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The Travel Foundation is a non-profit organization established in 2003 to promote sustainable tourism. It brings together stakeholders in the tourism industry to develop solutions that maximize tourism's benefits while minimizing its impacts on destinations. The Foundation conducts research, provides training, and supports projects to encourage responsible tourism practices. It has raised over $10 million and worked with communities in countries like Kenya to help them benefit from tourism. The Foundation is led by its founder Jimmy Skinner and CEO Salli Felton.
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Ngo exercise
- 1. The Travel Foundation NGO exercise
- 2. Organisation Bring together stakeholders to develop practical solutions which maximise the benefits and minimise the negative impacts of tourism in destinations - Mission statement-
- 3. Organisation ๏ต How they do it ๏ต Research ๏ต Bring stakeholders together ๏ต Sustainable tourism in practice ๏ต Improving knowledge and skills ๏ต Supporting better practice ๏ต Inspiring change
- 4. History ๏ต 2003: Launch of the Travel Foundation by Jimmy Skinner ๏ต 2003 โ 2013: raised ยฃ10 Million for sustainable tourism ๏ต 2004: began research programme ๏ต 2005: set up of local, multi-stakeholder committees ๏ต 2006: launch of skills-based volunteering programme ๏ต 2007: launch of more training tools ๏ต 2008: building on our work with Masai villages in Kenya ๏ต 2010: teamed up with Caribsave and Virgin Holidays ๏ต 2011: initiated a plastic reduction project ๏ต 2013: honored in the British Travel Industry Hall of Fame ๏ต 2016: piloted a new research methodology to identify future risks for sustainable tourism
- 5. Financials
- 6. Financials
- 7. Managment ๏ต Jimmy Skinner: Founder ๏ต Noel Josephides: Chairman ๏ต Salli Felton: CEO
- 8. Digital marketing strategy (Chaffey and Smith, 2008)
- 9. Digital properties ๏ต Website: http://www.thetravelfoundation.org.uk/ ๏ต Blog: http://www.thetravelfoundation.org.uk/category/blog/ ๏ต Digital newsletter ๏ต Social presence ๏ต Facebook ๏ต Twitter ๏ต LinkedIn
- 10. Partner Networks ๏ต Funding partners
- 11. Lacking factors ๏ต No visible ads ๏ต Mediocre SEO ๏ต Lacks SEA ๏ต Not present on Instagram ๏ต No app ๏ต Lack of connection between site and social networks