The document discusses the branding and identity project for National Hauora Coalition (NHC), a large Māori-led primary health organization in New Zealand. The branding needed to reflect NHC's coalition aspect as well as Māori culture. The solution was a square symbol representing the four dimensions of Māori well-being, with colors symbolizing medical services, national identity, and corporate culture. The branding incorporated a traditional Māori pattern and was applied across various communication materials including the website, annual report, signage, and more.

1. BRIEF
National Hauora Coalition - NHC
is a Whānau Ora organisation
with a national Primary Health
Organisation (PHO) containing over
60 GP practices. NHC practices were
largely drawn together through the
merging of 11 Māori-led Primary
Health Organisations (PHOs).
The project was commissioned by
Waha Communication to Storm, to
create integrated branding campaign
and new Identity for NHC
CHALLENGE
The challenge was to create
branding and identity solution that
reflects the coalition aspect along
with the nature of service, with a flair
of Maori culture.
SOLUTION
HAUORA in Maori means Health.
The concept is based on
‘te whare tapa wha’ - the four
cornerstones (or sides) of Maori
health and the coalition with
government.
With its strong foundations and four
equal sides, the symbol illustrates
the four dimensions of Maori well-
being.
1. Taha Tinana (physical health)
2. Taha Wairua (spiritual health)
3. Taha Whanau (family health)
4. Taha Hinengaro (mental health).
DESIGN METHODOLOGY
+ + =
Square symbolises strong foundations and
four equal sides, the four dimensions of Maori
well-being.
Blue: In Maori, it represents Sky. In the identity
process, it reflects Medical Services
Green: In Maori, it represents Earth. Both Sky
and Earth together reflects National.
Gray: It represents corporate culture and
services.
Plus symbolises medical services Knot symbolises coalition
NATIONAL HAUORA COALITION - BRANDING AND IDENTITY

2. NATIONAL HAUORA COALITION - LOGO / SYMBOL

3. NATIONAL HAUORA COALITION - LOGO / SYMBOL VERSIONS

4. NATIONAL HAUORA COALITION - MAORI PATTERN
MAORI PATTERN
Vector Maori pattern was developed, to give the flavour of Maori to entire
communication. The pattern represents mountains symbolically in Maori art
and called Poutama Ahurewa.

