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2012-13                                   URL: admissions.nid.edu

National Institute of Design is
                                          LAST DATE FOR RECEIVING COMPLETED FORMS AT NID
internationally acclaimed as one          NOVEMBER 21, 2011
of the finest educational and             MONDAY
research institutions for Industrial,     design aptitude test for GDPD

Communication, Textile and IT             JANUARY 7, 2012
Integrated (Experiential) Design. It is
                                          SATURDAY
an autonomous institution under the       design aptitude test for PGDPD


aegis of the Ministry of Commerce
                                          JANUARY 8, 2012
                                          SUNDAY
and Industry, Government of India
and is recognised by the Department
of Scientific and Industrial Research,
Government of India as a Scientific
and Industrial Research Organisation.
NID’s vision is to emerge as a global leader in
                                         Design Education and Research and become a
                                         torchbearer for innovative design directions in the
                                         industry, commerce and development sectors. NID’s
                                         transdisciplinary environment consisting of 17
                                         diverse design domains helps in creating innovative
                                         and holistic eco-system for design learning.




                                         In the knowledge economy of the 21st century,
                                         NID is focusing on:

MAIN CAMPUS, AHMEDABAD                   	 dvancing
                                          A            educational and research excellence through
National Institute of Design,              SEED (System for Educational Excellence in Design) in
Paldi, Ahmedabad 380 007                   a learner centric ‘NID way’.
Phone: +91-79-2662 3462
Fax: +91-79-2662 1167                    	 trengthening
                                          S               ‘mind to market’ infrastructure so that
Email: admissions@nid.edu                  students’ ideas can reach the market place.

                                         	 eveloping
                                          D            depth and penetration of design by introducing
PG CAMPUS, GANDHINAGAR                     sector specific educational programmes addressing the needs
National Institute of Design,              of designers in key sectors of economy and growth industries.
GH-0 Extension Road,
Near Infocity, Gandhinagar 382 007       	 ncouraging
                                          E              design research in a trans-disciplinary context
Phone: +91-79-2326 5602                    for creating IPR resulting in breakthrough design innovations.
Fax: +91-79-2324 4518
                                         	 ecognising
                                          R             the ‘breaking of boundaries’ between products,
                                           services and experiences and creating innovative approaches
R&D CAMPUS, BENGALURU                      to design education.
National Institute of Design,
#12, HMT Link Road, Off Tumkur Road,
Bengaluru 560 022
Phone: +91-80-2337 3006 / 2337 3276
Fax: +91-80-2337 3086




  NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13


  2
PROFESSIONAL
EDUCATION
PROGRAMME
NID offers professional education programmes at
Undergraduate and Post Graduate level with five
faculty streams and 17 diverse design domains.
NID has established exchange programmes and
ongoing pedagogic relationships with over 50
overseas institutions. NID has also been playing
a significant role in promoting design.




Having entered the 6th decade of             The overall structure of NID’s              The Professional Education at NID
design excellence, NID has been           programme is a combination of               has both UG and PG Programmes—
active as an autonomous institute         theory, skills, design projects and field   Graduate Diploma Programme
under the aegis of the Department         experiences supported by cutting            in Design (GDPD) of four years
of Industrial Policy & Promotion,         edge design studios, skill & innovation     duration for students after 10+2 or
Ministry of Commerce & Industry,          labs and the Knowledge Management           equivalent like AISSCE/ IB/ ISC,
Government of India; in education,        Centre. Sponsored design projects           and the Post-Graduate Diploma
applied research, service and advanced    are brought into the classroom to           Programme in Design (PGDPD)
training in five faculty streams,         provide professional experience.            of 2 ½ years duration for graduates
Industrial Design, Communication          Interdisciplinary design studies in         from various domains specific to
Design, Textile, Apparel & Lifestyle      Science and Liberal Arts widen the          each discipline.
Design, IT Integrated (Experiential)      students’ horizons and increase general
Design and Interdisciplinary Design       awareness of contemporary issues.
Studies. NID offers a wide spectrum
                                             A unique feature of NID’s design
of design domains while encouraging
                                          education programme is the openness
transdisciplinary design projects.
                                          of its educational culture and
NID is a unique institution with many
                                          environment where students from
problem-solving capabilities, depths
                                          different faculties and design domains
of intellect and a time-tested creative
                                          interact with each other in a seamless
educational culture in promoting
                                          manner. The benefit of learning in
design competencies and setting
                                          such a trans-disciplinary context is
standards of design education. The
                                          immeasurable.
rigorous development of the designer’s
skills and knowledge through a process
of ‘hands on-minds on’ is what makes
the difference.



                                                                                                                NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13 


                                                                                                                                                                3
GRADUATE
DIPLOMA
PROGRAMME                                              The GRADUATE DIPLOMA PROGRAMME IN DESIGN commences with a two
                                                       semester rigorous Foundation Programme followed by 3 years of specialised studies
                                                       in any of the disciplines offered in GDPD.




IN DESIGN (GDPD)
                                                          The Foundation Programme is geared to assist in developing values, attitudes,
                                                       sensorial skills and aesthetic sensitivity necessary for specialisation in design. It
                                                       introduces students to the fundamentals of design and orients students to thinking
                                                       of design as a creative problem solving process. It helps develop an evolved ‘design’
                                                       perception and attitude, understanding of multidisciplinary nature of design and
                                                       relationship of design with environment, culture, human senses and emotions. Basic
                                                       design ‘studio’ courses are augmented by introductory studies in Science and Liberal
                                                       Arts, to develop world view and understanding of Indian milieu. It helps enrich
                                                       conceptual thinking, insight for design concerns; design processes and prepares
MAIN CAMPUS, AHMEDABAD                                 one to start thinking about eventual solutions. It aspires to create an awareness of
                                                       the changing environment by constantly relating the students’ learning to real life
This 4-year intensive professional UG                  situations. It provides the necessary direction, stimuli, facilities and experience to
programme is offered in the following                  foster creativity and thereby help each individual to discover their own identity and
areas of specialisation from the Main                  potential. The Foundation Programme is the basis on which the remaining design
Campus, Ahmedabad–                                     curriculum is built.

FACULTY OF INDUSTRIAL DESIGN
Product Design,
Furniture & Interior Design,
                                                       ELIGIBILITY CRITERIA FOR GDPD
Ceramic & Glass Design
                                                       Admission is open to students who have passed or who will appear for qualifying
FACULTY OF COMMUNICATION DESIGN                        examinations under the Higher Secondary (10+2) or equivalents like AISSCE/ IB/
Graphic Design,                                        ISC. Successful candidates shall be given admission to the academic programme,
Animation Film Design,                                 by the institute, subject to their passing the qualifying examinations. The medium
Film & Video Communication,                            of instruction at NID is English.
Exhibition (Spatial) Design                            Upper age limit for candidates is 20 years (relaxable by 3 years for reserved
                                                       categories) as on June 1, 2012.
FACULTY OF TEXTILE, APPAREL AND
LIFESTYLE ACCESSORY DESIGN
Textile Design
                                                       Allotment of the discipline of choice at the end of Foundation year is NOT
                                                       guaranteed. Discipline allotment takes place only at the end of the first
Projected Number of seats                              year (Foundation Programme), based purely on student's performance in
in GDPD: 100 (Includes reserved categories)            the Foundation Programme and the number of seats available in desired
                                                       discipline. (Please refer page no. 25 for Number of Seats)
Details about GDPD disciplines: From page 6 to 13




  NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13


 4
Post-Graduate Diploma Programme in Design (PGDPD)
                                                                                    is 2½ year programme offered in the following specific
ELIGIBILITY CRITERIA FOR PGDPD                                                      areas of sectoral specialisation in 17 design programmes
Candidates having a Bachelor’s degree or                                            under the five faculties–
equivalent including those who will be appearing
for the qualifying examinations during the                                          FACULTY OF INDUSTRIAL DESIGN              FACULTY OF TEXTILE, APPAREL AND
academic year (2011-12) in the areas mentioned                                      Ceramic & Glass Design                    LIFESTYLE ACCESSORY DESIGN
against each discipline are eligible to apply.                                      Furniture & Interior Design               Apparel Design
Successful candidates shall be given admission to                                   Product Design                            Lifestyle Accessory Design
the academic programme, by the institute, subject                                   Toy & Game Design                         Textile Design
to their passing the qualifying examinations. Those                                 Transportation & Automobile Design
applying for two programmes should send separate                                                                              FACULTY OF IT INTEGRATED
application form for each programme. One cannot                                     FACULTY OF                                [EXPERIENTIAL] DESIGN
apply for more than two PG Programmes. The                                          COMMUNICATION DESIGN                      Design for Digital Experience
medium of instruction at NID is English.                                            Animation Film Design                     Information & Interface Design
Upper age limit for candidates is 30 years                                          Film & Video Communication                New Media Design
(relaxable by 3 years for reserved categories)                                      Graphic Design
as on June 1, 2012.                                                                 Photography Design                        FACULTY OF INTERDISCIPLINARY
                                                                                                                              DESIGN STUDIES
                                                                                                                              Design for Retail Experience
PROJECTED NUMBER OF SEATS IN                                                                                                  Strategic Design Management
PGDPD: 245
(Includes reserved categories)




POST-GRADUATE                                                                         ELIGIBILITY CRITERIA FOR PROGRAMMES OFFERED AT
                                                                                      MAIN CAMPUS, AHMEDABAD




DIPLOMA                                                                             Product Design (2½ years)
                                                                                    Degree in Design, Engineering,
                                                                                    Technology or Architecture, OR
                                                                                                                              Design (under 10+2+4yr)
                                                                                                                              Graphic Design (2½ years)
                                                                                                                              Degree in any discipline, OR Diploma
                                                                                                                              in Design (under 10+2+4yr)




PROGRAMME
                                                                                    Diploma in Design (under 10+2+4yr)
                                                                                                                              Animation Film Design (2½ years)
                                                                                    Furniture & Interior Design               Degree in any discipline, OR Diploma
                                                                                    (2½ years)                                in Design (under 10+2+4yr)
                                                                                    Degree in Design, Engineering,
                                                                                    Technology or Architecture, OR            Film & Video Communication




IN DESIGN (PGDPD)
                                                                                    Diploma in Interior Design or Craft       (2½ years)
                                                                                    Design (under 10+2+4yr)                   Degree in any discipline, OR Diploma
                                                                                                                              in Design (under 10+2+4yr)
                                                                                    Ceramic & Glass Design (2½ years)
                                                                                    Degree in Design, Fine Arts,              Textile Design (2½ years)
                                                                                    Engineering, Technology, Architecture     Degree in Design (Textiles/Fashion/
                                                                                    or Interior Design, OR Diploma in         Accessory/Knitwear/Interior), Fine
                                                                                                                              Arts or Architecture, OR Diploma
                                                                                                                              in Handloom Technology/Textile




  ELIGIBILITY CRITERIA FOR PROGRAMMES OFFERED AT                                      ELIGIBILITY CRITERIA FOR PROGRAMMES OFFERED AT
  PG CAMPUS, GANDHINAGAR                                                              R&D CAMPUS, BENGALURU


Technology (under 10+2+3yr/4yr)             Technology (under 10+2+3yr/4yr)
Transportation & Automobile Design          Lifestyle Accessory Design (2½ years)   Information & Interface Design            Design for Retail Experience
(2½ years)                                  Degree in Design, Engineering,          (2½ years)                                (2½ years)
Degree in Industrial Design,                Technology, Architecture or             Degree in Design, Engineering,            Degree in any discipline, OR Diploma in
Engineering, Technology, Architecture       Fine Arts, OR Diploma in Design         Technology, Architecture, Fine Arts,      Design (under 10+2+4yr)
or Interior Design, OR Diploma in           (under 10+2+4yr)                        Music, Computer Science, Electronics
Design (under 10+2+4yr)                                                             or Visual Communications, OR
                                            New Media Design (2½ years)             Diploma in Design (under 10+2+4yr)
Toy & Game Design (2½ years)                Degree in Design, Engineering,
Degree in any discipline, OR Diploma        Technology, Architecture, Fine          Design for Digital Experience
in Design (under 10+2+4yr)                  Arts, Music, Computer Science and       (2½ years)
                                            Applications, Electronics or Visual     Degree in Design, Engineering,
Photography Design (2½ years)               Communications, OR Diploma in           Technology, Architecture or Fine
Degree in any discipline, OR Diploma        Design (under 10+2+4yr)                 Arts, OR Diploma in Design (under
in Design (under 10+2+4yr)                                                          10+2+4yr)
                                            Strategic Design Management
Apparel Design (2½ years)                   (2½ years)
Degree in Design (Textiles/Fashion/         Degree in Design, Engineering,
Accessory/Knitwear/Interior),               Technology, Fine Arts, Architecture,
Engineering, Technology, Fine               Interior Design or Planning, OR
Arts or Architecture, OR Diploma            Diploma in Design (under 10+2+4yr)
in Handloom Technology/Textile



                                                                                                                NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13 


                                                                                                                                                                    5
PRODUCT
DESIGN
UNDER THE FACULTY OF INDUSTRIAL DESIGN




                                                       offered in PGDPD & GDPD
                                                       at AHMEDABAD CAMPUS



   ELIGIBILITY CRITERIA FOR PGDPD                                         ELIGIBILITY CRITERIA FOR GDPD 
  Degree in Design, Engineering, Technology                                as per details provided on page 4
  or Architecture, OR Diploma in Design
  (under 10+2+4yr)




Product Design is concerned primarily with the                             The Product Design programme                 theoretical inputs in structures and
                                                                           commences with inputs in elements of         strength of materials, technical studies,
relationship between products and systems and those                        three-dimensional form, ergonomics           production processes as well as
                                                                           (human factors) and an introduction          ergonomics.
who use them. The Product Design programme at NID                          to the forming of various kinds of              In addition to courses in design,
                                                                           materials. Along with this, students also    technology and ergonomics, specific
inculcates a user-centred approach and processes.                          acquire workshop, technical drawing          courses develop general awareness of
                                                                           and presentation abilities. Emphasis is      areas relevant to product design. These
Responsibility and concern towards the social, physical                    placed on learning through participation     are History of Design, Information
                                                                           and teamwork. Design projects start          Theory, Computer-Aided Design, Design
and ecological environment is emphasized in the                            in the very first semester and continue      Management and Marketing, Value
                                                                           throughout the programme, forming the        Engineering and Systems Thinking. An
process of developing innovative ideas.                                    core of a product designer’s education.      important component of the programme
                                                                           These projects gradually increase in their   is the exposure to various levels of the
                                                                           level of complexity and cover a variety      manufacturing industry through field
                                                                           of situations that product designers are     visits and projects.
                                                                           likely to encounter in their professional
                                                                           careers. Projects are supported by


  NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13


 6
FURNITURE                                                   offered in PGDPD & GDPD
                                                            at AHMEDABAD CAMPUS




& INTERIOR DESIGN
UNDER THE FACULTY OF INDUSTRIAL DESIGN




  ELIGIBILITY CRITERIA PGDPD                              ELIGIBILITY CRITERIA FOR GDPD 
 Degree in Design, Engineering Technology or               as per details provided on page 4
 Architecture, OR Diploma in Interior Design or Craft
 Design (under 10+2+4yr)




Furniture and Interior Design deals with creation and      The Furniture & Interior Design               Furthermore, the programme
                                                           Discipline believes in a broad and         places special emphasis on the ability
evolution of new forms and ideas for objects, structures   interdisciplinary attitude for enriching   to integrate furniture elements and
                                                           the design activity. The goal is to        systems in the interior spatial contexts.
or systems at human scale through sustainable and          educate designers to handle all aspects    The students are expected to attain an
                                                           of Furniture and Interior Design into      understanding of a body of theoretical
innovative use of diverse materials and processes for      one integrated user centric area of        and practical knowledge and are
                                                           study. The discipline also encourages      trained to carry out design processes
improving the quality of life in immediate living and      introduction of a strong foundation        as independently as possible. This
                                                           of basics which facilitates anticipation   understanding is demonstrated through
working environment. FID discipline draws from the         of the future. The institute achieves      measurable student learning outcomes
                                                           this purpose through its teachers who      during the programme. Students are
experiences of Industrial and Environmental Design         bring academic knowledge and work          not only expected to complete specific
                                                           experience to their instruction. Special   courses but also to develop critical
professions due to the contextual interplay of objects     emphasis is placed on the ability to       and analytical abilities together with
                                                           develop self-made prototypes in order      educational values that contribute to a
and spaces in fulfilling human needs. The Furniture        to test human and functional factors v/s   lifelong learning attitude.
                                                           aesthetics and use of materials.
and Interior Design programme aims to provide an
integrated approach to furniture and interior elements
as part of living/ work spaces habitat and challenges to
redefine the boundaries of such objects and elements
with a systems perspective.




                                                                                       NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13 


                                                                                                                                           7
CERAMIC & GLASS
DESIGN
UNDER THE FACULTY OF INDUSTRIAL DESIGN




                                                           offered in PGDPD & GDPD
                                                           at AHMEDABAD CAMPUS



   ELIGIBILITY CRITERIA FOR PGDPD                                                       ELIGIBILITY CRITERIA FOR GDPD 
  Degree in Design, Fine Arts, Engineering                                               as per details provided on page 4
  Technology, Architecture or Interior Design OR
  Diploma in Design (under 10+2+4yr)



Ceramic and Glass Design programme at NID takes
inspiration from both art and craft traditions and it
equally recognizes and lays emphasis on the production
potential of these materials.
   The curriculum at NID offers a set of    established important alliance with the
courses to introduce the technological      clusters of small scale industries located
and skill aspects of the materials while    in several parts of the country such as
wide range of courses such as elements      Firozabad, Khurja, Jaipur, Morbi etc.
of forms, colour and composition,           The association and exposure towards
ergonomics etc. are offered to sensitize    these clusters provides a platform to
students towards the other essentials       the graduates to utilize the cluster’s
of design. Moreover, design projects        production capacity for their own
spread over the semesters bring in a        creative expression and entrepreneurial
critical understanding towards user         ventures - national or international.
perception, socio-cultural context and      Ceramic and glass offers tremendous
market reality for the future designers.    expressive qualities in the domain of
Extensive exposure provided towards         art and creativity as well as functional
craft sector as well as ceramic and glass   possibilities in the domains of craft,
industries bring in awareness towards       architectural spaces and lifestyle
wider range of production techniques.       product categories. Graduates find
Students get hands on experience to a       careers in the area of tableware, tile,
variety of forming techniques in both       sanitary ware, glass ware industries
the materials. They get to experience       and lifestyle brands. There are ample
hand molding techniques in clay             opportunities to work in the craft and
such as coiling, pinching, throwing         NGO sectors or start up own studios
etc., while molding and casting as          with independent batch production.
production methods. Students also              Overall, the in-depth understanding
explore their creative expressions          of technology, production techniques
through kiln formed glass such as           and material skills and expression
slumping, fusing and pate de verre and      enables the graduates to take up
practice glass blowing as part of hot       challenges and make appropriate use
glass in the curriculum.                    of these materials in applications other
   Besides existing linkages with           than the conventional ones.
large scale industries, discipline has




  NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13


  8
GRAPHIC
DESIGN
UNDER THE FACULTY OF COMMUNICATION DESIGN




                                            offered in PGDPD & GDPD
                                            at AHMEDABAD CAMPUS



  ELIGIBILITY CRITERIA PGDPD                                    ELIGIBILITY CRITERIA FOR GDPD 
 Degree in any discipline, OR Diploma                            as per details provided on page 4
 in Design (under 10+2+4yr)




A graphic design student, in addition to a thorough             The last decade or so has witnessed a          During their period of study,
                                                                near total transformation in the way       students in graphic design are encour-
grounding in design abilities and theoretical issues,           a graphic designer works. The expan-       aged to work on a variety of projects,
                                                                sion and application of the electronic     majoring in the selected sub-domain
undertakes the study of the cultural and historical             media has made graphic reproduc-           of graphic design. The areas covered
                                                                tion technologies more accessible to       include typography & type design,
context in which designers need to function, as well            the designer. Paradoxically, traditional   publication design, image making, illus-
                                                                skills have become more necessary than     tration, photography, packaging, print
as of the social and ethical factors that influence             before. Quality and creative solutions     design, corporate identity, branding and
                                                                contextual to the user’s needs are still   information & communication systems
design decisions. The ultimate aim is to stimulate              a basic human input. The fundamental       like signage or way finding.
                                                                importance of creating a visual vocabu-        Students, on successful completion
the development of independent critical judgment,               lary through drawing, the develop-         of the programme would have acquired
                                                                ment of aesthetic judgment, values of      the competencies to find placements
sound research skills, the ability to think creatively and      form, proportion, image and word have      with leading graphic design agencies
                                                                become an integral part of learning        working in the area of branding, pub-
practice design as a professional.                              graphic design at NID.                     lication houses, and communication
                                                                                                           design firms. They could also start their
                                                                                                           own design studios.




                                                                                            NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13 


                                                                                                                                                9
ANIMATION FILM
DESIGN
UNDER THE FACULTY OF COMMUNICATION DESIGN




                                                          offered in PGDPD & GDPD
                                                          at AHMEDABAD CAMPUS



   ELIGIBILITY CRITERIA FOR PGDPD                                                    ELIGIBILITY CRITERIA FOR GDPD 
  Degree in any discipline, OR Diploma                                                as per details provided on page 4
  in Design (under 10+2+4yr)




The objective of this programme is to enable students
to find solutions to complex problems in various fields
of communication design using animation film making
as a creative medium.
With various subject inputs from           in every odd years, where student
various inter-departmental faculties       and department staff gets involved in
as well as visiting experts from India     organising this festival and celebrating
and abroad, students develop basic         it with many national and international
skills and are introduced to knowledge     experts of animation world.
areas pertaining to animated films in         With the initial inputs and dynamic
particular, as well as communication in    curriculum, students’ projects
its social and cultural contexts. In the   eventually result in a unique and
later semesters, students are exposed      original product, which also brings
to a workshop mode of learning where       various international and national
they experiment with various mediums:      awards, accolades and recognition
from traditional hand drawn 2D,            from time to time. Graduates of this
clay, sand, oil on glass, stop motion,     programme find rewarding careers
pixilation to CGI/digital platform. In     as animators, character designers,
addition, students of animation go         story-board artists as well as creative
through an experiential learning of        directors, producers, consultants and
cross-disciplinary campus life. During     designers in many organisations such
their final semester, they can choose      as Channel [V], MTV, Nickelodeon,
the medium of their choice with more       Cartoon Network, Tata Interactive,
emphasis on storytelling with original     Infosys ,Cognizant to name a few and
context and idea.                          also as individual designpreneur or
    The department also exposes            as faculty/designers at various design
students with Chitrakatha- a biennial      schools in India, including their alma
student international animation festival   mater (NID), and abroad.




  NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13


  10
FILM & VIDEO                                                             offered in PGDPD & GDPD
                                                                         at AHMEDABAD CAMPUS




COMMUNICATION
UNDER THE FACULTY OF COMMUNICATION DESIGN




  ELIGIBILITY CRITERIA PGDPD                           ELIGIBILITY CRITERIA FOR GDPD 
 Degree in any discipline, OR Diploma                   as per details provided on page 4
 in Design (under 10+2+4yr)




The primary aim of the Film and Video Communication        Students are first introduced to         recognition earned by its students’
                                                        the basics of communication design          films. These films have been showcased
programme is to train versatile design-informed         and aspects of social theory and the        in prestigious competitive film festivals
                                                        language, grammar and technology of         across the globe, besides winning
communicators, fluent in the conception and             film and video. Thereafter, additional      accolades within India.
                                                        theoretical inputs continue to                 Graduates of the programme have
production of short films, on a range of educational,   supplement the development of holistic      gone on to rewarding careers within the
                                                        conceptual abilities, simultaneous to the   broad spectrum of the moving image
cultural, social, entertainment and marketing           building of proficiency in the practical    industry. These include feature films,
                                                        aspects of filmmaking.                      television channels, production houses,
communication needs.                                       The strength and versatility of the      advertising agencies, interactive media
                                                        Film and Video Education programme          ventures and government and voluntary
                                                        has been proved by the worldwide            bodies having a communication agenda.




                                                                                     NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13 


                                                                                                                                     11
TEXTILE
DESIGN
UNDER THE FACULTY OF TEXTILE, APPAREL & LIFESTYLE ACCESSORY DESIGN




                                                           offered in PGDPD & GDPD
                                                           at AHMEDABAD CAMPUS



   ELIGIBILITY CRITERIA PGDPD                                                           ELIGIBILITY CRITERIA FOR GDPD 
  Degree in Design (Textiles/Fashion/Accessory/Knitwear/                                 as per details provided on page 4
  Interior), Fine Arts or Architecture, OR Diploma in Handloom
  Technology/Textile Technology (under 10+2+3yr/4yr)




NID’s Textile Design Programme lays emphasis on
woven and printed textiles as well as non-woven
techniques like resist dyed, block-printed and knitted,
besides surface ornamentation using traditional and
mass production methods.
   The emphasis of the course               design problems. The programme helps
is on building a variety of skills,         one understand all the intricacies of
in combination with theoretical             production, in order to find innovative
knowledge and practical application.        solutions. It provides major field-level
The programme commences with the            exposure to all levels of industrial and
learning of fundamentals of textile         craft production.
design. These include elementary                Besides instilling design sensibility,
ergonomics, textile fibres, colour,         all the courses lay emphasis on
composition and basic textile design        technology and market-related inputs.
for weaving and printing. It also covers    Design projects in textiles cover woven
dyeing techniques, printing methods,        and printed apparel fabrics, textiles
sewing techniques, construction of          for interiors, collection of prints, craft
fabrics and surface design.                 documentation, computer aided textile
   Through increasingly complex             design, jacquard fabrics etc. Design
design projects, complemented by            solutions are translated into samples
related inputs in the social sciences and   or prototypes through workshops in
technology, students are encouraged to      dyeing, printing and weaving.
apply their abilities to resolve specific




  NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13


  12
EXHIBITION
DESIGN
UNDER THE FACULTY OF COMMUNICATION DESIGN




                                            offered in GDPD
                                            at AHMEDABAD CAMPUS



                                                               ELIGIBILITY CRITERIA FOR GDPD 
                                                              as per details provided on page 4




The Exhibition Design Programme aims to develop                  The students are provided with a      through the study of materials,
                                                              rigorous training in conceptualization   processes, finishes and structures
confidence in its graduates to interpret, contextualize,      and communication of design concepts.    and relevant computer softwares. An
                                                              They develop critical abilities while    understanding of the history of design,
manifest, express and communicate through creative            engaging with communication theories;    design management, science and liberal
                                                              visual language and communication;       arts also forms an essential part of their
handling of space and ambiences. This is done through         spatial perception and design. They      overall learning.
                                                              learn skills related to technology
multi-sensory and multimedia installations that create
interactive and experiential environments.




                                                                                         NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13 


                                                                                                                                         13
TRANSPORTATION                                                                                            offered in PGDPD
                                                                                                          at GANDHINAGAR CAMPUS




& AUTOMOBILE DESIGN
UNDER THE FACULTY OF INDUSTRIAL DESIGN




   ELIGIBILITY CRITERIA FOR PGDPD 
  Degree in Industrial Design, Engineering, Technology,
  Architecture or Interior Design, OR Diploma in Design
  (under 10+2+4yr)




Transportation has evolved as a basic need for              The course is structured around a learning       In addition to the coursework,
                                                            curve that starts off with inculcating       Transportation & Automobile Design at
humanity. Other than the basic mobility need,               aesthetics, form sensitivity, analytical     NID has various MoUs with design studios
                                                            abilities and giving a broad understanding   abroad as well as in India. Also, there is
transportation has also shaped up as an indicator           of concepts and concerns in Transportation   a regular interaction and guest lectures
                                                            & Automobile Design. Over the two-year       with design practitioners from automobile
of a nation’s economic presence. It is this belief that     period, students tackle varying levels of    industry in India for specific inputs during
                                                            complexity through design projects ranging   classroom projects, feedback and portfolio
NID perceives and reflects in its Transportation &          from non-motorized transport, display/       reviews.
                                                            controls, vehicle design, system design to
Automobile Design programme. The programme pays             understand the design process in various
                                                            contexts.
special attention to the Indian context, especially to
the users’ needs in terms of comfort, safety, information
and even the considerations of cultural sensitivities
and preferences.

  NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13


 14
TOY & GAME
DESIGN
UNDER THE FACULTY OF INDUSTRIAL DESIGN




                                                                offered in PGDPD
                                                                at GANDHINAGAR CAMPUS



    ELIGIBILITY CRITERIA PGDPD 
   Degree in any discipline, OR Diploma
   in Design (under 10+2+4yr)




The PG Diploma in Toy and Game Design at the
National Institute of Design aims to develop a
professional and creative approach to the growing
needs and aspirations in the field of education and
entertainment.
The programme draws its strength from           inputs. The project based pedagogy
its trans-disciplinary nature, integrating      helps students to choose projects of their
knowledge from various disciplines both         choice and integrate creative ideas with
in terms of creative conceptualisation as       practical know how in order to come up
well as in terms of working with a variety of   with innovative designs. Students work on
material and media.                             design projects of their choice ranging from
    The learning modules give equal             heritage toys, digital games, educational
importance to conceptual thinking as well       play material to sports equipment and
as practical exhibition/ understanding.         designs for futuristic scenarios.
The curriculum is progressive in nature             An active student exchange programme
with courses involving basic design             with Dept. of Play and Learning, Burg
fundamentals, material and media studies,       Giebichenstein, School of art and design,
cultural studies, creative thinking, user       Halle, Germany as well as collaborative
psychology etc. and progressing into            classroom projects with industries provide
methodologies for understanding complex         a rich exposure to students. The emphasis
system level problems and scenario              on innovation-led designs helps students
visualisations. Modules such as elements        to begin their career in a spectrum of
of play, game theory, character design,         industries or start their own enterprises.
user research methods provide specialized



                                                                                               NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13 


                                                                                                                                            15
PHOTOGRAPHY
DESIGN
UNDER THE FACULTY OF COMMUNICATION DESIGN




                                                            offered in PGDPD
                                                            at GANDHINAGAR CAMPUS



   ELIGIBILITY CRITERIA FOR PGDPD 
  Degree in any discipline, OR
  Diploma in Design (under 10+2+4yr)




The PG Diploma in Photography Design offers students,
the opportunities to work in the context of leading edge
practice in their subject and to develop their skills to an
advanced level appropriate for careers in the industries.
It aims to support the advanced              in the consideration of the context;
study and practice of a wide range           audience and professional relevance
of photographic practices. It offers a       of their practice in an independent
unique opportunity to develop body of        or commercial environment.
work that engages with the photographic      Students are expected to develop
image within the context of a critical       strong and original practice based
understanding of contemporary                projects and an ability to evaluate
photography and visual culture.              this work critically. Postgraduates
    It engages in the creative process       of this programme can seek work
and comprehends the physical and             ranging from a highly specialised,
intellectual demands of the visual artist.   technical variety of the field that
The development of new conceptual            requires creativity and visual literacy
strategies and an understanding of           such as press/ news photography,
the broader debates surrounding              documentary photography, advertising
photography practice are all a very          photography, fashion photography, fine
important part of the course. Practice       art photography etc. The course runs
units begin by encouraging students          over five semesters (2 ½ years) full-time,
to work experimentally, questioning          starting every June of the year. Selected
their own methods as well as those           two students will have the opportunity
of other contemporary practitioners.         to opt for student exchange programme
The practice is underpinned by               with UCA, Farnham, United Kingdom.
history and theories that supports




  NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13


  16
APPAREL
DESIGN
UNDER THE FACULTY OF TEXTILE, APPAREL & LIFESTYLE ACCESSORY DESIGN




                                                         offered in PGDPD
                                                         at GANDHINAGAR CAMPUS



    ELIGIBILITY CRITERIA FOR PGDPD 
   Degree in Design (Textiles/Fashion/Accessory/Knitwear/Interior), Engineering,
   Technology, Fine Arts or Architecture, OR Diploma in Handloom Technology/
   Textile Technology (under 10+2+3yr/4yr)




The Post graduate programme in Apparel Design at
NID is concerned with the methods and processes of
design for clothing, its communication and techniques
involved in developing it into an outcome that may
vary from industrial and academic, to cultural and
entrepreneurial. The course structure focuses on study
of the properties, performance, and design of clothes
along with basics in textile in the context of aesthetics,
function, technique, and the meaning of dress.
    This programme encourages self-       industry and social or public sector       disciplines at NID, which enable
initiative learning, research and         later on. Students study design vis-a-     students to develop sensitivity to the
learning-by-doing among its students.     vis production, management, textile        very nature of cloth.
It concentrates upon equipping them       technology, sustainability factors etc.       Graduates of this programme
with knowledge and skill set that         Practice is supported by historical and    can seek work in the broad areas of
helps them identify opportunities and     theoretical studies. They also build up    clothing that include ready-to-wear,
solutions in the field of apparel while   ability in understanding and identifying   specialised fashion, costume design,
growing into creative professionals.      national or international sources of       performance apparel, design education
    The approach of education involves    trends that lead to the development        and strategy. Several graduates are
an interdisciplinary perspective that     process in designing clothing. The         presently working as entrepreneurs,
reaches across the disciplines at NID     strength of the course is its close        having set up their own design studios
as well as from academic to private       interaction with the textile and other     and workshops.




                                                                                                                 NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13 


                                                                                                                                                              17
LIFESTYLE                                                                         offered in PGDPD
                                                                                  at GANDHINAGAR CAMPUS




ACCESSORY DESIGN
UNDER THE FACULTY OF TEXTILE, APPAREL & LIFESTYLE ACCESSORY DESIGN




   ELIGIBILITY CRITERIA FOR PGDPD 
  Degree in Design, Engineering, Technology,
  Architecture or Fine Arts, OR Diploma
  in Design (under 10+2+4yr)



The Lifestyle Accessory Design (LAD) postgraduate
programme educates and trains professional designers
to visualise and create lifestyle accessories and systems
using different materials, processes and technologies.
     The designers from this programme      automobile interiors. The programme
aspire to drive the market and make         curriculum encourages students
‘Designed in India’ a premier global        to develop alternative approaches
brand. The programme focuses on a           to designing products by building
wide spectrum of accessory products         innovative, out-of-the-box thinking
to suit the needs of contemporary           skills while ensuring that the design
patterns of living and lifestyles. It       solutions successfully accomplish
relates to people’s living habits and       their commercial expectations. Design
the products they interact with which       projects, which are actively plugged
form an important basis of their day-       into the curriculum, provide a vital
to-day lives. It delves into perception     learning experience whereby the
and trend studies of diverse dynamics       students exhibit their capability to
influencing the lifestyles of consumers     converge and synthesize their creativity,
from various strata of society. It          skills and knowledge base to come up
offers a strong multidisciplinary edge      with tangible outputs. A plethora of
wherein the students get opportunity        rewarding career opportunities are
to work with a wide spectrum of             available to LAD graduates across
product categories - jewellery, bags,       diverse industry segments where
luggage, footwear, lighting, furnishings,   a growing number of alumni are
furniture, space accessories and            meaningfully contributing.




  NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13


  18
NEW MEDIA
DESIGN
UNDER THE FACULTY OF IT INTEGRATED (EXPERIENTIAL) DESIGN




                                                         offered in PGDPD
                                                         at GANDHINAGAR CAMPUS



   ELIGIBILITY CRITERIA FOR PGDPD 
  Degree in Design, Engineering, Technology, Architecture, Fine Arts,
  Music, Computer Science and Applications, Electronics or
  Visual Communications, OR Diploma in Design (under 10+2+4yr)




The New Media Design programme at NID attempts to
critically examine the relationship between technology
and culture. Media, ‘old’ and ‘new’, such as print, radio,
television, cinema, Internet, virtual reality, video
games and mobile telephony, to mention a few, have a
profound impact on our culture.
   Understanding these various media         Through a diverse set of projects,          f ) Develop and refine their ideas and
and the impact they (may) create is       students gain the opportunity to:           methods of working and thinking.
crucial to understand how our societies      a) Learn various skills (tools,             The programme is trans-disciplinary
are shaped. This aspect is an essential   techniques and methods) of making           in nature, applying and integrating
component of New Media Studies.           physical or virtual objects/ processes,     knowledge from various disciplines. In
Students of the New Media programme       using hand tools or digital tools.          this sense, it is a unique combination of
spend the first semester on design           b) Explore various mediums               design, art, science and technology. The
fundamentals as part of a common          such as moving images (film/video/          programme seeks students from diverse
foundation programme. Design              animation), physical computing, and         backgrounds ranging from design,
projects are a core component of the      sound for example, from a New Media         arts, engineering and humanities. A
programme.                                perspective.                                willingness and motivation to learn
                                             c) Learn about New Media theory          various digital skills such as electronics
                                          through lectures, seminars, public          and software programming is required.
                                          events and self-directed research and
                                          apply theoretical frameworks to their
                                          design projects.
                                             d) Explore and understand notions of
                                          interactivity and interaction design.
                                             e) Enrich the ability to perceive and
                                          judge quality of aesthetic experiences in
                                          design solutions.
                                                                                                                    NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13 


                                                                                                                                                                 19
STRATEGIC DESIGN
MANAGEMENT
UNDER THE FACULTY OF INTERDISCIPLINARY DESIGN STUDIES




                                                                                   offered in PGDPD
                                                                                   at GANDHINAGAR CAMPUS



   ELIGIBILITY CRITERIA FOR PGDPD 
  Degree in Design, Engineering, Technology,
  Fine Arts, Architecture, Interior Design or Planning,
  OR Diploma in Design (under 10+2+4yr)


                                                          Business managers and leaders now recognize the
                                                          importance of design and design thinking in formulating
                                                          business strategies and implementation of integrated
                                                          management decisions. As a result understanding the
                                                          deployment and management of design processes and
                                                          practices is now a major focus of capability development
                                                          for the corporate sector. Particularly, the consumer-
                                                          driven businesses perceive the role of design thinking
                                                          as significant in developing and delivering innovative
                                                          products and processes.
                                                              Strategic design management            real-life situations. The SDM students
                                                          is concerned with integrative and          can specialize in specific areas such
                                                          collaborative business management          as user research, branding, retail
                                                          requiring a new breed of managers who      design and management, new product
                                                          are skilled at working with a wide range   development, environmental design,
                                                          of multi-disciplinary inputs and diverse   and social development. They can also
                                                          team members in order to achieve           perform applied research in design
                                                          holistic and sustainable business          management with a view to develop
                                                          solutions. The educational programme       new tools, methods and processes.
                                                          in Strategic Design Management                The students and graduates from
                                                          (SDM) is conducted within a design         the discipline get to work on exciting
                                                          thinking framework. The programme is       assignments covering a large number
                                                          project-oriented, human-centred, and       of issues and domains such as business
                                                          interactive in approach. It culminates     stakeholders, social organizations,
                                                          in an industry-based project with a        educational institutions and design
                                                          view to connect students with the          and management consultancy
                                                          business world, and develop their skills   organizations.
                                                          and confidence in working with the




  NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13


 20
INFORMATION                                                                                 offered in PGDPD
                                                                                            at BENGALURU CAMPUS




& INTERFACE DESIGN
UNDER THE FACULTY OF IT INTEGRATED (EXPERIENTIAL) DESIGN




   ELIGIBILITY CRITERIA FOR PGDPD 
  Degree in Design, Engineering, Technology, Architecture, Fine Arts,
  Music, Computer Science, Electronics or Visual Communications,
  OR Diploma in Design (under 10+2+4yr)




                                                                        The Information and Interface Design program explores
                                                                        the design of systems at the fusion of people and
                                                                        technology. It studies the goals and activities of people,
                                                                        their values, and the tools and environments that shape
                                                                        their everyday lives. An understanding of how design
                                                                        can intervene naturally and help in general sense-
                                                                        making of our world is therefore key to this discipline.
                                                                        Beginning with a common foundation           • Develop critical faculty in design
                                                                        program, the program is a combination       thinking
                                                                        of – Methods from design; Ideas from         • Pursue self-directed research
                                                                        the arts; Tools from social sciences, and      A typical IID student would be
                                                                        Insights from business.                     one with a passion for people-and-
                                                                                                                    technology and who wants to shape
                                                                        Through a series of learning formats        how information is accessed and
                                                                        that include lectures, seminars,            used. As a result of the course, he/she
                                                                        workshops and industry presentations,       would typically contribute to multi-
                                                                        the student has an opportunity to –         disciplinary teams that construct
                                                                         • Apply principles and practices of        software systems.
                                                                        interaction design to projects that            The program seeks students with
                                                                        reflect the real-world                      willingness and motivation to learn
                                                                                                                    the tools of technology, and basic
                                                                         • Engage with interactive media from
                                                                                                                    software programming. Applicant
                                                                        a functional, aesthetic, and critical
                                                                                                                    backgrounds may be diverse, ranging
                                                                        point of view
                                                                                                                    from the arts, architecture, design, mass
                                                                         • Visualize data that furthers an          communication and engineering.
                                                                        understanding of the information-rich
                                                                        world we live in




                                                                                                     NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13 


                                                                                                                                                     21
DESIGN FOR                                                         offered in PGDPD
                                                                   at BENGALURU CAMPUS




DIGITAL EXPERIENCE
UNDER THE FACULTY OF IT INTEGRATED (EXPERIENTIAL) DESIGN




   ELIGIBILITY CRITERIA FOR PGDPD 
  Degree in Design, Engineering, Technology,
  Architecture or Fine Arts, OR Diploma
  in Design (under 10+2+4yr)




We use a number of digital products and applications               The context for digital products and   interactivity with focus on developing
                                                              experiences could be seen to encompass      aesthetic sensibilities and creative
in our daily life at home, school, office, for information,   areas such as Software products; Digital    communication strategies. Design
                                                              learning environments; Hand held            for Digital Experience emphasizes on
communication, education, entertainment, banking,             gadgets and devices; Entertainment          research to create a knowledgebase
                                                              based applications and other virtual        with regard to usage of Digital products
healthcare etc. Design for Digital Experience focuses         environments.                               in Indian society and inform of future
                                                                   The various course modules             design directions keeping in mind
on experiential component to enhance the quality of           for this programme can be broadly           Indian socio-cultural aspects.
                                                              categorized into those that focus on             The programme takes students with
life in the digitally enabled society also keeping in view    design processes for the development        diverse professional backgrounds such
                                                              of concepts, prototyping and evaluation     as fine and applied arts, film- making,
the rural/ urban spaces & requirements. The world is          to enhance experiences in the               engineering or technical, design, mass
                                                              digitally enabled world. The course         communication, architecture. Students
rapidly moving towards digitally enabling society to          also looks in the area of enriching         should possess aptitude & interest to
                                                              content from aspects such as narrative      communicate effectively making use of
impact the whole system and hence the students in this        styles, use of appropriate media,           the programming ability as well.

discipline are trained to understand the aspirations of
the society and meet their aspirations through design.




  NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13


 22
DESIGN FOR                                                                            offered in PGDPD
                                                                                      at BENGALURU CAMPUS




RETAIL EXPERIENCE
UNDER THE FACULTY OF INTERDISCIPLINARY DESIGN STUDIES




   ELIGIBILITY CRITERIA FOR PGDPD 
  Degree in any discipline,
  OR Diploma in Design (under 10+2+4yr)




Retail Design as a profession is now getting established
in India and is gaining a good degree of recognition
from the Retail industry. With the major changes in the
Indian Economy, this has become an area of expertise
to the large variety of various Retail industries. Market
competition is intense and a great degree of flexibility
is demanded to sustain the day to day changes in the
market.
   The Design for Retail Experience PG    in order to visualize and create new
diploma offered at NID, R&D Campus,       concepts for an outstanding shopping
Bengaluru, was started in the year        experience.
2007. The course has an integrated           This course includes inputs in
approach to designing products,           various knowledge domains such as
systems and spaces to accommodate         Fundamentals of design, Spatial design,
multi sensory experiences in the retail   Branding, Store design, Retail furniture,
and visual merchandising fields in the    Packaging, Visual merchandising,
context of enhanced user experience.      and Retail management which are
The programme offers a challenge          coherently brought together and
to redefine boundaries, understand        studied in general for effective ‘retail
consumer lifestyles and aspirations       experience’.




                                                                                                     NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13 


                                                                                                                                                  23
HOW TO APPLY
   ADMISSION PROCEDURE
TO GET YOUR APPLICATION FORM:

A) For General Category:
The online procedure of downloading will require the applicant to first fill in
his/her details into the interface at admissions.nid.edu. An application form
containing these details already filled in would be generated for the applicant
to download. This pre-filled, downloaded form must be printed and signed by
the applicant and physically posted to NID with supporting documents and a
Demand Draft of ` 1,500/- drawn on any nationalized bank in favour of ‘National
Institute of Design’ payable at Ahmedabad. Note that this procedure is NOT
available for reserved category applicants.

  Forms can also be obtained from select branches of Bank of India (listed        bank of india branches:
on the right) on payment of `1,500/- towards the cost of the form plus ` 50/-     Ahmedabad Bhadra, Paldi
as bank charges.                                                                  Bengaluru Kempegowda Road
                                                                                  Bhopal Marwari Road, Jumerati
                                                                                  Bhubaneshwar Janapath
B) For Reserved Category:                                                         Chandigarh Sector 17
   Forms at concessional rates to reserved categories are available only          Chennai Errabalu Chetty Street
from Admissions Office, NID, Ahmedabad. These forms can be obtained               Coimbatore Oppankara Street
from Admissions Office directly by sending a Demand Draft drawn on any            Dehradun Rajpura Road
nationalized bank in favour of ‘National Institute of Design’ payable at          Delhi Janpath, Hauz Khas
Ahmedabad for ` 750/-. The applicant should also send in an attested copy         Durgapur Nachan Road
of the relevant certificate from competent authority and a self addressed         Guwahati Kamarpatty
envelope of 9” x 12” size with ` 40/- stamps affixed. The envelope should be      Hyderabad Nampally Station Road
marked with ‘NID ADMISSIONS 2012’.                                                Indore Santa Bazar
                                                                                  Jaipur Mirza Ismail Road
Caste/Category Certificates required from Reserved Category Candidates:           Jamshedpur Bistepur
  • Reserved category candidates must attach relevant certificates of Caste/      Kanpur Mahatma Gandhi Road
    Category as per the Government of India rules/format, otherwise the           Kochi Shanmugham Road
    application form will not be provided / will be rejected.                     Kolkata Netaji Subhash Road, Manicktolla
  • OBC (Other Backward Class) candidates are required to submit                  Kozikode Silk Street
    non-creamy layer certificate from Collectorate.                               Lucknow Nawal Kishore Road
  • PH (Physically Handicapped) candidates are required to submit                 Mumbai Nariman Point, Dadar-Portuguese Church
    certificate from the Chief Medical Officer (minimum 40% disability).          Nagpur Kingsway
                                                                                  Panaji Rua De Ormuz
Incomplete or incorrectly filled application forms or forms not satisfying        Patna Fraser Road
eligibility criteria or forms without required fees will be rejected. The         Pondicherry J Nehru Street
application form fee (`1,500 / ` 750) for rejected applications will not be       Pune Dr Coyaji Road
refunded. No official communication will be made regarding rejected               Ranchi Albert Ekkachowk
application forms.                                                                Rohtak Hissar Road
                                                                                  Rourkela Sector 19
                                                                                  Shillong Police Bazar
                                                                                  Simla The Mall
                                                                                  Srinagar Maulana Azad Road
                                                                                  Surat Kanpith, Lal Gate
                                                                                  Thiruvananthapuram University
                                                                                  Udaipur Nyay Marg
For the academic year 2012–2013, the last date for receiving the                  Vadodara Raopura
completed application forms at NID is                                             Vishakhapatnam Valtair Main Road

NOVEMBER 21, 2011
design aptitude test for GDPD (at all centres)

JANUARY 7, 2012. SATURDAY                                                         All candidates fulfilling the requirements of minimum qualification
                                                                                  and falling within the prescribed age limit will be called for the Design
design aptitude test for PGDPD (at all centres)

JANUARY 8, 2012. SUNDAY
                                                                                  Aptitude Test (PGDPD or GDPD) to be conducted at 11 centres —
                                                                                  Ahmedabad, Bengaluru, Bhopal, Chennai,
                                                                                  Delhi, Guwahati, Hyderabad, Kolkata,
                                                                                  Lucknow, Mumbai and Nagpur.
                                                                                  NID reserves its right to cancel any of these centres.




  NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13


 24
NUMBER OF SEATS
                                                                                 Prescribed percentage of seats are reserved for candidates belonging
                                                                                 to various reserved categories scheduled as per the norms of the
                                                                                 Government of India.
                                                                                     Number of seats in the Graduate Diploma Programme is projected
                                                                                 to be 100 (includes reserved categories) and for the Post-Graduate
                                                                                 Diploma Programme it is 245 (includes reserved categories).For both
                                                                                 GDPD and PGDPD, the Institute will draw separate waiting lists with
                                                                                 approximately ten percent of the total number of seats available.

Hall Ticket/ Call Letter will be
posted by December 12, 2011.                                                     GDPD                                         PGDPD
Those who do not receive the call
letters by December 25, 2011 may                                                 Discipline                       Seats       Discipline                       Seats
get in touch with NID’s Admissions
                                                                                 MAIN CAMPUS, AHMEDABAD                       MAIN CAMPUS, AHMEDABAD
Cell at phone (079) 2662 3462 or
email admissions@nid.edu                                                         INDUSTRIAL DESIGN                            Product Design                     15
                                                                                 Product Design                      15       Furniture & Interior Design        15
   Admission is on the basis of
NID’s method of selection, which                                                 Furniture & Interior Design         10       Ceramic & Glass Design             10
extends beyond the students previous
                                                                                 Ceramic & Glass Design              10       Graphic Design                     15
academic qualifications. The NID
Admission Committee systematically                                                                                            Animation Film Design              15
seeks evidence of the perception,
                                                                                 COMMUNICATION DESIGN                         Film & Video Communication         15
attitude, aptitude, achievement
and motivation essential for a                                                   Graphic Design                      15       Textile Design                     15
challenging and satisfying design
                                                                                 Animation Film Design               15
career. The objective of the tests       Call letters for the second phase
and the interviews is to ascertain       of the admission procedure will         Film & Video Communication          10       PG CAMPUS, GANDHINAGAR
the above qualities. Design Aptitude     be posted by March 5, 2012. This
                                                                                 Exhibition (Spatial) Design         10       Transportation & Automobile Design 15
Test (DAT) shall be conducted at         information will also be available
various centres. Based on the scores     on NID’s website www.nid.edu.                                                        Toy & Game Design                  10
obtained in these tests, candidates      All those candidates called for the
                                                                                 TEXTILE, APPAREL & LIFESTYLE                 Photography Design                 15
will be shortlisted and called for the   second phase are required to attend
second phase.                            the studio tests and interview, which   ACCESSORY DESIGN                             Apparel Design                     15
                                         completes the process of selection.
                                                                                 Textile Design                      15       Lifestyle Accessory Design         15
   The second phase of the admission
procedure will consist of studio tests   The Admission Committee decides         Total No. Seats                    100       New Media Design                   15
followed by personal interviews          the procedures, grades and weight-
                                                                                                                              Strategic Design Management        15
at Ahmedabad, Bengaluru and              age every year. The norms for the
Gandhinagar.                             selection are the sole prerogative of
                                         the Admission Committee and the
                                                                                                                              R&D CAMPUS, BENGALURU
                                         decision of the Admission Committee
                                         and the Management in any of the                                                     Information & Interface Design     15
                                         matters concerning the admission
                                                                                                                              Design For Digital Experience      15
                                         process and selection will be final.
                                                                                                                              Design For Retail Experience       15
                                         Any direct or indirect attempt to
                                                                                                                              Total No. Seats                   245
                                         influence the admission committee
                                         or its members, academic office
                                         bearers or management will lead
                                         to the automatic disqualification of
                                         the candidate(s).


Tentative Dates for the studio tests/interview (GDPD)

APRIL 16-20, 2012
Tentative Dates for the studio tests/interview (PGDPD)

APRIL 16-30, 2012

                                                                                                               NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13 


                                                                                                                                                              25
YEARLY EXPENSES (IN INR)                                                           OVERSEAS CANDIDATES
                                                                                   Overseas candidates applying for admission to Graduate Diploma
                                                          GDPD       PGDPD         Programme in Design should send their application along with other
                                                                                   applicants in India by November 21, 2011. Such students may attend
Tuition Fees                                            1,20,000     1,60,000
                                                                                   admission test at one of the test centres and if short-listed, can attend
Studio & KMC charges/IT infrastructure charges            55,000       55,000      the interview at Ahmedabad.
Hostel: Room Rent & Electricity Charges                   25,000       30,000 *
                                                                                   10 percent seats in Post-Graduate Diploma Programme are reserved
Insurance                                                    200          200      for applicants from foreign countries/ SAARC region/ NRIs on
                                                                                   supernumerary basis.
Student Development Fund                                     400          400
Film Club                                                    200          200      They should fill in the prescribed application form and send the same
                                                                                   with their portfolio to Registrar (Academics), NID on or before November
Security Deposit (refundable)                             10,000       10,000
                                                                                   21, 2011. Their applications will be processed through a selection
Total                                                  ` 2,10,800   ` 2,55,800     procedure as may be prescribed by the Admission Committee. The
                                                                                   Institute will follow the reservation criteria as and when prescribed by
Monthly Mess Charges (subject to periodic revisions)       2,800        2,800
                                                                                   the Government of India and as applicable at the time of admissions.

                                                 *Hostel facility is only at       Yearly Expenses for foreign nationals/ candidates from SAARC
                                                 PG campus Gandhinagar             countries/ NRIs
                                                 for programmes offered at
                                                 Gandhinagar. There is no hostel   Tuition Fee for foreign nationals:        US$ 12,000/-
                                                 facility for PG students at       Tuition Fee for SAARC countries/ NRI:     US$ 8,000/-
                                                 Ahmedabad and Bengaluru.
                                                                                   Other fees/charges are as applicable to Indian students.


FEE WAIVERS
A number of full and partial tuition fee waivers offered by NID,
Ford Foundation and Government of India Scholarships are
available to the deserving and disadvantaged candidates.




