This document provides guidelines for the clinical management of primary hypertension in adults. It partially updates and replaces previous NICE guidance from 2006. The guidelines were developed by the Newcastle Guideline Development and Research Unit and updated by the National Clinical Guideline Centre and British Hypertension Society. Key recommendations include measuring and diagnosing hypertension, assessing cardiovascular risk and target organ damage, lifestyle interventions, initiating and monitoring drug treatment including blood pressure targets, choosing antihypertensive drug treatments, and educating patients to improve adherence to treatment. The guidance aims to help healthcare professionals provide person-centered care for adults with hypertension.