The survey of NFN members had a 5.9% response rate with 200 individuals responding. It found that 88% of respondents live in the Boston communities where NFN is active. Most respondents have been involved with NFN for less than 3 years. The majority of respondents use the blog and event features of NFN monthly but make little use of other features like groups and multimedia. Respondents said the areas most needing improvement are the website navigation, moderation of blog comments, and development of underused features like groups.
Stakeholder Engagement and Public Information Through Social Media: A Study o...Marco Bellucci
Manetti, G., Bellucci, M., & Bagnoli, L. (2016). Stakeholder Engagement and Public Information Through Social Media: A Study of Canadian and American Public Transportation Agencies. The American Review of Public Administration. doi:10.1177/0275074016649260
http://arp.sagepub.com/content/early/2016/05/13/0275074016649260.short
Burson-Marsteller DC Advocacy Groups Social Media Study FinalBurson-Marsteller
Burson-Marsteller selected 34 U.S.-based political advocacy groups to evaluate how these groups utilize social media to communicate, specifically Twitter, Facebook and YouTube.
This presentation was given during CPRsouth4 in Dec 2009 in Negombo, Sri Lanka. This is based on a study carried out with funding support from the Philippine ICT Research Network in Feb-August 2009.
The findings of this research study (purchase on Amazon.com) examines the impact social media has on consumers and decision-makers around the world and characterizes the impact of social influence models. The Social Mind research explores the best practices of using social business as a platform to strengthen sustainable methods for working and living in new, interactive and collaborative business world. It identifies key characteristics and insights into the engagement behaviors of influencers and individuals, and how organizations can maximize reach and influence to execute on what we call the new Principals of Engagement in the Millennium.
Kristen Purcell was invited to speak this Thursday, August 12th, with the staff of the online news site Philly.com. She will share data on online news and information consumption from Pew Internet’s report Understanding the Participatory News Consumer (link). Kristen will highlight some findings about local news coverage that were not included in the original report. Roughly four in ten adults say there is currently not enough news coverage of their neighborhood or local community (38%) or that there is not enough coverage of their state (39%). These “local news enthusiasts” are slightly younger and more mobile than other adults, and are more engaged in social network site use and in commenting on and sharing news they find online.
Stakeholder Engagement and Public Information Through Social Media: A Study o...Marco Bellucci
Manetti, G., Bellucci, M., & Bagnoli, L. (2016). Stakeholder Engagement and Public Information Through Social Media: A Study of Canadian and American Public Transportation Agencies. The American Review of Public Administration. doi:10.1177/0275074016649260
http://arp.sagepub.com/content/early/2016/05/13/0275074016649260.short
Burson-Marsteller DC Advocacy Groups Social Media Study FinalBurson-Marsteller
Burson-Marsteller selected 34 U.S.-based political advocacy groups to evaluate how these groups utilize social media to communicate, specifically Twitter, Facebook and YouTube.
This presentation was given during CPRsouth4 in Dec 2009 in Negombo, Sri Lanka. This is based on a study carried out with funding support from the Philippine ICT Research Network in Feb-August 2009.
The findings of this research study (purchase on Amazon.com) examines the impact social media has on consumers and decision-makers around the world and characterizes the impact of social influence models. The Social Mind research explores the best practices of using social business as a platform to strengthen sustainable methods for working and living in new, interactive and collaborative business world. It identifies key characteristics and insights into the engagement behaviors of influencers and individuals, and how organizations can maximize reach and influence to execute on what we call the new Principals of Engagement in the Millennium.
Kristen Purcell was invited to speak this Thursday, August 12th, with the staff of the online news site Philly.com. She will share data on online news and information consumption from Pew Internet’s report Understanding the Participatory News Consumer (link). Kristen will highlight some findings about local news coverage that were not included in the original report. Roughly four in ten adults say there is currently not enough news coverage of their neighborhood or local community (38%) or that there is not enough coverage of their state (39%). These “local news enthusiasts” are slightly younger and more mobile than other adults, and are more engaged in social network site use and in commenting on and sharing news they find online.
This paper examines the communicational strategies used by Romanian politicians on Facebook in order to mobilize voters during the 2012 parliamentary elections and the 2014 euro-parliamentary campaign.