                                                                                     URL: admissions.nid.edu
  NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13


 26
ACADEMIC CULTURE
                                                                                    RESIDENCE                                    MEDICAL FACILITIES
                                                                                    Ahmedabad Campus                             The NID doctors (including one
                                                                                    Hostel accommodation is provided             Lady Doctor) visit the campus clinic
                                                                                    to all out-station GDPD students             everyday and can be consulted in the
                                                                                    who are enrolled in programmes               consultation room in the campus.
                                                                                    at Ahmedabad campus. Hostel                  NID does not have hospitalisation or
                                                                                    accommodation for such GDPD                  isolation facilities available on the
                                                                                    students is provided for the first           campus. Arrangements may be made
                                                                                    seven (7) semesters since the last           for hospitalisation at Government
                                                                                    (8th) semester of the GDPD program           hospitals in Ahmedabad for any
                                                                                    is expected to be spent in industry.         resident student to whom this is
REGISTRATION                                                                        Students (even GDPD) with homes              recommended by the Institute’s
Candidates selected for admission will be intimated by May 7, 2012. They are        in Ahmedabad or PGDPD students               doctor. NID health facilities are
required to pay fees for the entire academic year (by Bank Draft in favour of the   (even from out-station) would not be         limited to the campus doctor and
‘National Institute of Design’ payable at Ahmedabad) along with their letters       eligible for hostel accommodation at         dispensary. The basic responsibility
of acceptance as well as the rules and regulations duly endorsed by individual      the Ahmedabad campus.                        for good health is in the hands of
candidate and by his/ her parent or guardian. These documents and the                                                            individual students, and the facilities
payment must reach the Institute by the date as indicated in the offer letter. In   PGDPD students enrolled in                   are to supplement individual efforts
case the Institute does not receive the letter of acceptance and the payment as     programmes at Ahmedabad campus               and are not a substitute for them.
aforesaid, by the date indicated, the offer of admission will stand withdrawn and   are required to make accommodation           Medical expenses have to be borne
the available seat will be offered to those in the waiting list.                    arrangements outside campus on               by the students. The students are
                                                                                    their own. NID would be happy to             required to take individual medical
     Candidates who are waiting for the results of their qualifying examinations    provide information to students on           insurance from a reputed insurance
will be offered provisional admission into the programme. The Graduate              accommodation available outside              company and inform NID the details
Diploma Programme students are admitted only into the Foundation                    campus.                                      thereof at the time of admission.
Programme and their entry into different design domains is not automatic. On
successful completion of the Foundation Programme, the Semester Jury will           Gandhinagar Campus                           It is mandatory for the students to
recommend the final decision on the specific design domain.                         At the Gandhinagar campus of NID,            join, at their own cost, the personal
                                                                                    hostel accommodation is provided             Accident Insurance Scheme as may
    All students are required to be present for the Orientation Programme           to all out-station PGDPD students            be approved from time to time by the
and no exceptions can be made. Failure to be present at the Orientation             who are enrolled in programmes               Institute. All students are required to
programme may mean an automatic withdrawal by NID of its admission offer.           at Gandhinagar campus. Hostel                give the name and address of their
Students who leave the Institute in search of other career or other programmes      accommodation for such PGDPD                 local guardian in Ahmedabad so that
elsewhere, immediately after joining will be refunded the deposits as per rules.    students at Gandhinagar is provided          NID authorities may get in touch with
                                                                                    for the first four (4) semesters since       them if the student happens to fall
    Existing students who wish to register in subsequent semesters will have        the last (5th) semester of the PGDPD         sick, or in any other emergency.
to do so by paying their semester fees according to the academic calendar.          program is expected to be spent in
Fees is payable by Demand Draft or in Cash before the commencement of each          industry.
semester. Students who leave NID or who are asked to leave NID for whatever                                                      EXTRA CURRICULAR
reasons will not be entitled to any refund of fees. A student can be given leave    Bengaluru Campus                             ACTIVITIES
of absence for a maximum period of one academic year on health grounds or           The programmes available at                  The Faculty-student Consultative
other exceptional circumstances. During this period the student will have to pay    Bengaluru campus are non-                    Forum meets at least 2 times in
his/her tuition fee for the entire year.                                            residential. All students enrolled           a semester to discuss academic
                                                                                    in programmes at the Bengaluru               matters of importance. The Student
EVALUATION                                                                          campus are required to make                  Activity Committee functions through
NID has evolved a unique system of evaluating the knowledge and skills a            accommodation arrangements                   its various committees, dealing with
student acquires during his/her stay at the Institute. The evaluation of the        outside campus on their own.                 the Canteen, Sports, Entertainment,
student is through critiques, qualitative feedback and specific award of grades     NID would be happy to provide                and through groups which plan social
and credits. The overall aim is to enable each student to develop his/her           information to students on                   and cultural events. Recreational
strengths and the areas in which his/her achievement needs to be further            accommodation available outside              facilities for ‘net games’ and campus
enhanced.                                                                           campus.                                      fitness centre with aerobic facilities
                                                                                                                                 are available in the Institute within
   Evaluation thus becomes a review of each student’s progress judged               Students residing in NID’s hostels must      the campus.
against his/her own ability and potential, and standard and objectives set          observe its rules and regulations. Viola-
for each course. This encourages self improvement.                                  tion of these rules might lead to denial
                                                                                    of the privilege of staying in the hostel.
                                                                                    Allotment of hostels, where provided, is
                                                                                    done on a yearly basis. All students need
                                                                                    to vacate their rooms during the summer
                                                                                    vacations. Subscription to mess facilities
                                                                                    is compulsory for all hostel residents.
                                                                                    The mess charges must be paid in full at
                                                                                    the beginning of every semester.




                                                                                                                  NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13 


                                                                                                                                                                 27
Paldi, Ahmedabad 380 007
         Phone: +91-79-2662 3462
         Fax: +91-79-2662 1167
         e-mail: admissions@nid.edu




For more details visit our website:




URL: admissions.nid.edu
         All enquiries relating to admissions
         should be addressed to:


         ADMISSIONS 2012-13
         National Institute of Design
         Paldi, Ahmedabad 380 007, India
         phone: +91-79-2662 3462
         e-mail: admissions@nid.edu
         url: admissions.nid.edu




         © NID. Published by National Institute of Design, 2011
         Student Designer: Rohan Kulkarni, GDPD Graphic Design. Faculty Guide: Tarun Deep Girdher
         Photographs by NID photography studio, individual students & faculty members
         Printed at Mirror Image Pvt. Ltd., Gandhinagar on 80 gsm & 70 gsm uncoated stock. Typeset in DIN & Warnock

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NID Admissions 2012-13 Deadlines and Tests