5. NATIONAL HAUORA COALITION - LETTERHEAD & BUSINESS CARDS

6. NATIONAL HAUORA COALITION - WORD TEMPLATE
Author Name
Designation
PRIVATE AND CONFIDINTIAL | NHC 2011
DOCUMENT TITLE
2
HEADING
Subheading goes here
Lecta dollandia quis eumqui te nobistotatem et asit eicatur alis dolupie niscium estotat ianimin
praturepel minto expligent, sum facidebis ipsum aut eostionsequi blaborro te volorrovit quiatur?
Fugitas ea alit, quisim abor rem intiorum quibusci ventis desci corehen delecabore cores minte
eiusandam, comnihi litati ullacest officim agnati dolestem et quam et aliquiae. Et erum es ra sumendam
ium conetum si diatibus molorrorepta non pere voluptum non et quid exero offic tem estio est eos de
conseditia nemporrovid eum rem volecessi cuptaturi dolorae riorisque que et eatiunt, sus.
As autatur? Dem et lamus ut enihicae vent molorpore doloreprovid quis eos et ante omnis possint
uriatio ipsandaeptas aut opturi sedionseces doluptint eictatur sim lique volorio ditem voluptu riatur, cus
rae. Muscid unturesequi doloribus necti volorep erciur?
Lent magnihicit, omnihil iusdae voluptae omnihit quatatempost utet alitae consequodis nescipi taestota
dit, nus culliqu ostem. Nam cum quam, occupta tempor aut ea quae quas dolupta sperias minvendit
apid molorer ferferatibus veleste pos iunt veliatem esti con nonesti strunti aspedio. Ut ut ex esecus velia
volupta tquiam, utem cusdam atiaece sequat.
HEADING
Subheading goes here
Lecta dollandia quis eumqui te nobistotatem et asit eicatur alis dolupie niscium estotat ianimin
praturepel minto expligent, sum facidebis ipsum aut eostionsequi blaborro te volorrovit quiatur?
• Fugitas ea alit, quisim abor rem intiorum quibusci ventis desci corehen delecabore cores minte
eiusandam, comnihi litati ullacest officim agnati dolestem et quam et aliquiae. Et erum es ra
sumendam ium conetum si diatibus molorrorepta non pere voluptum non et quid exero offic
tem estio est eos de conseditia nemporrovid eum rem volecessi cuptaturi dolorae riorisque que
et eatiunt, sus.
• As autatur? Dem et lamus ut enihicae vent molorpore doloreprovid quis eos et ante omnis
possint uriatio ipsandaeptas aut opturi sedionseces doluptint eictatur sim lique volorio ditem
voluptu riatur, cus rae. Muscid unturesequi doloribus necti volorep erciur?
Lent magnihicit, omnihil iusdae voluptae omnihit quatatempost utet alitae consequodis nescipi taestota
dit, nus culliqu ostem. Nam cum quam, occupta tempor aut ea quae quas dolupta sperias minvendit
apid molorer ferferatibus veleste pos iunt veliatem esti con nonesti strunti aspedio. Ut ut ex esecus velia
volupta tquiam, utem cusdam atiaece sequat.
4
As autatur? Dem et lamus ut enihicae vent molorpore doloreprovid quis eos et ante omnis possint
uriatio ipsandaeptas aut opturi sedionseces doluptint eictatur sim lique volorio ditem voluptu riatur, cus
rae. Muscid unturesequi doloribus necti volorep erciur?
HEADING
Subheading goes here
Lecta dollandia quis eumqui te nobistotatem et asit eicatur alis dolupie niscium estotat ianimin
praturepel minto expligent, sum facidebis ipsum aut eostionsequi blaborro te volorrovit quiatur?
Fugitas ea alit, quisim abor rem intiorum quibusci ventis desci corehen delecabore cores minte
eiusandam, comnihi litati ullacest officim agnati dolestem et quam et aliquiae. Et erum es ra sumendam
ium conetum si diatibus molorrorepta non pere voluptum non et quid exero offic tem estio est eos de
conseditia nemporrovid eum rem volecessi cuptaturi dolorae riorisque que et eatiunt, sus.
As autatur? Dem et lamus ut enihicae vent molorpore doloreprovid quis eos et ante omnis possint
uriatio ipsandaeptas aut opturi sedionseces doluptint eictatur sim lique volorio ditem voluptu riatur, cus
rae. Muscid unturesequi doloribus necti volorep erciur?
2
ADDRESS GOES HERE
5
HEADING
Subheading goes here
Lecta dollandia quis eumqui te nobistotatem et asit eicatur alis dolupie niscium estotat ianimin
praturepel minto expligent, sum facidebis ipsum aut eostionsequi blaborro te volorrovit quiatur?
Fugitas ea alit, quisim abor rem intiorum quibusci ventis desci corehen delecabore cores minte
eiusandam, comnihi litati ullacest officim agnati dolestem et quam et aliquiae. Et erum es ra sumendam
ium conetum si diatibus molorrorepta non pere voluptum non et quid exero offic tem estio est eos de
conseditia nemporrovid eum rem volecessi cuptaturi dolorae riorisque que et eatiunt, sus.
As autatur? Dem et lamus ut enihicae vent molorpore doloreprovid quis eos et ante omnis possint
uriatio ipsandaeptas aut opturi sedionseces doluptint eictatur sim lique volorio ditem voluptu riatur, cus
rae. Muscid unturesequi doloribus necti volorep erciur?
HEADING
Subheading goes here
Lecta dollandia quis eumqui te nobistotatem et asit eicatur alis dolupie niscium estotat ianimin
praturepel minto expligent, sum facidebis ipsum aut eostionsequi blaborro te volorrovit quiatur?
Fugitas ea alit, quisim abor rem intiorum quibusci ventis desci corehen delecabore cores minte
eiusandam, comnihi litati ullacest officim agnati dolestem et quam et aliquiae. Et erum es ra sumendam

7. NATIONAL HAUORA COALITION - ANNUAL REPORT COVER

8. NATIONAL HAUORA COALITION - WEBSITE DESIGN (WWW.NHC.MAORI.NZ)

9. NATIONAL HAUORA COALITION - SIGNAGE