AS
Media
Studies
Evalua/on
                    Anna
Benne3

In
what
way
does
your
media
product
use,
develop
or
challenge
forms
and
                                      conven/ons
o...
In
what
way
does
your
media
product
use,
develop
or
challenge
forms
and
                                        conven/ons...
In
what
way
does
your
media
product
use,
develop
or
challenge
forms
and
                                           conven/...
In
what
way
does
your
media
product
use,
develop
or
challenge
forms
and
                                               con...
In
what
way
does
your
media
product
use,
develop
or
challenge
forms
and
                                        conven/ons...
In
what
way
does
your
media
product
use,
develop
or
challenge
forms
and
                                   conven/ons
of
r...
In
what
way
does
your
media
product
use,
develop
or
challenge
forms
and
                                         conven/on...
How
effec/ve
is
the
combina/on
of
your
main
product
and
ancillary
texts?
                             We
chose
to
air
our
 ...
What
have
you
learned
from
your
audience
feedback?
We
produced
some
ques/onnaires
for
our
documentary,
radio
trailer
and
m...
What
have
you
learned
from
your
audience
feedback?
                  We
created
more
ques/onnaires,
this
/me
to
give
     ...
How
did
you
use
media
technologies
in
the
construc/on
and
research
                                        planning,
and
e...
How
did
you
use
media
technologies
in
the
construc/on
and
research
                                   planning,
and
evalua...
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A2 media studies evaluation

  1. 1. AS
Media
Studies
Evalua/on
 Anna
Benne3

  2. 2. In
what
way
does
your
media
product
use,
develop
or
challenge
forms
and
 conven/ons
of
real
media
products?
 Our
documentary,
en/tled
iDownload,
focused
on
the
various
issues
surrounding
illegal
downloading
in
today’s
society
and
 the
effects
it
has
on
the
music
industry.
We
decided
that
the
target
audience
for
our
documentary
would
be
16‐24
year
 olds

who
have
an
interest
in
music,
and
the
ma3er
of
illegal
downloading
may
be
a
topic
that
concerns
them.
ALer

 some
research,
we
decided
that
the
best
channel
to
air
our
documentary
would
be
Channel
4,
since
the
 
documentaries
have
a
similar
target
audience.
There
are
many
Channel
4
documentaries
that
deal
with
 
issues
in
the
media
regarding
technology
and
music,
since
these
are
topics
that
interest
the
target
 
audience.
Examples
of
these
documentaries
shown
on
Channel
4
can
be
found
on
 
 h3p://www.channel4.com/programmes/tags/documentaries
and
include
the
following
/tles;
 Steve
Jobs:
iChanged
the
World
 Love,
Virtually

 How
Hip
Hop
Changed
the
World
Being
on
the
same
channel
with
the
same
target
audience,
our
documentary
is
conven/onal
in
the
sense
that
it
follows
the
same
theme
–
regarding
both
music
and
technology
in
the
subject
ma3er
of
illegal
downloading.
We
have
even
followed
Apple’s
conven/on
of
using
‘i’
in
front
of
its
products,
since
the
iPod
is
by
far
the
most
common
mp3
player
and
is
used
by
many
to
play
illegally
downloaded
music
on.
 A2
Media
Studies
Evalua/on

  3. 3. In
what
way
does
your
media
product
use,
develop
or
challenge
forms
and
 conven/ons
of
real
media
products?
For
inspira/on,
we
found
documentaries
about
the
same
subject.
A
student
 Downloaded:
A
Short
Documentary
on
Media
Piracy
documentary
en/tled
‘Downloaded:
A
Short
Documentary
on
Media
Piracy’
and
 On
YouTube
Panorama’s
‘Are
the
Net
Police
Coming
for
You?’
which
aired
on
BBC
1.
(Both
of
these
can
be
watched
via
the
play
bu3ons
on
the
previews
on
this
page.)
Because
‘Downloaded’
was
a
student
documentary,
it
would
gave
us
a
few
ideas
for
out
own
student
documentary.
Since
Panorama
is
a
series
of
popular
documentaries
that
follow
many
of
the
codes
and
conven/ons
of
typical
documentaries
and
was
aimed
at
an
audience
of
young
adults,
we
used
it
in
order
to
get
an
idea
of
what
a
real
documentary
should
look
like.
Panorama:
Are
the
Net
Police
Coming
for
You?
On
WatchDocumentary.com
 The
/tle
sequence
of
Panorama’s
documentary
was
very
drama/c,
with
a
flurry
of
 cutaways
and
an
effec/ve
voiceover
which
was
amplified
by
a
fast
paced
music
 track.
These
conven/ons
are
very
common
across
TV
documentaries,
and
since
we
 wanted
to
follow
these
conven/ons,
we
decided
to
give
our
documentary
that
 similar
effec/ve
edge
by
using
as
much
fast
shots
of
background
footage
as
possible
 in
the
opening
30
seconds,
while
the
narrator
on
the
voiceover
gave
informa/on
 about
the
documentary.
We

