out through satisfying products and services.
Integrated Marketing Communications
The document discusses integrated marketing communications (IMC), which is defined as planning and executing advertising and promotional messages across channels to meet communication objectives and support a single brand positioning. The key aspects of IMC discussed are:
- Building relationships through a consistent message across channels
- Working horizontally across departments rather than vertically
- Identifying target audiences and how they make decisions
- Developing a positioning strategy to differentiate the brand
- Creating measurable objectives and selecting appropriate communication channels
Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shop...
One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. The more personalized an organization can be with growth strategies and communications, the more likely engagement would increase and ultimately sales. To accomplish this, organizations have traditionally leaned into historical customer and product data to predict how to engage with their current and future customers in a personalized manner.
This philosophy still remains a staple for eCommerce growth, but the approach has had to evolve drastically as a result of the pandemic. When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies.
This session will dive into how organizations can still leverage historical customer and product data, but also think about how to augment development of strategies with marketing research and other shopper signals to efficiently drive e-Commerce growth.
Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.
In this webinar you will learn:
• A high-level approach to how personas can be developed utilizing 1st, 3rd party, and outside research to enrich understandings of your customer base
• Thoughts around how to leverage persona development to put in practice new marketing experiences to drive more growth
• How to create an environment to stay ahead of key macro shopper trends to help inform evolutions with marketing strategy development
Night Riders
The Night riders:Marketing Management-6th Edition.
Full Class Notes for easy recall at last hour before exam. Referred from Marketing By Philip Kotler.
Recommended
6 steps to effective segmentation guide - #LostCulture
For every pound you spend, you have to make more than one pound in return. To do this you have to target customers who are most likely to respond, with a product or service they are likely to buy, through a media they are likely to buy from. In our guide, 6 steps to effective segmentation you’ll learn how segmentation can be used as a key tool to help you achieve your business goals.
Presupuestos publicitariosune2
The document discusses the integrated marketing communications (IMC) planning process. It covers segmenting customers and markets, understanding competitors, setting communication objectives, determining budgets, and positioning products. The key steps in IMC planning include understanding the context, selecting target markets, defining objectives, and determining the appropriate mix of IMC components within budget constraints to meet strategic goals.
Market segmentation ppt file
Market segmentation involves dividing the overall market into subgroups based on characteristics like demographics, behaviors, or locations. There are four main types of market segmentation: demographic (using factors like age, income, gender), geographic (based on location), psychographic (based on lifestyle and attitudes), and behavioral (based on how customers interact with a product). Segmentation allows companies to better understand customer needs and target specific subgroups, which can increase marketing effectiveness and competitive advantage. However, targeting too many segments also increases costs.
Young marketers elite program 2 market segmentation [tú oanh_trung hiếu]
This document discusses market segmentation and brand equity. It begins by defining market segmentation as dividing the market into distinct groups according to needs, characteristics or behaviors. This allows companies to better satisfy customer needs by targeting specific segments. The document then discusses bases for segmentation including demographic, geographic, psychological and behavioral factors. It provides an example of how a paint company may segment its market. The document also discusses brand equity, defining it as the value added by brand knowledge. It notes brand equity benefits both customers through enhanced decision-making and firms through marketing program effects. Key elements that build brand equity are identified as brand loyalty, awareness, perceived quality, and brand associations. Methods for measuring customer-based brand equity are also outlined.
3 segmentation (s)
The document discusses market segmentation, which involves identifying groups of customers with similar needs and selecting attractive segments to target. It explains that market segmentation involves four steps: identifying product-related customer needs, grouping customers with similar needs, describing each customer group, and selecting segments to serve. The purpose of marketing is to help consumers experience desires that are already within them by bringing those desires out through satisfying products and services.
