Nike is an athletic shoe and apparel manufacturer that has seen revenue plateau around $9 billion and declining net income and US market share. The document discusses Nike's business issues related to supply chain management and the strong US dollar's adverse effects. It recommends Nike develop more mid-price products to boost revenue, expand its apparel line, and cut expenses. Analyst recommendations for investing in Nike are mixed, with some advising to invest and others advising against it. An analysis calculates Nike may be undervalued if its discount rate is below 11.17%.