High Ground | Brand Consulting

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High Ground | Brand Consulting

  1. 1. Move into Consulting. Control Your Future! A powerful one-day training session designed to help you differentiate your marketing communications company
  2. 2. At High Ground you can learn how to overcome the many competitive obstacles agencies face The World Agencies HAD
  3. 3. At High Ground you can learn how to overcome the many competitive obstacles agencies face The World Agencies HAD Clients moved to direct and promotion
  4. 4. At High Ground you can learn how to overcome the many competitive obstacles agencies face The World Agencies HAD Clients moved to in-house
  5. 5. At High Ground you can learn how to overcome the many competitive obstacles agencies face The World Agencies HAD Clients took away media buying
  6. 6. At High Ground you can learn how to overcome the many competitive obstacles agencies face The World Agencies HAD Clients using more Freelancers and design
  7. 7. At High Ground you can learn how to overcome the many competitive obstacles agencies face The World Agencies HAD Clients move into digital and mobile
  8. 8. At High Ground you can learn how to overcome the many competitive obstacles agencies face The World Agencies HAD More consultant s and brand advisors
  9. 9. At High Ground you can learn how to overcome the many competitive obstacles agencies face The World Agencies HAD Big data, media, research, move into strategic consulting
  10. 10. At High Ground you can learn how to overcome the many competitive obstacles agencies face The World Agencies HAD The World Agencies Have LEFT
  11. 11. At High Ground learn how to re-brand your firm and differentiate yourself Yesterday… Advertising Agencies Communication Vendors
  12. 12. At High Ground learn how to re-brand your firm and differentiate yourself Yesterday… Advertising Agencies Communication Vendors Marketing Consultants Brand Consultants Today… Advertising Agencies Communication Vendors
  13. 13. At High Ground learn how to re-brand your firm and differentiate yourself Advertising Agencies Communication Vendors Marketing Consultants Brand Consultants Advertising Agencies Mgt Consultants Marketing Consultants Communication Vendors Brand Consultants Communication Vendors Yesterday… Today… Tomorrow?
  14. 14. You’ll see that you can’t turn back the clock, but you can become more strategic THE WORLD AGENCIES WANT Strategic Marketing Business Ad Agency Tactical
  15. 15. You’ll see that you can’t turn back the clock, but you can become more strategic THE WORLD AGENCIES HAVE!! Strategic Marketing Tactical Business Ad Agencies Consultants
  16. 16. You’ll see that you can’t turn back the clock, but you can become more strategic Strategic Marketing Tactical Business THE WORLD CLIENTS SEE Ad Agency #1 Consultants Freelancers Design Studio Other Com. firms Ad Agency #2
  17. 17. You’ll see that you can’t turn back the clock, but you can become more strategic THE WORLD YOU MUST CREATE Strategic Marketing Tactical Business Ad Agency #1 Consultants Freelancers Design Studio s Other Com. firms Ad Agency #2 Your New Position
  18. 18. The 5 critical skills High Ground will help your agency master  Lead right!  Learn how to work on the agency – not in the agency  Position right!  Find out how to reposition your firm to be more strategic  Brand right!  Use your brand to drive new business  Grow right!  Learn important tools to close new business– fast!  Operate right!  Reshape the relationship with your clients
  19. 19. All brought to you by Sanders Consulting Group  Sanders’ Consulting Group does no work for advertisers but is 100% on the side of marketing communication companies.  Operating over 30 years for over 5,000 agencies  Help our clients properly brand and positioned themselves so they compete successfully in today’s rapidly changing marketplace  Help the leadership at our clients develop growth programs and new business strategies that achieve steady increases in revenue  Make sure our clients have account service procedures and good chemistry training so client churn is not a problem  Work with our clients to set up the best ways to manage people, policies and procedures so that above-average profitability is achieved  Lastly, put in place internal communication programs that help staff members understand the firm’s direction and how to be part of its success  Will show you how to win, not just play www.sandersconsulting.com info@sandersconsulting.com
  20. 20. “High Ground was time extremely well spent. Many ideas and blueprints to implement now” President Large Canadian Marketing Firm Fantastic insight on the emergent trends in new business development. Opened my eyes to the structural changes & dynamics occurring in the industry and the coincident tactics needed to meet the challenges of the changing client/agency relationship. Marketing Consultant New Branding Company If you’re looking to find a way to generate more revenue…more easily…and more frequently, sign up for a High Ground training session! Vice President Client Services Large Midwest Ad Agency Lots of wisdom and expertise; pragmatic applications of brand experience. Creative Director Marketing Firm In-depth, insightful, invigorating! Account Executive Large Marketing Firm The challenge in new business is to be productive instead of just busy. High Ground gives you simple tools to produce better results, more often CEO Southeast Ad Agency For More Information Visit: http://www.sandersconsulting.com/the-training/brand-consulting-high-ground/
  21. 21. One Last Reminder High Ground offers a hands-on workshop to help you build a consulting model for your agency. The program shows you how to move from tactics (competing on price) to strategy (competing on value). It moves the agency to the high ground and back into the CEO’s office where corporate wide strategic decisions are made.

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