Integrated Marketing Communications
The document discusses integrated marketing communications (IMC), which is defined as planning and executing advertising and promotional messages across channels to meet communication objectives and support a single brand positioning. The key aspects of IMC discussed are:
- Building relationships through a consistent message across channels
- Working horizontally across departments rather than vertically
- Identifying target audiences and how they make decisions
- Developing a positioning strategy to differentiate the brand
- Creating measurable objectives and selecting appropriate communication channels
Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shop...
One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. The more personalized an organization can be with growth strategies and communications, the more likely engagement would increase and ultimately sales. To accomplish this, organizations have traditionally leaned into historical customer and product data to predict how to engage with their current and future customers in a personalized manner.
This philosophy still remains a staple for eCommerce growth, but the approach has had to evolve drastically as a result of the pandemic. When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies.
This session will dive into how organizations can still leverage historical customer and product data, but also think about how to augment development of strategies with marketing research and other shopper signals to efficiently drive e-Commerce growth.
Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.
In this webinar you will learn:
• A high-level approach to how personas can be developed utilizing 1st, 3rd party, and outside research to enrich understandings of your customer base
• Thoughts around how to leverage persona development to put in practice new marketing experiences to drive more growth
• How to create an environment to stay ahead of key macro shopper trends to help inform evolutions with marketing strategy development
Night Riders
The Night riders:Marketing Management-6th Edition.
Full Class Notes for easy recall at last hour before exam. Referred from Marketing By Philip Kotler.
DATA-DRIVEN MARKETING.pptx
Data-driven marketing is an approach that emphasizes the analysis and application of data in strategic marketing decision-making. The core of this strategy lies in understanding and acting on data gathered from customer interactions, market trends, and consumer behavior to personalize marketing efforts, improve customer experiences, and optimize ROI.
In the near future, this field is poised to be transformed by advancements in AI, which will streamline data analysis and predictive modeling, enabling real-time campaign adjustments. The integration of AI will likely make marketing efforts more efficient and targeted, with machine learning algorithms predicting customer needs and behaviors with high accuracy.
Furthermore, as data privacy regulations become more stringent globally, marketers will need to prioritize transparency and consent in their data collection practices. The evolving landscape of privacy laws will compel marketers to find innovative ways to collect and leverage consumer data without infringing on privacy.
Marketing
Marketing involves communicating the value of products and services to customers to promote sales. It encompasses activities like advertising, promotion, and sales. Marketing differs from sales in that marketing introduces and promotes products while sales involve actual customer transactions. The goal of marketing is to attract new customers by promising superior value and keeping current customers satisfied. A strategic marketing plan involves environmental analysis, identifying customers, competitor analysis, developing the marketing mix of product, price, place, and promotion, financial analysis, and implementation.
L3 Foundations and determinant of advertising strategies
This document discusses key concepts in advertising strategies and brand management. It covers consumer behavior factors that influence purchase decisions, segmentation and targeting approaches, and methods for identifying consumer segments. It also defines brand identity, positioning, personality, equity and value proposition. The document emphasizes that positioning projects a brand's identity to create a unique perception in the consumer's mind.
Chpt 6 marketing
This document discusses key aspects of developing a customer-driven marketing strategy, including segmentation, targeting, differentiation, and positioning. It describes how to segment customers based on geographic, demographic, psychographic, and behavioral variables. The key steps in targeting involve evaluating segments, selecting target segments, and ensuring social responsibility. Differentiation involves creating superior customer value, while positioning is how a product is defined by consumers relative to attributes and competitors. An effective value proposition and positioning statement are also discussed.
Marketing Review 1
The document provides an overview of marketing concepts including understanding customer needs and the marketplace, designing marketing strategies, building customer relationships, and capturing value from customers. It discusses marketing mix, integrated marketing plans, measuring return on marketing investment, and analyzing the company's macroenvironment and microenvironment. The buyer decision process and factors influencing consumer behavior are also summarized.
Marketing Segmentation In a Nutshell
Marketing segmentation is about dividing the population into customer segments. It helps an eCommerce business to reach high-yield customers.