decided
to
use
a
fast,
catchy,
electronic
track
as
our
 background
music
in
order
to
get
the
a3en/on
of
the
audience
and
also
to
keep
the
 pace
of
the
documentary.
 A2
Media
Studies
Evalua/on

  4. 4. In
what
way
does
your
media
product
use,
develop
or
challenge
forms
and
 conven/ons
of
real
media
products?
 Black
Background
Black
Background
 White
Text
 White
Text
 When
displaying
the
/tle
of
the
documentary,
it
needs
to
be
effec/ve
and
memorable.
Many
documentaries
choose
to
 display
their
/tles
by

simply
typing
them.
We
decided
that
this
was
a
be3er
op/on
that
wri/ng
it,
because
the
documentary
 is
about
technology
and
we
wanted
to
keep
to
that
sleek,
modern
theme.
We
took
inspira/on
from
Apple’s
simplis/c
design
 by
just
using
white
text
on
black
(which
is
very
striking,
and
used
in
Panorama),
as
we
decided
this
looked
much
more
 professional
than
using
any
colours
or
shapes.
 Medium
Close‐Up
of
subject
 Working
environment
created
with
mise‐ en‐scene.
Computers,
desks
etc
 ArKcle
about
illegal
downloading
on
 screen
–
relates
to
topic
of
documentary
 Name
and
Profession
 The
professional
interviews
are
one
of
the
most
crucial
parts
of
a
documentary.
They
oLen
use
a
fixed
camera
medium‐close‐ up
of
the
subject
who
is
sat
in
an
appropriate
environment
for
their
field
of
work.
We
used
a
tripod
to
stand
the
camera
at
a
 sufficient
distance
to
get
a
medium‐close‐up
shot
and
thought
carefully
about
the
mise‐en‐scene
in
the
frame.
Typically,
a
 working,
office‐type
environment
is
used,
with
computers
and
desks
in
the
background.
This
was
an
appropriate
set
up
for
 three
of
our
four
interviews,
so
we
did
this.
 A2
Media
Studies
Evalua/on

  5. 5. In
what
way
does
your
media
product
use,
develop
or
challenge
forms
and
 conven/ons
of
real
media
products?
 In
order
to
introduce
the
interviewee,
their
name
and
profession
is
labelled
on‐screen
for
a
short
period
of
/me
when
they
first
 appear.
We
used
white
font
since
it
kept
consistent
with
the
/tle,
and

most
importantly
showed
up
on
the
posi/on
on‐screen.
It
is
 very
important
that
the
audience
is
able
to
read
the
text,
as
it
is
important
informa/on.
Before
the
interview,
it
is
a
common
 conven/on
in

TV

documentaries
to
give
an
introductory
shot.
An

extreme
close‐up
of
a
musician
playing
a
guitar
was
used
to
 

 
 
 
 




















introduce
an
interview
in
Panorama
 
 
 
 
 
 




















which
was
very
similar
to
Extreme
close‐up
 one
we
used
 
shot
of
guitar
 
 
 
 




















to
introduce
the
guitarist
from
the
 

 
 
 
 




















student
band
we
interviewed.
 
 
 
 
 
 




















Introductory
shots
are
 relevant
to
the
 
 
 
 
 




















interviewee’s
profession,
so
a
guitarist
 
 
 
 




















playing
a
guitar
seemed
appropriate.
 In
all
of
the
TV
documentaries
that
we
watched
for
research,

a
large
amount
of
background
footage
was
used,
breaking
up
 footage
and
illustra/ng
what
people
were
saying,
keeping
the
a3en/on
of
the
audience.
Following
this
conven/on,
we
filmed
 a
lot
of
our
own
background
footage
on
anything
to
do
with
music
downloading.
We
filmed
things
such
as
CDs,
music
 magazines,
mp3
players
and
websites/soLware
for
downloading
music.
We
got
some
shots
that
were
similar
to
those
in
other
 documentaries.
 A2
Media
Studies
Evalua/on

