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Nicola Brisotto: GoWar
This document provides an introduction and history of Gowar, a location-based gaming startup. It describes how Gowar was founded in 2010 at a Startup Weekend event and grew to win that competition. By 2011, Gowar had launched on the Apple and Android markets and was developing its gamification platform. The core game mechanics including attacking other locations, collecting virtual currency, leaderboards, and badges are summarized. Problems with cheaters and balancing game play are discussed along with solutions. Results showing player engagement are also presented. Finally, the document outlines Gowar's API platform for building geographic, points-based, and communication features into games.
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Nicola Brisotto: GoWar
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- 2. Gowar Intro lunedì 19dicembre 11
- 3. Gowar Team! HiI’m Nicola! Hi I’m Francesco! Nicola Brisotto Software Engineer and freelance since 2009, he is specialized in mobile and web development and is now the CTO of Gowar. Francesco Mancusi Electronic Engineer and Image Scientist, he is working on GoWar with enthusiasm as a designer and developer, which he contributed to found in 2010. lunedì 19 dicembre 11
- 4. The beginning -Startup Weekend lunedì 19 dicembre 11
- 5. The beginning -Demo time! lunedì 19 dicembre 11
- 6. The beginning -Startup Weekend - YOU WON!!!! lunedì 19 dicembre 11
- 7. 2011 - Gowaris Company Growing in H-Farm! Gowar conquered the H-Farm heart! lunedì 19 dicembre 11
- 8. 2011 - Roadmap June 2011 Gowar on the Apple Store September 2011 Started the Gamification Platform November 2011 First Game using the Platform December 2011 Gowar on the Android Market lunedì 19 dicembre 11
- 9. Gowar the game lunedì19 dicembre 11
- 10. Gowar the game lunedì19 dicembre 11
- 11. Gowar the game INVITE FRIENDS MANAGE YOUR ARMY CLIMB THE CHART GAIN BADGES BUY EXTRA POWERS SHARE VICTORIES CHOOSE CONQUER THE TARGET MORE PLACES lunedì 19 dicembre 11
- 12. Gowar Game Development- Version 1.0 lunedì 19 dicembre 11
- 13. The Core Idea War + Gowalla = GoWar ...but it’s only the beginning!!! lunedì 19 dicembre 11
- 14. Game mechanic -Attack This is the core mechanic of Gowar, it’s simple but... A lot of problems: • Can you attack when your enemy is offline? • How far is the target? • What is the proper radius? lunedì 19 dicembre 11
- 15. Game mechanic -Virtual Money • Each territory produce golds • Proportional to the number of likes • Gold are stored into a bank with an increasing size • Every hour gold are automatically collected • With golds you can buy only tanks lunedì 19 dicembre 11
- 16. Game mechanic -Transfer • To make the game more strategic • The interface is similar to the attack form lunedì 19 dicembre 11
- 17. Game mechanic -Leaderboards • Make simple comparisons • Simple: most people don’t need any explanation • Based on the sum of place fame points lunedì 19 dicembre 11
- 18. Game mechanic -Points • Each place has fame points • Fame is proportional to the number of checkins • Gowar need’s fame to engage users lunedì 19 dicembre 11
- 19. Game mechanic -Badges • They looks random • Unexpected • Collectable • Sharable lunedì 19 dicembre 11
- 20. Game mechanic -Challeges • Based on fame points • Limited period of time • Challenges vs Never Ending Playground lunedì 19 dicembre 11
- 21. Problems & Solutions lunedì19 dicembre 11
- 22. Problems - Cheaters lunedì19 dicembre 11
- 23. Problem - FakeLocation • User can change it’s position • USA place are much more cool • Game balance problem • Users complain Best Solution: • Change the rules! • Remove advantages for cheaters lunedì 19 dicembre 11
- 24. Problems - Davidevs Golia Problem: Bello il gioco, bello tutto! ...ma posso giocare pure io? Sono circondato da gente ai vertici della classifica con un milione di carri... Chi devo chiamare la NATO ? O devo traslocare tipo in Tanzania ? Solution: Upkeep Cost Fix bank size Redistribution of finite resources lunedì 19 dicembre 11
- 25. Problems Problem: • Our leaderboard is a disincentive leaderboard • Top 20 is static Solution: • Weekly Leaderboard • Local Leaderboard • Social Leaderboard lunedì 19 dicembre 11
- 26. Open Problems lunedì 19dicembre 11
- 27. Open Problems • Long-term engagement • K-Factor • More against cheaters lunedì 19 dicembre 11
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- 29. Results • MORE THAN ONE MILLION ATTACKS PER MONTH • MORE THAN ONE MILLION PLACES CONQUERED • I+ HOUR LONG GAME SESSIONS • WE ARE SELLING VIRTUAL GOODS! lunedì 19 dicembre 11
- 30. Our API Platform:Building lunedì 19 dicembre 11
- 31. Geographic Layer • Custom POI • Custom events on POI • Deployable objects lunedì 19 dicembre 11
- 32. Points System -Leaderboards - Badges • Virtual Money • Custom Badges • Complex logic to assign points • Custom events on POI lunedì 19 dicembre 11
- 33. Comunication • Push notification on IOS and Android • Realtime is coming soon lunedì 19 dicembre 11
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