2. What is Headline
✘ A headline is the title of a newspaper story,
printed in large letters at the top of the story,
especially on the front page.
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3. What is the purpose of a headline in
newspapers?
✘ A headline's purpose is to quickly and briefly
draw attention to the story.
✘ It is generally written by a copy editor, but may
also be written by the writer, the page layout
designer, or other editors.
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4. ✘ A “capital” idea: The first word in the head should
be capitalized as should all proper nouns.
✘ Most headline words appear in lower-case
letters.
✘ Do not capitalize every word. (Some publications
do capitalize the first letter of every word.)
Are newspaper headlines capitalized?
5. How many words are in a newspaper
headline?
✘ “A headline you can read in a single glance
obviously communicates its content more
effectively than one you cannot.
✘ Usability research shows that people not only
scan body copy, but headlines as well — and
they tend to take in only the first and last 3
words.
✘ This suggests the perfect length for a headline is
6 words.
6. Rules to Follow
When Writing Newspaper Headlines
✘ Keep It Short and Snappy. Don't use more than
30 characters in your headline. ...
✘ Use Quotes Sparingly. In most cases, quotes do
not lead to attention-grabbing headlines. ...
✘ Choose Point of View Carefully. You'll want to
use a point of view that appeals to members of
your target audience.
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