Descriptive profile of Newlight Marketing Communications' marketing programs for the small business community. The goal of these programs are to provide small business owners with quality marketing and creative sources at prices they can afford in today's current economic environment.

2. The Road to Economic Recovery is Long.
Who Gets the Best Directions and Smoothest Ride?
In today’s economic environment it seems that everywhere we turn we hear or see bad news.
market recovery… corporate bailouts… Wall Street reform… stimulus packages… all buzz
words or phrases that usually point towards some sort of government-backed assistance for the
newest struggling corporation, bank or auto manufacturer out there.
But fear not, the behemoths that make up todays big business frontier are indeed moving forward
with a renewed sense of entitlement. With a sincere promise for better business
practices, a simple restructuring here, and a few executive salary and
bonus reductions there, the calvary rides into town with the big bailout
and saves the day!
It’s back to business as usual for the Big Guys!

3. The Small Business Highway Gets Bumpy.
Who Helps the Little Guy Navigate All the Detours?
So what about The Small Business Community? Where are their bailouts and stimulus
packages coming from? Many small business owners are now feeling today’s economic pinch more
than ever and are doing whatever they can to keep things moving in the right direction. Struggling
with how to sustain and or use what limited marketing dollars they have, many are on life-support
and have resigned themselves to an uncertain future of wandering aimlessly down the path of the
small business highway.
Expending valuable resources and money on self-promotion and marketing has gone from being a
crucial part of their business to one of the first line items eliminated when cost reductions become
necessary. Times are tough, money is tight and the road to recovery seems never ending.
For these business owners, the goal is no longer simply to get back to business as usual...
It’s about how to stay in business period.

4. Introducing The Small Business MAP!
Customized Marketing Assistance Programs.
In an effort to support the Small Business Community as a member and trusted asset,
Newlight Marketing Communications is working hard to create a new resource for those
business owners seeking a marketing compass to guide them in their efforts. To that end, we have
created a process that we like to call the Small Biz MAP. This client personalized Marketing
Assistance Program is designed to help the small business owner or entrepreneur efficiently
identify and navigate the best direction possible for their marketing and or promotional efforts.
Newlight’s Small Biz MAP will provide the type of collaborative marketing guidance and solutions
that today’s small business owner needs to keep their company growing and marketing costs
manageable. All MAPS are developed specifically for each company and provided only after a
complimentary consultation in order to detail and assess their particular business challenges and
expectations. Newlight realizes that each business owner’s road to success is different so
we expect to provide a MAP that speaks directly to their specific needs.

5. Newlight Marketing Communications
What We Can Do for the Small Business Owner.
Newlight Marketing Communications is an Orlando, Florida based consulting business specializing
in integrated marketing and creative media solutions for the small business community. Our primary
focus is to provide these solutions in a cost-effective and innovative fashion by effectively identifying and
orchestrating the right resources to meet the challenge. These resources will include not only our own
direct capabilities, but those from a select network of talented and reliable professionals who share our same
working philosophies.
As a full-service consultancy, Newlight can provide guidance and expertise in the following areas:
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Strategic Marketing Development
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Visual Identity & Logo Design
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Brand Development
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Marketing Collateral Development & Design
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Direct Response Marketing
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New Business Development
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Complete Project Management
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Social Media Marketing
Advertising Design
l Digital Media & Website Design
l Full-Service Printing & Mail Fulfillment

6. Newlight Marketing Assistance Program
Small Biz MAP for Start Up Businesses.
Start Up Business: Brand Identity Program
Element:
Logo Design (1-3 colors) including 3 concepts with 2 sets of revisions to arrive at the final
client approved design. Digital file preparation for web or print usage are included.
Element:
Business Stationary Package using the logo design chosen. Package to include design
of business card, letterhead, and #10 envelopes. Includes proper file preparation for
production with coordination of proofing and printing.
Element:
Marketing Brochure (bi or tri-fold) of up to 4-colors. Includes copy editing and proofing
services with two sets of revisions and print file preparation. Print estimating and
production coordination also included.
Estimated Cost for MAP....................................................$1,250.00*
* Costs vary and are dependent on each client’s specific situation and elements required.
See following page for examples of delivered elements for this particular MAP.

7. Newlight Marketing Assistance Program
Brand Identity Program for Great Vacation Destinations®.

8. Newlight Marketing Assistance Program
Brand Identity for Rasheda Ali’s Parkinson’s Awareness Campaign.

9. Newlight Marketing Assistance Program
Small Biz MAP for Print and Mail Marketing.
Small Business: Brand Brochure and Mail
Element:
Marketing Brochure (bi or tri-fold) of up to 4-colors. Includes copy editing and proofing
services with two sets of revisions and print file preparation. Print estimating and
production coordination also included.
Element:
Direct Mail Postcard Mailing. Concept and design of solicitation postcard. Card will up to
6x9 in size and will be 4 color front with laser personalization set up for back. Copy editing
and proofing with all print production and mail services coordinated through initial mailing.
Estimated Cost for MAP ....................................................$850.00*
* Costs vary and are dependent on each client’s specific situation and number of elements required.
See following page for examples of delivered elements for this particular MAP.

10. Newlight Marketing Communications
Brochure and Direct Mail Postcard for Coral Beach Travel.

11. Newlight Marketing Communications
A Real Partner for the Small Business Owner.
Collaboration. Partnership. Alliance. All words that accurately convey our intended relationship with you,
the small business owner. As an engaged and capable partner we fully expect to achieve the kind of clear
and compelling communication that positions us as your most reliable and trusted business asset when
considering the well being of your company’s brand image, marketing message and business results.
Please contact us today for a NO-COST Marketing Consultation & Needs Assessment for your company’s
goals and specific journey down the small business highway.
Bruce Bateman – Founder & Business Principal
Phone: 954.415.6788 / Email: bruce@newlightcreative.com
www.newlightcreative.com
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