The document analyzes Honda's website honda2wheelersindia.com and their social media presence on Facebook and Instagram. It finds that the website loads slowly, has a high page size, and could improve its SEO through better headings and a sitemap. The analysis also finds that Honda's Facebook engagement could be improved through more successful posts, and their Instagram could gain more followers by using hashtags like #BS6. Recommendations include optimizing the website for speed and size, improving social media strategy, and providing more content on Honda's racing success and their India operations.

3. Serve people worldwide by the “happiness of expanding their life’s potential”
Takahiro Hachigo
(President and Representative Director

4. New Pricing

5. Sales
Honda activa has the maximum sales compared to the other two wheelers by
Honda, this is mainly due to the factors such as brand image, there is no other
perfect competitor for active in 110cc segment, Suzukiaccess also has a good
level of sales. But people above40s mostly prefer activa over access because
of its better control and handling

6. 7 time world champion marc marquez has helped Honda to gain more sales all
over the world via digital marketing and other methods. Honda was able to
show their racing capacity in comparing with Yamaha ,Suzukiand ducati.
www. honda2wheelersindia. com
POWER OF DREAMS

7. ANALYSING THE WEBSITE USINGWEB SITE GRADER
The site is gradedwitha overall score of 67 whichis just above average

8. PERFORMANCE
Performance
we can see the website has a scoreof 12/30 which is much below
average, the reasons behind this are as follows:
(a) the page size is 6.9 mb which is very high which means that a higher
amount of Data is consumed to load the whole page i.e., higher total time and
mobile/internet data utilised
(b) The HTTP (Hypertext Transfer Protocol) requests i.e., the fewer requests
site makes ,the faster it will load
(c) Another reason is the render blocking JavaScript. Render means to load, so
it means something is preventing the web from loading easily
(d)web page speed is also high,a good web page should load in below 3 sec

10. MOBILE
The website gets a perfect score for the Mobile devices. The factors which helped to obtain
are
(a) First reason is the responsiveness, which means that the site mould itself according to
different screen sizes of different devices without causing any distortion
(b) Viewport in similar to responsiveness helps to control the width of the webpages on
different devices so that user don’t need to manually resize the content.

11. SEO
it includes making some changes to the website design and content so that, it makes your
site more attractive for a search engine. SEO is the process that helps organizations to make
sure that their site is better in the search engines for concerned keywords and phrases
SEO scoregiven to the site is 15/30 which is justaverage, the scoregiven is low
due to the following reasons
Headings- these are the elements which helps to describes the content of a
webpage.it will be shown as the topic of a webpage
As we can observe, the heading of the site miss somemajor elements, the
heading of the site should had elements like motorbikes, India , or someother
elements

12. Site map- it is a file of code that is presenton the web server and all the URL s
the corncened website is carrying. Itis important for search engine
optimization.
SECURITY

13. The site is well secured while handling the data thus able to obtain a rating of 10/10.
SSL means Secure Sockets Layer, it is a technology that helps to create a encrypted and
secure link between the server and the browser. It also maintains the privacy of shared data.
We can aslo observe trust indicators of the site are having excellent ratings
The total visit has been monitored for 6 monthsi.e. from July, 2019 to
December, 2019. TheAverageduration on site was 24 Seconds which is very
low.

14. This signifies that the viewers visited the page with a uniquetask and spending
less time on other contents. The site also has a bounce rateof 32.05%,which
means that this percentage of people navigate away from the site after viewing
a single page. This rangeof bouncerate is usually considered to be excellent.
As wecan see since the site is specially for indian Honda motorcycles 99.23%
of visitors arefromIndia only as expected

15. Directtraffic source is defined as direct traffic as website visits that arrived on
site either by typing our website URL into a browser or through browser
bookmarks. As we can observe 46.41%arefrom directtraffic sources, most of
the people visiting the site are directly searching the site or coming through
browser bookmark. Wecan also observe 29.69%of traffic also are coming from
mail traffic.
SEARCH

16. The traffic from the search engine that is google, yahoo, bing, duckgogo etc. are
included under this category. So about 22.09%viewer were a result of search
engine, which can again be divided into 85.4%organic peopleand 14.6%of paid
people. Wecan also observe Honda active was the most successful paid
keyword. As we know activa is the most sold scooter produced byHonda India.
This don’tcreates any surprisehere.
Social
As we can see a very less % of traffic is coming from social traffic
Audience Interest

17. Here it means users who visited the site also visited the abovementioned
categories.
Competitors
The major other market players are

18. ANALYSIS USING BRAND24

19. We can observethat honda had 22mentions including 10 positive and 0
negative mentions
The primary sourceis twitter as we can see
We can also observethe number of mentions are flucuating,it is not stable
An increasein mentions can be also observed during the launch of new
vehicles

20. Social media
Facebook
Page has a total 883k likes.Thedescription about the page is also well
written.facebook page contains both images and videos and also graphic
animations,the page is doing well updated . Page also features post
which indicates hondas achievemnts in various motorsportcompetitions.they
are posting 2-5 posts per day.pagealso have posts regarding their CCR
activities. They are trying to give replies to the comments done,that’s a good
practise . the number of hashtags seems to be less.And also they are not
conducting any facebook campaigns to get more reach on facebook.posts
regarding activa are given more importancethan posts related to their sports
bike like cbr.butin overall view page is doing a good job

21. We can observethat engagement rate per postof honda is less compared to
its compitators such as yamaha and suzuki.wecan also see that photo posts
was able to create more engagement in honda facebook page than videos and
links,this reflects people are not interested to spend more time by watching
videos or visiting the links.

22. Instagram
Page has total followers of 57.1k ,this is less compared to its competitors .since
instagramusers aremore interested in pictures,pagehavemore pictures than
videos.pageis giving equal importanceto all segments of bikes and
scooters,thequality of images uploaded are also high.pageis also putting
stories to get more reach.reponses for personalmessages by thepage is slow

23. The engagement rate per postis pretty descent.wecan also observehonda
didn’t use#bs6 ,which will have great reach to more in coming days becauseof
the changein motorcyclerules and regulations. Usage of technical hashtags
more will increase the total reach of the page

24. RECCOMENDATIONS
 Size of the web page is very high,it should be made low,it can be done by
decreasing the multimedia contents such as pictures,videos or it can be
also compressed.thepresentsizeof the site is 6.9 mb,it should be made
below 3mb
 The page speed of the websiteis slow .it can be achieved by the
following methods
 Enabling compression
 Minimising html ,java.
 Optimize images.
 Reduction in redirects
 Usage of content distribution network
 Render blocking – remove or defer any java scripts that interferes in
loading the content
 Heading of the website should be improved by adding better key
elements ,so that it will helps in the process of search engine
optimization
 Publish a sitemap and it should be submitted to google for analysing
 The performanceof facebook page of honda can be improved by posting
better posts that will have better reach to people
 They can also conduct some socialmedia competitions using some
honda india hastags
 After analysing honda india facebook and instagram page ,it can be
observed that they are not giving much importance to posts which
indicates hondas domination in MOTOGP for past years.if moreposts
can be uploaded on this ,it will be able to attract more youth
 The website content can also improved so that it is able to connect the
position of honda in the context world motorcycles. Thewebsite lacks
information regarding the workforceof Honda India.

25. REFERENCES