Advertising Rowan Consumer and Marketing
Advertising Rowan Consumer and MarketingStrategic Counselor; Rowan University-Associate Professor, Ret.
The document discusses key concepts in advertising and marketing including:
1) The marketing mix involves promotional activities like advertising, public relations, direct marketing and cause marketing to achieve synergy.
2) Integrated marketing aims to coordinate all marketing efforts to maximize customer satisfaction and present a consistent brand strategy.
3) Advertising involves paid, non-personal communication from an identified sponsor using mass media to persuade or influence an audience.Intro To Marketing Management-Final
This document provides an introduction to key marketing management concepts including:
- Defining marketing as creating value for customers through products and communications
- Explaining basic marketing principles like needs, wants, demand, and Maslow's hierarchy
- Outlining market segmentation approaches including demographics, psychographics, and geography
- Describing targeting, positioning, and the marketing mix as strategic tools
- Introducing the product lifecycle and strategic planning processes
- Emphasizing the importance of vision, mission, and slogans to guide marketing efforts
- Noting the role of market analysis and portfolio analysis in strategic decision making
- Defining marketing research and common data collection methods
IMC Strategy and Implementation
This document provides an overview of integrated marketing communications (IMC) strategies and implementation. It defines IMC as a planning process to ensure all brand contacts are relevant and consistent over time. The key aspects of IMC covered include evaluating audiences, developing messaging strategies across channels, creating strategic statements, linking tactics, and measuring objectives and tactics. The presentation emphasizes creating synergistic, coordinated campaigns across multiple platforms to achieve marketing goals.
Whitecaps..
The document presents a strategic marketing plan for the Vancouver Whitecaps soccer team. It includes a SWOT analysis, identification of target markets, and marketing objectives. The plan proposes strategies for the product, pricing, placement, and promotion of Whitecaps tickets and merchandise. It suggests lowering ticket package prices and using digital advertising, contests, and sponsorships to promote the team brand and increase fan engagement and seasonal ticket sales, especially among younger demographics. Progress will be evaluated through surveys, comparisons of financial data to previous years, and analyzing audience reach.
Psychographics
This document discusses psychographics, which refers to consumers' attitudes, values, lifestyles, and how they relate to purchasing behavior. It provides examples of how companies profile customers psychographically using data on activities, interests and opinions. The document also outlines methods for businesses to understand customers' psychographics, such as observation, surveys, focus groups and online research. It describes how psychographic data can help target advertising more effectively to different consumer lifestyle segments.
Social marketing presentation november 2016
This document provides an introduction and overview of social marketing planning for behavior change. It discusses key concepts in social marketing including the benefits of adopting a social marketing approach, challenges, and how meaningful impact takes time. It outlines the key components of a social marketing plan including conducting a situation analysis through environmental scans, SWOT analysis, market segmentation, identifying target audiences and influencers. It also discusses setting objectives using the SMART framework, conducting social marketing research, branding, positioning using the 4 P's of marketing framework covering product, price, place and promotion. The document emphasizes that social marketing requires a strategic long-term approach to effectively change behaviors.
STP marketing mix and how we make it strategy
Marketing can be understood as the big picture of how a business connects with its customers. It goes beyond just selling a product or service. Here's a breakdown of what marketing entails:
Understanding Customer Needs: Marketing starts with figuring out who your ideal customer is and what they're looking for. This involves market research to identify their preferences and buying habits.
Creating Value: Once you understand your customers, you can develop products and services that address their needs and provide value. This might involve product development or crafting a unique selling proposition.
Communicating Value: This is where promotion and advertising come in. Marketing communicates the value of your offering to your target audience through various channels like social media, content marketing, or traditional advertising.
Delivering Value: It's not enough to just talk about value; you have to deliver on that promise. This involves ensuring a smooth customer experience, from product quality to customer service.
Building Relationships: Marketing fosters relationships with customers. It's about building trust and loyalty through ongoing communication and engagement.