.The role of social media modalities on relationship formationHeidi Liebenberg
The research explored the role of social media as initial platform for relationship formation; and communicating partner’s motivation to migrate the online relationship to an offline modality. These questions were addressed by interviewing ten participants with experience in online to offline dating; a qualitative analysis of the data; and a construction of the results within the theoretical framework of Walther’s Social Information Processing Theory (SIPT) and the extended hyperpersonal model.
Best practices on social media communication for political figures and partiesDino Amenduni
How to build a team, choose the tools,
adopt good practices and get ready to daily work
Bruxelles, 10-12 may 2012
Pes activist ‘Train the Trainers’ event
Previous Reynolds Fellow Scott Swafford addressed attendees at the 2014 Missouri Press Association meeting about how small newspapers can better cover local elections.
The growth of social media and the rapid adoption of internet-enabled mobile devices have changed the way Americans engage in the political process.
For Social Media Week 2013 in Washington, D.C., Pew Internet Researcher Aaron Smith presented the latest data from Pew Research Center national surveys to engage the politically savvy and tech-obsessed peole in DC who have noticed this shift in political life, taking a look at the raw data behind the new political process, and how it relates to our political infrastructure.
One Step before the Guidelines: Open Issues for Public Bodies on Social MediaGiovanni Arata
Common Issues to be dealt with by Public Administrations on social Media [presentation given at the e-Citizen II Bologna Joint Seminar, March 6th 2012]
Burson-Marsteller - Congressional Use of Twitter 2010Burson-Marsteller
Burson-Marsteller investigated the Twitter accounts of all 533 current representatives and senators. Data was collected by Burson-Marsteller’s Global Research Team from June—July 2010 based on tweets from June 2010.
The interested bystander, in context - Diane Gavarkavich (University of North...mysociety
This was presented by Diane Gavarkavich from the University of North Carolina at Charlotte Urban Institute at the Impacts of Civic Technology Conference (TICTeC 2017) in Florence on 25th April 2017. You can find out more information about the conference here: http://tictec.mysociety.org
Social media & Communications - Pt. 1 - Segmentation surveyLarry Hicock
Pt. 1 summarizes social media research insights on Canada's online population - an ideal backgrounder for understanding how this research was applied in mounting the game-changing 2010 Calgary mayoralty campaign (featured in Pt. 2)
The Next Phase of Online Community Cultivation: Measuring and Expanding the v...Joseph Porcelli
In this presentation I share insights and frameworks on how engage focused communities towards objectives that are meaningful and value to the members and the sponsoring organization.
Citizen and Stakeholder Engagement Framework for ActionJoseph Porcelli
In today’s government, it isn’t enough to just communicate with citizens.
Today you must listen, respond, take comments, put them to use and show that you are doing so. The Framework for Action will guide you to successfully create an action plan that results in effective, meaningful, and valuable citizen engagement.
This workshop was given at the Social Media for Government Communications Conference in Washington, DC on February 13, 2012. It was facilitated by myself, Joseph Porcelli, Director of GovDelivery Engagement Services and Lauren Modeen our Digital Strategist.
This paper examines the communicational strategies used by Romanian politicians on Facebook in order to mobilize voters during the 2012 parliamentary elections and the 2014 euro-parliamentary campaign.
.The role of social media modalities on relationship formationHeidi Liebenberg
The research explored the role of social media as initial platform for relationship formation; and communicating partner’s motivation to migrate the online relationship to an offline modality. These questions were addressed by interviewing ten participants with experience in online to offline dating; a qualitative analysis of the data; and a construction of the results within the theoretical framework of Walther’s Social Information Processing Theory (SIPT) and the extended hyperpersonal model.
Best practices on social media communication for political figures and partiesDino Amenduni
How to build a team, choose the tools,
adopt good practices and get ready to daily work
Bruxelles, 10-12 may 2012
Pes activist ‘Train the Trainers’ event
Previous Reynolds Fellow Scott Swafford addressed attendees at the 2014 Missouri Press Association meeting about how small newspapers can better cover local elections.
The growth of social media and the rapid adoption of internet-enabled mobile devices have changed the way Americans engage in the political process.
