Social media gave us real time interactions. Brands talk to customers. Customers talk to brands. Why do we need technology in this process? We’re talking with brands online or offline but technology give us continuous communication. We can engage online, offline and mixing these worlds in one. Now there isn’t online and offline. Now we’re a part of digital world. Let's get some technology before we will start http://www.youtube.com/watch?v=ooHgJ6ElfA4

1. Get loyal clients through
technology and social media mix.

2. Who are we
Anna Robotycka, Managing Partner @FaceADDICTED
# over 10 yrs of creating & implementing brand communication strategies
# social media specialist / leading agency with over 3mio fans in social
communities
# ex PR supervisor of Burger King, KFC, Pizza Hut, Starbucks in CEE
@ankarobotycka
Fb.com/anka.robotycka
Piotr Krauschar, Managing Partner @Mobberry
# over 13 yrs of new media & online-offline projects
# ex CEO @Wrzuta.pl (largest CEE videosharing website)
# responsible for The Addictives Group’s business development
@krauschar
fb.com/piotr.krauschar

3. Agenda

4. # overview
# technologies review
# how does it work in practice?
# case studies
# how to use it within your business?
# benefits
# questions

5. Workshop objectives

6. # to improve your knowledge of mixing data and
technologies within different opportunities
# to show you how to use social media data to suit your
clients with their needs
# to give you a set of tools and ideas that will help you
implement and track actions in your business

7. How and where do we engage our
customers?

8. How and where do we engage our
customers?

9. How and where do we engage our
customers?

10. How and where do we engage our
customers?

11. +
technology

12. QR codes

14. NFC/RFID

15. NFC/RFID

16. AUGMENTED REALITY

17. How to drive sales and move traffic
to your place?

18. Loyalty programme

19. Cafe

20. Café Latte

21. Paper cards?

22. Scan and share

23. Scan and share

24. Share on
Facebook:
I’m drinking café
latte at …

25. Visit 3
differerent café
in 1 week

26. Invite friends

27. Suggest
to friends

28. Get
extra points

29. How to serve customers offers that
will fit their needs in 100%?

30. Shopping
centre

31. Mobile
app

32. Wifi area

33. Social media
Data merging

34. Drives Sales
Drive sales to both current and
new customers
22% of claims to date from fans
78% from non-fans*
*Excludes any offer with <250 total claims
Unique Codes/Barcodes
Viral
Measurable

35. Profile based targeting
2.3 million
“party lovers”
who like drinking, socialising,
whiskey, jack daniels, jd coke,
jack daniels tennessee
whiskey, bars, clubbing, pubs,
drinks with friends, friday
nights, partying, partying with
friends, nights out with
friends, nights out, drinks
27 million
users in
the UK
17 million
18-35 yr
olds in the
UK

36. Data merging

37. Push notification

38. Limited time
offer

39. Limited time
offer

40. Pay with cash
or use PayPal to
get extra
discount?

41. Lucky you J
45 min, album is
yours at 50% off

42. So! How do we
know it?

43. And don’t forget
to share it!

44. Case studies

45. Social TV:
Shazam

46. AR Headphones
Music Festival

47. Let’s have some
fun J

48. Since 2012 we were engaging
customers using…
Benefits

49. Since 2012 we were engaging
customers using…
Happy customer. Happy You.
Here and now.

50. Since 2012 we were engaging
customers using…
Building real time and continuous
relations with customer.
Here and now.

51. Since 2012 we were engaging
customers using…
Customer’s feedback.
Here and now.

52. Since 2012 we were engaging
customers using…
Driving sales and brand awareness.
Here and now.

53. Since 2012 we were engaging
customers using…
Database building.
Here and now.

54. Since 2012 we were engaging
customers using…
Real time statistics.
Here and now.

55. Future
is NOW

56. Have a nice day J
anna@faceaddicted.com
peter@mobberry.com
http://www.mobileweek.ly