Smm spring 2010
The document discusses strategic marketing management and defines marketing. It states that marketing is the process of creating value for customers to build relationships and capture value in return. It also provides the American Marketing Association's definition of marketing as the activity of creating and exchanging offerings that have value for customers, partners, and society. Finally, it discusses the marketing process as understanding customer needs, designing a strategy, and building profitable relationships to capture value from customers.
TEAM328_Snapple_FinalPlansBookSmall_UpdateMay2016
This campaign creative includes various elements to promote Snapple's "What Makes You Snapple?" campaign message. Television commercials will run on broadcast and cable to raise awareness among non-Heartland audiences. Experiential activations include sponsoring music festivals for sampling and photo opportunities. Digital advertising incorporates in-banner video, video pre-roll, geo-targeted mobile ads and weather-targeted mobile to increase awareness, comprehension and purchase intent. Snapchat filters will be used around holidays. The goal is to engage consumers and increase purchase frequency among both Heartland and non-Heartland audiences using a tailored, dual strategy approach.
digital marketing
This document provides an overview of social marketing. It defines social marketing as applying commercial marketing techniques to influence voluntary behavior change for personal and social benefit. Key aspects include understanding the consumer perspective, using the 4 P's framework of product, price, place and promotion, and following a six step process from planning to evaluation. The goal is to design effective interventions based on formative research into the target audience and factors influencing their behaviors.
STP
Market division is the way toward partitioning a market of potential clients into gatherings, or fragments, in light of various qualities. The portions made are made out of purchasers who will react also to showcasing techniques and who share characteristics, for example, comparative interests, needs, or areas.
A target market is the market a company wants to sell its products and services to, and it includes a targeted set of customers for whom it directs its marketing efforts. Identifying the target market is an essential step in the development of a marketing plan.
Learn more about the benefits and steps involved in Market Segmentation, Targeting and Positioning.
Mkt Plan for Entrepreneurs.pptx
A marketing plan outlines a business's overall marketing strategy, including goals, target markets, channels, messaging, and budget. It provides a roadmap for entrepreneurs and helps bankers assess businesses. The plan identifies target markets, sets goals and objectives, allocates resources effectively, and enables measuring success. It should be clear, concise, aligned with business goals, based on market research, realistic, define the target audience clearly, be creative, budget conscious, and flexible.
Marketing environment
Marketing environment, factors effects marketing, Components of marketing environment, Micro environment or internal factors
Macro environment or external factors, MARKET SEGMENTATION, TARGET MARKETING, POSITIONING, CONSUMER BEHAVIORUR
Module 4 identifying market segments and selecting targeting markets
1. The document discusses customer-driven marketing strategies, including market segmentation, targeting, differentiation, and positioning.
2. Market segmentation involves dividing large, heterogeneous markets into smaller segments based on geographic, demographic, psychographic, and behavioral factors.
3. Targeting involves evaluating market segments and choosing specific segments to target based on size, attractiveness, and alignment with company objectives.
4. Differentiation and positioning involve identifying competitive advantages to build a unique position for the product or brand in customers' minds relative to competitors.
More Related Content
Similar to NIKE Marketing.pptx
DATA-DRIVEN MARKETING.pptx
Data-driven marketing is an approach that emphasizes the analysis and application of data in strategic marketing decision-making. The core of this strategy lies in understanding and acting on data gathered from customer interactions, market trends, and consumer behavior to personalize marketing efforts, improve customer experiences, and optimize ROI.
In the near future, this field is poised to be transformed by advancements in AI, which will streamline data analysis and predictive modeling, enabling real-time campaign adjustments. The integration of AI will likely make marketing efforts more efficient and targeted, with machine learning algorithms predicting customer needs and behaviors with high accuracy.
Furthermore, as data privacy regulations become more stringent globally, marketers will need to prioritize transparency and consent in their data collection practices. The evolving landscape of privacy laws will compel marketers to find innovative ways to collect and leverage consumer data without infringing on privacy.