For Social Media Week 2013 in Washington, D.C., Pew Internet Researcher Aaron Smith presented the latest data from Pew Research Center national surveys to engage the politically savvy and tech-obsessed peole in DC who have noticed this shift in political life, taking a look at the raw data behind the new political process, and how it relates to our political infrastructure.
One Step before the Guidelines: Open Issues for Public Bodies on Social MediaGiovanni Arata
Common Issues to be dealt with by Public Administrations on social Media [presentation given at the e-Citizen II Bologna Joint Seminar, March 6th 2012]
Burson-Marsteller - Congressional Use of Twitter 2010Burson-Marsteller
Burson-Marsteller investigated the Twitter accounts of all 533 current representatives and senators. Data was collected by Burson-Marsteller’s Global Research Team from June—July 2010 based on tweets from June 2010.
The interested bystander, in context - Diane Gavarkavich (University of North...mysociety
This was presented by Diane Gavarkavich from the University of North Carolina at Charlotte Urban Institute at the Impacts of Civic Technology Conference (TICTeC 2017) in Florence on 25th April 2017. You can find out more information about the conference here: http://tictec.mysociety.org
Social media & Communications - Pt. 1 - Segmentation surveyLarry Hicock
Pt. 1 summarizes social media research insights on Canada's online population - an ideal backgrounder for understanding how this research was applied in mounting the game-changing 2010 Calgary mayoralty campaign (featured in Pt. 2)
The Next Phase of Online Community Cultivation: Measuring and Expanding the v...Joseph Porcelli
In this presentation I share insights and frameworks on how engage focused communities towards objectives that are meaningful and value to the members and the sponsoring organization.
Citizen and Stakeholder Engagement Framework for ActionJoseph Porcelli
In today’s government, it isn’t enough to just communicate with citizens.
Today you must listen, respond, take comments, put them to use and show that you are doing so. The Framework for Action will guide you to successfully create an action plan that results in effective, meaningful, and valuable citizen engagement.
This workshop was given at the Social Media for Government Communications Conference in Washington, DC on February 13, 2012. It was facilitated by myself, Joseph Porcelli, Director of GovDelivery Engagement Services and Lauren Modeen our Digital Strategist.
The Nextdoor 21st Century Community Policing Engagement StrategyJoseph Porcelli
Critical to the success of any community policing program is effective engagement and relationship development between residents and the community-based police officers who serve them. While social media platforms like Facebook and Twitter are powerful tools to the get the word out to the masses, they do not enable targeted outreach to specific neighborhoods or geographic areas, and access is usually limited to the Public Information Office. Community-based officers can only be in one place at a time, and participation in programs like Neighborhood Watch are usually limited to concerned citizens or those recently victimized by crime. How then can the local officers who are responsible for engaging the community be successful at scale?
On a large scale, community-based officers can be successful by harnessing the power of technology to empowered communities of neighbors by informing, educating, and directing residents to take action and change behaviors to deter, reduce, and help solve crimes.
On April 28, at #SMILEcon, Joseph Porcelli from Nextdoor and Peter Gillis from the Braintree MA Police Department presented this presentation on how police departments can dramatically accelerate the advancement of community policing engagement objectives with Nextdoor for Public Agencies. In addition, they gave an overview of The Nextdoor Community Policing Engagement Formula, suggested objectives to work towards and metrics to track progress, and offered proven strategies and tactics to partner with residents to reach department's community policing goals.
Social networking sites (SNSs) such as Facebook, Twitter and Google+ have attracted millions of users, many of whom have integrated those sites into their daily practices. As of this writing, there are hundreds of SNSs, with various technological affordances, supporting a wide range of interests and practices
Every two years, One Voice Texas membership participates in a survey to evaluate the degree of success of our work. In turn, these results are used by the Board and staff to guide growth of the organization. This survey is conducted by Gerald Goodman, PhD, Professor and Program Director, Health Care Administration, Texas Woman’s University.
Observation Project Step 1SOCY 3119Qualitative Research Met.docxdunhamadell
Observation Project: Step 1
SOCY 3119
Qualitative Research Methods
Online
Observation Project, Step 1
Propose in 1-2 pages a qualitative research project on a topic that you would like to investigate using participant observation.
Keep in mind this is a brief assignment, no more than two pages.
Choose a site that is interesting to you and reveals something to us about the social world and is sociologically relevant.