  • 1. 2012-13 URL: admissions.nid.edu National Institute of Design is LAST DATE FOR RECEIVING COMPLETED FORMS AT NID internationally acclaimed as one NOVEMBER 21, 2011 of the finest educational and MONDAY research institutions for Industrial, design aptitude test for GDPD Communication, Textile and IT JANUARY 7, 2012 Integrated (Experiential) Design. It is SATURDAY an autonomous institution under the design aptitude test for PGDPD aegis of the Ministry of Commerce JANUARY 8, 2012 SUNDAY and Industry, Government of India and is recognised by the Department of Scientific and Industrial Research, Government of India as a Scientific and Industrial Research Organisation.
  • 2. NID’s vision is to emerge as a global leader in Design Education and Research and become a torchbearer for innovative design directions in the industry, commerce and development sectors. NID’s transdisciplinary environment consisting of 17 diverse design domains helps in creating innovative and holistic eco-system for design learning. In the knowledge economy of the 21st century, NID is focusing on: MAIN CAMPUS, AHMEDABAD  dvancing A educational and research excellence through National Institute of Design, SEED (System for Educational Excellence in Design) in Paldi, Ahmedabad 380 007 a learner centric ‘NID way’. Phone: +91-79-2662 3462 Fax: +91-79-2662 1167  trengthening S ‘mind to market’ infrastructure so that Email: admissions@nid.edu students’ ideas can reach the market place.  eveloping D depth and penetration of design by introducing PG CAMPUS, GANDHINAGAR sector specific educational programmes addressing the needs National Institute of Design, of designers in key sectors of economy and growth industries. GH-0 Extension Road, Near Infocity, Gandhinagar 382 007  ncouraging E design research in a trans-disciplinary context Phone: +91-79-2326 5602 for creating IPR resulting in breakthrough design innovations. Fax: +91-79-2324 4518  ecognising R the ‘breaking of boundaries’ between products, services and experiences and creating innovative approaches R&D CAMPUS, BENGALURU to design education. National Institute of Design, #12, HMT Link Road, Off Tumkur Road, Bengaluru 560 022 Phone: +91-80-2337 3006 / 2337 3276 Fax: +91-80-2337 3086  NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13 2
  • 3. PROFESSIONAL EDUCATION PROGRAMME NID offers professional education programmes at Undergraduate and Post Graduate level with five faculty streams and 17 diverse design domains. NID has established exchange programmes and ongoing pedagogic relationships with over 50 overseas institutions. NID has also been playing a significant role in promoting design. Having entered the 6th decade of The overall structure of NID’s The Professional Education at NID design excellence, NID has been programme is a combination of has both UG and PG Programmes— active as an autonomous institute theory, skills, design projects and field Graduate Diploma Programme under the aegis of the Department experiences supported by cutting in Design (GDPD) of four years of Industrial Policy & Promotion, edge design studios, skill & innovation duration for students after 10+2 or Ministry of Commerce & Industry, labs and the Knowledge Management equivalent like AISSCE/ IB/ ISC, Government of India; in education, Centre. Sponsored design projects and the Post-Graduate Diploma applied research, service and advanced are brought into the classroom to Programme in Design (PGDPD) training in five faculty streams, provide professional experience. of 2 ½ years duration for graduates Industrial Design, Communication Interdisciplinary design studies in from various domains specific to Design, Textile, Apparel & Lifestyle Science and Liberal Arts widen the each discipline. Design, IT Integrated (Experiential) students’ horizons and increase general Design and Interdisciplinary Design awareness of contemporary issues. Studies. NID offers a wide spectrum A unique feature of NID’s design of design domains while encouraging education programme is the openness transdisciplinary design projects. of its educational culture and NID is a unique institution with many environment where students from problem-solving capabilities, depths different faculties and design domains of intellect and a time-tested creative interact with each other in a seamless educational culture in promoting manner. The benefit of learning in design competencies and setting such a trans-disciplinary context is standards of design education. The immeasurable. rigorous development of the designer’s skills and knowledge through a process of ‘hands on-minds on’ is what makes the difference. NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13  3
  • 4. GRADUATE DIPLOMA PROGRAMME The GRADUATE DIPLOMA PROGRAMME IN DESIGN commences with a two semester rigorous Foundation Programme followed by 3 years of specialised studies in any of the disciplines offered in GDPD. IN DESIGN (GDPD) The Foundation Programme is geared to assist in developing values, attitudes, sensorial skills and aesthetic sensitivity necessary for specialisation in design. It introduces students to the fundamentals of design and orients students to thinking of design as a creative problem solving process. It helps develop an evolved ‘design’ perception and attitude, understanding of multidisciplinary nature of design and relationship of design with environment, culture, human senses and emotions. Basic design ‘studio’ courses are augmented by introductory studies in Science and Liberal Arts, to develop world view and understanding of Indian milieu. It helps enrich conceptual thinking, insight for design concerns; design processes and prepares MAIN CAMPUS, AHMEDABAD one to start thinking about eventual solutions. It aspires to create an awareness of the changing environment by constantly relating the students’ learning to real life This 4-year intensive professional UG situations. It provides the necessary direction, stimuli, facilities and experience to programme is offered in the following foster creativity and thereby help each individual to discover their own identity and areas of specialisation from the Main potential. The Foundation Programme is the basis on which the remaining design Campus, Ahmedabad– curriculum is built. FACULTY OF INDUSTRIAL DESIGN Product Design, Furniture & Interior Design, ELIGIBILITY CRITERIA FOR GDPD Ceramic & Glass Design Admission is open to students who have passed or who will appear for qualifying FACULTY OF COMMUNICATION DESIGN examinations under the Higher Secondary (10+2) or equivalents like AISSCE/ IB/ Graphic Design, ISC. Successful candidates shall be given admission to the academic programme, Animation Film Design, by the institute, subject to their passing the qualifying examinations. The medium Film & Video Communication, of instruction at NID is English. Exhibition (Spatial) Design Upper age limit for candidates is 20 years (relaxable by 3 years for reserved categories) as on June 1, 2012. FACULTY OF TEXTILE, APPAREL AND LIFESTYLE ACCESSORY DESIGN Textile Design Allotment of the discipline of choice at the end of Foundation year is NOT guaranteed. Discipline allotment takes place only at the end of the first Projected Number of seats year (Foundation Programme), based purely on student's performance in in GDPD: 100 (Includes reserved categories) the Foundation Programme and the number of seats available in desired discipline. (Please refer page no. 25 for Number of Seats) Details about GDPD disciplines: From page 6 to 13  NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13 4
  • 5. Post-Graduate Diploma Programme in Design (PGDPD) is 2½ year programme offered in the following specific ELIGIBILITY CRITERIA FOR PGDPD areas of sectoral specialisation in 17 design programmes Candidates having a Bachelor’s degree or under the five faculties– equivalent including those who will be appearing for the qualifying examinations during the FACULTY OF INDUSTRIAL DESIGN FACULTY OF TEXTILE, APPAREL AND academic year (2011-12) in the areas mentioned Ceramic & Glass Design LIFESTYLE ACCESSORY DESIGN against each discipline are eligible to apply. Furniture & Interior Design Apparel Design Successful candidates shall be given admission to Product Design Lifestyle Accessory Design the academic programme, by the institute, subject Toy & Game Design Textile Design to their passing the qualifying examinations. Those Transportation & Automobile Design applying for two programmes should send separate FACULTY OF IT INTEGRATED application form for each programme. One cannot FACULTY OF [EXPERIENTIAL] DESIGN apply for more than two PG Programmes. The COMMUNICATION DESIGN Design for Digital Experience medium of instruction at NID is English. Animation Film Design Information & Interface Design Upper age limit for candidates is 30 years Film & Video Communication New Media Design (relaxable by 3 years for reserved categories) Graphic Design as on June 1, 2012. Photography Design FACULTY OF INTERDISCIPLINARY DESIGN STUDIES Design for Retail Experience PROJECTED NUMBER OF SEATS IN Strategic Design Management PGDPD: 245 (Includes reserved categories) POST-GRADUATE ELIGIBILITY CRITERIA FOR PROGRAMMES OFFERED AT MAIN CAMPUS, AHMEDABAD DIPLOMA Product Design (2½ years) Degree in Design, Engineering, Technology or Architecture, OR Design (under 10+2+4yr) Graphic Design (2½ years) Degree in any discipline, OR Diploma in Design (under 10+2+4yr) PROGRAMME Diploma in Design (under 10+2+4yr) Animation Film Design (2½ years) Furniture & Interior Design Degree in any discipline, OR Diploma (2½ years) in Design (under 10+2+4yr) Degree in Design, Engineering, Technology or Architecture, OR Film & Video Communication IN DESIGN (PGDPD) Diploma in Interior Design or Craft (2½ years) Design (under 10+2+4yr) Degree in any discipline, OR Diploma in Design (under 10+2+4yr) Ceramic & Glass Design (2½ years) Degree in Design, Fine Arts, Textile Design (2½ years) Engineering, Technology, Architecture Degree in Design (Textiles/Fashion/ or Interior Design, OR Diploma in Accessory/Knitwear/Interior), Fine Arts or Architecture, OR Diploma in Handloom Technology/Textile ELIGIBILITY CRITERIA FOR PROGRAMMES OFFERED AT ELIGIBILITY CRITERIA FOR PROGRAMMES OFFERED AT PG CAMPUS, GANDHINAGAR R&D CAMPUS, BENGALURU Technology (under 10+2+3yr/4yr) Technology (under 10+2+3yr/4yr) Transportation & Automobile Design Lifestyle Accessory Design (2½ years) Information & Interface Design Design for Retail Experience (2½ years) Degree in Design, Engineering, (2½ years) (2½ years) Degree in Industrial Design, Technology, Architecture or Degree in Design, Engineering, Degree in any discipline, OR Diploma in Engineering, Technology, Architecture Fine Arts, OR Diploma in Design Technology, Architecture, Fine Arts, Design (under 10+2+4yr) or Interior Design, OR Diploma in (under 10+2+4yr) Music, Computer Science, Electronics Design (under 10+2+4yr) or Visual Communications, OR New Media Design (2½ years) Diploma in Design (under 10+2+4yr) Toy & Game Design (2½ years) Degree in Design, Engineering, Degree in any discipline, OR Diploma Technology, Architecture, Fine Design for Digital Experience in Design (under 10+2+4yr) Arts, Music, Computer Science and (2½ years) Applications, Electronics or Visual Degree in Design, Engineering, Photography Design (2½ years) Communications, OR Diploma in Technology, Architecture or Fine Degree in any discipline, OR Diploma Design (under 10+2+4yr) Arts, OR Diploma in Design (under in Design (under 10+2+4yr) 10+2+4yr) Strategic Design Management Apparel Design (2½ years) (2½ years) Degree in Design (Textiles/Fashion/ Degree in Design, Engineering, Accessory/Knitwear/Interior), Technology, Fine Arts, Architecture, Engineering, Technology, Fine Interior Design or Planning, OR Arts or Architecture, OR Diploma Diploma in Design (under 10+2+4yr) in Handloom Technology/Textile NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13  5
  • 6. PRODUCT DESIGN UNDER THE FACULTY OF INDUSTRIAL DESIGN offered in PGDPD & GDPD at AHMEDABAD CAMPUS  ELIGIBILITY CRITERIA FOR PGDPD   ELIGIBILITY CRITERIA FOR GDPD  Degree in Design, Engineering, Technology as per details provided on page 4 or Architecture, OR Diploma in Design (under 10+2+4yr) Product Design is concerned primarily with the The Product Design programme theoretical inputs in structures and commences with inputs in elements of strength of materials, technical studies, relationship between products and systems and those three-dimensional form, ergonomics production processes as well as (human factors) and an introduction ergonomics. who use them. The Product Design programme at NID to the forming of various kinds of In addition to courses in design, materials. Along with this, students also technology and ergonomics, specific inculcates a user-centred approach and processes. acquire workshop, technical drawing courses develop general awareness of and presentation abilities. Emphasis is areas relevant to product design. These Responsibility and concern towards the social, physical placed on learning through participation are History of Design, Information and teamwork. Design projects start Theory, Computer-Aided Design, Design and ecological environment is emphasized in the in the very first semester and continue Management and Marketing, Value throughout the programme, forming the Engineering and Systems Thinking. An process of developing innovative ideas. core of a product designer’s education. important component of the programme These projects gradually increase in their is the exposure to various levels of the level of complexity and cover a variety manufacturing industry through field of situations that product designers are visits and projects. likely to encounter in their professional careers. Projects are supported by  NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13 6
  • 7. FURNITURE offered in PGDPD & GDPD at AHMEDABAD CAMPUS & INTERIOR DESIGN UNDER THE FACULTY OF INDUSTRIAL DESIGN  ELIGIBILITY CRITERIA PGDPD   ELIGIBILITY CRITERIA FOR GDPD  Degree in Design, Engineering Technology or as per details provided on page 4 Architecture, OR Diploma in Interior Design or Craft Design (under 10+2+4yr) Furniture and Interior Design deals with creation and The Furniture & Interior Design Furthermore, the programme Discipline believes in a broad and places special emphasis on the ability evolution of new forms and ideas for objects, structures interdisciplinary attitude for enriching to integrate furniture elements and the design activity. The goal is to systems in the interior spatial contexts. or systems at human scale through sustainable and educate designers to handle all aspects The students are expected to attain an of Furniture and Interior Design into understanding of a body of theoretical innovative use of diverse materials and processes for one integrated user centric area of and practical knowledge and are study. The discipline also encourages trained to carry out design processes improving the quality of life in immediate living and introduction of a strong foundation as independently as possible. This of basics which facilitates anticipation understanding is demonstrated through working environment. FID discipline draws from the of the future. The institute achieves measurable student learning outcomes this purpose through its teachers who during the programme. Students are experiences of Industrial and Environmental Design bring academic knowledge and work not only expected to complete specific experience to their instruction. Special courses but also to develop critical professions due to the contextual interplay of objects emphasis is placed on the ability to and analytical abilities together with develop self-made prototypes in order educational values that contribute to a and spaces in fulfilling human needs. The Furniture to test human and functional factors v/s lifelong learning attitude. aesthetics and use of materials. and Interior Design programme aims to provide an integrated approach to furniture and interior elements as part of living/ work spaces habitat and challenges to redefine the boundaries of such objects and elements with a systems perspective. NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13  7
  • 8. CERAMIC & GLASS DESIGN UNDER THE FACULTY OF INDUSTRIAL DESIGN offered in PGDPD & GDPD at AHMEDABAD CAMPUS  ELIGIBILITY CRITERIA FOR PGDPD   ELIGIBILITY CRITERIA FOR GDPD  Degree in Design, Fine Arts, Engineering as per details provided on page 4 Technology, Architecture or Interior Design OR Diploma in Design (under 10+2+4yr) Ceramic and Glass Design programme at NID takes inspiration from both art and craft traditions and it equally recognizes and lays emphasis on the production potential of these materials. The curriculum at NID offers a set of established important alliance with the courses to introduce the technological clusters of small scale industries located and skill aspects of the materials while in several parts of the country such as wide range of courses such as elements Firozabad, Khurja, Jaipur, Morbi etc. of forms, colour and composition, The association and exposure towards ergonomics etc. are offered to sensitize these clusters provides a platform to students towards the other essentials the graduates to utilize the cluster’s of design. Moreover, design projects production capacity for their own spread over the semesters bring in a creative expression and entrepreneurial critical understanding towards user ventures - national or international. perception, socio-cultural context and Ceramic and glass offers tremendous market reality for the future designers. expressive qualities in the domain of Extensive exposure provided towards art and creativity as well as functional craft sector as well as ceramic and glass possibilities in the domains of craft, industries bring in awareness towards architectural spaces and lifestyle wider range of production techniques. product categories. Graduates find Students get hands on experience to a careers in the area of tableware, tile, variety of forming techniques in both sanitary ware, glass ware industries the materials. They get to experience and lifestyle brands. There are ample hand molding techniques in clay opportunities to work in the craft and such as coiling, pinching, throwing NGO sectors or start up own studios etc., while molding and casting as with independent batch production. production methods. Students also Overall, the in-depth understanding explore their creative expressions of technology, production techniques through kiln formed glass such as and material skills and expression slumping, fusing and pate de verre and enables the graduates to take up practice glass blowing as part of hot challenges and make appropriate use glass in the curriculum. of these materials in applications other Besides existing linkages with than the conventional ones. large scale industries, discipline has  NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13 8
  • 9. GRAPHIC DESIGN UNDER THE FACULTY OF COMMUNICATION DESIGN offered in PGDPD & GDPD at AHMEDABAD CAMPUS  ELIGIBILITY CRITERIA PGDPD   ELIGIBILITY CRITERIA FOR GDPD  Degree in any discipline, OR Diploma as per details provided on page 4 in Design (under 10+2+4yr) A graphic design student, in addition to a thorough The last decade or so has witnessed a During their period of study, near total transformation in the way students in graphic design are encour- grounding in design abilities and theoretical issues, a graphic designer works. The expan- aged to work on a variety of projects, sion and application of the electronic majoring in the selected sub-domain undertakes the study of the cultural and historical media has made graphic reproduc- of graphic design. The areas covered tion technologies more accessible to include typography & type design, context in which designers need to function, as well the designer. Paradoxically, traditional publication design, image making, illus- skills have become more necessary than tration, photography, packaging, print as of the social and ethical factors that influence before. Quality and creative solutions design, corporate identity, branding and contextual to the user’s needs are still information & communication systems design decisions. The ultimate aim is to stimulate a basic human input. The fundamental like signage or way finding. importance of creating a visual vocabu- Students, on successful completion the development of independent critical judgment, lary through drawing, the develop- of the programme would have acquired ment of aesthetic judgment, values of the competencies to find placements sound research skills, the ability to think creatively and form, proportion, image and word have with leading graphic design agencies become an integral part of learning working in the area of branding, pub- practice design as a professional. graphic design at NID. lication houses, and communication design firms. They could also start their own design studios. NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13  9
