The Six Dirty Pretty Secrets of Digital, Mobile and Social Media

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Presented by Stephenie Rodriguez at the FAB Conference in Copenhagen, Denmark in June 2014, this presentation was delivered to CEOs and key decision marketers in travel food and beverage, airport operations, travel retail brands and trade media at the Moodie Report's annual meeting and awards.

Marketing Business Technology

1
The 6 Dirty
Pretty
Secrets about
Digital,
Mobile &
Social Media
01
Stephenie Rodriguez,
Chief Enabling Officer
Mighty Media Group Pty Ltd
June 11, 2014 Copenhagen
#6DirtySecretsFAB

102
Disclaimer: We’re no stranger to your
business.
Some of our favorite clients include….
Innovation and Customer Experience Planning
SSP – The Food Travel Experts
• Strategic Marketing Advice
• Social Media Marketing Campaigns
• Business Intelligence
Club Med Asia Pacific
• Social Media Strategic Advice
Strategic Advice for Tender
• Social Media Marketing Campaign Planning
• Community Management

1
FOUR CRITICAL ASSUMPTIONS SHAPING
SOCIAL AIRPORT BUSINESS

1
COMMUNICIATION CONTINUES TO REACH FURTHER FASTER
CRITICAL ASSUMPTION #1

1
CRITICAL ASSUMPTION #2
MEDIA IS DEMOCRATISED & AUTHORITY IS DECENTRALIZED.

1
CRITICAL ASSUMPTION #3
THE RISE IN CONVERSATION IS DELIVERING A FLUX OF BIG DATA.
WE NOW HAVE ACCESS TO MORE INFORMATION AND FASTER
THAN EVER BEFORE.

1
CORE BUSINESS GOALS
WILL ALWAYS REMAIN
CONSTANT.
CRITICAL ASSUMPTION #4

1
YOUR DIGITAL FOOTPRINT EXTENDS BEYOND YOUR WEBSITE,
AND YOU SHOULD THINK FURTHER THAN FACEBOOK &
TWITTER.

1
“Looking for a decent
restaurant in Sydney Int’l
Airport”…

1
Advocacy + Intimacy = Relationship
Relationship + Engagement =
Opportunity

1
Secret 4:
Think Differently
About Revenue
0pportunities

1
“He Who
Owns The Data
Rules The
WORLD.”

1
Secret 5:
Digital and mobile can
improve operational
efficiency.

1
If Digital is not a part of your internal
culture you are just faking it!

1
Secret 6:
Your ‘social’
customers expect
more from you than
those who are not.

1
Don’t insult fans by wasting their attention or frustrating
them with your poor execution. Avoid the urge to ‘Use
and Abuse’ QR codes.

139
Tweet Me! @Digitalgodess
http://au.linkedin.com/in/digitalgodess
http://www.mightymediagroup.com.au
Skype: StephenieRodriguez
WhatsApp: +61416089000
VIBER: +61416089000
Instagram: Digitalgodess
Connect with me!

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The Six Dirty Pretty Secrets of Digital, Mobile and Social Media

1. 1 The 6 Dirty Pretty Secrets about Digital, Mobile & Social Media 01 Stephenie Rodriguez, Chief Enabling Officer Mighty Media Group Pty Ltd June 11, 2014 Copenhagen #6DirtySecretsFAB

2. 102 Disclaimer: We’re no stranger to your business. Some of our favorite clients include…. Innovation and Customer Experience Planning SSP – The Food Travel Experts • Strategic Marketing Advice • Social Media Marketing Campaigns • Business Intelligence Club Med Asia Pacific • Social Media Strategic Advice Strategic Advice for Tender • Social Media Marketing Campaign Planning • Community Management

3. 1 FOUR CRITICAL ASSUMPTIONS SHAPING SOCIAL AIRPORT BUSINESS

4. 1 COMMUNICIATION CONTINUES TO REACH FURTHER FASTER CRITICAL ASSUMPTION #1

5. 1 CRITICAL ASSUMPTION #2 MEDIA IS DEMOCRATISED & AUTHORITY IS DECENTRALIZED.

6. 1 CRITICAL ASSUMPTION #3 THE RISE IN CONVERSATION IS DELIVERING A FLUX OF BIG DATA. WE NOW HAVE ACCESS TO MORE INFORMATION AND FASTER THAN EVER BEFORE.

7. 1 CORE BUSINESS GOALS WILL ALWAYS REMAIN CONSTANT. CRITICAL ASSUMPTION #4

8. 1 Secret 1: Innovation is Every Where.

9. 1These were our

10. 1And look at our Children.

11. 1 Secret 2: You Don’t Own Your Brand!

12. 1 YOUR DIGITAL FOOTPRINT EXTENDS BEYOND YOUR WEBSITE, AND YOU SHOULD THINK FURTHER THAN FACEBOOK & TWITTER.

13. 1 “Looking for a decent restaurant in Sydney Int’l Airport”…

14. 1 Secret 3: Loyalty is Dead!

15. 1 F. I. F. G. A. E Index

16. 1 Advocacy + Intimacy = Relationship Relationship + Engagement = Opportunity

17. 1 Secret 4: Think Differently About Revenue 0pportunities

18. 1 “He Who Owns The Data Rules The WORLD.”

19. 1 Secret 5: Digital and mobile can improve operational efficiency.

20. 1 If Digital is not a part of your internal culture you are just faking it!

21. 1 Secret 6: Your ‘social’ customers expect more from you than those who are not.

22. 1 Don’t insult fans by wasting their attention or frustrating them with your poor execution. Avoid the urge to ‘Use and Abuse’ QR codes.

23. 1

24. 1 The Success Benefit Matrix for Travel SOCIAL CUSTOMER SERVICE BRAND/DESTINATION AWARENESS REVENUE GENERATION CRISIS MANAGEMENT • SENTIMENT • FEEDBACK • BRAND HEALTH • MARKETING OPTIMIZATION • OPERATIONAL EFFICIENCY • WAYFINDING • BRAND SIGNAL/OFFER EDUCATION • REAL TIME F&B PROMOTION • AUTHORITY • AUTHENTICITY • AGILITY ASQ

25. 139 Tweet Me! @Digitalgodess http://au.linkedin.com/in/digitalgodess http://www.mightymediagroup.com.au Skype: StephenieRodriguez WhatsApp: +61416089000 VIBER: +61416089000 Instagram: Digitalgodess Connect with me!

Editor's Notes

USE PHOTO OF VINTAGE TELEPHONE OPERATOR AT SWITCHBOARD OPERATOR
NO LONGER LIMITED TO THOSE TRADITIONAL MEDIA OWNERS, MESSAGE GATE KEEPERS AND REPRESSORS.
AIRPOSTS NEED TO BECOME ADAPTABLE TO MOVE WITH THE SHIFT OF INFORMATION AT A SPEED FOR WHICH TO REMAIN AND RETAIN RELEVANCE
Asian Millenial travelers already account for nearly 35% of the US $600 billion US spent by Asians on a global level.

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