Sociological relevance can be operationalized in this project by looking at gender dynamics, racial dynamics, family formation and experiences, health experiences, power relationships (this is just a short list). Sociology is broad!
Observation Project, Step 1
The proposal should include at a minimum:
a paragraph explaining your topic, its sociological relevance, and the research question
two paragraphs on sampling/site selection (which site? why that site? which role will you take? how will you gain access to it?)
a paragraph reflecting on your relationship and if and/or how your presence may or may not impact the space and your observations
--I need to be able to read enough to give you feedback about the appropriateness of your sight for observation and its sociological relevance.
Observation Project, Step 1
NOTE: For your observational research, you cannot select sites that will expose your participants or yourselves to unnecessary risk.
I also discourage observation of any group that cannot give consent freely, this includes:
Children in a classroom setting (they can assent, but you need their parents to give you consent and that would be too much work for this project).
People with any kind of developmental disability
People in prison, etc.
Note: In general, including these groups in longer research studies is crucial for understanding the full human experience, but for a short-term class assignment like this, it presents ethical challenges.
So what are some topics that students have proposed in the past?
One set of topics that have been successful include those that focus on sites that are:
Public places where people gather and consent may not be needed.
Observing the dynamics of those places.
Another set of topics that have been successful include those that focus on sites that are:
Sites where you need to negotiate access with a gatekeeper and get access to the site.
Observing the experience of an individual or group in that setting.
Public sites
Observing the homeless and transient population in Civic Center Park.
Research Question: How often do non-homeless persons ignore homeless persons, and what effect does that have on the homeless person?
Attending the services of a church attending by primarily Vietnamese individuals and a separate service attended by White individuals:
Research Question: How do cultural differences impact the experiences of people in church?
Observing on public transportation:
Research question: How do people with physical disabilities navigate public transportation.
.
How Government Employees Use Social Networks for ProductivityAndrew Krzmarzick
Based on surveys conducted in July and August 2012, GovLoop learned about the professional networking and collaboration activities of public sector professionals on social networks like LinkedIn and GovLoop. To learn more, please visit http://www.govloop.com
Dr Claire Seamen - Social Media and Communities: Multi-Rational Approaches to Linking Public Services, Businesses and Families pp. 1- 18.
Dr Ian Elliot - Social media & #PublicServices pp. 19 - 30.
Similar to Neighbors for Neighbors 2011 network evaluation report march (20)
Nextdoor keynote at Florida Association of Public Information Officers on Jan...Joseph Porcelli
This is the Nextdoor Keynote Address presentation I used at the Florida Association of Public Information Officers Annual Conference in Dayton Beach, FL on January 24th, 2020.
Nextdoor Front Porch Chat: Lessons Learned, Trends, and Best PracticesJoseph Porcelli
On September 5th, at 3CMA Annual Conference, I gave a Keynote address at the general session about Nextdoor For Public Agencies, Nextdoor's free government interface. During the address I covered lessons learned, trends, and best practices.
NC3C: Getting the most out of Nextdoor for Public AgenciesJoseph Porcelli
This is the presentation deck I used at NC3C conference in Durham NC on April 11, 2019. It contains information about Nextdoor for Public Agencies and best practices to drive meaningful engagement.
Nextdoor for Public Agencies Fire Prevention and Engagement PlanJoseph Porcelli
The Nextdoor for Public Agencies Fire Prevention and Engagement Plan contains everything you need to know about how to get starting with Nextdoor, best practices to inform residents, how to educate them about resources, and activate to take high-value actions and change behaviors to reduce the communities risk of fire. Departments not already using Nextdoor can get started at http://nextdoor.com/agency.
The Nextdoor for Public Agencies Launch and Winter Safety Campaign contains a series of suggested posts to communicate with residents on Nextdoor for Public Agencies to educate residents about how to reduce the chance of harm from winter-related hazards. Agencies not currently using Nextdoor can sign up for free access to our government interface at http://nextdoor.com/agency
Delighting Residents with Proactive, Thoughtful, and Timely Communications wi...Joseph Porcelli
On September 6, 2018, I gave a keynote address at the annual conference for the City-County Communications & Marketing Association. These are my slides.
