1. Applications and Technology
21/09/12 What is the purpose of film trailers?
The purpose of a film trailer is to make people
want to watch the film within 2 and half
minutes. There are several techniques that are
active in order to tantalize the viewer. Music
helps to set the mood of the film, normally the
music used on the trailer isn’t actually in the film
but may be put on the soundtrack
The History behind film trailers.
The first movie trailer was for a film called ‘the
pleasure seekers’ by a Loews cinemas
company1913, apparently it was a short
What is User generated context
persuasive scene that played before the film.
It’s anything that is uploaded by the
The early trailers were made out of different clip
user, most of the social networking
from the movie cut with text. The company that
websites such as Facebook, Twitter,
made trailers was the national screen service in
YouTube, MySpace or Flickr. Theses
1950s.As films started to change in 60s, so did
websites are for mostly uploading
trailers. The larger, open age of culture brought
pictures, videos, documents etc.
different types of films which would need to be
Facebook was created in 2003 however
advertised in a different way.
released in 2004 by Mark Zuckerberg,
Trailers trailers tend to follow the same pattern
Mark created a website so you could
as a film, they have a beginning or an
share your own personalized profiles
introduction sequence, also they have a
with friends.
problem following by a solution, and this shows
Twitter was created in March 2006 and
what the film is about in a trailer. However it has
launched in July that year Jack Dorsey,
been discussed that the trailer shows too much.
twitter was originally called twtter,
For example the trailer for ‘life as we know it’
Twitter is website where you can share a
trailers have 3 common pieces, so they would
text to people known as a tweet.
be separated by 3 songs.
Myspace: MySpace was launched in
The advantages of film trailers is that it gives a
August 2003 and is headquartered in
glimpse of the film and gets people excited for
Beverly Hills, California. In June 2012,
it, The dis-advantages give all the good parts
MySpace had 25 million unique U.S.
away and could be misleading.
visitor

2. E-learning
What is E-learning?
E-learning is a different way of learning in a
classroom anywhere and anytime. E-learning
means electronic learning, it can be CD-ROM
based or internet based or network based. It can
contain information, text, photos, videos, audios,
animations and virtual environments. E- Learning
allows the creation of very effective learning
environments that can overwhelm you in the
material. The advantages of eLearning are that
eLearning can accommodate different learning
styles and facilitate learning through a variety of
activities. Dis-advantages is having Slow Internet
connections or older computers may make
accessing course materials frustrating
What does E-Learning provide the student? Mobile Devices
It provides the student with information that can It’s a hand held device or a handheld
be accessed in free time, this is so the student can computer. Having either a touch screen
go through it at their own pace.it can show for example iPhone, Samsung Galaxy,
progress and achievement from the student with HTC and LG or with mini keypad for
custom feedback and an evaluation available in example Blackberry, Nokia, and
an interactive environment.
Samsung. There are many types of
What are the typical elements of eLearning
mobile devices; the common ones are
material?
mobile phones, smartphones, PDAS,
The element of eLearning material comes from
good instructions and it’s similar to what is used in
pagers and personal navigation devices.
training and educational lessons. Introduction or Advantages of mobile devices are that if
overview, Information presentation, Practice items you were in an emergency you could
with customized, Instructive feedback, call someone, you can connect to a
Assessments, Evaluation feedback. social networking site and you can take
pictures on them.
Disadvantages of a mobile device are
that they are very distracting, reception
is very poor on mobile devices and they
are too expensive.

