The newsletter announces November promotions including a 20% MCB incentive for Bionorica and 15% OI for various A.Vogel products. It also details a new placement SPIFF offering $10-20 for placing 2-4 new SKUs and $100 for every 5 15-minute in-store training sessions. Marketing support is provided for Herbatint including new brochures, swatch books, sell sheets and samples. Herbatint will be featured in magazine ads with a $10 rebate. Valerie Hall is introduced as the new Professional Trainer.

1. N E W S L E T T E R
N O V E M B E R 2 0 1 5
Bionorica
20% MCB
New Placement
Incentive for ALL SKUs
A.Vogel
15% OI
ALL Echinaforce SKUs
Allergy Liquid & Tablets
Sinus Relief
Bronchosan
Pine Cough Drops
Arnica Rub
Annemarie Börlind
10% OFF
Purifying Care Series
Combination Skin Series
AquaNature Series
Facial Firming Gel
Exfoliating Peel
M O N T H LY P R O M O T I O N S
N O V E M B E R
BROKER INCENTIVE PROGRAM
November 20% MCB December - March 15% OI
$5 Consumer Rebates & Brochures Available
If adding more than 3 new SKUs, an extra 5% MCB can be added to the order.
NOVEMBER 2015 – MARCH 2016
New Placement SPIFF
In-Store Training
Pictures please!
$100 for every 5,15-minute aisle training session completed.
Extra $5 on top of any SPIFF
When you submit a photo of a product that appears on shelf with mail-in
rebate or with a member of the staff in a training session.
2 SKUs = $10.00 3 SKUs = $20.00 4 SKUs = $20.00
Minimum 3 Units per SKU placed.
H E R E ’ S T H E D E A L !
NOVEMBER 2015 PAGE 1
Deal Parameters
www.bioforceusa.com
Bioforce USA 6 Grandinetti Dr. Ghent, NY 12075 Tel:1.800.641.7555
Minimum of 3 employees per store training session.

2. BROCHURES
COLOR SWATCH BOOKS
CORE SET SELL SHEET
M A R K E T I N G &
M E R C H A N D I Z I N G
S U P P O R T
NOVEMBER 2015 PAGE 2
Ever wonder what the top selling Herbatint colors are? Well wonder no
more! Our new Herbatint Core Set Sell Sheet is filled with key selling
points, and is designed to take the guesswork out of selling. This latest
sell sheet presents a visual of Herbatint’s best selling SKUs for all store
sets, no matter how big, no matter how small!
Herbatint’s large format Swatch Book, pinpoints the actual color of each
Series, and helps customers choose the perfect hair color for them.
Designed as an in-store leave behind, our new Herbatint brochures
inform customers and consumers alike about Herbatint product
features, and highlights that Herbatint is the only brand that offers a
one-on-one consultation with a Master Colorist, Herbatinit’s own,
Marie-Therese.
This slim line brochure provides a visual of Herbatint’s full range of hair
colors and instructs customers on how to choose the right hair color for
them.

3. SAMPLE CARD
SHELF ORGANIZERS
QUICK SNAP CARDS
IMPORTANT TO NOTE!
The Herbatint Application Kit
Promotion will not be available
until March 2016.
M A R K E T I N G &
M E R C H A N D I Z I N G
S U P P O R T
NOVEMBER 2015 PAGE 3
A soft-packet sample card is a great way for your consumers to try
Herbatint products, first-hand, and to get information on how to mix and
apply Herbatint hair color. It’s ideal for in-store demonstrations, events
and giveaways.
Available in all 36 colors, our Herbatint Shelf Organizers are designed to
keep store shelves clean and organized while showcasing a visual swatch
of full range of hair colors–ideal for distinguishing Herbatint Hair Color Gel
from other brands. (Image not available.)
Because everyone’s hair color is uniquely their own, Herbatint Quick Snap
Cards are designed to help consumers choose the appropriate hair color,
and get answers to the typical questions, and highlight the availability of
our on-call Master Colorist, Marie-Therese.
Designed to fit into staff aprons and/or on product displays.