Curious about how Nextdoor works and how neighbors use it to make their neighborhoods stronger, and safer? Here is a quick overview to help get you up to speed.
I gave this presentation at the #GSMCON2016 on April 6th, 2016 with my colleague Adrian Fine and Lon Peterson
Communications Manager, City of Palo Alto, California.
Presentation descripiton:
Your citizens care about what directly impacts them in their neighborhoods. They want to know when there will be disruptions and changes to their services, construction on their streets, and they want updates about crime and safety issues. While Facebook and Twitter are great to get the word out to the masses, these platforms do not allow for targeted communications at the neighborhood level. During this session, learn how over 1,600 agencies use Nextdoor to engage verified residents in the neighborhoods where they live and how this hyper-local communication improves citizens satisfaction.
Neighbors for Neighbors 2011 network evaluation report march
1. March 23, 2011
NFN Survey
Results and Analysis
Prepared by Anna B. Sandoval Girón1
This report is part of the formative evaluation prepared for Neighbors for Neighbors, Inc.
Here I provide an analysis of the results of the survey conducted during February 2 – 7, 2011 as
part of the evaluation I was tasked to do for the organization. These results must be viewed as
only one portion of the evaluation and within the context of the goals that NFN has as a whole.
The survey sought to gather information about current members of the NFN network in the
Boston area. We sought to identify strengths and weakness of the current network, the issues or
current community problems that users are interested in addressing, and demographic data of
respondents.
The NFN network is comprised of nine neighborhood networks in the City of Boston
with 3380 individual subscribers to the network. In order to recruit participants to the survey an
invitation for participation was sent to registered email addresses through the NFN
communication network. In addition announcements about the survey were posted on the
Facebook of Neighbors for Neighbors and on twitter for followers of the @Neighbortweet during
the days of data collection to encourage subscriber participation. We had a 5.9% response rate
with two-hundred individuals filling out the survey.
Who answered the Survey?
Of those who answered the survey the majority of them (88%) are neighbors who live in
the communities of Boston where NFN has organized. An important group of respondents are
those who play multiple roles in the communities in which they live, of respondents 16.5% of
indicated that they identify with multiple roles in the community. This means that members of
Neighbors for Neighbors are not only people who live in the community but also volunteer their
time for non-profits, work in the communities they live in, are business owners, etc.
1
For questions, further information, details on the data or any other inquiries please contact Dr. Anna B. Sandoval
Girón at NFNevaluator@gmail.com or anna.b.sandoval@gmail.com
1
2. March 23, 2011
Relationship to NFN
(percentiles do not add to 100%)
multiple roles 16.50%
business owner 2.50%
rep community org 11.50%
work for city 2.50%
work local non-profit 13%
Neighbor 88%
More than half (57.4%) of respondents have lived in their neighborhood for over 10 years, while
13.4% have lived in their respective neighborhoods for less than three years.
Forty percent of respondents have been involved with the organization for less than one
year; Thirty-nine percent have been involved between 1-3 years. Eleven percent have been
involved for more than three years. The challenge remains to sustain long-term membership and
involvement with NFN. Below I detail some of the strategies that may be used to maintain long
term involvement.
How long have you been a member of NFN?
50%
40% 39%
40%
30%
20%
11% 10%
10%
0%
Less than one year Between one and More than three years Not a member
three years
2
3. March 23, 2011
Almost 40% of respondents are between the ages of 31-40, making this age group the most
represented amongst respondents.
The majority of respondents were female (65.8% female as compared to 32.9% male and
0.6% transgender). In terms of ethnic and racial identity the overwhelming majority of
respondents identified as white (87.66%) as the graph below shows. A group that is worth
mentioning is those who did not answer the race/ethnicity question, 23% of those who filled the
survey chose not to answer this question. Regardless the differences in percentiles between the
groups is so wide, there is enough confidence in the data to suggest that the majority of members
of NFN identify as white. Unlike most surveys this survey allowed respondents to identify with
more than one race or ethnicity providing us with a nuanced picture of NFN, almost 4% of
individuals identified as multiracial.