  • 10. ANIMATION FILM DESIGN UNDER THE FACULTY OF COMMUNICATION DESIGN offered in PGDPD & GDPD at AHMEDABAD CAMPUS  ELIGIBILITY CRITERIA FOR PGDPD   ELIGIBILITY CRITERIA FOR GDPD  Degree in any discipline, OR Diploma as per details provided on page 4 in Design (under 10+2+4yr) The objective of this programme is to enable students to find solutions to complex problems in various fields of communication design using animation film making as a creative medium. With various subject inputs from in every odd years, where student various inter-departmental faculties and department staff gets involved in as well as visiting experts from India organising this festival and celebrating and abroad, students develop basic it with many national and international skills and are introduced to knowledge experts of animation world. areas pertaining to animated films in With the initial inputs and dynamic particular, as well as communication in curriculum, students’ projects its social and cultural contexts. In the eventually result in a unique and later semesters, students are exposed original product, which also brings to a workshop mode of learning where various international and national they experiment with various mediums: awards, accolades and recognition from traditional hand drawn 2D, from time to time. Graduates of this clay, sand, oil on glass, stop motion, programme find rewarding careers pixilation to CGI/digital platform. In as animators, character designers, addition, students of animation go story-board artists as well as creative through an experiential learning of directors, producers, consultants and cross-disciplinary campus life. During designers in many organisations such their final semester, they can choose as Channel [V], MTV, Nickelodeon, the medium of their choice with more Cartoon Network, Tata Interactive, emphasis on storytelling with original Infosys ,Cognizant to name a few and context and idea. also as individual designpreneur or The department also exposes as faculty/designers at various design students with Chitrakatha- a biennial schools in India, including their alma student international animation festival mater (NID), and abroad.  NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13 10
  • 11. FILM & VIDEO offered in PGDPD & GDPD at AHMEDABAD CAMPUS COMMUNICATION UNDER THE FACULTY OF COMMUNICATION DESIGN  ELIGIBILITY CRITERIA PGDPD   ELIGIBILITY CRITERIA FOR GDPD  Degree in any discipline, OR Diploma as per details provided on page 4 in Design (under 10+2+4yr) The primary aim of the Film and Video Communication Students are first introduced to recognition earned by its students’ the basics of communication design films. These films have been showcased programme is to train versatile design-informed and aspects of social theory and the in prestigious competitive film festivals language, grammar and technology of across the globe, besides winning communicators, fluent in the conception and film and video. Thereafter, additional accolades within India. theoretical inputs continue to Graduates of the programme have production of short films, on a range of educational, supplement the development of holistic gone on to rewarding careers within the conceptual abilities, simultaneous to the broad spectrum of the moving image cultural, social, entertainment and marketing building of proficiency in the practical industry. These include feature films, aspects of filmmaking. television channels, production houses, communication needs. The strength and versatility of the advertising agencies, interactive media Film and Video Education programme ventures and government and voluntary has been proved by the worldwide bodies having a communication agenda. NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13  11
  • 12. TEXTILE DESIGN UNDER THE FACULTY OF TEXTILE, APPAREL & LIFESTYLE ACCESSORY DESIGN offered in PGDPD & GDPD at AHMEDABAD CAMPUS  ELIGIBILITY CRITERIA PGDPD   ELIGIBILITY CRITERIA FOR GDPD  Degree in Design (Textiles/Fashion/Accessory/Knitwear/ as per details provided on page 4 Interior), Fine Arts or Architecture, OR Diploma in Handloom Technology/Textile Technology (under 10+2+3yr/4yr) NID’s Textile Design Programme lays emphasis on woven and printed textiles as well as non-woven techniques like resist dyed, block-printed and knitted, besides surface ornamentation using traditional and mass production methods. The emphasis of the course design problems. The programme helps is on building a variety of skills, one understand all the intricacies of in combination with theoretical production, in order to find innovative knowledge and practical application. solutions. It provides major field-level The programme commences with the exposure to all levels of industrial and learning of fundamentals of textile craft production. design. These include elementary Besides instilling design sensibility, ergonomics, textile fibres, colour, all the courses lay emphasis on composition and basic textile design technology and market-related inputs. for weaving and printing. It also covers Design projects in textiles cover woven dyeing techniques, printing methods, and printed apparel fabrics, textiles sewing techniques, construction of for interiors, collection of prints, craft fabrics and surface design. documentation, computer aided textile Through increasingly complex design, jacquard fabrics etc. Design design projects, complemented by solutions are translated into samples related inputs in the social sciences and or prototypes through workshops in technology, students are encouraged to dyeing, printing and weaving. apply their abilities to resolve specific  NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13 12
  • 13. EXHIBITION DESIGN UNDER THE FACULTY OF COMMUNICATION DESIGN offered in GDPD at AHMEDABAD CAMPUS  ELIGIBILITY CRITERIA FOR GDPD  as per details provided on page 4 The Exhibition Design Programme aims to develop The students are provided with a through the study of materials, rigorous training in conceptualization processes, finishes and structures confidence in its graduates to interpret, contextualize, and communication of design concepts. and relevant computer softwares. An They develop critical abilities while understanding of the history of design, manifest, express and communicate through creative engaging with communication theories; design management, science and liberal visual language and communication; arts also forms an essential part of their handling of space and ambiences. This is done through spatial perception and design. They overall learning. learn skills related to technology multi-sensory and multimedia installations that create interactive and experiential environments. NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13  13
  • 14. TRANSPORTATION offered in PGDPD at GANDHINAGAR CAMPUS & AUTOMOBILE DESIGN UNDER THE FACULTY OF INDUSTRIAL DESIGN  ELIGIBILITY CRITERIA FOR PGDPD  Degree in Industrial Design, Engineering, Technology, Architecture or Interior Design, OR Diploma in Design (under 10+2+4yr) Transportation has evolved as a basic need for The course is structured around a learning In addition to the coursework, curve that starts off with inculcating Transportation & Automobile Design at humanity. Other than the basic mobility need, aesthetics, form sensitivity, analytical NID has various MoUs with design studios abilities and giving a broad understanding abroad as well as in India. Also, there is transportation has also shaped up as an indicator of concepts and concerns in Transportation a regular interaction and guest lectures & Automobile Design. Over the two-year with design practitioners from automobile of a nation’s economic presence. It is this belief that period, students tackle varying levels of industry in India for specific inputs during complexity through design projects ranging classroom projects, feedback and portfolio NID perceives and reflects in its Transportation & from non-motorized transport, display/ reviews. controls, vehicle design, system design to Automobile Design programme. The programme pays understand the design process in various contexts. special attention to the Indian context, especially to the users’ needs in terms of comfort, safety, information and even the considerations of cultural sensitivities and preferences.  NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13 14
  • 15. TOY & GAME DESIGN UNDER THE FACULTY OF INDUSTRIAL DESIGN offered in PGDPD at GANDHINAGAR CAMPUS  ELIGIBILITY CRITERIA PGDPD  Degree in any discipline, OR Diploma in Design (under 10+2+4yr) The PG Diploma in Toy and Game Design at the National Institute of Design aims to develop a professional and creative approach to the growing needs and aspirations in the field of education and entertainment. The programme draws its strength from inputs. The project based pedagogy its trans-disciplinary nature, integrating helps students to choose projects of their knowledge from various disciplines both choice and integrate creative ideas with in terms of creative conceptualisation as practical know how in order to come up well as in terms of working with a variety of with innovative designs. Students work on material and media. design projects of their choice ranging from The learning modules give equal heritage toys, digital games, educational importance to conceptual thinking as well play material to sports equipment and as practical exhibition/ understanding. designs for futuristic scenarios. The curriculum is progressive in nature An active student exchange programme with courses involving basic design with Dept. of Play and Learning, Burg fundamentals, material and media studies, Giebichenstein, School of art and design, cultural studies, creative thinking, user Halle, Germany as well as collaborative psychology etc. and progressing into classroom projects with industries provide methodologies for understanding complex a rich exposure to students. The emphasis system level problems and scenario on innovation-led designs helps students visualisations. Modules such as elements to begin their career in a spectrum of of play, game theory, character design, industries or start their own enterprises. user research methods provide specialized NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13  15
  • 16. PHOTOGRAPHY DESIGN UNDER THE FACULTY OF COMMUNICATION DESIGN offered in PGDPD at GANDHINAGAR CAMPUS  ELIGIBILITY CRITERIA FOR PGDPD  Degree in any discipline, OR Diploma in Design (under 10+2+4yr) The PG Diploma in Photography Design offers students, the opportunities to work in the context of leading edge practice in their subject and to develop their skills to an advanced level appropriate for careers in the industries. It aims to support the advanced in the consideration of the context; study and practice of a wide range audience and professional relevance of photographic practices. It offers a of their practice in an independent unique opportunity to develop body of or commercial environment. work that engages with the photographic Students are expected to develop image within the context of a critical strong and original practice based understanding of contemporary projects and an ability to evaluate photography and visual culture. this work critically. Postgraduates It engages in the creative process of this programme can seek work and comprehends the physical and ranging from a highly specialised, intellectual demands of the visual artist. technical variety of the field that The development of new conceptual requires creativity and visual literacy strategies and an understanding of such as press/ news photography, the broader debates surrounding documentary photography, advertising photography practice are all a very photography, fashion photography, fine important part of the course. Practice art photography etc. The course runs units begin by encouraging students over five semesters (2 ½ years) full-time, to work experimentally, questioning starting every June of the year. Selected their own methods as well as those two students will have the opportunity of other contemporary practitioners. to opt for student exchange programme The practice is underpinned by with UCA, Farnham, United Kingdom. history and theories that supports  NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13 16
  • 17. APPAREL DESIGN UNDER THE FACULTY OF TEXTILE, APPAREL & LIFESTYLE ACCESSORY DESIGN offered in PGDPD at GANDHINAGAR CAMPUS  ELIGIBILITY CRITERIA FOR PGDPD  Degree in Design (Textiles/Fashion/Accessory/Knitwear/Interior), Engineering, Technology, Fine Arts or Architecture, OR Diploma in Handloom Technology/ Textile Technology (under 10+2+3yr/4yr) The Post graduate programme in Apparel Design at NID is concerned with the methods and processes of design for clothing, its communication and techniques involved in developing it into an outcome that may vary from industrial and academic, to cultural and entrepreneurial. The course structure focuses on study of the properties, performance, and design of clothes along with basics in textile in the context of aesthetics, function, technique, and the meaning of dress. This programme encourages self- industry and social or public sector disciplines at NID, which enable initiative learning, research and later on. Students study design vis-a- students to develop sensitivity to the learning-by-doing among its students. vis production, management, textile very nature of cloth. It concentrates upon equipping them technology, sustainability factors etc. Graduates of this programme with knowledge and skill set that Practice is supported by historical and can seek work in the broad areas of helps them identify opportunities and theoretical studies. They also build up clothing that include ready-to-wear, solutions in the field of apparel while ability in understanding and identifying specialised fashion, costume design, growing into creative professionals. national or international sources of performance apparel, design education The approach of education involves trends that lead to the development and strategy. Several graduates are an interdisciplinary perspective that process in designing clothing. The presently working as entrepreneurs, reaches across the disciplines at NID strength of the course is its close having set up their own design studios as well as from academic to private interaction with the textile and other and workshops. NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13  17
  • 18. LIFESTYLE offered in PGDPD at GANDHINAGAR CAMPUS ACCESSORY DESIGN UNDER THE FACULTY OF TEXTILE, APPAREL & LIFESTYLE ACCESSORY DESIGN  ELIGIBILITY CRITERIA FOR PGDPD  Degree in Design, Engineering, Technology, Architecture or Fine Arts, OR Diploma in Design (under 10+2+4yr) The Lifestyle Accessory Design (LAD) postgraduate programme educates and trains professional designers to visualise and create lifestyle accessories and systems using different materials, processes and technologies. The designers from this programme automobile interiors. The programme aspire to drive the market and make curriculum encourages students ‘Designed in India’ a premier global to develop alternative approaches brand. The programme focuses on a to designing products by building wide spectrum of accessory products innovative, out-of-the-box thinking to suit the needs of contemporary skills while ensuring that the design patterns of living and lifestyles. It solutions successfully accomplish relates to people’s living habits and their commercial expectations. Design the products they interact with which projects, which are actively plugged form an important basis of their day- into the curriculum, provide a vital to-day lives. It delves into perception learning experience whereby the and trend studies of diverse dynamics students exhibit their capability to influencing the lifestyles of consumers converge and synthesize their creativity, from various strata of society. It skills and knowledge base to come up offers a strong multidisciplinary edge with tangible outputs. A plethora of wherein the students get opportunity rewarding career opportunities are to work with a wide spectrum of available to LAD graduates across product categories - jewellery, bags, diverse industry segments where luggage, footwear, lighting, furnishings, a growing number of alumni are furniture, space accessories and meaningfully contributing.  NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13 18
  • 19. NEW MEDIA DESIGN UNDER THE FACULTY OF IT INTEGRATED (EXPERIENTIAL) DESIGN offered in PGDPD at GANDHINAGAR CAMPUS  ELIGIBILITY CRITERIA FOR PGDPD  Degree in Design, Engineering, Technology, Architecture, Fine Arts, Music, Computer Science and Applications, Electronics or Visual Communications, OR Diploma in Design (under 10+2+4yr) The New Media Design programme at NID attempts to critically examine the relationship between technology and culture. Media, ‘old’ and ‘new’, such as print, radio, television, cinema, Internet, virtual reality, video games and mobile telephony, to mention a few, have a profound impact on our culture. Understanding these various media Through a diverse set of projects, f ) Develop and refine their ideas and and the impact they (may) create is students gain the opportunity to: methods of working and thinking. crucial to understand how our societies a) Learn various skills (tools, The programme is trans-disciplinary are shaped. This aspect is an essential techniques and methods) of making in nature, applying and integrating component of New Media Studies. physical or virtual objects/ processes, knowledge from various disciplines. In Students of the New Media programme using hand tools or digital tools. this sense, it is a unique combination of spend the first semester on design b) Explore various mediums design, art, science and technology. The fundamentals as part of a common such as moving images (film/video/ programme seeks students from diverse foundation programme. Design animation), physical computing, and backgrounds ranging from design, projects are a core component of the sound for example, from a New Media arts, engineering and humanities. A programme. perspective. willingness and motivation to learn c) Learn about New Media theory various digital skills such as electronics through lectures, seminars, public and software programming is required. events and self-directed research and apply theoretical frameworks to their design projects. d) Explore and understand notions of interactivity and interaction design. e) Enrich the ability to perceive and judge quality of aesthetic experiences in design solutions. NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13  19
  • 20. STRATEGIC DESIGN MANAGEMENT UNDER THE FACULTY OF INTERDISCIPLINARY DESIGN STUDIES offered in PGDPD at GANDHINAGAR CAMPUS  ELIGIBILITY CRITERIA FOR PGDPD  Degree in Design, Engineering, Technology, Fine Arts, Architecture, Interior Design or Planning, OR Diploma in Design (under 10+2+4yr) Business managers and leaders now recognize the importance of design and design thinking in formulating business strategies and implementation of integrated management decisions. As a result understanding the deployment and management of design processes and practices is now a major focus of capability development for the corporate sector. Particularly, the consumer- driven businesses perceive the role of design thinking as significant in developing and delivering innovative products and processes. Strategic design management real-life situations. The SDM students is concerned with integrative and can specialize in specific areas such collaborative business management as user research, branding, retail requiring a new breed of managers who design and management, new product are skilled at working with a wide range development, environmental design, of multi-disciplinary inputs and diverse and social development. They can also team members in order to achieve perform applied research in design holistic and sustainable business management with a view to develop solutions. The educational programme new tools, methods and processes. in Strategic Design Management The students and graduates from (SDM) is conducted within a design the discipline get to work on exciting thinking framework. The programme is assignments covering a large number project-oriented, human-centred, and of issues and domains such as business interactive in approach. It culminates stakeholders, social organizations, in an industry-based project with a educational institutions and design view to connect students with the and management consultancy business world, and develop their skills organizations. and confidence in working with the  NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13 20