Marketing
Marketing involves communicating the value of products and services to customers to promote sales. It encompasses activities like advertising, promotion, and sales. Marketing differs from sales in that marketing introduces and promotes products while sales involve actual customer transactions. The goal of marketing is to attract new customers by promising superior value and keeping current customers satisfied. A strategic marketing plan involves environmental analysis, identifying customers, competitor analysis, developing the marketing mix of product, price, place, and promotion, financial analysis, and implementation.
L3 Foundations and determinant of advertising strategies
This document discusses key concepts in advertising strategies and brand management. It covers consumer behavior factors that influence purchase decisions, segmentation and targeting approaches, and methods for identifying consumer segments. It also defines brand identity, positioning, personality, equity and value proposition. The document emphasizes that positioning projects a brand's identity to create a unique perception in the consumer's mind.
Chpt 6 marketing
This document discusses key aspects of developing a customer-driven marketing strategy, including segmentation, targeting, differentiation, and positioning. It describes how to segment customers based on geographic, demographic, psychographic, and behavioral variables. The key steps in targeting involve evaluating segments, selecting target segments, and ensuring social responsibility. Differentiation involves creating superior customer value, while positioning is how a product is defined by consumers relative to attributes and competitors. An effective value proposition and positioning statement are also discussed.
Marketing Review 1
The document provides an overview of marketing concepts including understanding customer needs and the marketplace, designing marketing strategies, building customer relationships, and capturing value from customers. It discusses marketing mix, integrated marketing plans, measuring return on marketing investment, and analyzing the company's macroenvironment and microenvironment. The buyer decision process and factors influencing consumer behavior are also summarized.
Marketing Segmentation In a Nutshell
Marketing segmentation is about dividing the population into customer segments. It helps an eCommerce business to reach high-yield customers.
Advertising Rowan Consumer and Marketing
Advertising Rowan Consumer and MarketingStrategic Counselor; Rowan University-Associate Professor, Ret.
The document discusses key concepts in advertising and marketing including:
1) The marketing mix involves promotional activities like advertising, public relations, direct marketing and cause marketing to achieve synergy.
2) Integrated marketing aims to coordinate all marketing efforts to maximize customer satisfaction and present a consistent brand strategy.
3) Advertising involves paid, non-personal communication from an identified sponsor using mass media to persuade or influence an audience.Intro To Marketing Management-Final
This document provides an introduction to key marketing management concepts including:
- Defining marketing as creating value for customers through products and communications
- Explaining basic marketing principles like needs, wants, demand, and Maslow's hierarchy
- Outlining market segmentation approaches including demographics, psychographics, and geography
- Describing targeting, positioning, and the marketing mix as strategic tools
- Introducing the product lifecycle and strategic planning processes
- Emphasizing the importance of vision, mission, and slogans to guide marketing efforts
- Noting the role of market analysis and portfolio analysis in strategic decision making
- Defining marketing research and common data collection methods
IMC Strategy and Implementation
This document provides an overview of integrated marketing communications (IMC) strategies and implementation. It defines IMC as a planning process to ensure all brand contacts are relevant and consistent over time. The key aspects of IMC covered include evaluating audiences, developing messaging strategies across channels, creating strategic statements, linking tactics, and measuring objectives and tactics. The presentation emphasizes creating synergistic, coordinated campaigns across multiple platforms to achieve marketing goals.
Whitecaps..
The document presents a strategic marketing plan for the Vancouver Whitecaps soccer team. It includes a SWOT analysis, identification of target markets, and marketing objectives. The plan proposes strategies for the product, pricing, placement, and promotion of Whitecaps tickets and merchandise. It suggests lowering ticket package prices and using digital advertising, contests, and sponsorships to promote the team brand and increase fan engagement and seasonal ticket sales, especially among younger demographics. Progress will be evaluated through surveys, comparisons of financial data to previous years, and analyzing audience reach.
