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Stefano Mizzella - Enterprise Gamification
This document discusses the concepts of enterprise gamification. It provides examples of how game mechanics and dynamics can be applied in business contexts to engage employees and solve problems. Some key applications mentioned include using points, badges and leaderboards to motivate sales teams or encourage employees to learn new software. Gamification is presented as a way to promote collaboration, learning, innovation and social business design within organizations.
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Stefano Mizzella - Enterprise Gamification
- 1. ENTERPRISE GAMIFICATION @stefanomizzella
- 2. Stefano Mizzella PhD, Social Media Strategist @OpenKnowledge www.socialmediascape.org
- 3. Marketing Communication Innovation Game Design Social Business Design Collaboration Learning Sales
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- 7. How can IEmpower my Employees?
- 8. #FUN #WORK
- 9. #FUN #WORK
- 10. #FUN #WORK
- 11. If you can'tmeasure it , you can't play it
- 12. Not everything thatcan be counted counts, and not everything that counts can be counted. - Albert Einstein
- 13. EUSTRESS Games are unnecessaryobstacles we volunteer to tackle -Bernard Suits
- 14. The Psychological sideof Gamification High motivating behavior Trigger Anxiety EL Challenges y N or AN Motivation t jec H l tra C ra W av io F LO h be Boredom boring Low behavior difficult Ability simple Low Skills High behavior behavior Based on the BJ Fogg's Behavior Model Based on the Mihály Csíkszentmihályi's Flow Theory
- 15. BE IN THEFLOW, BE IN THE ZONE
- 16. EXTRINSIC motivation Points, Badges, Money VERSUS INTRINSIC motivation Status, Reputation, Better Work, Better Company
- 17. We don't needno stinkin' badges! -Jane McGonigal
- 18. 1 POINTIFICATION Points, leaderboards, badges & crossed fingers 2 GAMIFICATION Game mechanics & dynamics to solve problems and engage users 3 GAMEFUL DESIGN Platforms and experiences that empower players to have the spirit of the gamer in real life.
- 19. MOTIVATIONS ACTIONS CHALLENGE REPUTATION IMPROVEMENTES REWARDS COLLABORATIVE GAME ENVIRONMENT
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- 21. INFORMAL CONNECTIONS COLLABORATIVETASKS MISSIONS TO COMPLETE AGILE COLLABORATION PEER VALIDATION MERITOCRACY
- 22. NITRO for JIVE Nitro for Jive gives users a set of missions to complete, each of which exposes them to a critical piece of functionality within the Jive platform. Users earn points and unlock badges for using and mastering these pieces of functionality, and “level up” when they hit key milestones. Social elements like high score tables, newsfeeds, and the ability to display and share your status, drive friendly competition and collaboration among the user base. -Bunchball
- 23. Salesforce Motivation A new menu item labeled Nitro provides key elements in gamification: points, badges, levels, leader boards, and real-time feedback mechanisms.
- 24. Rypple Rypple is a cloud-based social performance management platform built for coaching people to achieve their goals, giving meaningful recognition and providing real-time feedback.
- 25. RedCritter: Agile ProjectManagement With RedCritter Tracker you'll earn badges and rewards for completing notable tasks. Your badges are displayed prominently on your profile. You can spend your reward points on perks in your company's Rewards Store.
- 26. SAP: Race to1000 Series Instead of simply displaying the number of closed deals for each region for every period as bar or pie chart, this app races you through the data. It’s the gamification of sales analytics (Enterprise- Gamification.com).
- 27. giffgaff spread/recruit program “If you do something for us we'll say thanks and give you payback cash. Find a new member or help a giffgaffer in the community and we'll give you giffgaff payback points”.
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- 29. OPEN INNOVATION IDEA MANAGEMENT CO-DESIGN PREDICTION MARKETS NEW BUSINESS MODELS INCREMENTAL/DISRUPTIVE
- 30. From big ideas,like healthier morning and food options and bold coffee discussions, to smaller initiatives such as a "reusable cold cup", in just a few short months My Starbucks Idea has become a major force in helping direct the future of the company (Grondswell).
- 31. Scottish Water isa public entity, a subsidiary of the Scottish government, which manages the infrastructure related to the distribution of water and collection of waste water throughout Scotland. It has 3.700 resources in its employ. A platform to extend and amplify employees participation in a company’s creative process
- 32. Implicit incentive mechanisms(reputation, visibility, status) Explicit incentives (no real money, “just” a virtual currency) 9 months from the launch, the Innovation Pool counts 750 users and has generated over 330 new ideas and/or suggestions for improvement. Out of those, 7 have already been validated and implemented under tight deadlines. The sites receives on average about 10 posts (ideas, votes, comments) per day.
- 33. Crowdsourcing/co-creation (users createprojects, try to get support) + open innovation (the partnership between Lego and Cuusoo).
- 34. Spigit FaceOff FaceOff allows consumers to contribute and vote on ideas that they’d like their favorite brands to pursue, and identifies ideas with the top potential for further development.
- 35. The Fiat MioProject started in August 2009. Fiat launched the website inviting people to help create a car for the future, and design the world's first crowdsourced car.
- 36. USER-DRIVEN Innovation Operatore 12:00 PM Titolo pagina http://www.dominio.com Google versus DESIGN-DRIVEN Innovation
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- 38. COLLABORATIVE LEARNING INFORMAL LEARNING LEARNING COMMUNITIES IMMERSIVE EXPERIENCE PERSONAL / SOCIAL FLOW SERIOUS GAMES
- 39. It teaches portioncontrol and customer service in a cartoon-like simulation of a Cold Stone store. Players scoop cones against the clock and try to avoid serving too much ice cream. The company says more than 8,000 employees, or about 30% of the total, voluntarily downloaded the game in the first week. (Business Week)
- 40. Through The Campaignfor Nursing's Future, Johnson & Johnson supports the nursing profession and helps nursing students nationwide make the often difficult transition from student to practicing nurse (Brandgames.com).
- 41. An online portalconnected to the car's dashboard lets drivers know how well they're conserving energy, compared with other drivers in the region. The most efficient drivers are given virtual bronze, silver, gold, and platinum medals (BusinessWeek).
- 42. Pass It On!is an online game of chance where you're encouraged to think about some of life's important choices and the potential benefits of planning ahead. Not only can you learn about life insurance while playing, but you can also have a chance to win a $25,000 or $15,000 cash prize.
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- 44. "We think thiswill be a fun way for people to learn about what it means to operate a manufacturing plant, and at the same time, learn about what Siemens does here in the US" (Daryl Dulaney, CEO of Siemens Industry).
- 45. Players quickly seehow practical process improvements can help meet profitability, customer satisfaction and environmental goals while addressing real problems faced by municipalities and businesses today. And when they're done playing, they can compare scores with other players on global scoreboards.
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- 47. GAMING can makea better COMPANY
- 48. Zappos: delivering happiness An happy and gameful corporate culture is a powerful model for achieving success
- 49. 3 THINGS TORETHINK
- 50. SOCIAL Business Company Customer
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- 53. Management Business Models Organizational Models GAME for Innovation Processes Change Internal Collaboration External Interaction Technology Governance Culture Mindset Ideas
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- 55. Stefano Mizzella PhD, SocialMedia Strategist @OpenKnowledge stefano.mizzella@gmail.com www.socialmediascape.org @stefanomizzella in/stefanomizzella