The document compares and contrasts YouTube and traditional television media. It notes that YouTube allows for more user-generated content from amateur creators. Users can upload their own videos and comment on content. In contrast, television typically features more professionally-produced content and established conventions. The document also discusses how new media like YouTube is blurring the lines between producers and consumers since users can now create and share content.

1. YOUTUBE
TV
Vernacular
Crea8vity
More
censorship
e.g.
Ofcom
Can
search
for
specific
videos
More
audience
engagement
More
legal
obliga8ons
Viral
content
–
adver8sing
through
the
prosumers
Some
Channels
have
air8mes
Can
make
comments
to
the
Creators
of
what
you
watch
Normally
has
to
watch
at
A
set
8me
Videos
usually
restricted
to
10
minutes
Programs
average
in
length
from
Can
watch
YouTube
less
reliable
in
terms
of
what
you
want
Half
an
hour
to
full
films
access
Can
be
accessed
anywhere
When
you
want
Can
earn
rights
to
watch
full
films
Can
upload
your
own
views
Both
cost
Usually
gets
professional
videos
Mostly
amateur
or
self
made
first
videos
on
YouTube
Some
Content
blocked
More
realism
on
YouTube
For
good
reasons
Programs
have
higher
produc8on
cost
Free
of
adverts
Can
watch
in
3D

If
your
rich
You
can’t
trust
everything
you
learn
More
Freedom
of
Speech
Established
TV
Conven8ons
More
Crea8ve
YouTube
Games
Ra8ng
System

2. YouTube
Social
Networking
You
usually
get
your
message
Through
words
Message
normally
portrayed
Through
video
Takes
much
less
effort
to
make
Your
views
Have
to
have
access
to
video
equipment
Can
get
access
to
anyone’s
work
easier

3. • Cultural
inversion
–
producers
and
consumers
mixing
and
becoming
prosumers.
• “The
act
of
media8on
is
more
complex
because
it
is
the
means
of
communica8on,
rather
then
the
medium
itself,
that
influences
what
we
see
and
understand”