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Digital film formats text here.
newsletter
Mpg: it’s one of the common digital video
formats standardized by moving pictures here. Continue newslette
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experts groups. It’s also known as mpeg1
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or mpeg2, it’s often used for creating
movies that are distributed on the newsletter text here. Continue
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internet.
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Mp4: it’s very common as well. It’s either a
movie or a video clip that uses mpeg4 here.
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compression. Developed by the moving
picture experts group. It’s known for
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on the internet or for a
portable media device.
Lossy vs. lossless here. Continue newsletter text here. Continue new
Mov: (Apple QuickTime movie) it’s a
Lossless compression means that there’s common multimedia format often used
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compression that has occurred with no loss for saving movies or video files. Its
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of data, however Lossy compression means developed by apple computers. Its well-
that there have been some loss of data. suited with both Macintosh newsletter text here. Continue newslette
Continue and windows
platforms.
Lossless: it’s method that compresses data here.
Avi: (audio video interleave) it can be
by losing some of it. The files stores and
played by many video players.
combines them into achieves that take up Stores video data that may be fixed in a
less physical space in memory, the file size will variety of codecs typically use less
become smaller, it’s used when uploading compression than formats such as Mpeg
onto the web, it may cause bad image and Mov. The player must support the
quality. codec used to translate the video data.
Lossy: Wmv: (windows media video) it’s a video
Based on irrelevancy decrease plans but will file based on Microsoft ASF (advanced
systems format) and flattened with
usually also employ some redundancy
windows media compression, like an Asf
strategies. It transforms and simplify the
file and contains video set with one of
media information in a way that gives much Wmv exclusive codecs.
larger reductions in file size than lossless Flv: (flash video) its compatible video file
compressions. A typical lossless compression transferred by flash video exporter plug or
can be likely to cut file sizes down to three other programs with Flv file support. Its
quarters or two thirds of the original, perhaps contains a short header, interleaved
even by half if it can. In contrast, a Lossy audio and video.
compression can reduce the file size to as Swf:(shockwave flash movie) Animation
created with adobe flash may contain
little as 1% of the original, although anything
text or vector or raster graphics.
less than 10% is likely to distort the file's
Also may include interactive written
content. actions. It can be played on web
browsers. Also named small web format.

4. Digital rights management systems:
a system for protecting the copyrights of
Aspect ratio: data spread via the Internet or other digital
The ratio of width to height of an object. media by enabling safe distribution and
Stating from the joining of one side to the disabling illegal distribution of the data.
other, it is widely used to describe the Typically, a system protects intellectual
shape of a TV or computer screen. property by either converting the data so
For example, the aspect ratio of a that it can only be accessed by authorized
standard screen is 4:3, which is a square users or marking the content with a digital
rectangle. The 4:3 means "4 to 3," or four watermark or similar method so that the
units wide to three units high. High- content cannot be freely distributed.
definition TV has a 16:9 ratio, which is a
wide rectangle closer in width, but still
not as wide, as most cinema screens.

5. Streaming methods
Streaming media media players :
is multimedia that is constantly received by is a term typically used to call a computer
and presented to an end-user while being software for playing back multimedia files.
sent by a provider refers to the process of many media players can play both audio
and video, others look only on one media
delivering media in this style. You can do
type or the other. Such players are known
streaming media on mobile phones, iPods,
as either audio players or video players and
computers, laptops. often have a user interface designed for
Downloading: the specific media type.
When downloading a file, the entire file is QuickTime:
saved onto your computer which you can Is a powerful multimedia technology with a
open and view. The advantages of built-in media player, QuickTime allows you
downloading is that it’s such a quicker access view Internet video, HD movie trailers, and
to different parts of the file and it’s on your personal media in a wide range of file
computer where you can find straight away, formats. Also you can view them in
remarkably high quality. The classic version
however the disadvantages is having to wait
of QuickTime is available for Windows X.
for the entire file to download before you can
view it. The easiest way to provide
downloadable video files is to use a simple
hyperlink to the file. More advanced method
is to embed the file in a web page using
special HTML code. Windows Media Player:
Streaming: is a media player and media library
The view can start watching the file almost as application developed by Microsoft, its
soon as it begins downloading. The file is sent used to play video, audio and viewing
to the user in a constant stream, and the user images on personal computers. Running
watches it as it arrives. The Advantages is that the Microsoft operate system.it lets users
no waiting Is involved, disadvantage is that listen and organise their digital music files
on their computers and on the internet.
the ones you may streaming could be
dangerous.