  6. 6. In
what
way
does
your
media
product
use,
develop
or
challenge
forms
and
 conven/ons
of
real
media
products?
One
of
the
ways
that
our
documentary
developed
conven/ons
of
real
documentaries
was
in
the
way
that
it
was
presented.
Documentaries
oLen
have
an
on‐screen
presenter,
presen/ng
the
documentary
and
interviewing
people.
However,
we
decided
that
it
would
be
much
more
effec/ve
to
create
our
documentary
around
elements
of
the
expository
mode,
with
a

 
 
hidden
narrator.
This
makes
it
more
personal,
since
the
viewer
is
addressed
 
 
 
directly.
Instead
of
a
person
asking
ques/ons
on‐screen
for
our
vox‐pops,
Extreme
Close‐ 
 
 
we
decided
it
would
look
much
be3er
if
we
typed
the
ques/ons
out
on
an
Up
of
iPod
 
 
 
iPod
Touch,
a
popular
mp3
player
that
many
of
the
illegal
downloaders
use 
 
 

to
listen
to
their
music
on.
We
felt
that
this
was
appropriate
since
it
fits
in
Text
is
clear
and
readable
 
 
 
with
the
topic
and
the
audience
may
be
able
to
relate
to
it.
We
filmed
in
 
 
 
darkness
so
that
the
contrast
between
the
black
text
on
the
white
backlight
 
 
 
would
be
both
readable
and
drama/c.
 As
a
cutaway,
we
decided
to
be
crea/ve
and
 include
something
that
we
hadn’t
seen
in
any
 documentaries
that
we
had
studied.
We
 created
a
basic
stop‐mo/on
anima/on
of
CDs
 piling
up
in
a
spiral,
by
taking
photos
of
each
 frame,
then
playing
them
in
quick
succession.
 We
believe
that
this
would
grab
the
a3en/on
 of
the
audience.
 A2
Media
Studies
Evalua/on

  7. 7. In
what
way
does
your
media
product
use,
develop
or
challenge
forms
and
 conven/ons
of
real
media
products?
 Doctor
Who
S6
Radio
Trailer
 On
YouTube
 As
our
documentary
was
quite
conven/onal,
we
wanted
to
keep
 consistent
and
make
our
radio
trailer
conven/onal
as
well.
First
of
all,
 we
listened
to
some
student
radio
trailers
to
see
what
worked
well
and
 what
wasn’t
as
effec/ve.
We
listened
out
for
things
like
content
 (narra/on/quotes),
length,
music
and
pace.
We
searched
on
YouTube
 and
found
a
professional
radio
trailer
by
the
BBC
promo/ng
the
new
 series
of
Doctor
Who.
Even
though
we
were
making
a
documentary,
 not
a
sci‐fi
drama,
and
it
was
to
be
aired
on
channel
4,
we
s/ll
found
 this
an
effec/ve
example
of
a
promo/onal
radio
trailer.
 We
liked
how
the
radio
trailer
started
off
with
drama/c
music,
which
built
up
tension,
and
then
used
quotes
 from
the
program,
so
we
did
this
in
our
own
radio
trailer.
The
purpose
of
the
radio
trailer
is
to
adver/se
the
 documentary,
grabbing
the
a3en/on
of
the
target
audience,
leeng
them
know
what
it’s
about
and
most
 importantly
informing
them
of
the
/me
and
date
that
the
documentary
will
be
aired.
We
made
sure
that
we
 had
all
of
these
conven/ons.
 Like
the
Doctor
Who
radio
trailer,
the
narrator
was
professional
and
spoke
clearly.
The
music
in
the
background
 could
be
heard
but
the
sound
levels
were
adjusted
so
that

it
did
not
distract
from
the
script.
We
tried
our
 hardest
to
do
all
of
this
in
our
own.
 A2
Media
Studies
Evalua/on

