Nike's mission is to bring inspiration and innovation to every athlete in the world. Their purpose is to move the world forward through the power of sport by leveling the playing field, protecting the collective playground, and expanding access to sport for everyone. Their vision is to do everything possible to expand human potential.

1. N I K E , I N C .
C H E R R E L L E R Y A L S
J A N U A R Y 2 0 2 4

2. M I S S I O N
To bring inspiration and innovation to every
athlete* in the world.
P U R P O S E
Our purpose is to move the world forward through the power of sport.
Worldwide, we’re leveling the playing field, doing our part to protect our
collective playground, and
expanding access to sport for everyone.
V A L U E S
Inspiration
Innovation
Every athlete in the world
Authentic
Connected
Distinctive
V I S I O N
To do everything possible to expand human potential.

3. N I K E T H E B R A N D
Positive Keywords
Performance
Authenticity
Innovation
Empowerment
Description
Nike, Inc. (stylized as NIKE) is an American athletic footwear
and apparel corporation headquartered near Beaverton,
Oregon, United States. It is the world's largest supplier of
athletic shoes and apparel and a major manufacturer of sports
equipment.The Nike logo, also known as the Swoosh, depicts
motion, speed, and success (in the form of a positive
checkmark). It was inspired by the wings of the Greek
goddess of victory, Nike.
Logo
1971-Now
NIKE
Wordmark
Negative Keywords
Cheap shoes
Outlet shoes
Second hand shoes

4. B R A N D C O L O R S
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Accent Colors
Background
Text Color
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FEFEFE 111111
111111

5. Headings
B R A N D F O N T S
Futura Extra Bold Condensed
50pt
Subheading Body
Trade Gothic
34pt
Helvetica
18pt