Psychographics
This document discusses psychographics, which refers to consumers' attitudes, values, lifestyles, and how they relate to purchasing behavior. It provides examples of how companies profile customers psychographically using data on activities, interests and opinions. The document also outlines methods for businesses to understand customers' psychographics, such as observation, surveys, focus groups and online research. It describes how psychographic data can help target advertising more effectively to different consumer lifestyle segments.
Social marketing presentation november 2016
This document provides an introduction and overview of social marketing planning for behavior change. It discusses key concepts in social marketing including the benefits of adopting a social marketing approach, challenges, and how meaningful impact takes time. It outlines the key components of a social marketing plan including conducting a situation analysis through environmental scans, SWOT analysis, market segmentation, identifying target audiences and influencers. It also discusses setting objectives using the SMART framework, conducting social marketing research, branding, positioning using the 4 P's of marketing framework covering product, price, place and promotion. The document emphasizes that social marketing requires a strategic long-term approach to effectively change behaviors.
STP marketing mix and how we make it strategy
Marketing can be understood as the big picture of how a business connects with its customers. It goes beyond just selling a product or service. Here's a breakdown of what marketing entails:
Understanding Customer Needs: Marketing starts with figuring out who your ideal customer is and what they're looking for. This involves market research to identify their preferences and buying habits.
Creating Value: Once you understand your customers, you can develop products and services that address their needs and provide value. This might involve product development or crafting a unique selling proposition.
Communicating Value: This is where promotion and advertising come in. Marketing communicates the value of your offering to your target audience through various channels like social media, content marketing, or traditional advertising.
Delivering Value: It's not enough to just talk about value; you have to deliver on that promise. This involves ensuring a smooth customer experience, from product quality to customer service.
Building Relationships: Marketing fosters relationships with customers. It's about building trust and loyalty through ongoing communication and engagement.
Smm spring 2010
The document discusses strategic marketing management and defines marketing. It states that marketing is the process of creating value for customers to build relationships and capture value in return. It also provides the American Marketing Association's definition of marketing as the activity of creating and exchanging offerings that have value for customers, partners, and society. Finally, it discusses the marketing process as understanding customer needs, designing a strategy, and building profitable relationships to capture value from customers.
TEAM328_Snapple_FinalPlansBookSmall_UpdateMay2016
This campaign creative includes various elements to promote Snapple's "What Makes You Snapple?" campaign message. Television commercials will run on broadcast and cable to raise awareness among non-Heartland audiences. Experiential activations include sponsoring music festivals for sampling and photo opportunities. Digital advertising incorporates in-banner video, video pre-roll, geo-targeted mobile ads and weather-targeted mobile to increase awareness, comprehension and purchase intent. Snapchat filters will be used around holidays. The goal is to engage consumers and increase purchase frequency among both Heartland and non-Heartland audiences using a tailored, dual strategy approach.
digital marketing
This document provides an overview of social marketing. It defines social marketing as applying commercial marketing techniques to influence voluntary behavior change for personal and social benefit. Key aspects include understanding the consumer perspective, using the 4 P's framework of product, price, place and promotion, and following a six step process from planning to evaluation. The goal is to design effective interventions based on formative research into the target audience and factors influencing their behaviors.
STP
Market division is the way toward partitioning a market of potential clients into gatherings, or fragments, in light of various qualities. The portions made are made out of purchasers who will react also to showcasing techniques and who share characteristics, for example, comparative interests, needs, or areas.
A target market is the market a company wants to sell its products and services to, and it includes a targeted set of customers for whom it directs its marketing efforts. Identifying the target market is an essential step in the development of a marketing plan.
Learn more about the benefits and steps involved in Market Segmentation, Targeting and Positioning.
Mkt Plan for Entrepreneurs.pptx
A marketing plan outlines a business's overall marketing strategy, including goals, target markets, channels, messaging, and budget. It provides a roadmap for entrepreneurs and helps bankers assess businesses. The plan identifies target markets, sets goals and objectives, allocates resources effectively, and enables measuring success. It should be clear, concise, aligned with business goals, based on market research, realistic, define the target audience clearly, be creative, budget conscious, and flexible.