  8. 8. In
what
way
does
your
media
product
use,
develop
or
challenge
forms
and
 conven/ons
of
real
media
products?
 Radio
Times
ArKcle
for
Casualty 1907  Quotes
 Main
image
 Title
 Sub‐heading
 Images
from
 IntroducKon
 documentary
 Date,
Time
 &
Channel
 Page
 number
Magazine
ar/cles
typically
feature
some
common
conven/ons,
which
are
labelled
above.
We
researched
various
different
magazine
ar/cles
to
make
sure
that
we
included
all
the
essen/al
codes
and
conven/ons.
The
ar/cle
to
the
leL
is
an
ar/cle
published
in
Radio
Times,
adver/sing
the
series
Casualty 1907.
This
is
useful
since
we
decided
to
publish
our
own
magazine
ar/cle
in
the
same
magazine.
Our
layout
is
very
conven/onal,
using
columns
broken
up
by
sec/ons
for
quotes
(which
we
gave
a
different
colour
to
stand
out
and
break
up
the
page)
and
images
from
the
documentary
itself.
However,
the
majority
of
the
ar/cles
that
we
looked
at
seemed
to
follow
a
black‐on‐white
theme
whereas
we
went
for
the
opposite.
We
felt
that
white‐on‐black
looked
striking
and
followed
the
drama/c
theme
we
were
going
for.
We
used
accents
of
blue
taken
from
the
image
to
give
some
colour.
We
made
sure
that
all
of
the
informa/on
was
available
and
easily
accessible
–
the
date,
/me
and
channel
are
separated
by
lines
to
stand
out,
and
the
/tle
is
bold
and
considerably
larger
than
the
rest
of
the
text.
 A2
Media
Studies
Evalua/on

  9. 9. How
effec/ve
is
the
combina/on
of
your
main
product
and
ancillary
texts?
 We
chose
to
air
our
 documentary
on
Channel
4
 in
order
to
reach
our
target
 audience
of
16‐24
year
olds,
 since
Channel
4
hosts
a
 range
of

similar
 documentaries
that
appeal
 to
the
same
target
 audience.
This
is
why
we
 felt
it
appropriate
to
choose
 this
channel.
 Unlike
the
BBC,
Channel
4
do
not
have
 their
own
radio
sta/on,
so
we
could
not
 keep
consistent
in
this
decision.
 Alterna/vely,
we
found
that
Capital
FM,
 one
of
Britain’s
largest
radio
sta/ons,
 appealed
to
our
target
audience.
With
a
 We
promoted
our
documentary
in
a
magazine
 large
audience
of
listeners,
we
were
sure
 ar/cle
for
Radio
Times.
This
is
because
Radio
Times
 to
promote
and
adver/se
our
 is
very
well
known
in
Britain
for
publishing
ar/cles
 documentary
well.
 about
documentaries,
and
could
encourage
a
wide
 audience
to
watch
it.
 A2
Media
Studies
Evalua/on

  10. 10. What
have
you
learned
from
your
audience
feedback?
We
produced
some
ques/onnaires
for
our
documentary,
radio
trailer
and
magazine
ar/cle
to
get
an
idea
of
what
the
audience
wanted
from
them.
We
asked
ques/ons
about
the
kind
of
things
that
we
should
include
in
the
media
products
in
order
to
appeal
to
the
target
audience,
for
example
what
kinds
of
topics
should
be
used
in
the
documentary,
what
kind
of
music
should
be
used
in
the
radio
trailer
and
what
kind
of
layout
and
colours
should
be
used
for
the
magazine
ar/cle.
Below
are
the
Ques/onnaires
we
handed
out.
 A2
Media
Studies
Evalua/on

  11. 11. What
have
you
learned
from
your
audience
feedback?
 We
created
more
ques/onnaires,
this
/me
to
give
 people
aLer
they
had
seen
our
media
products
in
 order
to
gain
their
feedback.
We
showed
18
people
 our
documentary,
radio
trailer
and
magazine
ar/cle,
 then
gave
them
the
ques/onnaires
to
fill
in.
Below
is
 the
ques/onnaire
we
printed;
 First
of
all
we
asked
some
general
ques/ons
about
 age
and
gender
to
get
an
idea
of
the
audience,
who
 we
found
all
fi3ed
our
target
audience.
We
then
 asked
about
their
thoughts
on
the
documentary,
 radio
trailer
and
magazine
ar/cle
‐
what
the
strongest
 parts
were
and
the
parts
that
needed
improvement.
 We
also
asked
more
specific
ques/ons,
for
example
 about
the
effec/veness
of
the
sound
levels.

 A2
Media
Studies
Evalua/on

  12. 12. How
did
you
use
media
technologies
in
the
construc/on
and
research
 planning,
and
evalua/on
stages?
M
 A2
Media
Studies
Evalua/on

  13. 13. How
did
you
use
media
technologies
in
the
construc/on
and
research
 planning,
and
evalua/on
stages?
 A2
Media
Studies
Evalua/on


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