Michael Flamank worked as a social media expert for Earls King Street for 8 weeks on a contract basis. During this time, he exceeded all expectations by achieving a 435% increase in Instagram followers, an 800% increase in unique followers, and a 500% increase in average likes per post. Michael's initiative and social media skills helped the Earls King Street account surpass its neighborhood competitors and become the top search result, even above the general Earls account. The general manager would highly recommend Michael for any social media position.

1. Earls King Street
150 King Street West, Toronto, ON, M5H 1J9
Phone 416.916.0227 | www.earls.ca
July 9, 2016
To Whom It May Concern,
Over the past two months I have had the pleasure of working with Michael Flamank at Earls
King Street in downtown Toronto. Starting in May, 2016 Michael took on the role of Social
Media Expert on a two-month contractual period. During this time, I was his General Manager
and direct report.
Michael took the initiative and approached me with a portfolio of how his skills could
positively impact our restaurant’s social media accounts. His compelling presentation led him
to be brought on our social media team on a contract to produce fast results in as short of a
period as possible. Michael more than exceeded my expectations and in total was on the team
for 8 weeks, double what was initially discussed because of his success. The stretch goal
which Michael was tasked with was to surpass the number of Instagram followers of our
leading neighborhood competitors. This stretch goal was achieved within 6 weeks of Michael
being on our social media team.
Specifically, here is a list of results:
• 435% increase in number of followers from date of start to end of 8 weeks.
• 800% increase in number of unique followers from start date to end date.
• 500% increase in the average number of likes per post from start date to end date.
• Our specific location’s account has reached such a high engagement level that it is at
the top of the search list, even above our company’s general Earls account.
I would highly recommend Michael for any social media position where he can showcase his
skills and create immediate positive change with an account.
Do not hesitate to contact me directly if you have any questions or would like further
information.
Sincerely,
Christine Meijer
General Manager
Earls King Street
cmeijer@earls.ca
Ph: 416-916-0227