Marketing environment
Marketing environment, factors effects marketing, Components of marketing environment, Micro environment or internal factors
Macro environment or external factors, MARKET SEGMENTATION, TARGET MARKETING, POSITIONING, CONSUMER BEHAVIORUR
Module 4 identifying market segments and selecting targeting markets
1. The document discusses customer-driven marketing strategies, including market segmentation, targeting, differentiation, and positioning.
2. Market segmentation involves dividing large, heterogeneous markets into smaller segments based on geographic, demographic, psychographic, and behavioral factors.
3. Targeting involves evaluating market segments and choosing specific segments to target based on size, attractiveness, and alignment with company objectives.
4. Differentiation and positioning involve identifying competitive advantages to build a unique position for the product or brand in customers' minds relative to competitors.
Similar to NIKE Marketing.pptx (20)
L3 Foundations and determinant of advertising strategies
L3 Foundations and determinant of advertising strategies
Module 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting markets
Recently uploaded
How to Make a Field Mandatory in Odoo 17
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingExcellence Foundation for South Sudan
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.How to Build a Module in Odoo 17 Using the Scaffold Method
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...National Information Standards Organization (NISO)
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.Advanced Java[Extra Concepts, Not Difficult].docx
This is part 2 of my Java Learning Journey. This contains Hashing, ArrayList, LinkedList, Date and Time Classes, Calendar Class and more.
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
The Diamonds of 2023-2024 in the IGRA collection
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Walmart Business+ and Spark Good for Nonprofits.pdf
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
PCOS corelations and management through Ayurveda.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Aberdeen
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...Nguyen Thanh Tu Collection
https://app.box.com/s/y977uz6bpd3af4qsebv7r9b7s21935vdRecently uploaded (20)
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
How to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold Method
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Walmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdf
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
Digital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental Design
NIKE Marketing.pptx
- 1. Title: SEGMENTATION, TARGETING AND POSITIONING STRATEGY OF NIKE & BYING DECISION ANALYSIS
- 2. Introduction Marketing choices are crucial components of a strategic marketing process. Planning, decisions are made in order to indicate the direction of the marketing mix Marketing choices group consumers together based on common needs Ultimate goal to affect the buying decisions of the target customers for these products, which stands for segmenting, targeting and positioning strategy. STP is a marketing signification that associates the way to evaluate and choose a target market for specific product or service.
- 3. Segmentation, Targeting and Positioning TARGETING UNIQUE NEEDS OF CUSTOMERS FOCUS ON TEENAGE GROUP
- 4. Types of Segmentation Demographic: Age Gender Ethnic Background Family life cycle Geographic: World region Country Country region City Physical climate Psychographic: Lifestyle Personality Activities Interests Opinions Socioeconomic: Income Education Occupation Behavioural: Frequency of purchase Loyalty of consumers
- 5. Demographic Sources for segmentation based on demographics: Government count, number of people attending a game or watching sports. Nike targets customers between 11-45 years old, with greater weight to teens in order to build long-term loyal consumers. In 2014 before the world cup, Nike created a promotional campaign that glorified great football athletes playing football with teenagers inspiring them to become like their idols. Gender is another significant factor that Nike uses to attract its audience. Nike does not segment the marketplace based on ethnic background including nationality, race and religion in order to group the consumers.
- 6. Demographic Distribution 3%6% 39% 52% Age Children 1-5y Tweens 5-10y Teens 11-18y Adults 18-45y Female Male Gender Female Male
- 7. Positioning • Swoosh logo and the “Just Do It” tagline • Portraying real athletes and victorious moments in ads • Nike fashion
- 8. Why NIKE ? Psychological Factor Emotion Inclusion
- 9. Social Factors Celebrity Brand Ambassadors Limited Edition Products
- 12. Worlds No.1 Sports brand Innovation in sports through R&D