3
4. March 23, 2011
Network Features
The main themes that emerge from the analysis of the question: What is most valuable
to you about the NFN network? is members like to get updates on events; communication
and connecting (information on what is going on); and feel that NFN strengthens community
ties. The answers to this question nicely fit into the usage of features. When analyzing the
question: how often do you use the following features on the Neighbors for Neighbors
Network? members primarily used the features designed to communicate. Members report
using blogs (29.5%) and events (31.7%) at monthly rates; meanwhile making little use of other
features such as groups, multimedia, neighbors and members. The groups feature was only used
monthly by 20.8% of respondents, while it was never used by 46.7%. The feature of neighbors
and members has a similar pattern; only 14.8% of members use the feature monthly while 49%
of respondents have never used it. Meanwhile the multimedia feature monthly usage of 14.8%
while 65.2% have never used the feature. Below is a table that illustrates the responses for all the
questions and the frequency responses.
4
5. March 23, 2011
In terms of the things that users feel need to change there are a variety of important and
insightful observations made in the open-ended questions. The primary themes that respondents
commented on in the areas that need improvement in the network are: the blogs, groups,
forums, the social network aspect of NFN, and the design of the website. Below I expand and
explain each of these areas.
The website is one area that users commented on. The comments centered on the ability
to navigate the site, the confusion in terms of how to get to the information that users needed,
and the number of items that appear at the home page. One respondent stated: “I can't work the
website; it's too busy, too complicated.” There are several solutions to work around these
concerns and re-design the site in a more user-friendly format that will allow those who visit the
site to easily navigate the features. This leads to the second of the areas that users feel need
improvement: features.
5
6. March 23, 2011
The features that are used the most, based on the survey, are the blogs and the events. The
features with the least utilization are the multimedia (65.2% of respondents have never used the
multimedia feature), the neighbors and members (49.1% have never used the feature, while only
12% use it weekly), the groups feature (46.7% have never used it, 20% use it once a year), and
the forums (50% have never used it while 21.6% use it once a year). There are several
explanations to the low usage of these features. Even though users see the value in all these
features they find the navigation to find the items in the website difficult. In addition, users have
found that they can get the same services and features in other more popular websites therefore
they rather use other venues. For example, the forum service is duplicated and very effectively
done without registration by Craig’s List. The groups feature is duplicated by Meetup.com and
Facebook groups and to some extent twitter. Multimedia can be uploaded in other sites such as
twitter (via links to external sites: Twitpic, Flickr, Plixi and others) and on Facebook making the
use of the NFN features duplicates to the features of what other more popular and easier to
navigate sites are already doing.
The blog posts and the comments from the posts received a majority of the negative
comments. Users commented on the content of the blog posts, the way that comments are not
moderated, the usefulness (or not) of the comments, are all part of the many issues that were
raised in the areas that needed to be improved. For instance a respondent stated “The peanut
gallery comments on blogs. It seems to bring out the worst in people!” The focus on the
comments on the blog posts tells us that there is a need to institute new ways to moderate and
engage in conversation. A civil conversation does not necessarily mean a free-for all
conversation, it means a respectful and engaged conversation, which is what members are asking
for. To finish on a positive note, the calendar section is something that users feel is underutilized
and they would like to see a more robust place to access information about local events and
organizations.
6
7. March 23, 2011
Appendix A: Technical information
Sampling
Non-probability sample modeling
This online survey will target an open population using the N4N network and it
will be posted in the Network's website, in Twitter, Facebook, and sent as an
email to the members of the network. This means that the sample is a non-
probability sample. This limits the external validity of the results but allows us
to understand the situation of the users of the N4N network.
Data Gathering
The data was gathered between February 2 and February 7, 2011 using the
online survey software SurveyMonkey. Invitations to participate in the survey
were sent to a total of 3380 members of one of the Boston area NFN networks:
Jamaica Plain (Members 2387)
Charlestown (Members 152)
Dorchester (228 members)
East Boston (Members 174)
North end (Members 127)
Roxbury (Members 45)
Allston Brighton (Members 105)
South end (Members 57)
Roslindale (Members 104)
The survey was officially open between February 2 and February 5, 2011 but
remained accessible until February 7.
We received a total of 200 respondents to the survey, response rate 5.9%
Data Analysis
Qualitative and quantitative methods were used to analyze the data collected.
The Quantitative data was analyzed through SPSS. All variables were analyzed
for frequencies, when appropriate variables were re-coded for clarity and ease of
analysis.
7