4. NOVEMBER 2015 PAGE 4
Herbatint will be featured in the
November and December issues
of the Taste for Life magazine. The
ad will include a $10 Rebate valid
through February 2016!
Participation in the rebate
program has been overwhelming!
This advertising campaign is
important for retailers because
Herbatint is the ONLY hair color
brand advertising to the consumer
and the ONLY brand to offer such
aggressive promotional pricing.
Retailers should be aware that
roughly half of the incoming
rebates are from stores that don’t
carry the Taste for Life magazine.
It’s clear, all stores will benefit
when taking full advantage of this
campaign.
It is precisely these types of
in-store promotions, demos, and
merchandising that helps to drive
in-store sales, and, according to
SPINS, will push Herbatint closer
to our mutual goal: become the
#1 brand in natural hair color.
If a store has more than one brand
or even more than one shelf of
hair color, Herbatint should be
included in their set, as it will
automatically increase revenue at
the store level.
Congratulations go out to Lee
Coe, President of Life Navigation
Inc. and his team!
Life Navigation’s largest increase
is a direct result of the impres-
sive window display in the
Whole Foods Market’s flagship
store located in Nashville, TN,
and the Börlind center island
display in Whole Foods Market’s
metro-Atlanta, GA store.
HERBATINT FEATURED
IN TASTE FOR LIFE!
magazine. The
ad will include a $10 Rebate valid
is a direct result of the impres
sive window display in the
Whole Foods Market’s flagship
store located in Nashville, TN,
and the Börlind center island
display in Whole Foods Market’s
metro-Atlanta, GA store.
HERBATINT FEATURED
Börlind Housekeeping...
1. Sales YTD - 2015
2. Sales Goals - 2016
3. Status of Key Accounts
4. Demo Budget and Staffing
5. Territory Visits
6. Resource and Material Requests
In the coming weeks,
each Börlind principal
will be contacted by
Jodie to schedule a
conference call to
review the following:
CONGRATULATIONS!
Brand Performance:
Sales Per Point of Distribution
Brands
1. Naturtint $5,838 8.0% 392
4. Herbatint $4,896 11.9% 321
2. Tints of Nature $3,405 0.7% 207
3. Naturcolor $3,367 9.3% 235
Store Ranking by Volume
Current
Sales
Per Store
Current
Per Store
% Change
Current
Unit Sales
Per Store
Bioforce USA 6 Grandinetti Dr. Ghent, NY 12075 Tel:1.800.641.7555

5. I N T H E N E W S !
NOVEMBER 2015 PAGE 5
I have a great track record in getting
new items approved, at both the
corporate and store levels.
~ Valerie Hall
Special skills and talents
As a nutrition educator for more
than 15 years, and with a proven
track record in getting new items
approved at both the corporate and
store levels, Bioforce USA welcomes
Valerie Hall, Professional Trainer, to
our organization.
With an astute understanding of
the data necessary for sales and
Ist Annual
Herbatint Sales
Meeting
The 30th annual Natural Products
Expo East Tradeshow and
Conference, held Sept. 16–19, drew
over 25,000 attendees from
independent retailers to big box
chains. Bioforce USA was one of
1,363 exhibiting companies
SAVE
THE DATE
Bioforce USA, in conjunction
with Herbatint, will host a
sales and training event at
the celebrated La Quinta
Resort in Palm Springs,
California.
In the coming weeks…
Please contact Jodie with
any questions concerning
this event.
Sun., March 6th –
Wed., March 9th
Introducing…
VALERIE HALL
Professional Trainer
store personnel, demo people, and
head buyers in the natural products
market, Valerie is able to simplify
complex data to make it accessible
and practical for customers and
consumers alike.
Valerie’s training style has been
described as both adaptable and
accessible. “I can be very technical
when speaking with doctors and
people familiar with the data being
presented,” said Valerie, “and I can
just as easily simplify the same
information for those who are
learning it for the first time.”
Ms. Hall has numerous contacts
within the industry; Sprouts, Mothers,
Jimbo’s, Whole Foods Market,
Central Markets, PCC, and many
major independent stores across the
country, and has spent the past nine
years training in stores from
coast-to-coast.
With experience in radio (both
host and guest), Webinars, video
and publishing nutritional articles
and fact sheets, Valerie is well
versed in FDA Compliance rules.
As a self-motivated and directed
individual who loves traveling and
getting to know people of all
backgrounds, Valerie enjoys tackling
projects both large and small, and
always meets deadlines with ease.
We hope you will enjoy working
with Valerie Hall, Professional
Trainer.
Bioforce USA 6 Grandinetti Dr. Ghent, NY 12075 Tel:1.800.641.7555
representing the natural, organic
and healthy living marketplace.
This year’s conference was
well-represented by team Bioforce
USA.
From left to right: Richard Manziello,
Sales Mgr.; Serena Stoppoloni,
Sales and Marketing Mgr. and
Benoit Doithier, CEO,
Antica-Erboristeria-Herbatint, Italy;
Geraldine Panish, Sales Mgr.; Pierce
Sioussat, President and Abby
Sioussat, Owner.
Also present: Jodie Moore, Senior
Vice president, and Megan
Anderson and Sarah Becker,
Regional Sales Coordinators.