  • 21. INFORMATION offered in PGDPD at BENGALURU CAMPUS & INTERFACE DESIGN UNDER THE FACULTY OF IT INTEGRATED (EXPERIENTIAL) DESIGN  ELIGIBILITY CRITERIA FOR PGDPD  Degree in Design, Engineering, Technology, Architecture, Fine Arts, Music, Computer Science, Electronics or Visual Communications, OR Diploma in Design (under 10+2+4yr) The Information and Interface Design program explores the design of systems at the fusion of people and technology. It studies the goals and activities of people, their values, and the tools and environments that shape their everyday lives. An understanding of how design can intervene naturally and help in general sense- making of our world is therefore key to this discipline. Beginning with a common foundation • Develop critical faculty in design program, the program is a combination thinking of – Methods from design; Ideas from • Pursue self-directed research the arts; Tools from social sciences, and A typical IID student would be Insights from business. one with a passion for people-and- technology and who wants to shape Through a series of learning formats how information is accessed and that include lectures, seminars, used. As a result of the course, he/she workshops and industry presentations, would typically contribute to multi- the student has an opportunity to – disciplinary teams that construct • Apply principles and practices of software systems. interaction design to projects that The program seeks students with reflect the real-world willingness and motivation to learn the tools of technology, and basic • Engage with interactive media from software programming. Applicant a functional, aesthetic, and critical backgrounds may be diverse, ranging point of view from the arts, architecture, design, mass • Visualize data that furthers an communication and engineering. understanding of the information-rich world we live in NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13  21
  • 22. DESIGN FOR offered in PGDPD at BENGALURU CAMPUS DIGITAL EXPERIENCE UNDER THE FACULTY OF IT INTEGRATED (EXPERIENTIAL) DESIGN  ELIGIBILITY CRITERIA FOR PGDPD  Degree in Design, Engineering, Technology, Architecture or Fine Arts, OR Diploma in Design (under 10+2+4yr) We use a number of digital products and applications The context for digital products and interactivity with focus on developing experiences could be seen to encompass aesthetic sensibilities and creative in our daily life at home, school, office, for information, areas such as Software products; Digital communication strategies. Design learning environments; Hand held for Digital Experience emphasizes on communication, education, entertainment, banking, gadgets and devices; Entertainment research to create a knowledgebase based applications and other virtual with regard to usage of Digital products healthcare etc. Design for Digital Experience focuses environments. in Indian society and inform of future The various course modules design directions keeping in mind on experiential component to enhance the quality of for this programme can be broadly Indian socio-cultural aspects. categorized into those that focus on The programme takes students with life in the digitally enabled society also keeping in view design processes for the development diverse professional backgrounds such of concepts, prototyping and evaluation as fine and applied arts, film- making, the rural/ urban spaces & requirements. The world is to enhance experiences in the engineering or technical, design, mass digitally enabled world. The course communication, architecture. Students rapidly moving towards digitally enabling society to also looks in the area of enriching should possess aptitude & interest to content from aspects such as narrative communicate effectively making use of impact the whole system and hence the students in this styles, use of appropriate media, the programming ability as well. discipline are trained to understand the aspirations of the society and meet their aspirations through design.  NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13 22
  • 23. DESIGN FOR offered in PGDPD at BENGALURU CAMPUS RETAIL EXPERIENCE UNDER THE FACULTY OF INTERDISCIPLINARY DESIGN STUDIES  ELIGIBILITY CRITERIA FOR PGDPD  Degree in any discipline, OR Diploma in Design (under 10+2+4yr) Retail Design as a profession is now getting established in India and is gaining a good degree of recognition from the Retail industry. With the major changes in the Indian Economy, this has become an area of expertise to the large variety of various Retail industries. Market competition is intense and a great degree of flexibility is demanded to sustain the day to day changes in the market. The Design for Retail Experience PG in order to visualize and create new diploma offered at NID, R&D Campus, concepts for an outstanding shopping Bengaluru, was started in the year experience. 2007. The course has an integrated This course includes inputs in approach to designing products, various knowledge domains such as systems and spaces to accommodate Fundamentals of design, Spatial design, multi sensory experiences in the retail Branding, Store design, Retail furniture, and visual merchandising fields in the Packaging, Visual merchandising, context of enhanced user experience. and Retail management which are The programme offers a challenge coherently brought together and to redefine boundaries, understand studied in general for effective ‘retail consumer lifestyles and aspirations experience’. NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13  23
  • 24. HOW TO APPLY ADMISSION PROCEDURE TO GET YOUR APPLICATION FORM: A) For General Category: The online procedure of downloading will require the applicant to first fill in his/her details into the interface at admissions.nid.edu. An application form containing these details already filled in would be generated for the applicant to download. This pre-filled, downloaded form must be printed and signed by the applicant and physically posted to NID with supporting documents and a Demand Draft of ` 1,500/- drawn on any nationalized bank in favour of ‘National Institute of Design’ payable at Ahmedabad. Note that this procedure is NOT available for reserved category applicants. Forms can also be obtained from select branches of Bank of India (listed bank of india branches: on the right) on payment of `1,500/- towards the cost of the form plus ` 50/- Ahmedabad Bhadra, Paldi as bank charges. Bengaluru Kempegowda Road Bhopal Marwari Road, Jumerati Bhubaneshwar Janapath B) For Reserved Category: Chandigarh Sector 17 Forms at concessional rates to reserved categories are available only Chennai Errabalu Chetty Street from Admissions Office, NID, Ahmedabad. These forms can be obtained Coimbatore Oppankara Street from Admissions Office directly by sending a Demand Draft drawn on any Dehradun Rajpura Road nationalized bank in favour of ‘National Institute of Design’ payable at Delhi Janpath, Hauz Khas Ahmedabad for ` 750/-. The applicant should also send in an attested copy Durgapur Nachan Road of the relevant certificate from competent authority and a self addressed Guwahati Kamarpatty envelope of 9” x 12” size with ` 40/- stamps affixed. The envelope should be Hyderabad Nampally Station Road marked with ‘NID ADMISSIONS 2012’. Indore Santa Bazar Jaipur Mirza Ismail Road Caste/Category Certificates required from Reserved Category Candidates: Jamshedpur Bistepur • Reserved category candidates must attach relevant certificates of Caste/ Kanpur Mahatma Gandhi Road Category as per the Government of India rules/format, otherwise the Kochi Shanmugham Road application form will not be provided / will be rejected. Kolkata Netaji Subhash Road, Manicktolla • OBC (Other Backward Class) candidates are required to submit Kozikode Silk Street non-creamy layer certificate from Collectorate. Lucknow Nawal Kishore Road • PH (Physically Handicapped) candidates are required to submit Mumbai Nariman Point, Dadar-Portuguese Church certificate from the Chief Medical Officer (minimum 40% disability). Nagpur Kingsway Panaji Rua De Ormuz Incomplete or incorrectly filled application forms or forms not satisfying Patna Fraser Road eligibility criteria or forms without required fees will be rejected. The Pondicherry J Nehru Street application form fee (`1,500 / ` 750) for rejected applications will not be Pune Dr Coyaji Road refunded. No official communication will be made regarding rejected Ranchi Albert Ekkachowk application forms. Rohtak Hissar Road Rourkela Sector 19 Shillong Police Bazar Simla The Mall Srinagar Maulana Azad Road Surat Kanpith, Lal Gate Thiruvananthapuram University Udaipur Nyay Marg For the academic year 2012–2013, the last date for receiving the Vadodara Raopura completed application forms at NID is Vishakhapatnam Valtair Main Road NOVEMBER 21, 2011 design aptitude test for GDPD (at all centres) JANUARY 7, 2012. SATURDAY All candidates fulfilling the requirements of minimum qualification and falling within the prescribed age limit will be called for the Design design aptitude test for PGDPD (at all centres) JANUARY 8, 2012. SUNDAY Aptitude Test (PGDPD or GDPD) to be conducted at 11 centres — Ahmedabad, Bengaluru, Bhopal, Chennai, Delhi, Guwahati, Hyderabad, Kolkata, Lucknow, Mumbai and Nagpur. NID reserves its right to cancel any of these centres.  NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13 24
  • 25. NUMBER OF SEATS Prescribed percentage of seats are reserved for candidates belonging to various reserved categories scheduled as per the norms of the Government of India. Number of seats in the Graduate Diploma Programme is projected to be 100 (includes reserved categories) and for the Post-Graduate Diploma Programme it is 245 (includes reserved categories).For both GDPD and PGDPD, the Institute will draw separate waiting lists with approximately ten percent of the total number of seats available. Hall Ticket/ Call Letter will be posted by December 12, 2011. GDPD PGDPD Those who do not receive the call letters by December 25, 2011 may Discipline Seats Discipline Seats get in touch with NID’s Admissions MAIN CAMPUS, AHMEDABAD MAIN CAMPUS, AHMEDABAD Cell at phone (079) 2662 3462 or email admissions@nid.edu INDUSTRIAL DESIGN Product Design 15 Product Design 15 Furniture & Interior Design 15 Admission is on the basis of NID’s method of selection, which Furniture & Interior Design 10 Ceramic & Glass Design 10 extends beyond the students previous Ceramic & Glass Design 10 Graphic Design 15 academic qualifications. The NID Admission Committee systematically Animation Film Design 15 seeks evidence of the perception, COMMUNICATION DESIGN Film & Video Communication 15 attitude, aptitude, achievement and motivation essential for a Graphic Design 15 Textile Design 15 challenging and satisfying design Animation Film Design 15 career. The objective of the tests Call letters for the second phase and the interviews is to ascertain of the admission procedure will Film & Video Communication 10 PG CAMPUS, GANDHINAGAR the above qualities. Design Aptitude be posted by March 5, 2012. This Exhibition (Spatial) Design 10 Transportation & Automobile Design 15 Test (DAT) shall be conducted at information will also be available various centres. Based on the scores on NID’s website www.nid.edu. Toy & Game Design 10 obtained in these tests, candidates All those candidates called for the TEXTILE, APPAREL & LIFESTYLE Photography Design 15 will be shortlisted and called for the second phase are required to attend second phase. the studio tests and interview, which ACCESSORY DESIGN Apparel Design 15 completes the process of selection. Textile Design 15 Lifestyle Accessory Design 15 The second phase of the admission procedure will consist of studio tests The Admission Committee decides Total No. Seats 100 New Media Design 15 followed by personal interviews the procedures, grades and weight- Strategic Design Management 15 at Ahmedabad, Bengaluru and age every year. The norms for the Gandhinagar. selection are the sole prerogative of the Admission Committee and the R&D CAMPUS, BENGALURU decision of the Admission Committee and the Management in any of the Information & Interface Design 15 matters concerning the admission Design For Digital Experience 15 process and selection will be final. Design For Retail Experience 15 Any direct or indirect attempt to Total No. Seats 245 influence the admission committee or its members, academic office bearers or management will lead to the automatic disqualification of the candidate(s). Tentative Dates for the studio tests/interview (GDPD) APRIL 16-20, 2012 Tentative Dates for the studio tests/interview (PGDPD) APRIL 16-30, 2012 NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13  25
  • 26. YEARLY EXPENSES (IN INR) OVERSEAS CANDIDATES Overseas candidates applying for admission to Graduate Diploma GDPD PGDPD Programme in Design should send their application along with other applicants in India by November 21, 2011. Such students may attend Tuition Fees 1,20,000 1,60,000 admission test at one of the test centres and if short-listed, can attend Studio & KMC charges/IT infrastructure charges 55,000 55,000 the interview at Ahmedabad. Hostel: Room Rent & Electricity Charges 25,000 30,000 * 10 percent seats in Post-Graduate Diploma Programme are reserved Insurance 200 200 for applicants from foreign countries/ SAARC region/ NRIs on supernumerary basis. Student Development Fund 400 400 Film Club 200 200 They should fill in the prescribed application form and send the same with their portfolio to Registrar (Academics), NID on or before November Security Deposit (refundable) 10,000 10,000 21, 2011. Their applications will be processed through a selection Total ` 2,10,800 ` 2,55,800 procedure as may be prescribed by the Admission Committee. The Institute will follow the reservation criteria as and when prescribed by Monthly Mess Charges (subject to periodic revisions) 2,800 2,800 the Government of India and as applicable at the time of admissions. *Hostel facility is only at Yearly Expenses for foreign nationals/ candidates from SAARC PG campus Gandhinagar countries/ NRIs for programmes offered at Gandhinagar. There is no hostel Tuition Fee for foreign nationals: US$ 12,000/- facility for PG students at Tuition Fee for SAARC countries/ NRI: US$ 8,000/- Ahmedabad and Bengaluru. Other fees/charges are as applicable to Indian students. FEE WAIVERS A number of full and partial tuition fee waivers offered by NID, Ford Foundation and Government of India Scholarships are available to the deserving and disadvantaged candidates. URL: admissions.nid.edu  NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13 26
  • 27. ACADEMIC CULTURE RESIDENCE MEDICAL FACILITIES Ahmedabad Campus The NID doctors (including one Hostel accommodation is provided Lady Doctor) visit the campus clinic to all out-station GDPD students everyday and can be consulted in the who are enrolled in programmes consultation room in the campus. at Ahmedabad campus. Hostel NID does not have hospitalisation or accommodation for such GDPD isolation facilities available on the students is provided for the first campus. Arrangements may be made seven (7) semesters since the last for hospitalisation at Government (8th) semester of the GDPD program hospitals in Ahmedabad for any is expected to be spent in industry. resident student to whom this is REGISTRATION Students (even GDPD) with homes recommended by the Institute’s Candidates selected for admission will be intimated by May 7, 2012. They are in Ahmedabad or PGDPD students doctor. NID health facilities are required to pay fees for the entire academic year (by Bank Draft in favour of the (even from out-station) would not be limited to the campus doctor and ‘National Institute of Design’ payable at Ahmedabad) along with their letters eligible for hostel accommodation at dispensary. The basic responsibility of acceptance as well as the rules and regulations duly endorsed by individual the Ahmedabad campus. for good health is in the hands of candidate and by his/ her parent or guardian. These documents and the individual students, and the facilities payment must reach the Institute by the date as indicated in the offer letter. In PGDPD students enrolled in are to supplement individual efforts case the Institute does not receive the letter of acceptance and the payment as programmes at Ahmedabad campus and are not a substitute for them. aforesaid, by the date indicated, the offer of admission will stand withdrawn and are required to make accommodation Medical expenses have to be borne the available seat will be offered to those in the waiting list. arrangements outside campus on by the students. The students are their own. NID would be happy to required to take individual medical Candidates who are waiting for the results of their qualifying examinations provide information to students on insurance from a reputed insurance will be offered provisional admission into the programme. The Graduate accommodation available outside company and inform NID the details Diploma Programme students are admitted only into the Foundation campus. thereof at the time of admission. Programme and their entry into different design domains is not automatic. On successful completion of the Foundation Programme, the Semester Jury will Gandhinagar Campus It is mandatory for the students to recommend the final decision on the specific design domain. At the Gandhinagar campus of NID, join, at their own cost, the personal hostel accommodation is provided Accident Insurance Scheme as may All students are required to be present for the Orientation Programme to all out-station PGDPD students be approved from time to time by the and no exceptions can be made. Failure to be present at the Orientation who are enrolled in programmes Institute. All students are required to programme may mean an automatic withdrawal by NID of its admission offer. at Gandhinagar campus. Hostel give the name and address of their Students who leave the Institute in search of other career or other programmes accommodation for such PGDPD local guardian in Ahmedabad so that elsewhere, immediately after joining will be refunded the deposits as per rules. students at Gandhinagar is provided NID authorities may get in touch with for the first four (4) semesters since them if the student happens to fall Existing students who wish to register in subsequent semesters will have the last (5th) semester of the PGDPD sick, or in any other emergency. to do so by paying their semester fees according to the academic calendar. program is expected to be spent in Fees is payable by Demand Draft or in Cash before the commencement of each industry. semester. Students who leave NID or who are asked to leave NID for whatever EXTRA CURRICULAR reasons will not be entitled to any refund of fees. A student can be given leave Bengaluru Campus ACTIVITIES of absence for a maximum period of one academic year on health grounds or The programmes available at The Faculty-student Consultative other exceptional circumstances. During this period the student will have to pay Bengaluru campus are non- Forum meets at least 2 times in his/her tuition fee for the entire year. residential. All students enrolled a semester to discuss academic in programmes at the Bengaluru matters of importance. The Student EVALUATION campus are required to make Activity Committee functions through NID has evolved a unique system of evaluating the knowledge and skills a accommodation arrangements its various committees, dealing with student acquires during his/her stay at the Institute. The evaluation of the outside campus on their own. the Canteen, Sports, Entertainment, student is through critiques, qualitative feedback and specific award of grades NID would be happy to provide and through groups which plan social and credits. The overall aim is to enable each student to develop his/her information to students on and cultural events. Recreational strengths and the areas in which his/her achievement needs to be further accommodation available outside facilities for ‘net games’ and campus enhanced. campus. fitness centre with aerobic facilities are available in the Institute within Evaluation thus becomes a review of each student’s progress judged Students residing in NID’s hostels must the campus. against his/her own ability and potential, and standard and objectives set observe its rules and regulations. Viola- for each course. This encourages self improvement. tion of these rules might lead to denial of the privilege of staying in the hostel. Allotment of hostels, where provided, is done on a yearly basis. All students need to vacate their rooms during the summer vacations. Subscription to mess facilities is compulsory for all hostel residents. The mess charges must be paid in full at the beginning of every semester. NATIONAL INSTITUTE OF DESIGN  ADMISSIONS 2012–13  27
  • 28. Paldi, Ahmedabad 380 007 Phone: +91-79-2662 3462 Fax: +91-79-2662 1167 e-mail: admissions@nid.edu For more details visit our website: URL: admissions.nid.edu All enquiries relating to admissions should be addressed to: ADMISSIONS 2012-13 National Institute of Design Paldi, Ahmedabad 380 007, India phone: +91-79-2662 3462 e-mail: admissions@nid.edu url: admissions.nid.edu © NID. Published by National Institute of Design, 2011 Student Designer: Rohan Kulkarni, GDPD Graphic Design. Faculty Guide: Tarun Deep Girdher Photographs by NID photography studio, individual students & faculty members Printed at Mirror Image Pvt. Ltd., Gandhinagar on 80 gsm & 70 gsm uncoated stock. Typeset in DIN & Warnock